{"id":58633,"date":"2017-12-06T12:39:00","date_gmt":"2017-12-05T15:35:00","guid":{"rendered":"http:\/\/hispanicprwire.com\/english-latin2latin-marketing-communications-romances-its-way-to-unprecedented-growth-and-lands-u-s-aor-assignment-for-ana-g-mendez-university-system-among-others\/"},"modified":"2017-12-06T13:40:03","modified_gmt":"2017-12-06T17:40:03","slug":"latin2latin-marketing-communications-alcanza-un-crecimiento-sin-precedentes-y-obtiene-una-asignacion-como-la-agencia-oficial-estadounidense-del-sistema-universitario-ana-g-mendez-entre-otros","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/latin2latin-marketing-communications-alcanza-un-crecimiento-sin-precedentes-y-obtiene-una-asignacion-como-la-agencia-oficial-estadounidense-del-sistema-universitario-ana-g-mendez-entre-otros\/","title":{"rendered":"Latin2Latin Marketing + Communications Romances its Way to Unprecedented Growth and Lands U.S. AOR assignment for Ana G. Mendez University System, among others"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><span class=\"xn-location\">FORT LAUDERDALE, Fla.<\/span>, <span class=\"xn-chron\">Dec. 5, 2017<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; Award-winning agency, Latin2Latin Marketing + Communications, (L2L), has much to celebrate as 2017 winds down, including double-digit expansion, a 10<sup>th<\/sup> anniversary and being named the U.S. agency of record (AOR) for Ana G. M\u00e9ndez University System (AGMUS), a pioneer and leader in dual-language education with campuses in <span class=\"xn-location\">Orlando<\/span>, <span class=\"xn-location\">Tampa<\/span>, <span class=\"xn-location\">South Florida<\/span>, <span class=\"xn-location\">Dallas<\/span> and <span class=\"xn-location\">Maryland<\/span>, as well as a culinary school in <span class=\"xn-location\">Washington, D.C.<\/span> <\/p>\n<div id=\"prni_dvprnejpgd443left\" style=\"TEXT-ALIGN: left; WIDTH: 100%\"><img decoding=\"async\" id=\"prnejpgd443left\" title=\"L2L Marketing Team\" border=\"0\" alt=\"L2L Marketing Team\" align=\"middle\" src=\"https:\/\/mma.prnewswire.com\/media\/615301\/L2L_Marketing_Team.jpg \"\/><\/div>\n<p>L2L has gained an outstanding reputation connecting brands, talent, business, communities, government and media partners to create winning solutions. The company has experienced exponential growth, reporting a 52 percent increase in new client signings since 2016. The company&#8217;s founder and president, Arminda &#8220;Mindy&#8221; Figueroa, credits much of the success to her team&#8217;s laser-focused mission to &#8220;romance clients at every turn,&#8221; a paradigm shift in how traditional marketing agencies view and work with their clients.\u00a0 <\/p>\n<p>&#8220;We&#8217;ve made a conscious and concentrated effort to be different, to internalize our clients&#8217; fears and goals, and make them our own,&#8221; said Figueroa. &#8220;We develop quick-to-market engagement solutions based on insights that drive growth and ROI.&#8221;\u00a0 <\/p>\n<p>Other high-profile clients recently joining the Agency include Trustbridge Hospice, Latinarrific, Novus Shoes, GYM GUYZ Fort Lauderdale, Elements Massage Fort Lauderdale, The Surgery Center at <span class=\"xn-location\">Doral<\/span>, Dr. Doggie-<span class=\"xn-person\">Victor Oppenheimer<\/span>, MARC Institute and South Florida Symphony Orchestra. These are in addition to existing partners, including <span class=\"xn-person\">Badia Hand<\/span> to Shoulder Center, Hispanic Unity, Northwell Health-Lenox Hill Hospital, OrthoNOW Orthopedic Urgent Care Center and PBS Kids.<\/p>\n<p>L2L embarks on a further expansion of services by acting as the U.S. marketing arm of Puerto Rican and Latin American corporations and organizations seeking expertise in <span class=\"xn-location\">the United States<\/span>. As the AOR for AGMUS in <span class=\"xn-location\">the United States<\/span>, L2L is responsible for building awareness and driving enrollment for both the university and its unique dual-language model of higher education.\u00a0The Agency&#8217;s first campaign, entitled, <i>Tu Tienes Valor<\/i> (<i>You Have Courage \/ Worth<\/i>), hit the market earlier this year.\u00a0 <\/p>\n<p>&#8220;From the first meeting with Latin2Latin, we were very\u00a0impressed with their keen ability to internalize our goals and opportunities, and then develop a quick-to-market strategic roadmap that would contribute to the turnaround of the Ana G. Mendez U.S. organization,&#8221; said\u00a0Jos\u00e9\u00a0F. <span class=\"xn-person\">Mendez Mendez<\/span>, president.\u00a0&#8220;L2L&#8217;s years of marketing expertise, coupled with its unmatched education experience, has transformed our outreach to effectively engage today&#8217;s student population through a multi-media platform strategy, reducing cost per enrollment by 60 percent and generating cost savings of <span class=\"xn-money\">$1M<\/span> by eliminating an outsourced call center, in just the first three months of their engagement.&#8221;\u00a0 <\/p>\n<p>On the heels of this rapid growth, Figueroa was named a <i>2017 Influential Business Women of the Year<\/i> by <i>South Florida Business Journal <\/i>and awarded a <span class=\"xn-person\">Golden Mouse<\/span><i> for Multicultural Marketer of the Year<\/i> by the Florida Chapter of Women in Ecommerce. The Agency was nominated for the third time for the <i>Small Business of the Year Award<\/i> by the <span class=\"xn-location\">Greater Fort Lauderdale<\/span> Chamber of Commerce after having won the award twice prior and, most recently, the Agency took 2<sup>nd<\/sup> place at the 2017 <i>NAMIC Excellence in Multicultural Marketing Awards<\/i> (EMMA)<b>\u00a0<\/b>in the Integrated Marketing Campaigns category for <i>Life YES! Diabetes NO!<\/i> a diabetes prevention education and engagement campaign for client partner Lenox Hill Hospital in <span class=\"xn-location\">New York<\/span>.<\/p>\n<p><b><u>About Latin2Latin Marketing + Communications (L2L)<\/u><\/b><\/p>\n<p>Latin2Latin Marketing + Communications is an MBE-certified, award-winning agency headquartered in <span class=\"xn-location\">Fort Lauderdale, FL<\/span>, with a network of collaborators across <span class=\"xn-location\">the United States<\/span> and LATAM. L2L connects\u00a0brands, talent, businesses, communities, government and media partners\u00a0to create winning solutions that are quick-to-market and deliver ROI for its client partners. L2L is also the creator of Latin Ready Assessment<b>\u00ae<\/b>,\u00a0an innovative growth tool\u00a0that evaluates how prepared organizations are to address the\u00a0Latino community. Learn more at <a target=\"_blank\" href=\"https:\/\/goo.gl\/gmrHd1\" rel=\"nofollow\">https:\/\/goo.gl\/gmrHd1<\/a><b>.<\/b><\/p>\n<p><b>Media Inquiries<br \/><\/b><span class=\"xn-person\">Debra Kronowitz<\/span><br \/><a target=\"_blank\" href=\"mailto:debra@latin2latin.com\" rel=\"nofollow\">debra@latin2latin.com<\/a> <br \/>954-376-4800<\/p>\n<p>Photo &#8211; <a target=\"_blank\" href=\"https:\/\/mma.prnewswire.com\/media\/615301\/L2L_Marketing_Team.jpg\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/615301\/L2L_Marketing_Team.jpg<\/a><\/p>\n<p\/>\n<p\/>\n<p>SOURCE  Latin2Latin Marketing + Communications (L2L)<\/p>\n<\/div>\n<p> <\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><span class=\"xn-location\">FORT LAUDERDALE, Fla.<\/span>, <span class=\"xn-chron\">Dec. 5, 2017<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; Award-winning agency, Latin2Latin Marketing + Communications, (L2L), has much to celebrate as 2017 winds down, including double-digit expansion, a 10<sup>th<\/sup> anniversary and being named the U.S. agency of record (AOR) for Ana G. M\u00e9ndez University System (AGMUS), a pioneer and leader in dual-language education with campuses in <span class=\"xn-location\">Orlando<\/span>, <span class=\"xn-location\">Tampa<\/span>, &lt;span&#8230;<\/p>\n","protected":false},"author":1,"featured_media":58634,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-58633","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mercadeo"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/58633","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=58633"}],"version-history":[{"count":0,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/58633\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media\/58634"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=58633"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=58633"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=58633"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}