{"id":58850,"date":"2017-12-15T09:00:00","date_gmt":"2017-12-15T13:00:00","guid":{"rendered":"http:\/\/hispanicprwire.com\/english-havana-club-rum-distilled-in-puerto-rico-asserts-its-heritage-with-new-forever-cuban-campaign\/"},"modified":"2017-12-15T10:02:20","modified_gmt":"2017-12-15T14:02:20","slug":"ron-havana-club-destilado-en-puerto-rico-proclama-su-herencia-con-la-nueva-campana-por-siempre-cubano","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/ron-havana-club-destilado-en-puerto-rico-proclama-su-herencia-con-la-nueva-campana-por-siempre-cubano\/","title":{"rendered":"HAVANA CLUB\u2122 Rum, Distilled in Puerto Rico, Asserts its Heritage with New &#8220;Forever Cuban&#8221; Campaign"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><span class=\"xn-location\">HAMILTON, Bermuda<\/span>, <span class=\"xn-chron\">Dec. 15, 2017<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; <span class=\"xn-location\">HAVANA<\/span> CLUB\u2122 rum, distilled in <span class=\"xn-location\">Puerto Rico<\/span>, has officially announced the launch of its new &#8220;Forever Cuban&#8221; integrated campaign, which tells the story of the brand&#8217;s Cuban heritage and declares that though the brand is no longer produced in <span class=\"xn-location\">Cuba<\/span>, it is, and will forever be, Cuban. <\/p>\n<p>Video &#8211; <a target=\"_blank\" href=\"https:\/\/www.youtube.com\/watch?v=iGn8CKnszXo\" rel=\"nofollow\">https:\/\/www.youtube.com\/watch?v=iGn8CKnszXo<\/a>\u00a0<br \/>Video &#8211; <a target=\"_blank\" href=\"https:\/\/www.youtube.com\/watch?v=4i2Tg46qXEk\" rel=\"nofollow\">https:\/\/www.youtube.com\/watch?v=4i2Tg46qXEk<\/a><br \/>Photo &#8211; <a target=\"_blank\" href=\"https:\/\/mma.prnewswire.com\/media\/620148\/havana_logo_goldblack.jpg\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/620148\/havana_logo_goldblack.jpg<\/a> <\/p>\n<p\/>\n<p>In advance of the upcoming 59<sup>th<\/sup> anniversary of the Cuban Revolution on <span class=\"xn-chron\">January 1<\/span>, the campaign, created by BBDO New York, launched with a powerful 60-second spot video that features Cuban-American actor <span class=\"xn-person\">Raul Esparza<\/span>, best-known for his roles on <i>Law &amp; Order: Special Victims Unit<\/i> and <i>Hannibal<\/i>, reciting &#8220;Island Body,&#8221; a poem written exclusively for the campaign by world-renowned Cuban poet <span class=\"xn-person\">Richard Blanco<\/span>. Through the poem and the spot, <span class=\"xn-location\">HAVANA<\/span> CLUB rum speaks to its Cuban roots, establishes its authenticity and boldly tells adversaries &#8220;Don&#8217;t tell us we&#8217;re not Cuban.&#8221; Written, produced and directed entirely by Cuban exiles in <span class=\"xn-location\">Miami<\/span>, and available in both English and Spanish, the film culminates with the tagline &#8220;Forced from home. Aged in Exile. Forever Cuban.&#8221; <\/p>\n<p>In 1960, the revolutionary Cuban government illegally seized without compensation the Arechabala family businesses, including their <span class=\"xn-location\">HAVANA<\/span> CLUB distillery, and jailed, then forced the family to flee the country in exile. But, they could not steal the Arechabala&#8217;s recipe or strip the family of their soul, which is rooted in the craftsmanship of their product and solidifies their continued family legacy. The family sought refuge in the U.S., where the recipe was personally transcribed by <span class=\"xn-person\">Ramon Arechabala<\/span> and given to Bacardi as part of an agreement between the two families. As a result, Bacard\u00ed has sold <span class=\"xn-location\">HAVANA<\/span> CLUB rum exclusively in the U.S. since 1995. <\/p>\n<p>&#8220;We recently debuted the &#8216;Forever Cuban&#8217; campaign to reaffirm our place as the true <span class=\"xn-location\">HAVANA<\/span> CLUB rum. Pernod Ricard, a French company, continues to partner with the Cuban dictatorship to produce rum under a stolen name. That does not make the Pernod Ricard and Cuban government&#8217;s rum brand &#8216;real,&#8217; or &#8216;authentic,&#8217; it makes it an imposter,&#8221; said <span class=\"xn-person\">Ned Duggan<\/span>, Vice President of Rums for Bacardi. &#8220;Bacardi will continue selling <span class=\"xn-location\">HAVANA<\/span> CLUB rum using the recipe based on the original, which was created by the Arechabalas in 1934 and is part of their family heritage.&#8221;<\/p>\n<p>The ultimate convergence of two Cuban families coming together to continue an iconic brand&#8217;s legendary heritage with an authentic product, Bacardi is committed to continuing this legacy, having experienced the same oppression and exile from <span class=\"xn-location\">Cuba<\/span>. Its authenticity is based on the original recipe, great-taste, craftsmanship, technique and passion since the brand was crafted by the Arechabala&#8217;s in 1934. The Arechabala family has entrusted Bacardi with their recipe, and the brand&#8217;s goal is to carry on this legacy with the same passion and perseverance that the Arechabala and the Bacardi families are known for, having experienced the same hardship and sharing a common goal. <\/p>\n<p>&#8220;My father&#8217;s family was exiled by the Cuban regime and their factories seized without warning or compensation,&#8221; said <span class=\"xn-person\">Paola Arechabala Consuegra<\/span>, second-generation Arechabala family member. &#8220;After expulsion from their country, my family took our rum recipe \u2013 the one that has been in our family for nearly 85 years \u2013 and sought refuge in the U.S., a place where their original recipe would be safe from imposters and the Cuban regime. Through our agreement with Bacardi, we found a way to maintain our legacy by having our recipe and brand live on.&#8221;<\/p>\n<p><span class=\"xn-location\">HAVANA<\/span> CLUB rums are premium, aged rums, distilled and finely crafted in <span class=\"xn-location\">Puerto Rico<\/span>, comprised of <span class=\"xn-location\">HAVANA<\/span> CLUB A\u00f1ejo Blanco and <span class=\"xn-location\">HAVANA<\/span> CLUB A\u00f1ejo Cl\u00e1sico. <\/p>\n<p><span class=\"xn-location\">HAVANA<\/span> CLUB A\u00f1ejo Cl\u00e1sico and <span class=\"xn-location\">HAVANA<\/span> CLUB A\u00f1ejo Blanco are carefully crafted by the brand&#8217;s Maestros de Ron to mirror the original processes and liquid style of the Arechabala family from 1934. To maintain the authenticity and originality of the rum in both taste and bottle design, <span class=\"xn-location\">HAVANA<\/span> CLUB rum, distilled in <span class=\"xn-location\">Puerto Rico<\/span>, is based on the Arechabala family recipe and archival bottle design. In homage to the 1934 original, <span class=\"xn-location\">HAVANA<\/span> CLUB A\u00f1ejo Cl\u00e1sico is a golden liquid with robust notes of sweet fruits akin to pineapple and apricot, complemented by oaky notes with hints of almond and vanilla, and <span class=\"xn-location\">HAVANA<\/span> CLUB A\u00f1ejo Blanco boasts sweet notes reminiscent of tropical fruits and florals.<\/p>\n<p>From the small screen to reality, the &#8220;Forever Cuban&#8221; campaign encourages consumers who share similar stories of exile to reclaim their heritage and recognize that there is nothing anyone can do to take their identity away through a range of advertising and digital channels, including online video and mass and targeted social (Facebook, Instagram, Twitter, etc.). Out-of-home will run in <span class=\"xn-location\">Florida<\/span> and <span class=\"xn-location\">New York<\/span> markets in December. Watch the spot video <a target=\"_blank\" href=\"https:\/\/www.youtube.com\/watch?v=iGn8CKnszXo&amp;feature=youtu.be\" rel=\"nofollow\">here<\/a>.<\/p>\n<p>For more information on <span class=\"xn-location\">HAVANA<\/span> CLUB Rum, distilled in <span class=\"xn-location\">Puerto Rico<\/span>, and cocktail recipes, visit <a target=\"_blank\" href=\"https:\/\/www.therealhavanaclub.com\/\" rel=\"nofollow\">https:\/\/www.therealhavanaclub.com\/<\/a>. <\/p>\n<p><b>About <span class=\"xn-location\">HAVANA<\/span> CLUB Rum<br \/><\/b><span class=\"xn-location\">HAVANA<\/span> CLUB rum is based on the original recipe created by the Arechabala family in <span class=\"xn-location\">Cuba<\/span> in 1934. The recipe was personally transcribed by <span class=\"xn-person\">Ramon Arechabala<\/span> and given to Bacardi as part of the agreement between the two family companies. In 1995, with the Arechabalas&#8217; agreement, Bacardi re-launched <span class=\"xn-location\">HAVANA<\/span> CLUB in <span class=\"xn-location\">the United States<\/span>. <span class=\"xn-location\">HAVANA<\/span> CLUB is comprised of <span class=\"xn-location\">HAVANA<\/span> CLUB A\u00f1ejo Blanco and the newly released <span class=\"xn-location\">HAVANA<\/span> CLUB A\u00f1ejo Cl\u00e1sico, two ultra-smooth, premium, aged rums, distilled and finely crafted in <span class=\"xn-location\">Puerto Rico<\/span>. <a target=\"_blank\" href=\"http:\/\/www.therealhavanaclub.com\/\" rel=\"nofollow\">www.therealhavanaclub.com<\/a><\/p>\n<p>The <span class=\"xn-location\">HAVANA<\/span> CLUB brand is part of the portfolio of Bacardi Limited, headquartered in <span class=\"xn-location\">Hamilton, Bermuda<\/span>. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.<\/p>\n<p>SOURCE  <span class=\"xn-location\">HAVANA<\/span> CLUB Rum, Distilled in <span class=\"xn-location\">Puerto Rico<\/span><\/p>\n<\/div>\n<p> <\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><span class=\"xn-location\">HAMILTON, Bermuda<\/span>, <span class=\"xn-chron\">Dec. 15, 2017<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; <span class=\"xn-location\">HAVANA<\/span> CLUB\u2122 rum, distilled in <span class=\"xn-location\">Puerto Rico<\/span>, has officially announced the launch of its new &#8220;Forever Cuban&#8221; integrated campaign, which tells the story of the brand&#8217;s Cuban heritage and declares that though the brand is no longer produced in <span class=\"xn-location\">Cuba<\/span>, it is, and will forever be, Cuban. <\/p>\n<p>Video &#8211; &lt;a target=&quot;_blank&quot;&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-58850","post","type-post","status-publish","format-standard","hentry","category-mercadeo"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/58850","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=58850"}],"version-history":[{"count":0,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/58850\/revisions"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=58850"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=58850"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=58850"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}