{"id":60516,"date":"2018-04-02T08:55:00","date_gmt":"2018-03-30T20:40:00","guid":{"rendered":"http:\/\/hispanicprwire.com\/english-hispanicize-2018-unveils-pr-industry-track-in-partnership-with-the-national-hispanic-public-relations-association-hpra\/"},"modified":"2018-04-02T08:56:04","modified_gmt":"2018-04-02T12:56:04","slug":"hispanicize-2018-revela-agenda-del-sector-de-las-relaciones-publicas-en-sociedad-con-la-asociacion-hispana-de-relaciones-publicas-hpra","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/hispanicize-2018-revela-agenda-del-sector-de-las-relaciones-publicas-en-sociedad-con-la-asociacion-hispana-de-relaciones-publicas-hpra\/","title":{"rendered":"Hispanicize 2018 Unveils PR Industry Track In Partnership With The National Hispanic Public Relations Association (HPRA)"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><span class=\"xn-location\">MIAMI<\/span>, <span class=\"xn-chron\">March 30, 2018<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0Organizers of Hispanicize 2018 and leaders of the Hispanic Public Relations Association (HPRA) today unveiled the full agenda for a national Hispanic PR track at the ninth annual event.\u00a0 Hispanicize 2018 (<a target=\"_blank\" href=\"http:\/\/www.hispanicizeevent.com\/\" rel=\"nofollow\">www.HispanicizeEvent.com<\/a>) will take place in <span class=\"xn-location\">Miami&#8217;s<\/span> JW Marriott Marquis from <span class=\"xn-chron\">April 17-19<\/span>.<\/p>\n<div id=\"prni_dvprnejpg2d18left\" style=\"WIDTH: 100%; TEXT-ALIGN: left\"><img decoding=\"async\" id=\"prnejpg2d18left\" title=\"Hispanicize Miami Conference\" border=\"0\" alt=\"Hispanicize Miami Conference\" align=\"middle\" src=\"https:\/\/mma.prnewswire.com\/media\/661023\/HPRA_Hispanicize_Conference.jpg\"\/><\/div>\n<p>&#8220;This year&#8217;s agenda and the accompanying national job fair for communications pros represents the largest presence of the Hispanic PR industry at the event in five years and is a symbol of the renewed partnership between Hispanicize Media Group and HPRA,&#8221; said <span class=\"xn-person\">Manny Ruiz<\/span>, founder of Hispanicize Media Group and the Hispanicize event.\u00a0 <\/p>\n<p><span class=\"xn-person\">Veronica Potes<\/span>, national president of HPRA, added &#8220;The National HPRA Board is also thrilled to renew our strategic partnership with Hispanicize Media Group. Hispanicize is one of the most anticipated events of the year and solidifying the importance of PR will ensure the healthy growth of the practice for decades to come.&#8221;<\/p>\n<p>This year&#8217;s Hispanic PR Industry Showcase includes the following sessions:<\/p>\n<p><b><u>Brands &amp; Influencers: A Love Affair <br \/><\/u><\/b>It didn&#8217;t start with Valentine love but the relationship between influencers, brands and agencies has definitely evolved. We take a look at the state of the great social media love affair.<\/p>\n<p><b><u>Meet The Media<br \/><\/u><\/b>Top tier reporters, producers and editors will provide insights and applicable pitching strategies that help PR professionals working in the Hispanic market secure branded coverage for their clients.<\/p>\n<p><b><u>McDonald&#8217;s: Case Study (presented by Boden)<br \/><\/u><\/b>Building Brand Reputation and Driving Traffic Among Hispanic Consumers <\/p>\n<p><b><u>PR Practitioners of the Future<br \/><\/u><\/b>What are the trends, skills and talents that are shaping the practice of public relations?\u00a0 How can practitioners prepare and adapt to the evolving media landscape?\u00a0 Is the term &#8220;public relations&#8221; still relevant as digital storytelling and social listening become a bigger part of the professional toolbox? We hear from the agency, corporate and media side as we dive deeper into the future of PR. <\/p>\n<p>This year&#8217;s Hispanic PR Industry Showcase includes the following speakers:<\/p>\n<p>National assignment editors and producers from Univision, Telemundo, <span class=\"xn-person\">BeIN Sports<\/span> and CNN; <b>Carmen Ordo\u00f1ez<\/b>, \u00a0On-Air Style Expert, Spokesperson &amp; Founder of Viva Fashion; <b><span class=\"xn-person\">Mariela Bagnato<\/span><\/b>, Celebrity Make-Up Artist &amp; Beauty Influencer, Find your Beauty; <b><span class=\"xn-person\">Julissa Bonfante<\/span><\/b>, Director of Publicity, Digital, Univision Communications Inc.; <b><span class=\"xn-person\">Maria Amor<\/span><\/b>, Vice President, Havas FORMULATIN; <b>Selymar Colon<\/b>, Managing Editor, Video, Social And Integration, Univision Communications Inc.; <b><span class=\"xn-person\">Mayra Ramallo<\/span><\/b>, EME de Mujer; <b><span class=\"xn-person\">Andy Checo<\/span><\/b>, Associate Vice President, Havas FORMULATIN; <b><span class=\"xn-person\">Nathaly Renderos<\/span><\/b>, Brand PR &amp; Reputation Supervisor, McDonald&#8217;s; <b><span class=\"xn-person\">Carla Zappala<\/span><\/b>, Public Relations Senior Associate, BODEN; <b>Mike Valdes-Fauli<\/b>, CEO, Pinta; <b><span class=\"xn-person\">Will Freyre<\/span><\/b>, Innovation Director, WOW MKTG; and <b><span class=\"xn-person\">Rosemary Ravinal<\/span><\/b>, Vice President, Entertainment and Consumer Public Relations Univision Communications Inc.<\/p>\n<p>In addition to the Hispanic PR Industry Showcase, public relations pros are also keynoting or presenting at the Hispanicize CMO &amp; Diversity Summit, including <span class=\"xn-person\">Richard Edelman<\/span>, CEO of <b>Edelman<\/b>; <span class=\"xn-person\">Oscar Suris<\/span>, Head of Corporate Communications, \u200e<b>Wells <span class=\"xn-location\">Fargo<\/span> &amp; Company<\/b>; <span class=\"xn-person\">Jorge Plasencia<\/span>, Chairman of <b>Rep\u00fablica<\/b>; <span class=\"xn-person\">Alexander Jutkowitz<\/span>, Co-founder, GROUP SJR and Truffle Pig, CEO of\u00a0<b>Hill+Knowlton Strategies U.S.; <\/b>Mike Valdes-Fauli, President,<b>\u00a0Pinta;\u00a0<\/b>and, <span class=\"xn-person\">Kety Esquivel<\/span>, Senior\u00a0Vice\u00a0President\u00a0\u2013 US Hispanic Consumer and Tech Practice,\u00a0<b>Edelman;<\/b> <span class=\"xn-person\">Mary Ann Gomez<\/span>, CEO,\u00a0<b>Congressional Hispanic Leadership Institute.<\/b><\/p>\n<p>As part of the PR track, the Miami Chapter of the Public Relations Society of America is collaborating in the production of the event&#8217;s Hispanicize Marketing and Communications Jobs and Career Fair on <span class=\"xn-chron\">Wednesday, April 18<\/span>, from 1 to 5:30 p.m.\u00a0 (Professionals and internship applicants alike are welcome to submit their information for potential employers\u00a0<a target=\"_blank\" href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSeyRjnuTF86e1ckV01_sNTb2OtbEjS6oZQMwKV56o6v7gEftQ\/viewform?usp=sf_link\" rel=\"nofollow\">HERE<\/a>).\u00a0<\/p>\n<p><b>EVENT SPONSORS<br \/><\/b>The flagship sponsor of Hispanicize 2018 is Prudential Financial. Additional sponsors include Toyota, Universal Studios Orlando, HP, Microsoft, CNN, CNN en Espa\u00f1ol, Facebook, Amazon, Carnival Corporation, Wells Fargo, Walmart, United Airlines, Rep\u00fablica, Edelman, Publicis Groupe, Regions Bank, Cantu, the <span class=\"xn-location\">Greater Miami<\/span> and Conventions Visitors Bureau, El Hint, Visit Philly, Israel Tourism, Telemundo, Microsoft, AARP, Suave, the Latino Museum, Revolver, HCode Media, <span class=\"xn-person\">Cesare Salerno<\/span>, Ford Fund, Gil Media Co, Boden, Havas Formulatin, NASCAR, SBS\/La Music, Vioss, Otter Box, Anomaly, the <span class=\"xn-location\">City of Miami<\/span>, Octopus Advertising Group, NBC News, CS Media Group, Egami Consulting, Calvert Foundation, Vioss, The Wharf, Creativas Group, Wow Mktg, The Graspa Group, Hispanicize Wire, InkLink Marketing, the AIDS Health Foundation, and Sensis.<\/p>\n<p><b>SPONSORSHIP INFORMATION<br \/><\/b>Sponsorship information for the career fair and Hispanicize 2018 can be obtained by <a href=\"mailto:emailing\u00a0sponsorships@Hispanicize.com.\u00a0\" rel=\"nofollow\">emailing\u00a0sponsorships@Hispanicize.com.\u00a0<\/a>(See the Hispanicize 2017 recap video here:\u00a0<a target=\"_blank\" href=\"https:\/\/www.youtube.com\/watch?v=fwvOwG5KVO4&amp;t=25s\" rel=\"nofollow\">https:\/\/www.youtube.com\/watch?v=fwvOwG5KVO4&amp;t=25s<\/a>).<\/p>\n<p><b>About the Hispanicize Event<br \/><\/b>Now in its 9th year, Hispanicize 2018 Week (<a target=\"_blank\" href=\"http:\/\/www.hispanicizeevent.com\/\" rel=\"nofollow\">www.HispanicizeEvent.com<\/a>) (#Hispz18) is the iconic, largest annual event for Latino trendsetters and newsmakers in digital content creation, journalism, marketing, entertainment and tech entrepreneurship.<\/p>\n<p>Hispanicize 2018 is expected to draw more than 2,500 of the nation&#8217;s most influential Latino professionals from the industries of digital content creation, journalism, music, marketing, film and business over four days. The event will take place in downtown <span class=\"xn-location\">Miami&#8217;s<\/span> JW Marriott Marquis hotel, <span class=\"xn-chron\">April 17-19, 2018<\/span>.<\/p>\n<p>The Hispanicize event is a launch pad for creative endeavors, new products, technologies, marketing campaigns, films, books and more targeting Latinos in the U.S. and\/or <span class=\"xn-location\">Puerto Rico<\/span>.<\/p>\n<p>The Hispanicize event is owned and operated by Hispanicize Media Group, LLC, the parent company of DiMe Media, Hispanic Kitchen, Latina Moms, and the Hispanic PR Blog.<\/p>\n<p>The Hispanicize Event can be found on Facebook\u00a0<a target=\"_blank\" href=\"https:\/\/www.facebook.com\/Hispanicize\" rel=\"nofollow\">https:\/\/www.facebook.com\/Hispanicize<\/a>, Instagram (<a target=\"_blank\" href=\"https:\/\/www.instagram.com\/hispanicizeevent\" rel=\"nofollow\">@HispanicizeEvent<\/a>) and Twitter (<a target=\"_blank\" href=\"https:\/\/www.twitter.com\/hispanicize\" rel=\"nofollow\">@Hispanicize<\/a>).<\/p>\n<p><b>About the Hispanic Public Relations Association (HPRA)<br \/><\/b>Founded in 1984, the Hispanic Public Relations Association (HPRA) is the foremost organization of Hispanic public relations practitioners in the U.S.\u00a0HPRA is a resource for communications professionals and for individuals seeking Hispanic market expertise.\u00a0It is dedicated to the recognition and advancement of Hispanics in public relations through year-round programs, professional development seminars and networking.\u00a0 HPRA hosts one of the most anticipated annual events and industry awards: the HPRA Bravo Awards, recognizing the most outstanding campaigns in the marketplace. The national organization aims to meet the professional needs of the growing number of Hispanic PR practitioners, independents and agencies throughout the U.S. HPRA National, its Chapters and those Chapters in formation are paving the way for the next phase of growth and evolution in the PR industry, especially in the Hispanic market space.\u00a0For more information please visit\u00a0<a target=\"_blank\" href=\"http:\/\/www.hpra-usa.org\/\" rel=\"nofollow\">www.hpra-usa.org<\/a>.<\/p>\n<div id=\"prni_dvprnejpge971left\" style=\"WIDTH: 100%; TEXT-ALIGN: left\"><img decoding=\"async\" id=\"prnejpge971left\" title=\"HPRA Logo (PRNewsFoto\/HPRA)\" border=\"0\" alt=\"HPRA Logo (PRNewsFoto\/HPRA)\" align=\"middle\" src=\"https:\/\/mma.prnewswire.com\/media\/324910\/hpra_usa_logo_3_Logo.jpg\"\/><\/div>\n<p>Photo &#8211; <a target=\"_blank\" href=\"https:\/\/mma.prnewswire.com\/media\/661023\/HPRA_Hispanicize_Conference.jpg\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/661023\/HPRA_Hispanicize_Conference.jpg<\/a> <br \/>Logo &#8211; <a target=\"_blank\" href=\"https:\/\/mma.prnewswire.com\/media\/324910\/hpra_usa_logo_3_Logo.jpg\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/324910\/hpra_usa_logo_3_Logo.jpg<\/a> <\/p>\n<p>SOURCE  Hispanicize; HPRA<\/p>\n<\/div>\n<p> <\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><span class=\"xn-location\">MIAMI<\/span>, <span class=\"xn-chron\">March 30, 2018<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0Organizers of Hispanicize 2018 and leaders of the Hispanic Public Relations Association (HPRA) today unveiled the full agenda for a national Hispanic PR track at the ninth annual event.\u00a0 Hispanicize 2018 (<a target=\"_blank\" href=\"http:\/\/www.hispanicizeevent.com\/\" rel=\"nofollow\">www.HispanicizeEvent.com<\/a>) will take place in <span class=\"xn-location\">Miami&#8217;s<\/span> JW Marriott Marquis from <span class=\"xn-chron\">April 17-19<\/span>.<\/p>\n<p>&lt;div&#8230;<\/p>\n","protected":false},"author":1,"featured_media":60517,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-60516","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mercadeo"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/60516","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=60516"}],"version-history":[{"count":0,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/60516\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media\/60517"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=60516"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=60516"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=60516"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}