{"id":58270,"date":"2017-11-15T04:15:00","date_gmt":"2017-11-15T08:09:00","guid":{"rendered":"http:\/\/hispanicprwire.com\/english-olives-from-spain-the-european-union-and-michelin-starred-chef-jose-andres-showcase-have-an-olive-day-in-miami\/"},"modified":"2017-11-15T05:18:02","modified_gmt":"2017-11-15T09:18:02","slug":"olives-from-spain-la-union-europea-y-el-chef-con-estrella-michelin-jose-andres-presentan-have-a-olive-day-en-miami","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/olives-from-spain-la-union-europea-y-el-chef-con-estrella-michelin-jose-andres-presentan-have-a-olive-day-en-miami\/","title":{"rendered":"Olives from Spain, the European Union and Michelin-Starred Chef Jos\u00e9 Andr\u00e9s Showcase &#8220;Have an Olive Day&#8221; in Miami"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><span class=\"xn-location\">MIAMI<\/span>, <span class=\"xn-chron\">Nov. 15, 2017<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; The European Union, together with Olives from <span class=\"xn-location\">Spain<\/span>, and Michelin-starred chef and internationally-recognized culinary innovator, Jos\u00e9 Andr\u00e9s, introduced their &#8220;Have an <span class=\"xn-person\">Olive Day<\/span>&#8221; campaign to the <span class=\"xn-location\">Miami<\/span> market as part of their nationwide initiative on <span class=\"xn-chron\">Tuesday, November 14<\/span>.<\/p>\n<p>To view the Multimedia News Release, please click: <a target=\"_blank\" href=\"https:\/\/www.multivu.com\/players\/uk\/8222551-olives-from-spain-jose-andres-miami\/\" rel=\"nofollow\">https:\/\/www.multivu.com\/players\/uk\/8222551-olives-from-spain-jose-andres-miami\/<\/a><\/p>\n<p>On the heels of a successful unveiling in <span class=\"xn-location\">New York City<\/span> earlier this year, Chef Jos\u00e9 Andr\u00e9s and Olives from <span class=\"xn-location\">Spain<\/span> debuted the campaign in <span class=\"xn-location\">Miami<\/span> and hosted an intimate tasting. The event took place at SAAM at SLS Brickell, home to his second <span class=\"xn-location\">Miami<\/span> outpost, Bazaar Mar, where Chef Andr\u00e9s showcased how olives can be enjoyed in a variety of forms to 60 of <span class=\"xn-location\">Miami&#8217;s<\/span> influential leaders in the culinary industry and media. <\/p>\n<p>The goal of this new three-year collaboration between the Spanish Inter-Professional Table Olive Organization, INTERACEITUNA and the European Union with Jos\u00e9 Andr\u00e9s as the campaign ambassador is to raise awareness of the versatility, flavor, nutrition and rich history of olive production in\u00a0Europe, where olives have been the heart of the culture and cuisine for more than 2,000 years.\u00a0<\/p>\n<p>&#8220;I am absolutely thrilled that we are able introduce the amazing and delicious olives from my home country to the <span class=\"xn-location\">Miami<\/span> market&#8221; said Chef Jos\u00e9 Andr\u00e9s. &#8220;<span class=\"xn-location\">Miami<\/span> is such a beautiful city and has an influential Spanish community that I feel they will truly love the flavors and variety&#8221;.<\/p>\n<p>&#8220;Have an\u00a0Olive Day!&#8221;, a play on &#8220;Have a\u00a0Nice Day!&#8221; is a positive greeting meant to inspire U.S. consumers to discover and enjoy the versatility of European olives, without ever having to get on an airplane. It is encouragement to experience the Mediterranean diet, which is known for its health and nutrition benefits.<\/p>\n<p>The temperate weather of southern\u00a0Europe\u00a0and rich, fertile soil are idyllic for growing table olives, which are carefully hand-picked one by one to ensure the fruit remain in top condition.\u00a0Spain\u00a0is the world leader in production and exports of table olives, accounting for 21% of world production and 30% of world exports. In 2016, more than 83% of the olives imported into the U.S. came from\u00a0Europe.\u00a0<\/p>\n<p>Olives are accessible and nutritious, perfect for the everyday, modern lifestyle. An essential element of the Mediterranean diet, olives can be enjoyed whole or in a variety of other forms including pitted, chopped, sliced or stuffed. European olives also enhance the flavor of a number of popular recipes ranging from bar food to small plates, salads, sandwiches and entrees.\u00a0<\/p>\n<p>The &#8216;Have an\u00a0Olive Day&#8217; campaign will run through the year 2019 and will seek to educate U.S. consumers on the different variations of European olives and their culinary uses. While the campaign will launch nationally, it will focus on regions with particularly heavy olive consumption, which include <span class=\"xn-location\">New York City<\/span>, <span class=\"xn-location\">Miami<\/span>, <span class=\"xn-location\">Los Angeles<\/span>, <span class=\"xn-location\">San Francisco<\/span>, <span class=\"xn-location\">Chicago<\/span> and <span class=\"xn-location\">Philadelphia<\/span>. These cities can anticipate seeing campaign activations on TV and online, in their local emblematic media outlets as well as outdoor marketing activities and participation in trade shows.<\/p>\n<p>For recipe inspiration and more information on the rich history of olives, please visit\u00a0<a target=\"_blank\" href=\"http:\/\/www.haveanoliveday.eu\/\" rel=\"nofollow\">www.haveanoliveday.eu<\/a>\u00a0or follow the campaign on Facebook, Twitter, Instagram and Pinterest at @haveanoliveday.<\/p>\n<p><span class=\"xn-person\">Rebeca Gallego<\/span>, <a target=\"_blank\" href=\"mailto:rebeca.gallego@tactics.es\" rel=\"nofollow\">rebeca.gallego@tactics.es<\/a><br \/>Oscar Moz\u00fan, <a target=\"_blank\" href=\"mailto:oscar.mozun@tactics.es\" rel=\"nofollow\">oscar.mozun@tactics.es<\/a><\/p>\n<p>Photo &#8211; <a target=\"_blank\" href=\"https:\/\/mma.prnewswire.com\/media\/603825\/Olives_from_Spain_Jose_Andres.jpg\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/603825\/Olives_from_Spain_Jose_Andres.jpg<\/a> <br \/>Photo &#8211; <a target=\"_blank\" href=\"https:\/\/mma.prnewswire.com\/media\/604870\/Olives_from_Spain_Aceitunas.jpg\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/604870\/Olives_from_Spain_Aceitunas.jpg<\/a><br \/>Photo &#8211; <a target=\"_blank\" href=\"https:\/\/mma.prnewswire.com\/media\/604871\/Olives_from_Spain_Jose_Andres_Launch.jpg\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/604871\/Olives_from_Spain_Jose_Andres_Launch.jpg<\/a> \u00a0<br \/>Photo &#8211; <a target=\"_blank\" href=\"https:\/\/mma.prnewswire.com\/media\/604872\/Olives_from_Spain_Jose_Andres.jpg\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/604872\/Olives_from_Spain_Jose_Andres.jpg<\/a> \u00a0<\/p>\n<p><\/p>\n<p>SOURCE  Olives from <span class=\"xn-location\">Spain<\/span><\/p>\n<\/div>\n<p> <\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><span class=\"xn-location\">MIAMI<\/span>, <span class=\"xn-chron\">Nov. 15, 2017<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; The European Union, together with Olives from <span class=\"xn-location\">Spain<\/span>, and Michelin-starred chef and internationally-recognized culinary innovator, Jos\u00e9 Andr\u00e9s, introduced their &#8220;Have an <span class=\"xn-person\">Olive Day<\/span>&#8221; campaign to the <span class=\"xn-location\">Miami<\/span> market as part of their nationwide initiative on <span class=\"xn-chron\">Tuesday, November 14<\/span>.<\/p>\n<p>To view the Multimedia News Release,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-58270","post","type-post","status-publish","format-standard","hentry","category-comida-y-bebida"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/58270","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=58270"}],"version-history":[{"count":0,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/58270\/revisions"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=58270"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=58270"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=58270"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}