{"id":59570,"date":"2018-02-02T09:30:00","date_gmt":"2018-02-02T13:15:00","guid":{"rendered":"http:\/\/hispanicprwire.com\/english-for-the-first-time-toyota-will-run-three-super-bowl-ads-spots-utilize-the-olympic-and-paralympic-games-themes-of-unity-courage-and-inspiration\/"},"modified":"2018-02-02T10:32:02","modified_gmt":"2018-02-02T14:32:02","slug":"por-primera-vez-toyota-transmitira-tres-anuncios-durante-el-super-bowl-los-comerciales-utilizaran-los-temas-de-unidad-valor-e-inspiracion-de-los-juegos-olimpicos-y-paralimpicos","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/por-primera-vez-toyota-transmitira-tres-anuncios-durante-el-super-bowl-los-comerciales-utilizaran-los-temas-de-unidad-valor-e-inspiracion-de-los-juegos-olimpicos-y-paralimpicos\/","title":{"rendered":"For The First Time, Toyota Will Run Three Super Bowl Ads; Spots Utilize The Olympic and Paralympic Games Themes of Unity, Courage and Inspiration"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><span class=\"xn-location\">PLANO, Texas<\/span>, <span class=\"xn-chron\">Feb. 2, 2018<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0Toyota is returning to the 2018 Super Bowl like never before using sports to unite and inspire during three ads in the most-watched television event of the year. For the first time in the company&#8217;s history, Toyota will have three primetime commercials from two different campaigns leading the first quarter, post-halftime and fourth quarter. Two spots will air from its first-ever global campaign, &#8220;Start Your Impossible,&#8221; which communicates the company&#8217;s shift to a mobility company and aims to inspire consumers to take their first step to unleash their potential. The third spot will air from its domestic U.S., longtime campaign &#8220;Let&#8217;s Go Places,&#8221; empowering viewers to see what they&#8217;re capable of when unity is embraced.<\/p>\n<div id=\"prni_dvprnejpg2399left\" style=\"TEXT-ALIGN: left; WIDTH: 100%\"><img decoding=\"async\" id=\"prnejpg2399left\" title=\"For the first time in the company\u2019s history, Toyota will have three primetime commercials from two different campaigns leading the first quarter, post-halftime and fourth quarter.\" border=\"0\" alt=\"For the first time in the company\u2019s history, Toyota will have three primetime commercials from two different campaigns leading the first quarter, post-halftime and fourth quarter.\" align=\"middle\" src=\"https:\/\/mma.prnewswire.com\/media\/636611\/Toyota_Good_Odds.jpg\"\/><\/div>\n<p>In the first ad break to appear post-kickoff, Toyota&#8217;s television spot &#8220;Good Odds,&#8221; from their &#8220;Start Your Impossible&#8221; campaign, will air. The :60-second spot celebrates Toyota&#8217;s evolution to a mobility company and its eight-year global sponsorship of The Olympic and Paralympic Games by highlighting the real-life story of Canadian Alpine Skier Lauren Woolstencroft, who overcame tremendous odds to become a legendary Paralympic gold medalist. <\/p>\n<p>Following the <i>Toyota Halftime Report<\/i> and a throw from NBC Sports anchor <span class=\"xn-person\">Dan Patrick<\/span>, Toyota&#8217;s :60-second ad, &#8220;One Team,&#8221; features an amusing, light-hearted narrative illustrating how people from diverse backgrounds unite to celebrate the spirit of what brings them together, their shared passion of sports. The spot will be unveiled on <span class=\"xn-chron\">Saturday, February 3<\/span>.<\/p>\n<p>Finally, in the fourth quarter, Toyota will air a moving message promoting mobility as a human right in &#8220;Mobility Anthem,&#8221; a riveting :30-second spot from the brand&#8217;s first-ever global campaign, &#8220;Start Your Impossible,&#8221; which features people from ages ranging 1 to 100 in all stages of life including world-renowned Olympic and Paralympic athletes. Toyota believes that mobility goes beyond cars and that freedom of movement is a human right. The film demonstrates the company&#8217;s shift to a mobility company by showcasing some examples of Toyota&#8217;s mobility technologies.<\/p>\n<p>&#8220;This is an unprecedented opportunity for our team at Toyota to share messages of unity, friendship, diversity and perseverance,&#8221; says <span class=\"xn-person\">Ed Laukes<\/span>, group vice president, Toyota Marketing, Toyota Motor North America. &#8220;With the Super Bowl and the Olympics just days apart on NBC, we&#8217;re excited to join fans&#8217; enthusiasm for these two world-class events and connect with them by sharing meaningful and inspiring TV spots.&#8221;<\/p>\n<p>View the :60-second <a target=\"_blank\" href=\"https:\/\/youtu.be\/sefscV3GvWM\" rel=\"nofollow\">&#8220;Good Odds&#8221;<\/a> and &#8220;Mobility Anthem&#8221; <a target=\"_blank\" href=\"https:\/\/youtu.be\/9QbPS-CvSGE\" rel=\"nofollow\">:30-second spot <\/a>\u00a0or <a target=\"_blank\" href=\"https:\/\/youtu.be\/9JcFwfOcoEo\" rel=\"nofollow\">full-length version<\/a> from Toyota&#8217;s &#8220;Start Your Impossible&#8221; Campaign or visit YouTube.com\/Toyota. Toyota&#8217;s &#8220;One Team&#8221; spot from the &#8220;Let&#8217;s Go Places&#8221; campaign will first premiere the morning of <span class=\"xn-chron\">Saturday, February 3<\/span>.<\/p>\n<p>&#8220;If I could describe my journey in the Paralympic Games in one word, I would say determination,&#8221;\u00a0said\u00a0Lauren Woolstencroft, the\u00a08 x\u00a0gold medalist\u00a0Para-alpine skier\u00a0featured in &#8220;Good Odds.&#8221;\u00a0\u00a0&#8220;It&#8217;s been a wonderful experience partnering with Toyota\u00a0on this global platform\u00a0to tell\u00a0my\u00a0story of overcoming odds. \u00a0I\u00a0hope that\u00a0my story\u00a0encourages and\u00a0inspires others around the world\u00a0to\u00a0pursue their\u00a0passions,\u00a0and reach for their own personal best.&#8221; <\/p>\n<p>The &#8220;Start Your Impossible&#8221; TV commercials were developed by Toyota&#8217;s agencies of record, Saatchi &amp; Saatchi and Dentsu, with &#8220;Good Odds&#8221; directed by esteemed director <span class=\"xn-person\">Aoife McArdle<\/span> and &#8220;Mobility Anthem&#8221; directed by acclaimed director <span class=\"xn-person\">John Hillcoat<\/span>. The &#8220;Lets Go Places&#8221; TV spot &#8220;One Team&#8221; was created by Saatchi &amp; Saatchi and directed by veteran filmmaker <span class=\"xn-person\">Ivan Zacharias<\/span>.<\/p>\n<p>&#8220;We think there is no better platform to share the beautiful story of determination and passion in &#8216;Good Odds&#8217; to a message of unity and camaraderie in &#8216;One Team,&#8217; and true inspiration in &#8216;Mobility Anthem,&#8217; as we invite viewers to experience this journey with us,&#8221;\u00a0said <span class=\"xn-person\">Jason Schragger<\/span>, chief creative officer, Saatchi &amp; Saatchi.\u00a0<\/p>\n<p>For more information about Toyota&#8217;s partnership with The Olympic and Paralympic Games, please visit <a target=\"_blank\" href=\"http:\/\/www.mobilityforall.com\/\" rel=\"nofollow\">www.mobilityforall.com<\/a>. In March of 2015, the International Olympic Committee (IOC) announced Toyota as the first-ever Mobility Partner in the history of The Olympic Partner (TOP) Programme to sponsor the mobility category. Toyota then became a Worldwide Paralympic Partner of the International Paralympic Committee (IPC) in <span class=\"xn-chron\">November 2015<\/span>.<\/p>\n<p><b><u>About Toyota <\/u><\/b><br \/>Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. and <span class=\"xn-location\">North America<\/span> for 60 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands.\u00a0During that time, Toyota has created a tremendous value chain as our teams have contributed to world-class design, engineering, and assembly of more than 33 million cars and trucks in <span class=\"xn-location\">North America<\/span>, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 46,000 people (more than 36,000 in the U.S.).\u00a0 Our 1,800 North American dealerships (nearly 1,500 in the U.S.) sold more than 2.6 million cars and trucks (2.4 million in the U.S.) in 2017 \u2013 and about 85 percent of all Toyota vehicles sold over the past 15 years are still on the road today.\u00a0\u00a0 <\/p>\n<p>Toyota partners with community, civic, academic, and governmental organizations to address our society&#8217;s most pressing mobility challenges. We share company resources and extensive know-how to support non-profits to help expand their ability to assist more people move more places. For more information about Toyota, visit <a target=\"_blank\" href=\"http:\/\/www.toyotanewsroom.com\/\" rel=\"nofollow\">www.toyotanewsroom.com<\/a>.\u00a0 <\/p>\n<p><b>Media Contacts:<\/b><\/p>\n<p><span class=\"xn-person\">Zachary Reed<\/span><br \/>Toyota Motor North America<br \/>214-316-1128<br \/><a target=\"_blank\" href=\"mailto:zachary.reed@toyota.com\" rel=\"nofollow\">zachary.reed@toyota.com<\/a><\/p>\n<p><span class=\"xn-person\">Kimberly Harms<\/span><br \/>Saatchi for Toyota<br \/>702-234-9517<br \/><a target=\"_blank\" href=\"mailto:kimberly.harms@saatchi.com\" rel=\"nofollow\">kimberly.harms@saatchi.com<\/a><\/p>\n<div id=\"prni_dvprnejpg371aleft\" style=\"TEXT-ALIGN: left; WIDTH: 100%\"><img decoding=\"async\" id=\"prnejpg371aleft\" title=\"Toyota_Corp_Red_Logo\" border=\"0\" alt=\"Toyota_Corp_Red_Logo\" align=\"middle\" src=\"https:\/\/mma.prnewswire.com\/media\/439685\/Toyota_Corp_Red_Logo.jpg\"\/><\/div>\n<p>Photo &#8211; <a target=\"_blank\" href=\"https:\/\/mma.prnewswire.com\/media\/636611\/Toyota_Good_Odds.jpg\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/636611\/Toyota_Good_Odds.jpg<\/a> <br \/>Logo &#8211; <a target=\"_blank\" href=\"https:\/\/mma.prnewswire.com\/media\/439685\/Toyota_Corp_Red_Logo.jpg\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/439685\/Toyota_Corp_Red_Logo.jpg<\/a> <\/p>\n<p>SOURCE  Toyota Motor North America<\/p>\n<\/div>\n<p> <\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><span class=\"xn-location\">PLANO, Texas<\/span>, <span class=\"xn-chron\">Feb. 2, 2018<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0Toyota is returning to the 2018 Super Bowl like never before using sports to unite and inspire during three ads in the most-watched television event of the year. For the first time in the company&#8217;s history, Toyota will have three primetime commercials from two different campaigns leading the first quarter, post-halftime and fourth quarter. Two spots will air from its first-ever global campaign, &#8220;Start Your Impossible,&#8221; which communicates the&#8230;<\/p>\n","protected":false},"author":1,"featured_media":59571,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-59570","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automotriz"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/59570","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=59570"}],"version-history":[{"count":0,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/59570\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media\/59571"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=59570"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=59570"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=59570"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}