{"id":62088,"date":"2018-06-14T10:31:00","date_gmt":"2018-06-14T14:30:00","guid":{"rendered":"http:\/\/hispanicprwire.com\/english-john-frieda-hair-care-debuts-collaboration-with-camila-mendes\/"},"modified":"2018-06-14T10:34:03","modified_gmt":"2018-06-14T14:34:03","slug":"john-frieda-hair-care-debuta-su-colaboracion-con-camila-mendes","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/john-frieda-hair-care-debuta-su-colaboracion-con-camila-mendes\/","title":{"rendered":"John Frieda\u00ae Hair Care Debuts Collaboration With Camila Mendes"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n.prntac{\nTEXT-ALIGN: CENTER\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><span class=\"xn-location\">MIAMI<\/span>, <span class=\"xn-chron\">June 14, 2018<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; <span class=\"xn-person\">John Frieda<\/span><sup>\u00ae<\/sup> Hair Care has launched brand new content for its <i>Your Hair Talks, Make A Statement<\/i> campaign featuring actress and style star <span class=\"xn-person\">Camila Mendes<\/span>. Camila, who joined the brand as an ambassador earlier this year, shared <a target=\"_blank\" href=\"https:\/\/johnfriedamakeastatement.voxcreative.com\/\" rel=\"nofollow\">the new video<\/a> chronicling her hair journey with media and digital influencers at an event in her hometown <span class=\"xn-location\">Miami<\/span>. She is the latest member of the community of empowered and self-assured women to share her personal hair story on behalf of the brand.<\/p>\n<p>Experience the interactive Multichannel News Release here: <a target=\"_blank\" href=\"https:\/\/www.multivu.com\/players\/English\/8349251-john-frieda-camila-mendes-your-hair-talks-make-a-statement-campaign\/\" rel=\"nofollow\">https:\/\/www.multivu.com\/players\/English\/8349251-john-frieda-camila-mendes-your-hair-talks-make-a-statement-campaign\/<\/a> <\/p>\n<p>As a young girl, hair was a constant topic of conversation amongst the women in Camila&#8217;s life. Camila first discovered <span class=\"xn-person\">John Frieda<\/span><sup>\u00ae<\/sup> Frizz Ease<sup>\u00ae<\/sup> while flipping through a fashion magazine and the product quickly became an essential part of her hair arsenal, no matter what style she was trying to achieve.<\/p>\n<p>&#8220;I&#8217;ve been using <span class=\"xn-person\">John Frieda<\/span><sup>\u00ae<\/sup> Frizz Ease<sup>\u00ae<\/sup> since I was in fifth grade \u2014it&#8217;s a must-have in my beauty routine and integral in creating the hair look I&#8217;m trying to achieve, regardless of the style,&#8221; explains Camila. &#8220;I&#8217;m excited to share my personal hair journey with the <i>Your Hair Talks, Make a Statement<\/i> community and celebrate hair as a form of expression.&#8221;<\/p>\n<p>As part of the <i>Your Hair Talks, Make a Statement<\/i> campaign, Camila is joining the conversation by creating exclusive content with the brand as well as hosting events and social activations throughout the year. Additionally, her personal <span class=\"xn-person\">John Frieda<\/span><sup>\u00ae<\/sup> Hair Care routine featuring her favorite products will be available for purchase later this month via Amazon.com.<\/p>\n<p>&#8220;We have really loved working with Camila for our <i>Your Hair Talks, Make a Statement<\/i> campaign,&#8221; says <span class=\"xn-person\">Heather Warnke<\/span>, Director of Marketing, Kao <span class=\"xn-location\">USA<\/span> Inc. &#8220;She has a wonderful hair story that we have been lucky enough to capture and watch come to life on film. We&#8217;re very excited to share it with everyone!&#8221;<\/p>\n<p>Born in <span class=\"xn-location\">Virginia<\/span> to parents of Brazilian descent, Camila was predominantly raised in <span class=\"xn-location\">Miami<\/span> before moving to <span class=\"xn-location\">New York<\/span> to attend the <span class=\"xn-org\">New York University Tisch School of the Arts<\/span>. Not long after her graduation in 2016, she was cast as a lead in a popular high school television drama series, quickly solidifying her as a beloved up-and-coming actress. Her role on the show along with her real-life bubbly personality has made her a fan-favorite\u2014and with 8.3 million followers on Instagram, she&#8217;s cemented herself as a style star to be watched.<\/p>\n<p><b><i>ABOUT KAO\u00a0USA\u00a0INC.<br \/><\/i><\/b><i>Kao\u00a0USA\u00a0Inc. is a leading manufacturer of premium beauty care brands that are recognized around the world for their innovation and quality. The Kao\u00a0USA\u00a0Inc. portfolio includes Ban<sup>\u00ae<\/sup>\u00a0antiperspirant deodorants and Total Refresh<sup>\u00ae<\/sup> Cooling Body Cloths; Jergens<sup>\u00ae<\/sup>\u00a0and Curel<sup>\u00ae<\/sup>\u00a0hand and body lotions; Biore<sup>\u00ae<\/sup> facial care;\u00a0John Frieda<sup>\u00ae<\/sup>\u00a0Frizz-Ease<sup>\u00ae<\/sup>, Luxurious Volume<sup>\u00ae<\/sup>, Sheer Blonde<sup>\u00ae<\/sup>, Beach Blonde<sup>\u00ae<\/sup>, Brilliant Brunette<sup>\u00ae<\/sup>, Radiant Red<sup>\u00ae<\/sup>\u00a0and Precision Foam Colour professional hair care products. Founded in 1882, Kao USA\u00a0Inc. is a wholly owned subsidiary of Kao Corporation.<\/i><\/p>\n<p><b>@johnfriedaus\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0#YOURHAIRTALKSMAKEASTATEMENT<\/b><\/p>\n<p class=\"prntac\"><span class=\"xn-person\">Lauren Donner<\/span>\/Tractenberg &amp; Co\/212.929.7979\/<a target=\"_blank\" href=\"mailto:ldonner@tractenberg.com\" rel=\"nofollow\">ldonner@tractenberg.com<\/a><\/p>\n<p>SOURCE  <span class=\"xn-person\">John Frieda Hair Care<\/span><\/p>\n<\/div>\n<p> <\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><span class=\"xn-location\">MIAMI<\/span>, <span class=\"xn-chron\">June 14, 2018<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; <span class=\"xn-person\">John Frieda<\/span><sup>\u00ae<\/sup> Hair Care has launched brand new content for its <i>Your Hair Talks, Make A Statement<\/i> campaign featuring actress and style star <span class=\"xn-person\">Camila Mendes<\/span>. Camila, who joined the brand as an ambassador earlier this year, shared <a target=\"_blank\" href=\"https:\/\/johnfriedamakeastatement.voxcreative.com\/\" rel=\"nofollow\">the new video<\/a> chronicling her hair journey with&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-62088","post","type-post","status-publish","format-standard","hentry","category-moda-y-belleza"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/62088","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=62088"}],"version-history":[{"count":0,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/62088\/revisions"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=62088"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=62088"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=62088"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}