{"id":61240,"date":"2018-05-11T17:39:00","date_gmt":"2018-05-11T14:06:00","guid":{"rendered":"http:\/\/hispanicprwire.com\/english-leaders-from-top-brands-agencies-discuss-the-power-of-creativity-community-culture-at-the-2018-cmc-annual-conference\/"},"modified":"2018-05-11T17:42:03","modified_gmt":"2018-05-11T21:42:03","slug":"lideres-de-importantes-marcas-y-agencias-discuten-sobre-el-poder-de-la-creatividad-la-comunidad-y-la-cultura-en-la-conferencia-anual-del-cmc-2018","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/lideres-de-importantes-marcas-y-agencias-discuten-sobre-el-poder-de-la-creatividad-la-comunidad-y-la-cultura-en-la-conferencia-anual-del-cmc-2018\/","title":{"rendered":"Leaders From Top Brands &amp; Agencies Discuss The Power Of Creativity, Community &amp; Culture At The 2018 CMC Annual Conference"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><span class=\"xn-location\">FAIRFAX, Virginia<\/span>, <span class=\"xn-chron\">May 11, 2018<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; From <span class=\"xn-chron\">June 4-6<\/span>, the <b>Culture Marketing Council: The Voice of Hispanic Marketing<\/b> (CMC) will bring together C-suite executives and top leaders from agencies and brands including <b>AutoZone, Comcast, Domino&#8217;s Pizza, Intuit, Nestl\u00e9, NFL, Pepsi, Sprint, Target,<\/b> <b>Twitter<\/b>, and <b>Verizon<\/b> to showcase the latest strategies and brand-new research that leverages creativity, community and culture. Taking place at the Loews Hollywood Hotel in <span class=\"xn-location\">Los Angeles<\/span>, the 2018 CMC Annual Conference features a powerful agenda that helps marketers take a proactive approach to this <i>Power of C<sup>3<\/sup><\/i> and amp up their multicultural marketing innovation.<\/p>\n<div id=\"prni_dvprnejpg64e0left\" style=\"TEXT-ALIGN: left; WIDTH: 100%\"><img decoding=\"async\" id=\"prnejpg64e0left\" title=\"Culture_Marketing_Council_Logo\" border=\"0\" alt=\"Culture_Marketing_Council_Logo\" align=\"middle\" src=\"https:\/\/mma.prnewswire.com\/media\/635930\/Culture_Marketing_Council_Logo.jpg\"\/><\/div>\n<p>&#8220;With rapidly changing demographics and digitalization at hyper speed, culture now plays the leading role in marketing strategies,&#8221; said CMC Chair <span class=\"xn-person\">Isaac Mizrahi<\/span>, co-president &amp; COO of Alma. &#8220;If brands think they can reach today&#8217;s mainstream without factoring in culture, they will surely see their market share drop and their competitors pass them by.&#8221;<\/p>\n<p>With keynote speeches to start each morning by <b>Nestl\u00e9<\/b> CMO Alicia Enciso, <b>Target<\/b> CMO Rick Gomez and <b>Sprint<\/b> Multicultural Marketing Director <span class=\"xn-person\">Alberto Lorente<\/span>, the CMC Annual Conference will tackle different business-building topics\u2014from diversity in corporate America with <span class=\"xn-person\">Luke Visconti<\/span>, CEO of <b>DiversityInc<\/b>, Dr. <span class=\"xn-person\">Robert Rodriguez<\/span>, president of <b>DRR Advisors LLC<\/b>, <span class=\"xn-person\">Cristian Camilo Zarta<\/span>, recruitment\/client manager &amp; multicultural specialist at <b>De <span class=\"xn-person\">Forest Search<\/span><\/b> to diversity in TV and film with actor <b><i><span class=\"xn-person\">Danny Trejo<\/span><\/i><\/b> and the <i>Hispanic Brand in the Trump Era<\/i>, featuring a panel with author, news anchor and broadcast journalist <b><i><span class=\"xn-person\">Maria Elena Salinas<\/span><\/i><\/b> and <span class=\"xn-person\">Lilly Gil Valleta<\/span>, Co-Founder &amp; CEO, <b>CIEN+<\/b>.<\/p>\n<p>No CMC Annual Conference is complete without a panel of high-level brands discussing the hottest marketing trends of the year, the impact of the multicultural consumer and multicultural marketing models and structures that work. <span class=\"xn-person\">Marissa Solis<\/span>, vice president\/general manager \u2013 Hispanic marketing of <b>PepsiCo<\/b> Beverages; <span class=\"xn-person\">Jose Velez Silva<\/span>, vice president of multicultural communications at <b>Comcast<\/b>; and <span class=\"xn-person\">Alex Tokatlian<\/span>, program leader of Hispanic marketing &amp; advertising at <b>Domino&#8217;s Pizza<\/b>, <span class=\"xn-person\">Ida Chacon<\/span>, vice president of custom solutions at the <b>Collage Group<\/b>, <span class=\"xn-person\">Margie Bravo<\/span>, marketing multicultural champion for <b>Coffee-mate<\/b> at <b>Nestl<\/b><b>\u00e9<\/b>, <span class=\"xn-person\">Alejandra Barron<\/span>, director of merchandise &amp; integrated marketing at <b>AutoZone, <\/b><span class=\"xn-person\">Ricardo Aspiazu<\/span>, director of promotions &amp; device marketing at <b>Verizon<\/b>, and <span class=\"xn-person\">John Sandoval<\/span>, senior brand &amp; Latino marketing manager at <b>Intuit<\/b>, will form part of the client roundtables.<\/p>\n<p>The conference also features expert panels on sports and digital influencers. Antonio Brice\u00f1o, managing director at <b>beIN SPORTS<\/b>, <span class=\"xn-person\">Juan Pablo Convers<\/span>, VP of business development at <b>Univision Digital<\/b>, and <span class=\"xn-person\">Marissa Fernandez<\/span>, senior director of marketing strategy and fan development for the <b>National Football League<\/b>, will examine the importance of live television in a DVR-era, nuanced marketing campaigns to draw Hispanic ratings and the emergence of &#8220;American&#8221; sports competing with soccer for viewer attention. <span class=\"xn-person\">Gaby Natale<\/span>, president and co-founder of <b>AGANAR Media<\/b>, and <span class=\"xn-person\">Marla Skiko<\/span>, executive vice president and director of digital innovation at <b>Starcom MediaVest Group<\/b>&#8216;s multicultural division, about measuring engagement, ROI, pay-to-play, celebrities vs. thought leaders and the ethical boundaries of payment disclosure.<\/p>\n<p>When it comes to creativity, the CMC Annual Conference will feature an <i>Excellence in Creativity: The Road to <span class=\"xn-location\">Cannes<\/span><\/i>, showcasing a preview of agency submissions for the world&#8217;s most prestigious creative competition the Cannes Lions Festival. In addition, PJ Pereira, founder and creative chairman of the award-winning agency <b><span class=\"xn-person\">Pereira O&#8217;Dell<\/span><\/b>, will provide a glimpse into the future of advertising agencies.<\/p>\n<p>In addition to sharing its recent study <i>Digital Lives 2018: A World of Digital &#8216;Everything&#8217; through a Cultural Lens, <\/i>the CMC will unveil new research from <b>Magna Global<\/b> on how advertisers should create and deploy ads for Hispanic audiences in both TV and digital and <b>Nielsen <\/b>on the state of the Hispanic market, including an analysis on 2017 CPG spending.<\/p>\n<p>Finally, the CMC Annual Conference is the premiere forum to induct multicultural marketing luminaries into the Hall of Fame and acknowledge up-and-coming marketing talent with its Rising Star Recognition during an awards gala on <span class=\"xn-chron\">Tuesday, June 5<\/span>. In addition, the CMC will honor Sprint with its prestigious 2018 Marketer of the Year Award and announce the recipients of the Culture Account Planning Excelencia (CAPE) Awards.<\/p>\n<p>For more information, visit culturemarketingcouncil.org and follow the CMC on Facebook and Twitter at @cmchispanic using the conference hashtag #CMCpowerof3.<\/p>\n<p><i>About CMC<\/i><\/p>\n<p>Founded in 1996 as the Association of Hispanic Advertising Agencies, the Culture Marketing Council: The Voice of Hispanic Marketing is the national trade organization of all marketing, communications and media firms with trusted Hispanic expertise.<\/p>\n<p>Logo &#8211; <a target=\"_blank\" href=\"https:\/\/mma.prnewswire.com\/media\/635930\/Culture_Marketing_Council_Logo.jpg\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/635930\/Culture_Marketing_Council_Logo.jpg<\/a> <\/p>\n<p><\/p>\n<p>SOURCE  Culture Marketing Council: The Voice of Hispanic Marketing<\/p>\n<\/div>\n<p> <\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><span class=\"xn-location\">FAIRFAX, Virginia<\/span>, <span class=\"xn-chron\">May 11, 2018<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; From <span class=\"xn-chron\">June 4-6<\/span>, the <b>Culture Marketing Council: The Voice of Hispanic Marketing<\/b> (CMC) will bring together C-suite executives and top leaders from agencies and brands including <b>AutoZone, Comcast, Domino&#8217;s Pizza, Intuit, Nestl\u00e9, NFL, Pepsi, Sprint, Target,<\/b> <b>Twitter<\/b>, and <b>Verizon<\/b> to showcase the latest strategies and brand-new research that leverages creativity, community and culture&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":61241,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-61240","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mercadeo"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/61240","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=61240"}],"version-history":[{"count":0,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/61240\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media\/61241"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=61240"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=61240"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=61240"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}