{"id":63791,"date":"2018-09-14T17:02:00","date_gmt":"2018-09-14T16:45:00","guid":{"rendered":"http:\/\/hispanicprwire.com\/english-new-era-cap-launches-second-annual-hispanic-heritage-collection-to-honor-hispanic-heritage-month\/"},"modified":"2018-09-14T17:04:02","modified_gmt":"2018-09-14T21:04:02","slug":"new-era-cap-lanza-la-segunda-edicion-anual-de-la-hispanic-heritage-collection-en-honor-del-mes-de-la-herencia-hispana","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/new-era-cap-lanza-la-segunda-edicion-anual-de-la-hispanic-heritage-collection-en-honor-del-mes-de-la-herencia-hispana\/","title":{"rendered":"New Era Cap Launches Second Annual Hispanic Heritage Collection To Honor Hispanic Heritage Month"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n.prnml40{\nMARGIN-LEFT:3.33em\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><span class=\"xn-location\">INDIANAPOLIS<\/span>, <span class=\"xn-chron\">Sept. 14, 2018<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0Learfield Licensing Partners, a trademark management agency specializing in licensing and branding, announces alongside New Era Cap, the return of the Hispanic Heritage Collection in honor of Hispanic Heritage Month. The second year of this collaboration has added more than three times as many colleges, including The <span class=\"xn-org\">University of Texas<\/span> and The <span class=\"xn-org\">University of Southern California<\/span>, and three additional artists from across the country. In addition to the new line of headwear, New Era Cap and 289c have added apparel offerings for each artist.\u00a0 <\/p>\n<div id=\"prni_dvprnejpg7db3left\" style=\"WIDTH: 100%; TEXT-ALIGN: left\" dir=\"ltr\"><img decoding=\"async\" id=\"prnejpg7db3left\" title=\"Full Line of the New Era Hispanic Heritage Collection\" border=\"0\" alt=\"Full Line of the New Era Hispanic Heritage Collection\" align=\"middle\" src=\"https:\/\/mma.prnewswire.com\/media\/744386\/Learfield_Licensing_Partners___Heritage_Collection.jpg\"\/><\/div>\n<p>&#8220;We had such an amazing response from our partners and their fans last year that it was a natural progression to expand to new colleges, cities and additional talented artists,&#8221; said <span class=\"xn-person\">Ben Emmons<\/span>, vice president of marketing at Learfield Licensing Partners. &#8220;This program isn&#8217;t simply about growing royalties, but rather growing our partners&#8217; brands and building upon the connection to their diverse student bodies and fans while also strengthening relationships with local communities.&#8221;\u00a0 <\/p>\n<p>In developing the line, each artist had complete creative independence with artwork, construction and fabrics. <span class=\"xn-location\">Miami<\/span>-based ABSTRK&#8217;S swim trunk inspired hats, Los Otros&#8217; reflective ink hats for nighttime mural bicyclists and Federico&#8217;s &#8220;modern-day cowboy hat&#8221; are examples of the artist-inspired line. <\/p>\n<p>Retail marketing and activations are planned throughout the month to highlight the unique collection and involve the community. Recent events for the Hispanic Heritage Collection: <\/p>\n<p id=\"indentid\" class=\"prnml40\">Launch party at SprATX in <span class=\"xn-location\">Austin, TX<\/span> with artist <span class=\"xn-person\">Federico Archuleta<\/span> &#8211; <a target=\"_blank\" href=\"https:\/\/www.hispanicheritagecollection.com\/blog\/\" rel=\"nofollow\">video<\/a><\/p>\n<p id=\"indentid\" class=\"prnml40\">Mural installation outside the <span class=\"xn-org\">University of Houston&#8217;s<\/span> stadium with artists Daniel Anguilu and Nacho during the football game against <span class=\"xn-location\">Arizona<\/span> on <span class=\"xn-chron\">9\/8\/18<\/span> &#8211; <a target=\"_blank\" href=\"https:\/\/www.hispanicheritagecollection.com\/blog\/\" rel=\"nofollow\">video<\/a><\/p>\n<p>New artists joining 2018&#8217;s Hispanic Heritage Collection:<\/p>\n<p id=\"indentid\" class=\"prnml40\"><b>ABSTRK <\/b>&#8211; a Cuban American and <span class=\"xn-location\">Miami<\/span> native known for his graffiti and traditional fine art work. ABSTRK&#8217;s work consists of forms pulled from outlines and letter structure as well as traditional fine art. <\/p>\n<p id=\"indentid\" class=\"prnml40\"><b><span class=\"xn-person\">Federico Archuleta<\/span><\/b> \u2013 raised in the border town of <span class=\"xn-location\">El Paso<\/span> and now residing in <span class=\"xn-location\">Austin, TX<\/span>, his work is influenced by cultures from both sides of the border and aptly described as graffiti western.<\/p>\n<p id=\"indentid\" class=\"prnml40\"><b>Ignacio Sanchez &#8220;Nacho&#8221;<\/b> \u2013 from <span class=\"xn-location\">Houston, TX<\/span>, Nacho&#8217;s artwork expands across walls and other mediums. <\/p>\n<p>Returning from last year&#8217;s acclaimed collection will be Mister Cartoon, <span class=\"xn-person\">David Flores<\/span>, Los Otros and Daniel Anguilu. To learn more about the artists with videos and to view the full line, visit <a target=\"_blank\" href=\"http:\/\/bit.ly\/HH_artists\" rel=\"nofollow\">http:\/\/bit.ly\/HH_artists<\/a>.<\/p>\n<p>The collection will be available at Fanatics, <span class=\"xn-location\">Follett<\/span>, Barnes &amp; Noble, LIDS, Academy, respective on-campus bookstores, mistercartoon.com, SprATX, and other niche retailers. <\/p>\n<p><b><u>Schools participating in Hispanic Heritage Collection <br \/><\/u><\/b><span class=\"xn-org\">University of California, Berkeley<\/span> <br \/><span class=\"xn-org\">University of California, Irvine<\/span> <br \/><span class=\"xn-org\">California State University, Long Beach<\/span> <br \/><span class=\"xn-org\">California State University, San Bernardino<\/span> <br \/><span class=\"xn-org\">Florida Atlantic University<\/span> <br \/><span class=\"xn-org\">University of Houston<\/span> <br \/><span class=\"xn-org\">University of Nevada, Las Vegas<\/span> <br \/><span class=\"xn-org\">University of New Mexico<\/span> <br \/><span class=\"xn-org\">Nova Southeastern University<\/span> <br \/><span class=\"xn-org\">Sam Houston State University<\/span> <br \/><span class=\"xn-org\">San Diego State University<\/span> <br \/><span class=\"xn-org\">San Francisco State University<\/span> <br \/><span class=\"xn-org\">San Jose State University<\/span> <br \/><span class=\"xn-org\">Texas State University<\/span> <br \/><span class=\"xn-org\">University of Southern California<\/span> <br \/><span class=\"xn-org\">University of Texas, Arlington<\/span> <br \/><span class=\"xn-org\">University of Texas, Austin<\/span> <br \/><span class=\"xn-org\">University of Texas at El Paso<\/span> <br \/><span class=\"xn-org\">University of Texas<\/span>, <span class=\"xn-org\">Rio Grande<\/span> <br \/><span class=\"xn-org\">University of Texas at San Antonio<\/span><\/p>\n<p><u>About Learfield Licensing Partners <br \/><\/u>Learfield Licensing Partners is a world-class licensing firm whose services and success align perfectly with Learfield&#8217;s history, strength and reputation. With industry-leading technology and a dynamic team of licensing and branding experts, we provide best practices and strategies to properly protect and promote our clients&#8217; brands, and build partnerships that help our clients succeed, with resources and strategies for growth from Learfield.<\/p>\n<p>Learfield, which has a deep presence in the college athletics landscape, manages the multimedia and sponsorship rights for more than 125 collegiate institutions, conferences and arenas, and supports athletic departments at all competitive levels as title sponsor of the Learfield Directors&#8217; Cup. For more than four decades, Learfield has connected brands to the excitement, passion, tradition, fun and fans of college sports and now leverages multiple platforms and partnerships through distinct offerings through its affiliated companies.<\/p>\n<p><u>About New Era Cap <br \/><\/u>New Era Cap Co., Inc. is an international lifestyle brand with an authentic sports heritage that dates back over 90 years. Best known for being the official on-field cap for Major League Baseball and the National Football League, New Era Cap is the brand of choice not only for its headwear collection, but also for its accessories and apparel lines for men, women and youth. The brand is worn as a symbol of self-expression by athletes, artists and some of the most interesting people around the globe. New <span class=\"xn-person\">Era Cap<\/span> encourages people to truly express their personal style and individuality through its products. The Company is headquartered in <span class=\"xn-location\">Buffalo, NY<\/span> and operates facilities in <span class=\"xn-location\">Canada<\/span>, <span class=\"xn-location\">Europe<\/span>, <span class=\"xn-location\">Brazil<\/span>, <span class=\"xn-location\">Japan<\/span>, and <span class=\"xn-location\">Hong Kong<\/span>. For more information, visit <a target=\"_blank\" href=\"http:\/\/www.neweracap.com\/\" rel=\"nofollow\">www.neweracap.com<\/a>.<\/p>\n<p>Photo &#8211; <a target=\"_blank\" href=\"https:\/\/mma.prnewswire.com\/media\/744386\/Learfield_Licensing_Partners___Heritage_Collection.jpg\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/744386\/Learfield_Licensing_Partners___Heritage_Collection.jpg<\/a> <\/p>\n<p>SOURCE  Learfield Licensing Partners<\/p>\n<\/div>\n<p> <\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><span class=\"xn-location\">INDIANAPOLIS<\/span>, <span class=\"xn-chron\">Sept. 14, 2018<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0Learfield Licensing Partners, a trademark management agency specializing in licensing and branding, announces alongside New Era Cap, the return of the Hispanic Heritage Collection in honor of Hispanic Heritage Month. The second year of this collaboration has added more than three times as many colleges, including The <span class=\"xn-org\">University of Texas<\/span> and The <span class=\"xn-org\">University of Southern California<\/span>, and&#8230;<\/p>\n","protected":false},"author":1,"featured_media":63792,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-63791","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-moda-y-belleza"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/63791","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=63791"}],"version-history":[{"count":0,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/63791\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media\/63792"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=63791"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=63791"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=63791"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}