{"id":61304,"date":"2018-05-15T08:30:00","date_gmt":"2018-05-15T12:30:00","guid":{"rendered":"http:\/\/hispanicprwire.com\/english-2018-cmc-annual-conference-takes-on-corporate-diversity-cultural-models-of-success\/"},"modified":"2018-05-15T08:32:16","modified_gmt":"2018-05-15T12:32:16","slug":"la-conferencia-anual-2018-de-cmc-presenta-modelos-culturales-de-exito-y-diversidad-corporativa","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/la-conferencia-anual-2018-de-cmc-presenta-modelos-culturales-de-exito-y-diversidad-corporativa\/","title":{"rendered":"2018 CMC Annual Conference Takes On Corporate Diversity &amp; Cultural Models Of Success"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><span class=\"xn-location\">FAIRFAX, Virginia<\/span>, <span class=\"xn-chron\">May 15, 2018<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; With rapidly changing demographics, culture plays a leading role in marketing strategies, but marketers are often puzzled by the structure and approach. The <b>Culture Marketing Council: The Voice of Hispanic Marketing<\/b> (CMC) will provide a snapshot on corporate diversity at their annual conference taking place at the Loews Hollywood Hotel in <span class=\"xn-location\">Los Angeles<\/span> <span class=\"xn-chron\">June 4-6<\/span>. The conference will also bring together top brands, including AutoZone, Coffee-mate, Intuit and Verizon, to discuss models and structures that work.<\/p>\n<div id=\"prni_dvprnejpg03b0left\" style=\"WIDTH: 100%; TEXT-ALIGN: left\"><img decoding=\"async\" id=\"prnejpg03b0left\" title=\"AHAA: The Voice of Hispanic Marketing is rebranding as Culture Marketing Council: The Voice of Hispanic Marketing, which will continue to elevate the quality and effectiveness of U.S. marketing by harnessing the power of cultural expertise and impact to drive business results.\" border=\"0\" alt=\"AHAA: The Voice of Hispanic Marketing is rebranding as Culture Marketing Council: The Voice of Hispanic Marketing, which will continue to elevate the quality and effectiveness of U.S. marketing by harnessing the power of cultural expertise and impact to drive business results.\" align=\"middle\" src=\"https:\/\/mma.prnewswire.com\/media\/635930\/Culture_Marketing_Council_Logo.jpg\"\/><\/div>\n<p>&#8220;We want to ensure there are culture marketing specialists spread across the leadership spectrum of our clients, in addition to having the right team of partners,&#8221; said CMC Chair <span class=\"xn-person\">Isaac Mizrahi<\/span>, co-president &amp; COO of Alma.<\/p>\n<p>The sessions that tackle these topics include:<\/p>\n<ul type=\"disc\">\n<li><b>Corporate America and the State of Latino Representation <br \/><\/b>When it comes to Latino representation in corporate America, who&#8217;s doing great? What are the barriers and what is the relationship between proper representation and business success? Panelists <span class=\"xn-person\">Luke Visconti<\/span>, CEO of <b>DiversityInc<\/b>, Dr. <span class=\"xn-person\">Robert Rodriguez<\/span>, president of <b>DRR Advisors LLC<\/b>, and <span class=\"xn-person\">Cristian Camilo Zarta<\/span>, recruitment\/client manager &amp; multicultural specialist at <b>De <span class=\"xn-person\">Forest Search<\/span><\/b> discuss how a leadership team that is diverse and reflects the composition of our society has a higher probability of understanding the new consumer marketplace.\n<\/li>\n<li><b>Multicultural Structure: The Good, the Bad and the Ugly<br \/><\/b>When it comes to tackling multicultural marketing, there is no one-size-fits-all model. Every client has a different approach, from the summer intern to fully-staffed departments. A panel featuring <span class=\"xn-person\">Ida Chacon<\/span>, vice president of custom solutions at <b>Collage Group<\/b>, <span class=\"xn-person\">Margie Bravo<\/span>, marketing multicultural champion for <b>Coffee-mate<\/b> at <b>Nestl<\/b><b>\u00e9<\/b>, and <span class=\"xn-person\">Alejandra Barron<\/span>, director of merchandise &amp; integrated marketing at <b>AutoZone<\/b> will discuss the pros and cons of each.\n<\/li>\n<li><b>Culture is the New Mainstream<br \/><\/b>As demographics rapidly shift, many brands recognize the value of having the multicultural marketing agency take the lead in mainstream or &#8220;general market&#8221; executions. Led by <b>SRI<\/b> owner <span class=\"xn-person\">Catherine Bension<\/span>, this session features panelists <span class=\"xn-person\">Ricardo Aspiazu<\/span>, director of promotions &amp; device marketing at <b>Verizon<\/b>, and <span class=\"xn-person\">John Sandoval<\/span>, senior brand &amp; Latino marketing manager at <b>Intuit<\/b>, as they discuss how this model is delivering success for their brand. They&#8217;ll share the sell-in process, how the collaboration works, the obstacles and opportunities, and the key takeaways from these relationships.<\/li>\n<\/ul>\n<p>The CMC Annual Conference will deliver content underscoring the Power of C<sup>3<\/sup>: Creativity, Community &amp; Culture. C-suite executives from <b>Nestl\u00e9 <\/b>and <b>Target<\/b> will present as well as top leaders from <b>AutoZone, Comcast, Domino&#8217;s Pizza, Intuit, NFL, Pepsi, Sprint, Twitter<\/b>, and <b>Verizon<\/b>. Topics include <i>The Multicultural Marketing Journey with Comcast, Domino&#8217;s Pizza &amp; Pepsi, The Hispanic Brand in the Trump Era, Influence of Influencers, Pasi\u00f3n for Sports: How Hispanics Are Driving the Future of Sports Marketing, In-Culture Marketing: Driving Brand Growth, Fireside Chat with <span class=\"xn-person\">Danny Trejo<\/span>: Hispanic Representation on Screens, The Future of Advertising Agencies, Digital Lives 2018, Fact or Fiction: The Current State of the Hispanic Market,<\/i> among others.<\/p>\n<p>For more information, visit culturemarketingcouncil.org and follow the CMC on Facebook and Twitter at @cmchispanic using the conference hashtag #CMCpowerof3.<\/p>\n<p><i>About CMC<\/i><\/p>\n<p>Founded in 1996 as the Association of Hispanic Advertising Agencies, the Culture Marketing Council: The Voice of Hispanic Marketing is the national trade organization of all marketing, communications and media firms with trusted Hispanic expertise.<\/p>\n<p>Logo &#8211; <a target=\"_blank\" href=\"https:\/\/mma.prnewswire.com\/media\/635930\/Culture_Marketing_Council_Logo.jpg\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/635930\/Culture_Marketing_Council_Logo.jpg<\/a> <\/p>\n<p>SOURCE  Culture Marketing Council: The Voice of Hispanic Marketing<\/p>\n<\/div>\n<p> <\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><span class=\"xn-location\">FAIRFAX, Virginia<\/span>, <span class=\"xn-chron\">May 15, 2018<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; With rapidly changing demographics, culture plays a leading role in marketing strategies, but marketers are often puzzled by the structure and approach. The <b>Culture Marketing Council: The Voice of Hispanic Marketing<\/b> (CMC) will provide a snapshot on corporate diversity at their annual conference taking place at the Loews Hollywood Hotel in <span class=\"xn-location\">Los Angeles<\/span> <span class=\"xn-chron\">June 4-6<\/span>. The&#8230;<\/p>\n","protected":false},"author":1,"featured_media":61305,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-61304","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mercadeo"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/61304","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=61304"}],"version-history":[{"count":0,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/61304\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media\/61305"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=61304"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=61304"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=61304"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}