{"id":62449,"date":"2018-07-03T11:32:00","date_gmt":"2018-07-03T15:30:00","guid":{"rendered":"http:\/\/hispanicprwire.com\/english-olives-from-spain-returns-to-the-usa-with-new-campaign-have-an-olive-day-delighting-attendees-at-summer-fancy-food-show\/"},"modified":"2018-07-03T11:34:02","modified_gmt":"2018-07-03T15:34:02","slug":"olives-from-spain-regresa-a-ee-uu-con-la-nueva-campana-have-an-olive-day-deleitando-a-los-asistentes-al-summer-fancy-food-show","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/olives-from-spain-regresa-a-ee-uu-con-la-nueva-campana-have-an-olive-day-deleitando-a-los-asistentes-al-summer-fancy-food-show\/","title":{"rendered":"Olives from Spain Returns to the USA With New Campaign, &#8216;Have an Olive Day,&#8217; Delighting Attendees at Summer Fancy Food Show"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><span class=\"xn-location\">NEW YORK<\/span>, <span class=\"xn-chron\">July 3, 2018<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; Olives from <span class=\"xn-location\">Spain<\/span> has launched &#8220;Have an <span class=\"xn-person\">Olive Day<\/span>,&#8221; a new campaign for the US market. The campaign aims to encourage American consumers to &#8220;live every day as an olive day,&#8221; rediscovering the quality of Mediterranean olives and sharing in their versatility and variety.<\/p>\n<div id=\"prni_dvprnejpgfb17left\" style=\"WIDTH: 100%; TEXT-ALIGN: left\" dir=\"ltr\"><img decoding=\"async\" id=\"prnejpgfb17left\" title=\"Olives from Spain Returns to the USA with New Campaign, \u201cHave an Olive Day.\u201d\" border=\"0\" alt=\"Olives from Spain Returns to the USA with New Campaign, \u201cHave an Olive Day.\u201d\" align=\"middle\" src=\"https:\/\/mma.prnewswire.com\/media\/714125\/Olives_from_Spain.jpg \"\/><\/div>\n<p>To view the Multimedia News Release, please click: <a target=\"_blank\" href=\"https:\/\/www.multivu.com\/players\/uk\/8356551-olives-spain-return-to-usa-with-olive-day\/\" rel=\"nofollow\">https:\/\/www.multivu.com\/players\/uk\/8356551-olives-spain-return-to-usa-with-olive-day\/<\/a><\/p>\n<p>The recent <b>Summer Fancy Food Show<\/b>, held <span class=\"xn-chron\">June 30 to July 2<\/span> in <span class=\"xn-location\">New York<\/span>, provided the perfect opportunity to highlight table olives&#8217; infinite gastronomic possibilities to consumers and professionals. Summer Fancy Food is one of the most important gastronomic fairs for the US&#8217;s HORECA sector (hotels, restaurants and caterings), with over <b>17,000 professional attendees<\/b> each year.<\/p>\n<p>During the three-day event, attendees were able to enjoy firsthand all the different tastes and varieties of European olives, with original dressings provided by <b>chef <span class=\"xn-person\">Alberto Astudillo<\/span><\/b>. Representatives of Olives from <span class=\"xn-location\">Spain<\/span> delighted in sharing facts about different verities as well as providing ideas for traditional dishes featuring olives.<\/p>\n<p><b>A TRADITION TO SHARE WITH THE WORLD<\/b><\/p>\n<p>Each year, the US imports <b>more than 155 million lbs of European olives<\/b>, reaching more than 120 US markets. In fact, <b>95 percent of stuffed pimiento olives<\/b> consumed by Americans come from <span class=\"xn-location\">Spain<\/span>.<\/p>\n<p>In spite of this, many consumers are unaware of the full gastronomic potential offered by olives. Thanks to their enormous variety and versatility, olives can be used to create all kinds of recipes, from the simplest appetizers to the most elaborate dishes.<\/p>\n<p>Featuring the support of prestigious <b>chef Jos\u00e9 Andr\u00e9s<\/b> and backed by an <b>investment of <span class=\"xn-money\">7.5 million euros<\/span><\/b> over three years, the &#8220;Have an <span class=\"xn-person\">Olive Day<\/span>&#8221; campaign aims to redefine American consumers&#8217; ideas about olives, inspiring them to discover the culinary versatility that has made it a timeless staple of the Mediterranean diet.<\/p>\n<p><b>JOS\u00c9 ANDR\u00c9S, THE PERFECT AMBASSADOR<\/b><\/p>\n<p>Popular Spanish chef <b>Jos\u00e9 Andr\u00e9s <\/b>is known as a &#8220;professional improviser&#8221; in the kitchen, a lover of olives and a faithful defender of the Mediterranean diet in the <span class=\"xn-location\">USA<\/span> for more than 20 years. Throughout all this time, not only has he created and managed the some of the most successful restaurants, he has also become a well-known presenter of popular television programs, defending healthy foods and habits. This earned him a spot on the list of the <b>100 most influential people in the world in Time magazine <\/b>in 2012 and 2018. In addition, Andr\u00e9s has just been named <b>Humanitarian of the Year by the James Beard Foundation<\/b>.<\/p>\n<p><b>About INTERACEITUNA and Olives from <span class=\"xn-location\">Spain<\/span><\/b><\/p>\n<p>INTERACEITUNA is the Interprofessional Organization of Table Olives, recognized by the Ministry of Agriculture, Fisheries, Food and Environment that represents the whole sector producing, processing and marketing table olives. Created to implement different programs and activities of general interest, INTERACEITUNA promotes knowledge of Spanish table olives and carries out research and development related to production and production techniques. INTERACEITUNA has partnered with the European Union to promote this product.<\/p>\n<p>@HaveanOliveDay\u00a0\u00a0 <br \/>haveanoliveday\u00a0\u00a0 <br \/><a target=\"_blank\" href=\"http:\/\/www.haveanoliveday.eu\/\" rel=\"nofollow\">www.haveanoliveday.eu<\/a><\/p>\n<p><i>More info:<\/i><\/p>\n<p><a target=\"_blank\" href=\"mailto:Gabriela.Fernandez@tactics.es\" rel=\"nofollow\"><i>Gabriela.Fernandez@tactics.es<\/i><\/a>\u00a0\u00a0 <br \/><i><a target=\"_blank\" href=\"mailto:Gines.mena@tactics.es\" rel=\"nofollow\">Gines.mena@tactics.es<\/a> <\/i><\/p>\n<p>Photo &#8211; <a target=\"_blank\" href=\"https:\/\/mma.prnewswire.com\/media\/714125\/Olives_from_Spain.jpg\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/714125\/Olives_from_Spain.jpg<\/a> <\/p>\n<p>SOURCE  Olives from <span class=\"xn-location\">Spain<\/span><\/p>\n<\/div>\n<p> <\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><span class=\"xn-location\">NEW YORK<\/span>, <span class=\"xn-chron\">July 3, 2018<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; Olives from <span class=\"xn-location\">Spain<\/span> has launched &#8220;Have an <span class=\"xn-person\">Olive Day<\/span>,&#8221; a new campaign for the US market. The campaign aims to encourage American consumers to &#8220;live every day as an olive day,&#8221; rediscovering the quality of Mediterranean olives and sharing in their versatility and variety.<\/p>\n<div id=\"prni_dvprnejpgfb17left\" dir=\"ltr\">&lt;img id=&quot;prnejpgfb17left&quot;&#8230;<\/p>\n","protected":false},"author":1,"featured_media":62450,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-62449","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comida-y-bebida"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/62449","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=62449"}],"version-history":[{"count":0,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/62449\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media\/62450"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=62449"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=62449"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=62449"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}