{"id":60684,"date":"2018-04-11T12:41:00","date_gmt":"2018-04-11T14:00:00","guid":{"rendered":"http:\/\/hispanicprwire.com\/english-john-frieda-hair-care-taps-camila-mendes-to-join-the-your-hair-talks-make-a-statement-campaign\/"},"modified":"2018-04-11T12:44:03","modified_gmt":"2018-04-11T16:44:03","slug":"john-frieda-hair-care-elige-a-camila-mendes-para-sumarse-a-la-campana-your-hair-talks-make-a-statement","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/john-frieda-hair-care-elige-a-camila-mendes-para-sumarse-a-la-campana-your-hair-talks-make-a-statement\/","title":{"rendered":"John Frieda\u00ae Hair Care Taps Camila Mendes To Join The Your Hair Talks, Make A Statement Campaign"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><span class=\"xn-location\">NEW YORK<\/span>, <span class=\"xn-chron\">April 11, 2018<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; <span class=\"xn-person\">Camila Mendes<\/span>, leading actress and style star, is the newest influencer to join John Frieda\u00ae Hair Care in their mission to encourage women to express themselves through their hair. The <i>Your Hair Talks, Make a Statement <\/i>campaign is building a community of empowered and self-assured women who all have something to say \u2013 starting with their hair.<\/p>\n<div id=\"prni_dvprnejpg5c39left\" style=\"WIDTH: 100%; TEXT-ALIGN: left\"><img decoding=\"async\" id=\"prnejpg5c39left\" title=\"Camila Mendes for John Frieda (Michael Simon\/startraksphoto.com)\" border=\"0\" alt=\"Camila Mendes for John Frieda (Michael Simon\/startraksphoto.com)\" align=\"middle\" src=\"https:\/\/mma.prnewswire.com\/media\/665293\/Camila_Mendes_for_John_Frieda.jpg\"\/><\/div>\n<p>As part of the <i>Your Hair Talks, Make a Statement<\/i> campaign, Camila will team up with John Frieda\u00ae Hair Care to create unique content that speaks to her personal hair story, and how it has played a role in her life. Camila will also join the conversation by hosting events and social activations throughout the year in partnership with the brand. \u00a0<\/p>\n<p>&#8220;My hair has always been a definitive part of my personal style, so I love being part of a campaign that celebrates hair as a form of expression,&#8221; explains Camila. &#8220;I&#8217;m excited to join Your Hair Talks, Make A Statement with so many other bold, inspired women.&#8221;<\/p>\n<p>As a young girl, Camila idolized her ever-supportive mother, always trying to emulate her hair. Hair was a constant topic of conversation amongst the women in Camila&#8217;s family and as she moved around as a child and teen, she regularly took tips from the women in her life. Camila first discovered John Frieda\u00ae Frizz Ease\u00ae while flipping through a fashion magazine and the product quickly became an essential part of her hair arsenal, no matter what style she was trying to achieve.\u00a0\u00a0\u00a0 \u00a0<\/p>\n<p>&#8220;Camila is confident and outspoken, which ties in perfectly to <i>Your Hair Talks, Make a Statement<\/i>,&#8221; says <span class=\"xn-person\">Heather Warnke<\/span>, Director of Marketing, Kao <span class=\"xn-location\">USA<\/span> Inc. &#8220;Her bold style and self-proclaimed lifelong passion for hair makes her an amazing addition to our campaign. We&#8217;re very excited to have her share her journey and unique hair story.&#8221; <\/p>\n<p>Born in <span class=\"xn-location\">Virginia<\/span> to parents of Brazilian descent, Camila was predominantly raised in <span class=\"xn-location\">Miami<\/span> before moving to <span class=\"xn-location\">New York<\/span> to attend the <span class=\"xn-org\">New York University Tisch School of the Arts<\/span>. Not long after her graduation in 2016, she was cast as a lead in a popular high school television drama series, quickly solidifying her as a beloved up-and-coming actress. Her role on the show along with her real-life bubbly personality has made her a fan-favorite\u2014and with 7 million followers on Instagram, she&#8217;s cemented herself as a style star to be watched.\u00a0 <\/p>\n<p><b><i>ABOUT KAO\u00a0USA\u00a0INC.<\/i><\/b><\/p>\n<p><i>Kao\u00a0USA\u00a0Inc. is a leading manufacturer of premium beauty care brands that are recognized around the world for their innovation and quality. The Kao\u00a0USA\u00a0Inc. portfolio includes Ban<sup>\u00ae<\/sup>\u00a0antiperspirant deodorants and Total Refresh\u00ae Cooling Body Cloths; Jergens<sup>\u00ae<\/sup>\u00a0and Curel<sup>\u00ae<\/sup>\u00a0hand and body lotions; Biore\u00ae facial care;\u00a0John Frieda<sup>\u00ae<\/sup>\u00a0Frizz-Ease<sup>\u00ae<\/sup>, Luxurious Volume\u00ae, Sheer Blonde<sup>\u00ae<\/sup>, Beach Blonde\u00ae, Brilliant Brunette<sup>\u00ae<\/sup>, Radiant Red<sup>\u00ae<\/sup>\u00a0and Precision Foam Colour professional hair care products. Founded in 1882, Kao USA\u00a0Inc. is a wholly owned subsidiary of Kao Corporation.<\/i><\/p>\n<p><b>@johnfriedaus<\/b><\/p>\n<p><b>#YOURHAIRTALKSMAKEASTATEMENT<\/b><\/p>\n<p><span class=\"xn-person\">Lauren Donner<\/span><br \/>Tractenberg &amp; Co<br \/>212.929.7979<br \/><a target=\"_blank\" href=\"mailto:ldonner@tractenberg.com\" rel=\"nofollow\">ldonner@tractenberg.com<\/a>\u00a0<\/p>\n<div id=\"prni_dvprnejpg06a4left\" style=\"WIDTH: 100%; TEXT-ALIGN: left\"><img decoding=\"async\" id=\"prnejpg06a4left\" title=\" \" style=\"HEIGHT: 146px; WIDTH: 400px\" border=\"0\" alt=\" \" align=\"middle\" src=\"https:\/\/mma.prnewswire.com\/media\/489047\/John_Frieda_Logo.jpg\"\/><\/div>\n<p>Photo &#8211; <a target=\"_blank\" href=\"https:\/\/mma.prnewswire.com\/media\/665293\/Camila_Mendes_for_John_Frieda.jpg\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/665293\/Camila_Mendes_for_John_Frieda.jpg<\/a> <\/p>\n<p\/>\n<p>Logo &#8211; <a target=\"_blank\" href=\"https:\/\/mma.prnewswire.com\/media\/489047\/John_Frieda_Logo.jpg\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/489047\/John_Frieda_Logo.jpg<\/a><\/p>\n<p\/>\n<p>SOURCE  Kao <span class=\"xn-location\">USA<\/span> Inc.<\/p>\n<\/div>\n<p> <\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><span class=\"xn-location\">NEW YORK<\/span>, <span class=\"xn-chron\">April 11, 2018<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; <span class=\"xn-person\">Camila Mendes<\/span>, leading actress and style star, is the newest influencer to join John Frieda\u00ae Hair Care in their mission to encourage women to express themselves through their hair. The <i>Your Hair Talks, Make a Statement <\/i>campaign is building a community of empowered and self-assured women who all have something to say \u2013 starting with their hair.<\/p>\n<p>&lt;div id=&quot;prni_dvprnejpg5c39left&quot; style=&quot;WIDTH: 100%;&#8230;<\/p>\n","protected":false},"author":1,"featured_media":60685,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-60684","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-moda-y-belleza"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/60684","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=60684"}],"version-history":[{"count":0,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/60684\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media\/60685"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=60684"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=60684"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=60684"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}