{"id":56629,"date":"2017-08-29T15:22:00","date_gmt":"2017-08-29T19:22:00","guid":{"rendered":"http:\/\/hispanicprwire.com\/english-toma-leche-celebrates-the-return-of-el-chavo-del-ocho-day\/"},"modified":"2017-08-29T15:24:23","modified_gmt":"2017-08-29T19:24:23","slug":"toma-leche-celebra-el-regreso-del-dia-de-el-chavo-del-ocho","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/toma-leche-celebra-el-regreso-del-dia-de-el-chavo-del-ocho\/","title":{"rendered":"Toma Leche Celebrates The Return Of El Chavo Del Ocho Day"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p\/>\n<p><span class=\"xn-location\">SAN CLEMENTE, Calif.<\/span>, <span class=\"xn-chron\">Aug. 29, 2017<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0The California Milk Processor Board (CMPB), creators of the iconic got milk? campaign and its Spanish-language counterpart Toma Leche, has teamed up with Grupo Chespirito to host the 1-year anniversary of &#8220;<span class=\"xn-location\">El Chavo<\/span> del <span class=\"xn-person\">Ocho Day<\/span>&#8221; in <span class=\"xn-location\">Los Angeles<\/span> on <span class=\"xn-chron\">Sept. 8<\/span> with month-long celebrations featuring &#8220;La Merienda&#8221; snack+ milk pairings.\u00a0 Joining Los Angeles, the cities of <span class=\"xn-location\">Fresno<\/span> and <span class=\"xn-location\">Sacramento<\/span> will both issue proclamations declaring <span class=\"xn-chron\">Sept. 8<\/span> to be known as &#8220;<span class=\"xn-location\">El Chavo<\/span> del <span class=\"xn-person\">Ocho Day<\/span>,&#8221; with respective announcements planned on <span class=\"xn-chron\">Aug. 31<\/span> and on <span class=\"xn-chron\">Sept. 5<\/span>.<\/p>\n<div id=\"prni_dvprnejpg2626left\" style=\"WIDTH: 100%; TEXT-ALIGN: left\"><img decoding=\"async\" id=\"prnejpg2626left\" title=\"Toma Leche\" border=\"0\" alt=\"Toma Leche\" align=\"middle\" src=\"https:\/\/mma.prnewswire.com\/media\/550040\/Toma_Leche_Logo.jpg\"\/><\/div>\n<p>In honor of &#8220;<span class=\"xn-location\">El Chavo<\/span> del <span class=\"xn-person\">Ocho Day<\/span>,&#8221; Toma Leche is celebrating the Latin American tradition of &#8220;La Merienda&#8221; by hosting free snack + milk pairings at various events throughout the month in each market. <\/p>\n<p>The most-watched show on Mexican television, <span class=\"xn-location\">El Chavo<\/span> was known as a courageous kid in and out of trouble, who entertained generations of fans across Latin America.\u00a0 Millions of viewers who have embraced the character for his wholesome, pure authenticity and innocence still watch the animated version and reruns in <span class=\"xn-location\">Latin America<\/span> and on Spanish-language networks in <span class=\"xn-location\">the United States<\/span>.<\/p>\n<p>&#8220;<span class=\"xn-location\">El Chavo<\/span> reminds us to all to put our adult worries and responsibilities on hold every now and then and to re-connect with our inner child,&#8221; said <span class=\"xn-person\">Steve James<\/span>, executive director, California Milk Processor Board.\u00a0 &#8220;The endearing values that <span class=\"xn-location\">El Chavo<\/span> embodies of love, celebration and relationships are good reminders of the daily connections that connect us to our culture and sustain our lives.\u00a0 And there&#8217;s no better time to reconnect with those that matter than with a snack and glass of milk in the afternoon.&#8221;<\/p>\n<p>&#8220;<span class=\"xn-location\">El Chavo<\/span> del <span class=\"xn-person\">Ocho Day<\/span>&#8221; was first proclaimed in 2016 at Los Angeles City Hall.\u00a0 Marking the occasion, Toma Leche will host a family-oriented event at Vallarta Supermarket, located at 3425 Whittier Blvd., <span class=\"xn-location\">Los Angeles<\/span>, on <span class=\"xn-chron\">Sept. 8<\/span>, from <span class=\"xn-chron\">2 p.m.-6 p.m.<\/span> Planned festivities include La Merienda milk + snack pairings, interactive games, and a large-scale coloring wall of <span class=\"xn-location\">El Chavo<\/span> for attendees to draw on. To continue honoring <span class=\"xn-location\">El Chavo&#8217;s<\/span> legacy in <span class=\"xn-location\">California<\/span>, other cities such as <span class=\"xn-location\">San Jose<\/span>, <span class=\"xn-location\">Bakersfield<\/span> and <span class=\"xn-location\">San Diego<\/span> will celebrate, throughout the month of September, a variety of activities for the whole family at well-known supermarkets.<\/p>\n<p>Extending the fan experience, <span class=\"xn-location\">El Chavo<\/span> enthusiasts of all ages can now interact with characters from the show and play online games at <a target=\"_blank\" href=\"http:\/\/www.tuinnerchavo.com\/\" rel=\"nofollow\">www.tuinnerchavo.com<\/a>. \u00a0\u00a0The site features free giveaways along with favorite &#8220;La Merienda&#8221; milk + snack pairing suggestions, perfect for after-school. <\/p>\n<p>Noted <span class=\"xn-location\">Los Angeles<\/span> artist <span class=\"xn-person\">Raul Baltazar<\/span>, a graduate of the <span class=\"xn-org\">Otis College of Art and Design<\/span> and recipient of the California Community Foundation Fellowship for Visual Arts, has been commissioned to create an <span class=\"xn-location\">El Chavo<\/span> sculpture, to be exhibited at the East Los Angeles Mexican <span class=\"xn-chron\">Independence Day<\/span> Parade and Festival on <span class=\"xn-chron\">Sept. 10<\/span>, where costume characters from the show are also due to appear. <\/p>\n<p>Honoring <span class=\"xn-location\">El Chavo&#8217;s<\/span> playful, youthful spirit, the CMPB will donate <span class=\"xn-money\">$6,000<\/span> to Boys and Girls Club chapters in <span class=\"xn-location\">Fresno<\/span> and Sacramento.\u00a0 The Boys and Girls Club is a nonprofit that works to provide innovative and stimulating academic, leadership and recreational programs to underserved youth. <\/p>\n<p>For more information about the #ElChavoyLeche program as well as the tasting dates across <span class=\"xn-location\">California<\/span>, visit: <a target=\"_blank\" href=\"http:\/\/www.tomaleche.com\/\" rel=\"nofollow\">www.tomaleche.com<\/a> and <a target=\"_blank\" href=\"http:\/\/www.tuinnerchavo.com\/\" rel=\"nofollow\">www.tuinnerchavo.com<\/a>., and follow Toma Leche via social media on\u00a0Facebook, Twitter and Instagram @tomaleche. <\/p>\n<p><b><u>About the CMPB <\/u><\/b><\/p>\n<p>The California Milk Processor Board was established in 1993 to make milk more competitive and increase milk consumption in <span class=\"xn-location\">California<\/span>. Awareness of &#8220;got milk?&#8221; is over 90% nationally and it is considered one of the most important and successful campaigns in history. The &#8220;got milk?&#8221; trademark is a federally registered trademark and service mark that was licensed by the National Dairy Board in 1995 for use in its advertising, including their long-running &#8220;Milk Mustache&#8221; campaign. The CMPB&#8217;s Spanish-language campaign began in 1994 using the tagline &#8220;Familia, Amor y Leche&#8221; (Family, Love and Milk). The &#8220;toma leche&#8221; (Drink Milk) campaign replaced it in 2006 in order to better align the English and Spanish language work. The CMPB is funded by all <span class=\"xn-location\">California<\/span> milk processors and is an instrumentality of the California Department of Food and Agriculture.<\/p>\n<p><b><u>About Grupo Chespirito <\/u><\/b><\/p>\n<p>Grupo Chespirito (GCH) is the team responsible for preserving and leading Roberto G\u00f3mez Bola\u00f1os&#8217; -aka Chespirito- legacy to the new generations, including his most famous characters: &#8216;<span class=\"xn-location\">El Chavo<\/span> del Ocho&#8217; and &#8216;El Chapul\u00edn <span class=\"xn-location\">Colorado<\/span>&#8216;. GCH is also responsible for developing new projects and initiatives to generate new contents to all-ages Chespirito fans worldwide such as a social media strategy for a fan community of more than 14 million.<\/p>\n<p>Logo &#8211; <a target=\"_blank\" href=\"https:\/\/mma.prnewswire.com\/media\/550040\/Toma_Leche_Logo.jpg\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/550040\/Toma_Leche_Logo.jpg<\/a> <br \/>Photo &#8211; <a target=\"_blank\" href=\"https:\/\/mma.prnewswire.com\/media\/549760\/El_Chavo_Photo.jpg\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/549760\/El_Chavo_Photo.jpg<\/a> <br \/>Photo &#8211; <a target=\"_blank\" href=\"https:\/\/mma.prnewswire.com\/media\/549762\/El_Chavo_Cartoon.jpg\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/549762\/El_Chavo_Cartoon.jpg<\/a> <\/p>\n<div id=\"prni_dvprnejpg900eleft\" style=\"WIDTH: 100%; TEXT-ALIGN: left\"><img decoding=\"async\" id=\"prnejpg900eleft\" title=\"El Chavo\" border=\"0\" alt=\"El Chavo\" align=\"middle\" src=\"https:\/\/mma.prnewswire.com\/media\/549760\/El_Chavo_Photo.jpg\"\/><\/div>\n<p>\u00a0<\/p>\n<div id=\"prni_dvprnejpg6a5eleft\" style=\"WIDTH: 100%; TEXT-ALIGN: left\"><img decoding=\"async\" id=\"prnejpg6a5eleft\" title=\"El Chavo\" border=\"0\" alt=\"El Chavo\" align=\"middle\" src=\"https:\/\/mma.prnewswire.com\/media\/549762\/El_Chavo_Cartoon.jpg\"\/><\/div>\n<p>\u00a0<\/p>\n<p>SOURCE  California Milk Processor Board<\/p>\n<\/div>\n<p> <\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p \/>\n<p><span class=\"xn-location\">SAN CLEMENTE, Calif.<\/span>, <span class=\"xn-chron\">Aug. 29, 2017<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0The California Milk Processor Board (CMPB), creators of the iconic got milk? campaign and its Spanish-language counterpart Toma Leche, has teamed up with Grupo Chespirito to host the 1-year anniversary of &#8220;<span class=\"xn-location\">El Chavo<\/span> del <span class=\"xn-person\">Ocho Day<\/span>&#8221; in <span class=\"xn-location\">Los Angeles<\/span> on <span class=\"xn-chron\">Sept. 8<\/span> with month-long celebrations featuring &#8220;La&#8230;<\/p>\n","protected":false},"author":1,"featured_media":56630,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-56629","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comida-y-bebida"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/56629","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=56629"}],"version-history":[{"count":0,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/56629\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media\/56630"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=56629"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=56629"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=56629"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}