{"id":62502,"date":"2018-07-09T10:00:00","date_gmt":"2018-07-09T14:00:00","guid":{"rendered":"http:\/\/hispanicprwire.com\/english-toyota-celebrates-a-sedan-serious-about-play-the-all-new-avalon\/"},"modified":"2018-07-09T10:02:13","modified_gmt":"2018-07-09T14:02:13","slug":"toyota-celebra-un-sedan-que-se-toma-el-juego-en-serio-el-nuevo-avalon","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/toyota-celebra-un-sedan-que-se-toma-el-juego-en-serio-el-nuevo-avalon\/","title":{"rendered":"Toyota Celebrates a Sedan Serious About Play: the All-New Avalon"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><span class=\"xn-location\">PLANO, Texas<\/span>, <span class=\"xn-chron\">July 9, 2018<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0Today Toyota launches a national marketing campaign, titled &#8220;Serious Play,&#8221; for the all-new 2019 Avalon that dares drivers to experience adventure, spontaneity and playfulness, and reminds all that the thrill of driving is the real prize. The campaign drives home the notion that the completely redesigned Avalon has everything drivers need to get more out of life. <\/p>\n<p>Experience the interactive Multichannel News Release here: <br \/><a target=\"_blank\" href=\"https:\/\/www.multivu.com\/players\/English\/8352851-toyota-avalon-sedan-serious-play\/\" rel=\"nofollow\">https:\/\/www.multivu.com\/players\/English\/8352851-toyota-avalon-sedan-serious-play\/<\/a> <\/p>\n<p>The all-new Toyota Avalon \u2013 designed, engineered and assembled in the U.S. \u2013 embodies consumers&#8217; overarching desire for high-caliber, design-centric, technologically-savvy modes of attainable, premium transportation.<\/p>\n<p>&#8220;The Toyota team has transformed the driving experience for our flagship sedan to set a new standard for the premium segment and satiate drivers&#8217; desire for authenticity, spontaneity and exploration,&#8221; said <span class=\"xn-person\">Ed Laukes<\/span>, group vice president, marketing, Toyota Motor North America.<\/p>\n<p>Two of the &#8220;Serious Play&#8221; campaign&#8217;s national 30-second TV spots,<i> Let&#8217;s Race<\/i> and <i>Trojan Horse<\/i>, were directed by renowned director <span class=\"xn-person\">Craig Gillespie<\/span>, most recently known for the award-winning film &#8220;I, Tonya.&#8221; \u00a0A third bold and daring 30-second spot, <i>Catch Me If You Can, <\/i>was directed by <span class=\"xn-person\">Daniel Azancot<\/span>. The commercials were developed using multicultural insights aimed at a transcultural audience. The campaign also includes a series of digital videos including <i>Roundabout<\/i>, <i>River Run<\/i>, <i>Scavenger Hunt<\/i>, <i>Waiting, Hybrid at Play, Musical Play, Performance Play, Group Play, Connected Play and Simon Says <\/i>created to tell stories of an impulsive quest for adventure. <\/p>\n<p>The fully-integrated campaign was developed between two of Toyota&#8217;s agencies of record, including Saatchi &amp; Saatchi and Burrell Communications.<\/p>\n<p><b>Media Placements<\/b><br \/>The &#8220;Serious Play&#8221; TV spots will air in select targeted cable programming across NBCU, FOX Networks, Viacom, Turner and Discovery Cable networks. Additional elements of the campaign include dynamic digital, audio as well as print ads in high profile publications such as Esquire, Cond\u00e9 Nast Traveler, Food &amp; Wine and Architectural Digest. New integrated media partnerships include Pinterest Pincodes, Discovery, Reddit\/WBUR&#8217;s &#8220;Endless Thread&#8221; Podcast series, and more. Additionally, spots will air within select movie titles in theaters nationwide throughout the summer in conjunction with National CineMedia. Overall, this campaign is slated to deliver 3.1 billion impressions.<\/p>\n<p><b>About the 2019 Toyota Avalon<\/b><\/p>\n<p>Exclusively produced in <span class=\"xn-location\">Georgetown, KY<\/span>, the fifth-generation Avalon is the latest example of the Toyota New Global Architecture (TNGA) platform and features the highest quality, reliability, safety and craftsmanship in its class.<\/p>\n<p>The new Avalon includes a few firsts for Toyota:<\/p>\n<ul type=\"disc\">\n<li>Available Adaptive Variable Suspension (AVS), which enhances controllability and dynamic handling;\n<\/li>\n<li>Standard Apple CarPlay Compatibility and Available Dynamic Auxiliary Turn Signals;\n<\/li>\n<li>Available Engine Sound Enhancement (that&#8217;s right, you can literally press a button that gives you the authentic sounds of a sports car);\n<\/li>\n<li>Amazon Alexa connectivity and Toyota Entune\u2122 3.0 Remote Connect &#8211; an advanced vehicle app that enables you to connect to Toyota Entune\u2122 3.0 technology and manage your Toyota from any distance (as long as both the vehicle &amp; smartphone are able to establish cellular connections). \u00a0<\/li>\n<\/ul>\n<p>With four available grades, the new Avalon will accommodate a wide array of customers\/drivers:\u00a0 the two dedicated Sport Plus models, XSE and Touring, plus the more luxurious XLE and Limited.\u00a0 Hybrid grades include XLE, XSE and Limited.<\/p>\n<p>The &#8220;Serious Play&#8221; spots are available for viewing <a target=\"_blank\" href=\"https:\/\/www.youtube.com\/user\/ToyotaUSA\" rel=\"nofollow\">here<\/a>. View photos of the all-new Avalon <a target=\"_blank\" href=\"http:\/\/pressroom.toyota.com\/album_display.cfm?album_id=1303&amp;section_id=361\" rel=\"nofollow\">here<\/a>. The vehicle is on sale now in\u00a0<a target=\"_blank\" href=\"https:\/\/www.toyota.com\/dealers\" rel=\"nofollow\">dealerships<\/a>.<\/p>\n<p><u><b>About Toyota<br \/><\/b><\/u>Toyota (NYSE: TM) has been a part of the cultural fabric in the U.S. and <span class=\"xn-location\">North America<\/span> for 60 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands.\u00a0During that time, Toyota has created a tremendous value chain as our teams have contributed to world-class design, engineering, and assembly of more than 36 million cars and trucks in <span class=\"xn-location\">North America<\/span>, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 47,000 people (more than 37,000 in the U.S.).\u00a0 Our 1,800 North American dealerships (nearly 1,500 in the U.S.) sold more than 2.7 million cars and trucks (2.4 million in the U.S.) in 2017 \u2013 and about 87 percent of all Toyota vehicles sold over the past 15 years are still on the road today.<\/p>\n<p>Toyota partners with community, civic, academic, and governmental organizations to address our society&#8217;s most pressing mobility challenges. We share company resources and extensive know-how to support non-profits to help expand their ability to assist more people move more places. For more information about Toyota, visit <a target=\"_blank\" href=\"http:\/\/www.toyotanewsroom.com\/\" rel=\"nofollow\">www.toyotanewsroom.com<\/a>.<\/p>\n<p><b>Media Contacts:<\/b><\/p>\n<p><span class=\"xn-person\">Leigh Anne Sessions<\/span><br \/>Toyota Motor North America<br \/>424-488-4200<br \/><a target=\"_blank\" href=\"mailto:zachary.reed@toyota.com\" rel=\"nofollow\">leigh.sessions@toyota.com<\/a><\/p>\n<p><span class=\"xn-person\">Kimberly Harms<\/span><br \/>Saatchi for Toyota<br \/>702-234-9517<br \/><a target=\"_blank\" href=\"mailto:kimberly.harms@saatchi.com\" rel=\"nofollow\">kimberly.harms@saatchi.com<\/a><\/p>\n<p>SOURCE  Toyota<\/p>\n<\/div>\n<p> <\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><span class=\"xn-location\">PLANO, Texas<\/span>, <span class=\"xn-chron\">July 9, 2018<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0Today Toyota launches a national marketing campaign, titled &#8220;Serious Play,&#8221; for the all-new 2019 Avalon that dares drivers to experience adventure, spontaneity and playfulness, and reminds all that the thrill of driving is the real prize. The campaign drives home the notion that the completely redesigned Avalon has everything drivers need to get more out of life. <\/p>\n<p>Experience the interactive Multichannel News Release here: <br \/>&lt;a&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-62502","post","type-post","status-publish","format-standard","hentry","category-automotriz"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/62502","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=62502"}],"version-history":[{"count":0,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/62502\/revisions"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=62502"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=62502"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=62502"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}