{"id":62637,"date":"2018-07-11T17:26:00","date_gmt":"2018-07-11T20:37:00","guid":{"rendered":"http:\/\/hispanicprwire.com\/english-trolli-honors-nbas-most-valuable-player-james-harden-with-most-valuable-candy\/"},"modified":"2018-07-11T17:28:02","modified_gmt":"2018-07-11T21:28:02","slug":"trolli-honra-al-jugador-mas-valioso-de-la-nba-james-harden-con-su-caramelo-mas-valioso","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/trolli-honra-al-jugador-mas-valioso-de-la-nba-james-harden-con-su-caramelo-mas-valioso\/","title":{"rendered":"Trolli Honors NBA&#8217;s Most Valuable Player James Harden With Most Valuable Candy"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><span class=\"xn-location\">CHICAGO<\/span>, <span class=\"xn-chron\">July 11, 2018<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;<b>\u00a0<\/b><a target=\"_blank\" href=\"http:\/\/weirdlyawesome.com\/\" rel=\"nofollow\">Trolli<\/a> just released the world&#8217;s Most Valuable Candy (MVC) to immortalize <span class=\"xn-person\">James Harden&#8217;s<\/span> first Most Valuable Player (MVP) victory at the NBA Awards on <span class=\"xn-chron\">June 25, 2018<\/span>.<b>\u00a0<\/b>The giant gummi shoes, which are replicas of <a target=\"_blank\" href=\"https:\/\/www.adidas.com\/us\/harden\" rel=\"nofollow\">Adidas&#8217; Harden Vol. 2s<\/a> MVP edition, were created to honor the candy brand&#8217;s ambassador of the past three years. The shoes are priced at <span class=\"xn-money\">$2,677<\/span> per pair, the same number of points that this league-leading scorer achieved this year, and proceeds will go to Harden&#8217;s foundation: <a target=\"_blank\" href=\"https:\/\/www.3thehardenway.com\/\" rel=\"nofollow\">3 The Harden Way<\/a>.<\/p>\n<p>Three pairs of these limited edition gummified <span class=\"xn-person\">James Harden<\/span> shoes, weighing nearly 12 pounds, will be available exclusively <a target=\"_blank\" href=\"https:\/\/www.amazon.com\/trolli\" rel=\"nofollow\">on Amazon<\/a>. They are also in the running to be named by Guinness World Records as the official Most Valuable Candy ever sold.<\/p>\n<p>&#8220;To us, <span class=\"xn-person\">James Harden<\/span> is not just the most valuable player, he is an extremely valuable partner,&#8221; said <span class=\"xn-person\">Allison Wyrwicz<\/span>, Trolli senior brand manager at Ferrara Candy Company. &#8220;By embodying Trolli&#8217;s Weirdly Awesome spirit every day, Harden has helped expose the world to all of the inventive and unexpected fun that our candy inspires. We wanted to thank and honor him in a way that we knew our favorite sneakerhead would appreciate.&#8221;<\/p>\n<p>&#8220;I&#8217;m truly honored to be Trolli&#8217;s Weirdly Awesome ambassador,&#8221; said Houston Rockets Guard <span class=\"xn-person\">James Harden<\/span>. &#8220;I&#8217;m a long-time fan of Trolli Sour Brite Crawlers and the Weirdly Awesome campaign because it represents my own approach to life. Trolli&#8217;s unique.\u00a0 I&#8217;m unique.\u00a0 We both like to push the envelope and be creative.\u00a0 That&#8217;s why we work well together.&#8221; <\/p>\n<p>By design, MVC offers peak flavor performance and features the same tongue tingly style that powered the NBA star to MVP status. These life-size candy Hardens include the following flavors: raspberry, lemon, strawberry and blackberry. Packages of Trolli&#8217;s Harden-inspired <a target=\"_blank\" href=\"https:\/\/www.amazon.com\/Trolli-Brite-Sneaks-Harden-Sneaker\/dp\/B07DYCXQZF\" rel=\"nofollow\">Sour Brite Sneaks candy<\/a>, bite-sized gummi sneakers, will also be available for the first time ever <a target=\"_blank\" href=\"https:\/\/www.amazon.com\/trolli\" rel=\"nofollow\">on Amazon<\/a> after an exclusive launch at 7-Eleven this past March. <\/p>\n<p>Trolli and creative agency <a target=\"_blank\" href=\"http:\/\/periscope.com\/\" rel=\"nofollow\">Periscope<\/a> have partnered to launch numerous Harden-inspired collaborations like this, from <a target=\"_blank\" href=\"https:\/\/www.periscope.com\/work\/trolli-beardsketball\/\" rel=\"nofollow\">Beardsketball<\/a>\u00a0to\u00a0<a target=\"_blank\" href=\"https:\/\/www.periscope.com\/work\/trolli-sour-sneaks\/\" rel=\"nofollow\">Harden-inspired candy<\/a>\u00a0to\u00a0<a target=\"_blank\" href=\"https:\/\/www.periscope.com\/work\/trolli-james-harden\/\" rel=\"nofollow\">quirky TV spots<\/a> and more. <\/p>\n<p><b>About Ferrara Candy Company, Inc.<br \/><\/b>Ferrara is the third-largest U.S. non-chocolate confectionary company in the U.S. Headquartered in <span class=\"xn-location\">Oakbrook Terrace, Illinois<\/span>, the Company specializes in gummies, seasonal candies, fruit snacks, and other general line candies and offers its portfolio of well-loved consumer brands and private label products through retailers predominately in <span class=\"xn-location\">the United States<\/span>. For more information, please visit the company&#8217;s website,\u00a0<a target=\"_blank\" href=\"http:\/\/www.ferrarausa.com\/\" rel=\"nofollow\">http:\/\/www.ferrarausa.com\/<\/a>.<\/p>\n<p><b>CONTACT INFORMATION<br \/><\/b><b>Periscope<br \/><\/b><span class=\"xn-person\">Kelsey Soby<\/span><br \/>612-399-0623 <br \/><a href=\"mailto:ksoby@periscope.com\u00a0\u00a0\u00a0\u00a0\u00a0\" rel=\"nofollow\">ksoby@periscope.com\u00a0\u00a0\u00a0\u00a0\u00a0<\/a><\/p>\n<p>SOURCE  Trolli\/FerraraUSA<\/p>\n<\/div>\n<p> <\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><span class=\"xn-location\">CHICAGO<\/span>, <span class=\"xn-chron\">July 11, 2018<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;<b>\u00a0<\/b><a target=\"_blank\" href=\"http:\/\/weirdlyawesome.com\/\" rel=\"nofollow\">Trolli<\/a> just released the world&#8217;s Most Valuable Candy (MVC) to immortalize <span class=\"xn-person\">James Harden&#8217;s<\/span> first Most Valuable Player (MVP) victory at the NBA Awards on <span class=\"xn-chron\">June 25, 2018<\/span>.<b>\u00a0<\/b>The giant gummi shoes, which are replicas of <a target=\"_blank\" href=\"https:\/\/www.adidas.com\/us\/harden\" rel=\"nofollow\">Adidas&#8217; Harden&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-62637","post","type-post","status-publish","format-standard","hentry","category-deportes-y-recreacion"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/62637","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=62637"}],"version-history":[{"count":0,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/62637\/revisions"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=62637"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=62637"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=62637"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}