{"id":58641,"date":"2017-12-05T17:38:00","date_gmt":"2017-12-05T20:52:00","guid":{"rendered":"http:\/\/hispanicprwire.com\/english-toma-leche-celebrates-the-holidays-with-el-chavo\/"},"modified":"2017-12-05T18:40:03","modified_gmt":"2017-12-05T22:40:03","slug":"toma-leche-celebra-las-fiestas-con-el-chavo","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/toma-leche-celebra-las-fiestas-con-el-chavo\/","title":{"rendered":"Toma Leche Celebrates The Holidays With El Chavo"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><span class=\"xn-location\">SAN CLEMENTE, California<\/span>, <span class=\"xn-chron\">Dec. 5, 2017<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0The California Milk Processor Board (CMPB), creators of the iconic got milk? campaign and its Spanish-language counterpart <i>Toma Leche<\/i>, are making the holiday season bright with fun family activities, milk and snacks and the popular <i><span class=\"xn-location\">El Chavo<\/span><\/i> characters dressed as Los Tres Reyes at retail locations across <span class=\"xn-location\">California<\/span> beginning <span class=\"xn-chron\">Dec. 8 through Dec. 21<\/span> and from <span class=\"xn-chron\">Jan. 4<\/span> to <i>D\u00eda de Los Reyes<\/i> (&#8220;Kings Day&#8221;) on <span class=\"xn-chron\">Jan. 6<\/span>.<\/p>\n<div id=\"prni_dvprnejpgfc97left\" style=\"WIDTH: 100%; TEXT-ALIGN: left\"><img decoding=\"async\" id=\"prnejpgfc97left\" title=\"Toma Leche\" border=\"0\" alt=\"Toma Leche\" align=\"middle\" src=\"http:\/\/mma.prnewswire.com\/media\/550040\/Toma_Leche_Logo.jpg\"\/><\/div>\n<p>At participating retail locations, grocery shoppers preparing for the holidays will be able to enjoy a quick snack paired with milk at <i>Toma Leche<\/i> sampling stations, and partake in celebratory holiday activities including arts and crafts and a Rosca Spin Wheel for a chance to win prizes including <i>Toma Leche<\/i> and <i><span class=\"xn-location\">El Chavo<\/span><\/i> tote bags, notebooks and more.\u00a0 <\/p>\n<p>As a special treat, consumers are invited to take festive holiday pictures together with life-size characters from <i><span class=\"xn-location\">El Chavo<\/span><\/i> inside a large snow globe at the following locations:<\/p>\n<ul type=\"disc\">\n<li>The Children&#8217;s Lane Christmas Parade at South Gate Park, 4941 Tweedy Blvd. on <span class=\"xn-chron\">Sun., Dec. 10<\/span> from <span class=\"xn-chron\">12 p.m.-5 p.m.<\/span>\n<\/li>\n<li>Vallarta Supermarket, 1951 W. Clinton Ave., <span class=\"xn-location\">Fresno<\/span>, Fri., on <span class=\"xn-chron\">Dec. 15<\/span> from <span class=\"xn-chron\">12 p.m.-4 p.m.<\/span>\n<\/li>\n<li>Vallarta Supermarket, 3425 Whittier Blvd., <span class=\"xn-location\">Los Angeles<\/span>, <span class=\"xn-chron\">Fri., Dec. 22<\/span> from <span class=\"xn-chron\">12 p.m.-4 p.m.<\/span>\n<\/li>\n<li>Superior, 7300 Atlantic Ave, <span class=\"xn-location\">Cudahy<\/span>, <span class=\"xn-chron\">Fri., Jan. 5<\/span>, from <span class=\"xn-chron\">12 p.m.-4 p.m.<\/span>\n<\/li>\n<li>El Super, 4421 University Ave., <span class=\"xn-location\">San Diego<\/span>, <span class=\"xn-chron\">Sat., Jan. 6<\/span> from <span class=\"xn-chron\">12 p.m.- 4 p.m.<\/span>, which will feature a special milk plus<i> rosca de reyes<\/i> pairing in honor of the <i>D\u00eda de Los Reyes<\/i> holiday.<\/li>\n<\/ul>\n<p>&#8220;The holidays are a special time that connect family and friends through our cultural traditions, meals and celebrations,&#8221; said <span class=\"xn-person\">Steve James<\/span>, executive director, California Milk Processor Board.\u00a0 &#8220;And whether it&#8217;s at the center of the holiday table or paired with a delicious snack, the holidays are always better with milk.&#8221;<\/p>\n<p>Additionally, customers at more than 120 Vallarta Supermarkets, El Super, Northgate, Arteaga&#8217;s and La Preciosa retail locations throughout <span class=\"xn-location\">California<\/span>, including <span class=\"xn-location\">Los Angeles<\/span>, <span class=\"xn-location\">Bakersfield<\/span>, <span class=\"xn-location\">Fresno<\/span>, <span class=\"xn-location\">San Diego<\/span>, <span class=\"xn-location\">San Francisco<\/span>, <span class=\"xn-location\">Salinas<\/span> and <span class=\"xn-location\">Sacramento<\/span>, will be treated to a holiday snack paired with a glass of milk while they shop for holiday meal essentials. \u00a0Those who purchase milk in-store will receive a free <i><span class=\"xn-location\">El Chavo<\/span>\/Toma Leche<\/i> branded lunchbox as their gift with purchase. <\/p>\n<p>The most-watched show on Mexican television, <i><span class=\"xn-location\">El Chavo<\/span><\/i> was known as a courageous kid in and out of trouble, who entertained generations of fans across Latin America.\u00a0 Millions of viewers who have embraced the character for his wholesome, pure authenticity and innocence still watch the animated version and reruns in <span class=\"xn-location\">Latin America<\/span> and on Spanish-language networks in <span class=\"xn-location\">the United States<\/span>.<\/p>\n<p>For a complete list of events, dates and participating retailers across <span class=\"xn-location\">California<\/span>, visit <a target=\"_blank\" href=\"http:\/\/www.tomaleche.com\/\" rel=\"nofollow\">www.tomaleche.com<\/a> and <a target=\"_blank\" href=\"http:\/\/www.tuinnerchavo.com\/\" rel=\"nofollow\">www.tuinnerchavo.com<\/a>., follow <i>Toma Leche<\/i> via social media on Facebook, Twitter and Instagram @tomaleche.<\/p>\n<p><b>About the CMPB <br \/><\/b>The California Milk Processor Board was established in 1993 to make milk more competitive and increase milk consumption in <span class=\"xn-location\">California<\/span>. Awareness of &#8220;got milk?&#8221; is over 90% nationally and it is considered one of the most important and successful campaigns in history. The &#8220;got milk?&#8221; trademark is a federally registered trademark and service mark that was licensed by the National Dairy Board in 1995 for use in its advertising, including their long-running &#8220;Milk Mustache&#8221; campaign. The CMPB&#8217;s Spanish-language campaign began in 1994 using the tagline &#8220;Familia, Amor y Leche&#8221; (Family, Love and Milk). The &#8220;toma leche&#8221; (Drink Milk) campaign replaced it in 2006 in order to better align the English and Spanish language work. The CMPB is funded by all <span class=\"xn-location\">California<\/span> milk processors and is an instrumentality of the California Department of Food and Agriculture.<\/p>\n<p><b>About Grupo Chespirito <br \/><\/b>Grupo Chespirito (GCH) is the team responsible for preserving and leading Roberto G\u00f3mez Bola\u00f1os&#8217; &#8211; aka Chespirito- \u00a0legacy to the new generations, including his most famous characters: &#8216;<span class=\"xn-location\">El Chavo<\/span> del Ocho&#8217; and &#8216;El Chapul\u00edn <span class=\"xn-location\">Colorado<\/span>&#8216;. GCH is also responsible for developing new projects and initiatives to generate new contents to all ages Chespirito fans worldwide such as a social media strategy for a 14+ million fan-community.<\/p>\n<div id=\"prni_dvprnejpg65fbleft\" style=\"WIDTH: 100%; TEXT-ALIGN: left\"><img decoding=\"async\" id=\"prnejpg65fbleft\" title=\" \" border=\"0\" alt=\" \" align=\"middle\" src=\"http:\/\/mma.prnewswire.com\/media\/615784\/CMPB_Grupo_Chespirito_Logo.jpg\"\/><\/div>\n<p>\u00a0<\/p>\n<div id=\"prni_dvprnejpga3ebleft\" style=\"WIDTH: 100%; TEXT-ALIGN: left\"><img decoding=\"async\" id=\"prnejpga3ebleft\" title=\" \" border=\"0\" alt=\" \" align=\"middle\" src=\"http:\/\/mma.prnewswire.com\/media\/615785\/CMPB_El_Chavo_Holiday.jpg\"\/><\/div>\n<p>Logo: <a target=\"_blank\" href=\"http:\/\/mma.prnewswire.com\/media\/550040\/Toma_Leche_Logo.jpg\" rel=\"nofollow\">http:\/\/mma.prnewswire.com\/media\/550040\/Toma_Leche_Logo.jpg<\/a> <br \/>Logo: <a target=\"_blank\" href=\"http:\/\/mma.prnewswire.com\/media\/615784\/CMPB_Grupo_Chespirito_Logo.jpg\" rel=\"nofollow\">http:\/\/mma.prnewswire.com\/media\/615784\/CMPB_Grupo_Chespirito_Logo.jpg<\/a> <br \/>Photo: <a target=\"_blank\" href=\"http:\/\/mma.prnewswire.com\/media\/615785\/CMPB_El_Chavo_Holiday.jpg\" rel=\"nofollow\">http:\/\/mma.prnewswire.com\/media\/615785\/CMPB_El_Chavo_Holiday.jpg<\/a> <\/p>\n<p>SOURCE  The California Milk Processor Board<\/p>\n<\/div>\n<p> <\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><span class=\"xn-location\">SAN CLEMENTE, California<\/span>, <span class=\"xn-chron\">Dec. 5, 2017<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0The California Milk Processor Board (CMPB), creators of the iconic got milk? campaign and its Spanish-language counterpart <i>Toma Leche<\/i>, are making the holiday season bright with fun family activities, milk and snacks and the popular <i><span class=\"xn-location\">El Chavo<\/span><\/i> characters dressed as Los Tres Reyes at retail locations across <span class=\"xn-location\">California<\/span> beginning <span class=\"xn-chron\">Dec&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":58642,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-58641","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comida-y-bebida"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/58641","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=58641"}],"version-history":[{"count":0,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/58641\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media\/58642"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=58641"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=58641"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=58641"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}