{"id":56847,"date":"2017-09-06T13:45:00","date_gmt":"2017-09-06T13:00:00","guid":{"rendered":"http:\/\/hispanicprwire.com\/english-the-main-players-in-multicultural-and-sports-marketing-will-meet-in-new-york-city-at-portada17\/"},"modified":"2017-09-06T13:46:02","modified_gmt":"2017-09-06T17:46:02","slug":"los-principales-protagonistas-del-marketing-multicultural-y-deportivo-se-reuniran-en-la-ciudad-de-nueva-york-en-portada17","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/los-principales-protagonistas-del-marketing-multicultural-y-deportivo-se-reuniran-en-la-ciudad-de-nueva-york-en-portada17\/","title":{"rendered":"The Main Players in Multicultural and Sports Marketing will Meet in New York City at #Portada17"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><span class=\"xn-location\">NEW YORK<\/span>, <span class=\"xn-chron\">Sept. 6, 2017<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0The main decision makers in Multicultural and Sports Marketing will gather in <span class=\"xn-location\">New York City<\/span> on <span class=\"xn-chron\">September 13<\/span> and 14 for Portada17. The eleventh annual edition of this major event comprehends the\u00a0Sports Marketing Forum\u00a0on <span class=\"xn-chron\">September 13<\/span> in <span class=\"xn-location\">New York City&#8217;s<\/span> Yotel Hotel and the 11th Annual Multicultural Advertising and Media Conference on <span class=\"xn-chron\">September 14<\/span> in the same venue.\u00a0\u00a0<\/p>\n<p><b>HIGHLIGHTS &#8211; <span class=\"xn-chron\">SEPT. 13<\/span>, Sports Marketing Forum<\/b><\/p>\n<ul type=\"disc\">\n<li><b>10 CRITICAL TRENDS IN SPORTS MARKETING <\/b>with <b><span class=\"xn-person\">Simon Wardle<\/span>,<\/b> Chief Strategy Officer, Octagon\n<\/li>\n<li><b>WHY U.S. SOCCER IS MUCH MORE THAN FUTBOL<\/b> with <b><span class=\"xn-person\">Daniel Keats<\/span><\/b>,\u00a0Director, Sports and Sponsorships, Consumer Marketing, Allstate Insurance\n<\/li>\n<li><b>SHAPING UNIQUE CONSUMER EXPERIENCES <\/b>with<b> <span class=\"xn-person\">Mike Tasevski<\/span>,<\/b> Vice President, North America Sponsorships, Mastercard\n<\/li>\n<li><b>SPORTS-TECH: DISRUPTION AND CHANGE IN THE SPORTS MARKETING INDUSTRY<\/b> with <b><span class=\"xn-person\">Dan Mannix<\/span><\/b>, President and CEO, LeadDog Marketing Group; part of the CSM Global Network\n<\/li>\n<li><b>INTERNATIONAL SOCCER: <\/b><span class=\"xn-location\">SPAIN&#8217;S<\/span> LA LIGA: With <b>Rahul Kadavakolu<\/b>, Director of Global Marketing &amp; Branding, Rakuten, <b>Chechu Lasheras,<\/b> General Manager, Digital Revenues, Prisa Brand Solutions and <b><span class=\"xn-person\">Carlos Perez<\/span><\/b>, CEO, Executive Group La Liga <span class=\"xn-location\">USA<\/span>\n<\/li>\n<li><b>GIVING TEENS THE STAR TREATMENT: <\/b>Gatorade&#8217;s Global Experiential Marketing Platform with <b><span class=\"xn-person\">Jill Leccia<\/span><\/b>, Global Platforms Marketing Director, Gatorade Latin America, PepsiCo<\/li>\n<\/ul>\n<p><b>HIGHLIGHTS &#8211; <span class=\"xn-chron\">SEPT. 14<\/span>, 11<sup>th<\/sup> Annual Multicultural Marketing and Media Conference<\/b><\/p>\n<ul type=\"disc\">\n<li><b>TOTAL MARKET-WTF<\/b><b>: <\/b>An interactive whiteboard session with agency and brand stars. <b><span class=\"xn-person\">Stephen Paez<\/span><\/b>, VP, Director Multicultural at Mediavest | Spark, <b><span class=\"xn-person\">Jose Velez-Silva<\/span><\/b>, VP, Multicultural Marketing Communications at Comcast and <b>Jose &#8220;Pepe&#8221; Gil,<\/b> Multicultural Marketing Manager Hispanic Consumer B-F Brands, Brown Forman will answer attendees questions on the opportunities and challenges presented by the Total Market approach.\n<\/li>\n<li><b>COMEDY SKETCHES <\/b>with<b> Room 28 Comedy Troupe. <\/b>A hilarious take on multicultural marketing.\n<\/li>\n<li><b>BRAND CHALLENGE: HOW TO ENGAGE YOUR CONSUMER WITH THE RIGHT INFLUENCER <\/b>with <b><span class=\"xn-person\">Manny Gonzalez<\/span><\/b>, Senior Director Multicultural, <span class=\"xn-person\">Moet Hennessy<\/span>;<b> <span class=\"xn-person\">Pedro Rodriguez<\/span>,<\/b> Director, Social Strategy and Influence and Co-Lead, Multicultural Social Media Practice, Horizon Media and <b><span class=\"xn-person\">Sebastian Jasminoy<\/span><\/b>, CEO and Founder, FLUVIP<b>.<\/b>\n<\/li>\n<li><b>THE FUTURE OF MULTICULTURAL MARKETING <\/b>according to<b> <span class=\"xn-person\">Margie Bravo<\/span><\/b>,\u00a0Multicultural Marketing Manager, Nestl\u00e9 <span class=\"xn-location\">USA<\/span>. How and why Nestle is currently implementing sweeping changes to its marketing organization.<\/li>\n<\/ul>\n<p><b>Check out the Speed-networking Table Leaders at Portada17! <br \/><\/b>When attendees register to Portada17 they will be able to choose their speed-networking table leaders through the Portada17 app \u00a0(on a first-come-first-serve basis).\u00a0 Table Leaders include:\u00a0<b><span class=\"xn-person\">Janina Delloca-Pawlowski<\/span><\/b><b>Dunkin&#8217; Brands Multicultural Marketing Manager,<\/b><b>\u00a0<b><span class=\"xn-person\">Jose Manuel Montenegro<\/span><\/b><\/b><b>, SVP, Group Partner, Multicultural Planning, UM Worldwide, J3, <\/b><b>\u00a0<b><span class=\"xn-person\">Nelson Pinero<\/span><\/b><\/b><b>,<\/b><b>Senior Digital Director, Senior Partner,\u00a0GroupM,\u00a0 <\/b><b><span class=\"xn-person\">Felix Palau<\/span><\/b><b>, SVP-Marketing, Heineken, <\/b><b><span class=\"xn-person\">Desiree Katzenberger<\/span><\/b><b>, Associate Media Director,\u00a0D Exposito &amp; Partners<\/b><i><b>;<\/b><\/i><b><span class=\"xn-person\">Vicente Navarro<\/span><\/b><b>, VP of Business Development,\u00a0AC&amp;M Group; <\/b><b><span class=\"xn-person\">Ronald Mendez<\/span><\/b><b>Managing Partner, Multicultural Lead Mediacom<\/b><i>;<\/i><b><span class=\"xn-person\">Adolfo Romero<\/span><\/b><b>,Director International Events &amp; Marketing, \u00a0MLS; <\/b><b><span class=\"xn-person\">Eduardo Perez<\/span><\/b><b>,<\/b><b>President, PM3 Agency and <\/b><b><span class=\"xn-person\">Joi Tyrell<\/span><\/b><b>, <\/b>SVP Director,\u00a0 Campbell Ewald\/Sociedad<b>.<\/b>\u00a0<\/p>\n<p><b>REGISTRATION:<\/b><br \/>Register at the online promotion rate to\u00a0the Sports Marketing Forum\u00a0 on\u00a0September 13\u00a0in\u00a0New York City&#8217;s\u00a0Hotel and\/or to the 11<sup>th<\/sup>\u00a0Annual Multicultural Marketing Conference on\u00a0Sept. 14:<br \/><a target=\"_blank\" href=\"https:\/\/www.portada-online.com\/events\/sports-forum\/#Register\" rel=\"nofollow\">https:\/\/www.portada-online.com\/events\/sports-forum\/#Register<\/a><\/p>\n<p><b>Portada17 \u00a0Sponsors<\/b><\/p>\n<p><b>Penalty Level \u2013 Sports Marketing Forum<\/b><br \/>La Vida Baseball (<a target=\"_blank\" href=\"https:\/\/www.lavidabaseball.com\/\" rel=\"nofollow\">https:\/\/www.lavidabaseball.com\/<\/a>)<br \/>PM3 (<a target=\"_blank\" href=\"http:\/\/pm3.agency\/\" rel=\"nofollow\">http:\/\/pm3.agency\/<\/a>)<\/p>\n<p><b>Silver Sponsors<\/b><br \/>CNN\u00a0 (<a target=\"_blank\" href=\"http:\/\/cnnespanol.cnn.com\/\" rel=\"nofollow\">http:\/\/cnnespanol.cnn.com\/<\/a>)<br \/>Undertone (<a target=\"_blank\" href=\"http:\/\/undertone.com\/\" rel=\"nofollow\">http:\/\/undertone.com\/<\/a>)<\/p>\n<p><b>Bronze Sponsors<\/b><br \/>Acuity (<a target=\"_blank\" href=\"https:\/\/www.acuityads.com\/\" rel=\"nofollow\">https:\/\/www.acuityads.com\/<\/a>)<br \/>Latcom (<a target=\"_blank\" href=\"http:\/\/www.latcom.com\/en\" rel=\"nofollow\">http:\/\/www.latcom.com\/en<\/a>)<br \/>H Code Media (<a target=\"_blank\" href=\"http:\/\/www.hcodemedia.com\/\" rel=\"nofollow\">www.hcodemedia.com<\/a>)<br \/>Prisa Brand Solutions (<a target=\"_blank\" href=\"https:\/\/www.prisabs.com\/es\" rel=\"nofollow\">https:\/\/www.prisabs.com\/es<\/a>)<\/p>\n<p><b>Attendee Bag Sponsor<\/b>\u00a0<br \/>Fluvip (<a target=\"_blank\" href=\"http:\/\/www.fluvip.com\/\" rel=\"nofollow\">www.fluvip.com<\/a>) and Adsmovil (<a target=\"_blank\" href=\"http:\/\/www.adsmovil.com\/\" rel=\"nofollow\">www.adsmovil.com<\/a>)<\/p>\n<p><b>Participating Sponsors<\/b><br \/>CineLatino (<a target=\"_blank\" href=\"http:\/\/www.cinelatino.com\/\" rel=\"nofollow\">www.cinelatino.com<\/a>)<br \/>Diario las Americas (<a target=\"_blank\" href=\"http:\/\/www.diariolasamericas.com\/\" rel=\"nofollow\">www.diariolasamericas.com<\/a>)<br \/>Ingenium Research (<a target=\"_blank\" href=\"http:\/\/www.ingeniumresearch.com\/\" rel=\"nofollow\">www.ingeniumresearch.com<\/a>)<\/p>\n<p><b>Media Partner<\/b>\u00a0<br \/>PR Newswire (<a target=\"_blank\" href=\"http:\/\/www.prnewswire.com\/\" rel=\"nofollow\">www.prnewswire.com<\/a>)<\/p>\n<p>Twitter: #Portada17, @portada_online<br \/>Facebook: Facebook.com\/portada<\/p>\n<p><b>Subscribe to Portada E-letters:<br \/><\/b><a target=\"_blank\" href=\"https:\/\/wp.me\/p2SwSw-94z\" rel=\"nofollow\">https:\/\/wp.me\/p2SwSw-94z<\/a><\/p>\n<p><b>CONTACT<\/b>: <span class=\"xn-person\">Daniela Landa<\/span>, Sales &amp; Marketing Associate, <a href=\"mailto:daniela@portada-online.com\" rel=\"nofollow\">daniela@portada-online.com<\/a>, 1347 840 13 11<\/p>\n<p>SOURCE  Portada<\/p>\n<\/div>\n<p> <\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><span class=\"xn-location\">NEW YORK<\/span>, <span class=\"xn-chron\">Sept. 6, 2017<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0The main decision makers in Multicultural and Sports Marketing will gather in <span class=\"xn-location\">New York City<\/span> on <span class=\"xn-chron\">September 13<\/span> and 14 for Portada17. The eleventh annual edition of this major event comprehends the\u00a0Sports Marketing Forum\u00a0on <span class=\"xn-chron\">September 13<\/span> in <span class=\"xn-location\">New York City&#8217;s<\/span> Yotel Hotel and the 11th Annual Multicultural Advertising and Media&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-56847","post","type-post","status-publish","format-standard","hentry","category-deportes-y-recreacion"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/56847","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=56847"}],"version-history":[{"count":0,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/56847\/revisions"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=56847"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=56847"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=56847"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}