{"id":60564,"date":"2018-04-04T09:00:00","date_gmt":"2018-04-03T13:00:00","guid":{"rendered":"http:\/\/hispanicprwire.com\/english-sean-diddy-combs-and-the-makers-of-ciroc-ultra-premium-vodka-relaunch-ciroc-summer-colada\/"},"modified":"2018-04-04T09:02:02","modified_gmt":"2018-04-04T13:02:02","slug":"sean-diddy-combs-y-los-creadores-del-vodka-ciroc-ultra-premium-relanzan-a-ciroc-summer-colada","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/sean-diddy-combs-y-los-creadores-del-vodka-ciroc-ultra-premium-relanzan-a-ciroc-summer-colada\/","title":{"rendered":"Sean &#8220;Diddy&#8221; Combs and the Makers of C\u00ceROC\u2122 Ultra Premium Vodka Relaunch C\u00ceROC\u2122 Summer Colada\u2122"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><span class=\"xn-location\">NEW YORK<\/span>, <span class=\"xn-chron\">April 3, 2018<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; Sean &#8220;Diddy&#8221; Combs and the makers of C\u00ceROC Ultra Premium Vodka are excited to announce the return of <span class=\"xn-person\">Summer Colada<\/span>, the first flavor named as part of the 2018 C\u00ceROC Summer Collection. Originally released in\u00a02017 as a limited edition, C\u00ceROC is relaunching the liquid due to its overwhelming success.<\/p>\n<p>&#8220;This summer we&#8217;re bringing back <span class=\"xn-person\">Summer Colada<\/span>, one of our most successful limited edition variants,&#8221; said Sean &#8220;Diddy&#8221; Combs, Chairman of Combs Enterprises. &#8220;We&#8217;re pairing it with C\u00ceROC fan favorites to create the ultimate Summer Collection.\u00a0C\u00ceROC continues to grow and thrive with flavor innovation and year after year is a dominant force in the market.&#8221;<\/p>\n<p>In honor of the kick-off of the 2018 C\u00ceROC Summer Collection which includes <span class=\"xn-person\">Summer Colada<\/span>, Peach and Pineapple, C\u00ceROC welcomes Colombian singer and songwriter Karol G. to the family,\u00a0alongside entertainer\u00a0Teyana Taylor\u00a0and Cassie.\u00a0Each, a singular symbol of fierce femininity, Karol G., Teyana and Cassie have been declared the #CIROCSummerSquad of 2018.<\/p>\n<p>&#8220;I&#8217;m thrilled to represent C\u00ceROC Summer Colada,&#8221; says Karol G. &#8220;Diddy&#8217;s work has inspired me and everyone in the industry. What excites me the most is their commitment to celebrating women. Diddy and C\u00ceROC are moving culture forward, while communicating the importance of social responsibility.&#8221;<\/p>\n<p>The embodiment of everything enticing about summer, the limited edition flavor is made with C\u00ceROC Ultra Premium Vodka and infused with coconut, pineapple and other natural flavors.\u00a0 The liquid is packaged in an all-white bottle highlighted by the iconic C\u00ceROC orb in gold.\u00a0 Perfect for any summer occasion, C\u00ceROC Summer Colada can be enjoyed on the rocks or with summer citrus flavors such as passion fruit, and is available in limited quantities, through the summer.<\/p>\n<p>Throughout the season, the #CIROCSummerSquad will make its way from coast-to-coast in a nationwide celebration of female empowerment. The initiative kicks off in April with the return of the Empowered Brunch platform with Variety, a forum bringing together more than 100 influential women in media, music and fashion. The program features Karol G., <span class=\"xn-person\">Teyana Taylor<\/span>, and Cassie, alongside honorary keynote speakers including <span class=\"xn-person\">Priyanka Chopra<\/span>, <span class=\"xn-person\">Sophia Bush<\/span> and more.\u00a0 To further support the brand&#8217;s commitment to this campaign, C\u00ceROC partners with Dress for Success, a non-profit organization that economically empowers women around the world.\u00a0 In addition to making a financial contribution to select local chapters, the brand will support their Suiting program and donate 100 professional garments to represent each of their 100 empowered honorees.\u00a0 The initiative is designed to help women gain the confidence they need to reenter the workforce.<\/p>\n<p>The celebration continues as C\u00ceROC and the #CIROCSummerSquad head to music&#8217;s biggest festival in the <span class=\"xn-location\">California<\/span> desert and raise a glass to French Montana and DJ Khaled. \u00a0Throughout the weekend, festival performers will get down in the desert, treating guests to a taste of the 2018 Summer Collection at the Revolve House with additional parties, pop-ups and activations to-be-announced. <\/p>\n<p>For the duration of the summer C\u00ceROC keeps the summer spirit alive with a local market event series in select cities nationwide that celebrate the liquid, the lifestyle and the best of the season. <\/p>\n<p>In honor of the relaunch of <span class=\"xn-person\">Summer Colada<\/span>, C\u00ceROC has created the following signature cocktails: <\/p>\n<p><b>Colada Remix<br \/><\/b>1.5 oz. C\u00ceROC Summer Colada<br \/>3 oz. Pineapple juice<br \/>Glassware:\u00a0 Pina colada glass<br \/>Garnish: Pineapple wedge of mini pineapple with mini umbrella <\/p>\n<p><b>Coconut Chill<br \/><\/b>1.5 oz. C\u00ceROC Summer Colada<br \/>1 oz. Passion fruit juice<br \/>.75 oz. Banana juice (or 1 whole banana)<br \/>2 Bar spoons coconut cream<br \/>.5 oz. Lemon juice<br \/>1 Glass of ice<br \/>Glassware:\u00a0 Martini globe glass<br \/>Garnish:\u00a0 Pineapple leaves, banana slices and a cherry<\/p>\n<p><b>Watermelon Breeze<br \/><\/b>1.5 oz. C\u00ceROC Summer Colada<br \/>4 Chunks of watermelon<br \/>.75 oz. Lemon juice<br \/>.75 oz. Simple syrup<br \/>1 oz. Coconut water<br \/>Glassware:\u00a0 Highball glass<br \/>Garnish: Watermelon chunk and orange chunk<\/p>\n<p>C\u00ceROC Summer Colada is available in limited quantities at liquor stores and hotspots nationwide.\u00a0 Order online today at: <a target=\"_blank\" href=\"http:\/\/www.reservebar.com\/ciroc-summer-colada\" rel=\"nofollow\">www.reservebar.com\/ciroc-summer-colada<\/a><\/p>\n<p><b>Link to Video, Bottle Shots and Cocktail <\/b><b>Images:\u00a0 <\/b><a target=\"_blank\" href=\"https:\/\/bit.ly\/2pZFqmz\" rel=\"nofollow\">https:\/\/bit.ly\/2pZFqmz<\/a> <\/p>\n<p><b>About C\u00ceROC Ultra Premium Vodka: <br \/><\/b>C\u00ceROC Ultra Premium is made from Fine French grapes, which are distilled five times, providing a crisp, clean taste and citrus nose. C\u00ceROC Ultra Premium launched nationwide in <span class=\"xn-chron\">January 2003<\/span>. In <span class=\"xn-chron\">October 2007<\/span>, DIAGEO &#8211; the world&#8217;s largest spirits and beer company &#8211; made spirits history by entering into a strategic alliance with entertainment entrepreneur Sean &#8220;Diddy&#8221; Combs, in which Mr. Combs and Combs Enterprises assumed the lead on all brand management activities for C\u00ceROC. The infused Vodka flavors in the portfolio to date include C\u00ceROC RED BERRY, C\u00ceROC COCONUT, C\u00ceROC PEACH, C\u00ceROC PINEAPPLE, C\u00ceROC APPLE, C\u00ceROC MANGO, and C\u00ceROC FRENCH VANILLA in addition to C\u00ceROC TEN Vodka. The brand received a 2013 Beverage Industry News Award of Excellence, was named 2011 Spirits Brand of the Year by Market Watch, and earned a double gold medal from the San Francisco World Spirits Competition in 2010.<\/p>\n<p><b>Media Contact:<\/b><\/p>\n<p><span class=\"xn-person\">Alisa Jacobs<\/span><br \/>Diageo\u00a0<br \/>646-223-2229<br \/><a target=\"_blank\" href=\"mailto:Alisa.Jacobs@diageo.com\" rel=\"nofollow\">Alisa.Jacobs@diageo.com<\/a><\/p>\n<p><span class=\"xn-person\">Ryan Stender<\/span><br \/>Blue Flame Agency<br \/>917-449-2447<br \/><a target=\"_blank\" href=\"mailto:rstender@blueflame.us.com\" rel=\"nofollow\">rstender@blueflame.us.com<\/a><\/p>\n<p>SOURCE  CIROC Ultra Premium Vodka<\/p>\n<\/div>\n<p> <\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><span class=\"xn-location\">NEW YORK<\/span>, <span class=\"xn-chron\">April 3, 2018<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; Sean &#8220;Diddy&#8221; Combs and the makers of C\u00ceROC Ultra Premium Vodka are excited to announce the return of <span class=\"xn-person\">Summer Colada<\/span>, the first flavor named as part of the 2018 C\u00ceROC Summer Collection. Originally released in\u00a02017 as a limited edition, C\u00ceROC is relaunching the liquid due to its overwhelming success.<\/p>\n<p>&#8220;This summer we&#8217;re bringing back <span class=\"xn-person\">Summer Colada<\/span>, one of our most successful&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-60564","post","type-post","status-publish","format-standard","hentry","category-comida-y-bebida"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/60564","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=60564"}],"version-history":[{"count":0,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/60564\/revisions"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=60564"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=60564"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=60564"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}