{"id":57752,"date":"2017-10-17T15:23:00","date_gmt":"2017-10-17T13:00:00","guid":{"rendered":"http:\/\/hispanicprwire.com\/english-kia-motors-proves-small-can-do-big-in-multi-channel-marketing-campaign-for-the-all-new-2018-rio-subcompact\/"},"modified":"2017-10-17T15:26:02","modified_gmt":"2017-10-17T19:26:02","slug":"kia-motors-demuestra-que-lo-pequeno-puede-hacer-grandes-cosas-en-su-campana-de-marketing-multicanal-para-el-flamante-subcompacto-rio","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/kia-motors-demuestra-que-lo-pequeno-puede-hacer-grandes-cosas-en-su-campana-de-marketing-multicanal-para-el-flamante-subcompacto-rio\/","title":{"rendered":"Kia Motors Proves &#8220;Small Can Do Big&#8221; In Multi-Channel  Marketing Campaign For The All-New 2018 Rio Subcompact"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n.prngen2{\nBORDER-TOP:1pt; BORDER-RIGHT:1pt; VERTICAL-ALIGN: BOTTOM; BORDER-BOTTOM:1pt; PADDING-LEFT:0.50em; BORDER-LEFT:1pt; PADDING-RIGHT:0.50em\n}\n.prntblns{\nBORDER-TOP: 1pt; BORDER-RIGHT: 1pt; BORDER-COLLAPSE: collapse; BORDER-BOTTOM: 1pt; BORDER-LEFT: 1pt\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><span class=\"xn-location\">IRVINE, California<\/span>, <span class=\"xn-chron\">Oct. 17, 2017<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; With the all-new 2018 Rio arriving in showrooms, Kia Motors America (KMA) is launching a comprehensive marketing campaign to reinforce the age-old adage that big things can indeed come in small packages. <\/p>\n<p>Photo &#8211; <a target=\"_blank\" href=\"https:\/\/mma.prnewswire.com\/media\/584741\/KIA_Motors_2018_Rio.jpg\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/584741\/KIA_Motors_2018_Rio.jpg<\/a> <\/p>\n<p>The centerpiece of the campaign, entitled <a target=\"_blank\" href=\"https:\/\/youtu.be\/XuIq41EHCiA\" rel=\"nofollow\">&#8220;Small Can Do Big&#8221;<\/a>, is a 90-second spot which makes its broadcast debut tonight during Game One of the NBA Tip-Off between the Boston Celtics and Cleveland Cavaliers on TNT. Directed by viral video sensation, online producer and musician, <span class=\"xn-person\">Julian Smith<\/span>, the spot features a Rio 5-door and a group of percussionists, musicians and DJs using Kia&#8217;s versatile, stylish and capable new subcompact as the main musical instrument. From the revving engine to the hood release latch and tailgate, nearly every part of the Rio that opens, closes or moves \u2013 doors, windows, center console, glovebox, door locks, turn signal, windshield wipers, chimes and horn \u2013 are incorporated into an unexpected high-decibel musical score. <\/p>\n<p>A 30-second spot, entitled &#8220;Bird&#8217;s Eye&#8221; and airing simultaneously on national and local broadcast properties, rounds out the television component of the campaign. This manifesto-style ad conveys the message that size should never be considered a factor when it comes to achievement. <\/p>\n<p>Produced in conjunction with David&amp;Goliath, KMA&#8217;s advertising agency of record, this inspirational campaign challenges viewers to think beyond perceived limitations and dream big. Additional campaign elements include 60-, 30- and 15-second general and Hispanic market versions, as well as online and digital assets including integrations with Spotify and Snapchat.<\/p>\n<p>&#8220;As the youngest mainstream car company in America, this new campaign is a metaphor for Kia&#8217;s key attributes \u2013 youth, innovative spirit and nimbleness. The concept of the musical orchestra, utilizing the Rio as the primary instrument, demonstrates the relentless attitude that took Kia to the top spot in the entire automotive industry in J.D. Power&#8217;s Initial Quality Study1 the past two years<sup>1<\/sup>,&#8221; said <span class=\"xn-person\">Saad Chehab<\/span>, vice president, marketing communications, KMA. &#8220;While the Rio has, and still does, represent a tremendous value, this all-new Rio gives car buyers so much more than any other offering in its class. The unbeatable combination of quality, style and performance coupled with our industry-leading 10-year limited warranty<sup>2<\/sup> makes Kia today&#8217;s world-class automaker. And there are even bigger things ahead with the launch of the all-new 2018 Stinger just a few weeks away<sup>3<\/sup>.&#8221; <\/p>\n<p><b><u>About Kia Motors America<\/u><\/b><\/p>\n<p>Headquartered in <span class=\"xn-location\">Irvine, California<\/span>, Kia Motors America continues to top quality surveys and is recognized as one of the 100 Best Global Brands and 50 Best Global Green Brands by Interbrand.\u00a0Kia serves as the &#8220;Official Automotive Partner&#8221; of the NBA and LPGA and offers a complete range of vehicles sold through a network of nearly 800 dealers in the U.S., including cars and SUVs proudly built in <span class=\"xn-location\">West Point, Georgia<\/span>*<\/p>\n<p>For media information, including photography, visit <a target=\"_blank\" href=\"http:\/\/www.kiamedia.com\/\" rel=\"nofollow\">www.kiamedia.com<\/a>.\u00a0To receive custom email notifications for press releases the moment they are published, subscribe at <a target=\"_blank\" href=\"http:\/\/www.kiamedia.com\/us\/en\/newsalert\" rel=\"nofollow\">www.kiamedia.com\/us\/en\/newsalert<\/a>.\u00a0<\/p>\n<div>\n<table id=\"convertedTablece72\" cellspacing=\"0\" cellpadding=\"0\" border=\"1\" class=\"prntblns\">\n<tr>\n<td class=\"prngen2\">\n<p class=\"prnews_p\"><span class=\"prnews_span\"><b>* The Sorento and Optima GDI (EX, SX &amp; Limited and certain LX Trims only) are assembled in the United States from U.S. and globally sourced parts.<\/b><\/span><\/p>\n<\/td>\n<\/tr>\n<\/table>\n<\/div>\n<p>\u00a0<\/p>\n<div>\n<table id=\"convertedTable1f30\" cellspacing=\"0\" cellpadding=\"0\" border=\"1\" class=\"prntblns\">\n<tr>\n<td class=\"prngen2\">\n<p class=\"prnews_p\"><span class=\"prnews_span\"><sup>1<\/sup> The Kia Cadenza, Kia Forte, Kia Niro, Kia Sorento, and Kia Soul received the lowest number of problems per 100 vehicles reflecting higher quality in their respective segments in the J.D. Power 2017 U.S. Initial Quality (IQS) Study, based on 77,419 total responses, evaluating 189 models, and measures the opinions of new 2017 vehicle owners after 90 days of ownership, surveyed in February-May 2017. Your experiences may vary. Visit\u00a0<a target=\"_blank\" href=\"http:\/\/www.jdpower.com\/cars\" class=\"prnews_a\" rel=\"nofollow\">jdpower.com\/cars<\/a>.<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\"><\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\">\n<p class=\"prnews_p\"><span class=\"prnews_span\"><sup>2<\/sup> The Kia 10-year\/100,000-mile warranty program includes various warranties and roadside assistance. Warranties include powertrain and the New Vehicle Limited Warranty (Basic). All warranties and roadside assistance are limited. See retailer for details or go to kia.com.<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\"><\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\">\n<p class=\"prnews_p\"><span class=\"prnews_span\"><sup>3<\/sup> Initially available in select markets with limited availability.<\/span><\/p>\n<\/td>\n<\/tr>\n<\/table>\n<\/div>\n<p>\u00a0<\/p>\n<div id=\"prni_dvprnejpg7f1aleft\" style=\"TEXT-ALIGN: left; WIDTH: 100%\"><img decoding=\"async\" id=\"prnejpg7f1aleft\" title=\"Kia Motors America logo\" style=\"HEIGHT: 224px; WIDTH: 400px\" border=\"0\" alt=\"Kia Motors America logo\" align=\"middle\" src=\"https:\/\/mma.prnewswire.com\/media\/584740\/4832_Kia_Logo__4.jpg\"\/><\/div>\n<p>\u00a0<\/p>\n<p>Logo &#8211; <a target=\"_blank\" href=\"https:\/\/mma.prnewswire.com\/media\/584740\/4832_Kia_Logo__4.jpg\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/584740\/4832_Kia_Logo__4.jpg<\/a> <\/p>\n<p>\u00a0<\/p>\n<p>SOURCE  Kia Motors America<\/p>\n<\/div>\n<p> <\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><span class=\"xn-location\">IRVINE, California<\/span>, <span class=\"xn-chron\">Oct. 17, 2017<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; With the all-new 2018 Rio arriving in showrooms, Kia Motors America (KMA) is launching a comprehensive marketing campaign to reinforce the age-old adage that big things can indeed come in small packages. <\/p>\n<p>Photo &#8211; <a target=\"_blank\" href=\"https:\/\/mma.prnewswire.com\/media\/584741\/KIA_Motors_2018_Rio.jpg\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/584741\/KIA_Motors_2018_Rio.jpg<\/a> <\/p>\n<p>The centerpiece of the campaign,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":57753,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-57752","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automotriz"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/57752","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=57752"}],"version-history":[{"count":0,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/57752\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media\/57753"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=57752"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=57752"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=57752"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}