{"id":58596,"date":"2017-12-04T09:00:00","date_gmt":"2017-12-04T13:00:00","guid":{"rendered":"http:\/\/hispanicprwire.com\/english-estrella-jalisco-becomes-the-official-beer-of-the-mexican-national-team-in-the-united-states-for-2018-fifa-world-cup-and-beyond\/"},"modified":"2017-12-04T09:00:00","modified_gmt":"2017-12-04T13:00:00","slug":"english-estrella-jalisco-becomes-the-official-beer-of-the-mexican-national-team-in-the-united-states-for-2018-fifa-world-cup-and-beyond","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/english-estrella-jalisco-becomes-the-official-beer-of-the-mexican-national-team-in-the-united-states-for-2018-fifa-world-cup-and-beyond\/","title":{"rendered":"Estrella Jalisco Becomes the Official Beer of the Mexican National Team in the United States for 2018 FIFA World Cup and Beyond"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><span class=\"xn-location\">NEW YORK<\/span>, <span class=\"xn-chron\">Dec. 4, 2017<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; <span class=\"xn-person\">Estrella Jalisco<\/span>, a premium pilsner beer with more than 100 years of Mexican brewing tradition, today announced an agreement with Soccer United Marketing (SUM), the commercial arm of Major League Soccer, to partner with the Mexican Soccer Federation (Federaci\u00f3n Mexicana de F\u00fatbol, FMF). As part of the agreement, <span class=\"xn-person\">Estrella Jalisco<\/span> becomes the Official Beer of the Men&#8217;s Mexican National Soccer Team (MNT) throughout the annual U.S. Tour of <i>El Tricolor, <\/i>on the Road to <span class=\"xn-location\">Russia<\/span> for the 2018 FIFA World Cup and beyond. <span class=\"xn-person\">Estrella Jalisco<\/span>, a Mexican import launched by Anheuser-Busch in <span class=\"xn-location\">the United States<\/span> in 2016, continues to grow in popularity and distribution and hopes to engage soccer fans through the MNT&#8217;s 23<sup>rd<\/sup> World Cup appearance. <\/p>\n<p>&#8220;In many ways, <span class=\"xn-person\">Estrella Jalisco<\/span> is a lot like Team Mexico. We&#8217;re authentically and undeniably Mexican. Our beer has been brewed in <span class=\"xn-location\">Jalisco<\/span> for more than 100 years. We&#8217;re also hungry to make a big splash next year and get some big wins in our column,&#8221; said <span class=\"xn-person\">Yonathan Bendesky<\/span>, Senior Brand Director for Anheuser-Busch, Mexican Imports.\u00a0&#8220;We&#8217;re expanding our distribution in February and can&#8217;t think of a better way connect with soccer fans than supporting <span class=\"xn-location\">Mexico&#8217;s<\/span> campaign at the 2018 World Cup when people from all over the world are sharing beers while cheering on their teams.&#8221;<\/p>\n<p>The category exclusive partnership with SUM will activate across multiple channels with the brand planning to launch television advertising, digital content and social media, public relations, OOH and point-of-sale efforts. In addition, the partnership includes branded presence at <span class=\"xn-location\">Mexico&#8217;s<\/span> annual U.S. Tour kicking off on <span class=\"xn-chron\">January 31<\/span> at the Alamodome in <span class=\"xn-location\">San Antonio, Texas<\/span>. The tour will visit four additional cities that will be announced at a later date.<\/p>\n<p>&#8220;Anheuser-Busch has been a long-time supporter of international soccer and we&#8217;re excited to partner with a brand like <span class=\"xn-person\">Estrella Jalisco<\/span> that is proudly brewed in <span class=\"xn-location\">Mexico<\/span>, and an intrinsic part of Mexican heritage\/culture,&#8221; said <span class=\"xn-person\">Jennifer Cramer<\/span>, VP, Partnership Marketing, SUM. &#8220;This brand understands the significance of soccer and the unique opportunity to engage with MNT fans through the\u00a0U.S. Tour.&#8221;<\/p>\n<p>As part of the partnership, <span class=\"xn-person\">Estrella Jalisco<\/span> receives category exclusivity as the Official Beer Sponsor of the Mexican National Team (MNT) in the U.S. as well as imagery rights and legend appearances.<\/p>\n<p>Entering its 16<sup>th<\/sup> edition, the annual Mexican National Team U.S. Tour matches have become one of the most popular events in the sport, with an average of approximately 50,000 fans per game throughout the years. With nearly 80 games played since 2002, the Mexican National Team has been able to use the matches not only as a way to prepare for important competitions like the FIFA World Cup and CONCACAF Gold Cup, but also to reach their fervent fan base across <span class=\"xn-location\">North America<\/span>. <\/p>\n<p>The 2018 FIFA World Cup\u00a0will take place this summer from\u00a0June 14 to July 15 across 12 venues in 11 cities across <span class=\"xn-location\">Russia<\/span>. Among the thirty-two qualifying teams are <span class=\"xn-location\">Mexico<\/span>, <span class=\"xn-location\">Panama<\/span>, <span class=\"xn-location\">Costa Rica<\/span>, <span class=\"xn-location\">Russia<\/span>, <span class=\"xn-location\">England<\/span>, <span class=\"xn-location\">France<\/span>, <span class=\"xn-location\">Egypt<\/span>, <span class=\"xn-location\">Nigeria<\/span>, <span class=\"xn-location\">Peru<\/span>, <span class=\"xn-location\">Brazil<\/span>, <span class=\"xn-location\">Japan<\/span> and <span class=\"xn-location\">Australia<\/span>.<\/p>\n<p><b>About Estrella Jalisco\u00a0 <br \/><\/b><i>With more than 100 years of Mexican brewing tradition, <span class=\"xn-person\">Estrella Jalisco<\/span> is a refreshing, light-flavored pilsner beer from <span class=\"xn-location\">Guadalajara, Jalisco<\/span>, and contains 4.5 percent alcohol by volume (ABV). It is best enjoyed in a wide-top pilsner glass to bring out its true flavor and aroma while allowing drinkers to appreciate the color and carbonation of the beer. <span class=\"xn-person\">Estrella Jalisco<\/span> was launched in the U.S. last year and it&#8217;s quickly becoming a Mexican favorite among cerveza aficionados. <\/i><\/p>\n<p><b>About Soccer United Marketing<br \/><\/b><i>Over the past 16 years, Soccer United Marketing (SUM), the commercial arm of Major League Soccer, has become the preeminent commercial soccer enterprise in <span class=\"xn-location\">North America<\/span>, overseeing the commercialization, marketing, promotion and operational execution of the region&#8217;s most successful soccer entities. Currently, SUM holds the exclusive rights to Major League Soccer, the United States Soccer Federation, the Mexican National Team (for <span class=\"xn-location\">the United States<\/span> market), and CONCACAF Properties (Gold Cup\u2122 and CONCACAF Champions League).\u00a0 In addition, SUM held the promotional and commercial rights to the highly successful 2016 Copa America Centenario.<\/i><\/p>\n<p>\u00a0<\/p>\n<p>SOURCE  <span class=\"xn-person\">Estrella Jalisco<\/span><\/p>\n<\/div>\n<p> <\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><span class=\"xn-location\">NEW YORK<\/span>, <span class=\"xn-chron\">Dec. 4, 2017<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; <span class=\"xn-person\">Estrella Jalisco<\/span>, a premium pilsner beer with more than 100 years of Mexican brewing tradition, today announced an agreement with Soccer United Marketing (SUM), the commercial arm of Major League Soccer, to partner with the Mexican Soccer Federation (Federaci\u00f3n Mexicana de F\u00fatbol, FMF). As part of the agreement, <span class=\"xn-person\">Estrella Jalisco<\/span> becomes the Official Beer of the Men&#8217;s Mexican National&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-58596","post","type-post","status-publish","format-standard","hentry","category-comida-y-bebida"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/58596","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=58596"}],"version-history":[{"count":0,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/58596\/revisions"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=58596"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=58596"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=58596"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}