{"id":60494,"date":"2018-04-02T14:19:00","date_gmt":"2018-03-29T16:06:00","guid":{"rendered":"http:\/\/hispanicprwire.com\/english-cnn-en-espanol-taps-nielsen-for-national-tv-ratings\/"},"modified":"2018-04-02T14:22:03","modified_gmt":"2018-04-02T18:22:03","slug":"cnn-en-espanol-empleara-los-datos-de-nielsen-para-los-ratings-nacionales-de-la-tv","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/cnn-en-espanol-empleara-los-datos-de-nielsen-para-los-ratings-nacionales-de-la-tv\/","title":{"rendered":"CNN en Espa\u00f1ol Taps Nielsen For National TV Ratings"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><span class=\"xn-location\">NEW YORK<\/span>, <span class=\"xn-chron\">March 29, 2018<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; Today, Nielsen (NYSE: NLSN) and CNN jointly announced that they are expanding their relationship to provide daily national television measurement to CNN en Espa\u00f1ol, the <span class=\"xn-money\">sole 24<\/span>-hour Spanish-language news network in the U.S. As a result of the new agreement, CNN en Espa\u00f1ol will leverage Nielsen data (C3\/C7) during this year&#8217;s upfront season, an annual event during which TV networks preview their upcoming programs to advertisers. <\/p>\n<div id=\"prni_dvprnejpgd141left\" style=\"TEXT-ALIGN: left; WIDTH: 100%\"><img decoding=\"async\" id=\"prnejpgd141left\" title=\"Nielsen\" style=\"HEIGHT: 141px; WIDTH: 400px\" border=\"0\" alt=\"Nielsen\" align=\"middle\" src=\"https:\/\/mma.prnewswire.com\/media\/409456\/Nielsen_Logo.jpg\"\/><\/div>\n<p>As a new client, the multi-year agreement provides CNN en Espa\u00f1ol with national TV ratings for the network. The service also offers access to Nielsen&#8217;s rich Hispanic demographic data, minute-level viewership metrics and daily measurement performance for all content aired on the network. Nielsen&#8217;s person-level data allows CNN en Espa\u00f1ol to better monetize its programs and ad inventory while offering agencies and advertisers more granular insights into their audience.<\/p>\n<p>&#8220;As a leader in Spanish-language news content we need to have a broad understanding of the U.S. Hispanic populations viewing habits and media consumption trends,&#8221; said <span class=\"xn-person\">Cynthia Hudson<\/span>, Senior Vice President and General Manager of CNN en Espa\u00f1ol and Hispanic Strategy for CNN\/U.S. &#8220;We are excited about our expanded relationship with Nielsen and look forward to unlocking the full potential of our content.&#8221;<\/p>\n<p>By leveraging Nielsen&#8217;s national TV measurement services, CNN en Espa\u00f1ol will have the flexibility to conduct granular and comprehensive analysis of its audience for both live and time-shifted viewing and ratings data. In addition, the network will have intelligence data for custom demographic segments, TV consumption habits and audience characteristics. The complete suite of solutions will deliver a more comprehensive view of the network&#8217;s linear audience.<\/p>\n<p>&#8220;Hispanic consumption is a driving force of our domestic economy. It&#8217;s critically important that networks have a clear understanding of how this important constituency satisfies their need for relevant news. Access to accurate, actionable and independent data will be an important tool to help CNN en Espa\u00f1ol fully understand the marketplace&#8217;s evolving dynamics,&#8221; said <span class=\"xn-person\">Peter Bradbury<\/span>, Managing Director, Nielsen National Client Solutions. &#8220;As the media and advertising landscape becomes increasingly fragmented, Nielsen will continue to work with all of our clients to ensure we offer meaningful solutions that demonstrate the reach of their audience to deliver greater results to their advertisers. We are proud to count CNN en Espa\u00f1ol as a client and we look forward to our newly expanded relationship.&#8221;<\/p>\n<p>Nielsen&#8217;s suite of products provide clients like CNN en Espa\u00f1ol with a broader understanding of their audiences and their viewing trends. The new data sources will help uncover new insights, offer the ability to conduct respondent-level analysis for reach and frequency and go deeper into Nielsen&#8217;s standard audience segments. <\/p>\n<p><b>ABOUT NIELSEN<br \/><\/b>Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what&#8217;s happening now, what&#8217;s happening next, and how to best act on this knowledge. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. An S&amp;P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world&#8217;s population. For more information, visit <a target=\"_blank\" href=\"http:\/\/www.nielsen.com\/\" rel=\"nofollow\">www.nielsen.com<\/a>.<\/p>\n<p><b>ABOUT CNN EN ESPA\u00d1OL<br \/><\/b>The CNN en Espa\u00f1ol business unit is responsible for several multi-media platforms geared toward Spanish-speaking audiences around the world, including CNN en Espa\u00f1ol 24 hour cable news for <span class=\"xn-location\">Latin America<\/span>, <span class=\"xn-location\">Mexico<\/span> and the U.S. in three separate feeds, reaching 42 million cable and DTH households throughout <span class=\"xn-location\">Latin America<\/span> and 7.4 million households across the U.S., as well as CNNEspanol.com and CNN en Espa\u00f1ol Radio, which includes affiliate radio stations across <span class=\"xn-location\">Latin America<\/span> and the U.S.<\/p>\n<div id=\"prni_dvprnejpga424left\" style=\"TEXT-ALIGN: left; WIDTH: 100%\"><img decoding=\"async\" id=\"prnejpga424left\" title=\"CNN en Espa\u00f1ol Logo\" style=\"HEIGHT: 261px; WIDTH: 400px\" border=\"0\" alt=\"CNN en Espa\u00f1ol Logo\" align=\"middle\" src=\"https:\/\/mma.prnewswire.com\/media\/660599\/CNN_Logo.jpg\"\/><\/div>\n<p>Logo &#8211; <a target=\"_blank\" href=\"https:\/\/mma.prnewswire.com\/media\/409456\/Nielsen_Logo.jpg\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/409456\/Nielsen_Logo.jpg<\/a> \u00a0<br \/>Logo &#8211; <a target=\"_blank\" href=\"https:\/\/mma.prnewswire.com\/media\/660599\/CNN_Logo.jpg\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/660599\/CNN_Logo.jpg<\/a> <\/p>\n<p>\u00a0<\/p>\n<p>SOURCE  Nielsen<\/p>\n<\/div>\n<p> <\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><span class=\"xn-location\">NEW YORK<\/span>, <span class=\"xn-chron\">March 29, 2018<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; Today, Nielsen (NYSE: NLSN) and CNN jointly announced that they are expanding their relationship to provide daily national television measurement to CNN en Espa\u00f1ol, the <span class=\"xn-money\">sole 24<\/span>-hour Spanish-language news network in the U.S. As a result of the new agreement, CNN en Espa\u00f1ol will leverage Nielsen data (C3\/C7) during this year&#8217;s upfront season, an annual event during which TV networks preview their upcoming programs&#8230;<\/p>\n","protected":false},"author":1,"featured_media":60495,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-60494","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entretenimiento"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/60494","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=60494"}],"version-history":[{"count":0,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/60494\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media\/60495"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=60494"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=60494"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=60494"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}