{"id":63793,"date":"2018-09-14T19:39:00","date_gmt":"2018-09-14T18:48:00","guid":{"rendered":"http:\/\/hispanicprwire.com\/english-dos-equis-announces-partnership-with-iconic-mexican-streetwear-and-lifestyle-brand-mexico-is-the-shit\/"},"modified":"2018-09-14T19:42:02","modified_gmt":"2018-09-14T23:42:02","slug":"dos-equis-anuncia-una-asociacion-con-la-iconica-marca-de-vestimenta-urbana-y-estilo-de-vida-mexicanos-mexico-is-the-shit","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/dos-equis-anuncia-una-asociacion-con-la-iconica-marca-de-vestimenta-urbana-y-estilo-de-vida-mexicanos-mexico-is-the-shit\/","title":{"rendered":"Dos Equis Announces Partnership With Iconic Mexican Streetwear And Lifestyle Brand, &#8220;Mexico is the Shit&#8221;"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><span class=\"xn-location\">NEW YORK<\/span>, <span class=\"xn-chron\">Sept. 14, 2018<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; In connection with Dos Equis&#8217; recently launched &#8216;Keep it Interesante&#8217; campaign, the beer has partnered with popular streetwear and lifestyle brand creators of the &#8216;<span class=\"xn-location\">Mexico<\/span> is the Shit&#8217; jacket.\u00a0\u00a0 The partnership will bring to life a series of pop-up shops and events specially curated by MITS featuring emerging Mexican talent, streetwear designers, visual artists, and music artists. The program will also come to life on social media, in sponsored content, on-premise merchandising \u00a0and with a special edition Dos Equis &amp; &#8216;<span class=\"xn-location\">Mexico<\/span> is the Shit&#8217; can. <\/p>\n<div id=\"prni_dvprnejpg75e2left\" style=\"WIDTH: 100%; TEXT-ALIGN: left\" dir=\"ltr\"><img decoding=\"async\" id=\"prnejpg75e2left\" title=\"Mexico is the Shit and Dos Equis Co-Branded cans will be available in 2019 for a limited time.\" border=\"0\" alt=\"Mexico is the Shit and Dos Equis Co-Branded cans will be available in 2019 for a limited time.\" align=\"middle\" src=\"https:\/\/mma.prnewswire.com\/media\/744476\/Mexico_is_the_Shit_and_Dos_Equis_Co_Branded_cans.jpg\"\/><\/div>\n<p>&#8220;The jacket was created as an ode to Mexicans around the world who are doing interesting things in their everyday lives,&#8221; said <span class=\"xn-person\">Anuar Layon<\/span>, Creative Director and Designer for MITS. &#8220;We appreciate this great partnership with Dos Equis as it really helps support our core mission, which is to give people a positive and interesting way to proudly celebrate our Mexican culture.&#8221;\u00a0<\/p>\n<p>&#8220;As we were looking for new ways to create a relationship with consumers, we realized the powerful message behind the iconic brand&#8217;s personality,&#8221; said <span class=\"xn-person\">Karla Flores<\/span>, Dos Equis Brand Director. &#8220;As a Proud Mexican Brand, now more than ever, we want to align with partners who are making bold moves in their community, and our friends at <span class=\"xn-location\">MEXICO<\/span> IS THE SHIT are doing just that.&#8221;\u00a0 <\/p>\n<p>In celebration of the partnership and Mexican Independence Day, &#8216;<span class=\"xn-location\">Mexico<\/span> is the Shit&#8217; and Dos Equis will host a launch event on <span class=\"xn-chron\">September 15<\/span> at Remezcla House in Bushwick, Brooklyn.\u00a0 At the event, people will come together to celebrate Mexican talent who are representing culture in music and art &#8211; with a special mural by LA-based artist <b><span class=\"xn-person\">Teddy Kelly<\/span><\/b>. The launch event will feature DJ performances by electro indie electronic artist<b> Neon Indian <\/b>(<span class=\"xn-location\">Texas<\/span>\/<span class=\"xn-location\">Mexico<\/span>), famed Mexican party DJ <b><span class=\"xn-person\">Marcelo Cunning<\/span><\/b> (<span class=\"xn-location\">New York<\/span>), and <b>DJ Chava<\/b> (<span class=\"xn-location\">Chicago<\/span>).<\/p>\n<p><b>About HEINEKEN <span class=\"xn-location\">USA<\/span><br \/><\/b>HEINEKEN <span class=\"xn-location\">USA<\/span> Inc., the nation&#8217;s leading high-end beer importer, is a subsidiary of HEINEKEN International NV, the world&#8217;s most international brewer. Key brands imported into the U.S. are Heineken\u00ae, the world&#8217;s most international beer brand, the Dos Equis Franchise, the Tecate Franchise and Strongbow Hard Apple Ciders. HEINEKEN <span class=\"xn-location\">USA<\/span> also imports Amstel Light, Indio, Carta Blanca and Bohemia brands. For the latest information on our company and brands, follow us on Twitter @HeinekenUSACorp, or visit HEINEKENUSA.com.<\/p>\n<p><b>About <span class=\"xn-location\">Mexico<\/span> is the Shit. <br \/><\/b><span class=\"xn-location\">Mexico<\/span> is the Shit isn&#8217;t just a jacket, it&#8217;s a statement.\u00a0 It is an opportunity to remind the world that <span class=\"xn-location\">Mexico<\/span> is great! That everything made in <span class=\"xn-location\">Mexico<\/span> is done right. It is a tribute to all those Mexicans around the world that are shifting the global culture with their beautiful hearts and brilliant minds; it is a way to show them all that we are many and we are together, raising the standards, reminding the world that our voice matter. &#8220;<span class=\"xn-location\">Mexico<\/span> is the Shit&#8221; is a community, a support system and a movement inspiring love, respect and trust! And you don&#8217;t have to be Mexican to be part of it, you just have to love <span class=\"xn-location\">Mexico<\/span> like we do. To purchase the jacket go here: <a target=\"_blank\" href=\"http:\/\/www.kichink.com\/stores\/mercadorama-usa\" rel=\"nofollow\">www.kichink.com\/stores\/mercadorama-usa<\/a>\u00a0<\/p>\n<div id=\"prni_dvprnejpge3d5left\" style=\"WIDTH: 100%; TEXT-ALIGN: left\" dir=\"ltr\"><img decoding=\"async\" id=\"prnejpge3d5left\" title=\"Mexico is the Shit signature jacket.\" border=\"0\" alt=\"Mexico is the Shit signature jacket.\" align=\"middle\" src=\"https:\/\/mma.prnewswire.com\/media\/744475\/Dos_Equis_Mexico_is_the_Shit_Jacket.jpg\"\/><\/div>\n<p>Photo &#8211; <a target=\"_blank\" href=\"https:\/\/mma.prnewswire.com\/media\/744476\/Mexico_is_the_Shit_and_Dos_Equis_Co_Branded_cans.jpg\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/744476\/Mexico_is_the_Shit_and_Dos_Equis_Co_Branded_cans.jpg<\/a><\/p>\n<p>Logo &#8211; <a target=\"_blank\" href=\"https:\/\/mma.prnewswire.com\/media\/744475\/Dos_Equis_Mexico_is_the_Shit_Jacket.jpg\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/744475\/Dos_Equis_Mexico_is_the_Shit_Jacket.jpg<\/a><\/p>\n<p>SOURCE  Dos Equis<\/p>\n<\/div>\n<p> <\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><span class=\"xn-location\">NEW YORK<\/span>, <span class=\"xn-chron\">Sept. 14, 2018<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; In connection with Dos Equis&#8217; recently launched &#8216;Keep it Interesante&#8217; campaign, the beer has partnered with popular streetwear and lifestyle brand creators of the &#8216;<span class=\"xn-location\">Mexico<\/span> is the Shit&#8217; jacket.\u00a0\u00a0 The partnership will bring to life a series of pop-up shops and events specially curated by MITS featuring emerging Mexican talent, streetwear designers, visual artists, and music artists. The program will also come to&#8230;<\/p>\n","protected":false},"author":1,"featured_media":63794,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[18],"tags":[],"class_list":["post-63793","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/63793","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=63793"}],"version-history":[{"count":0,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/63793\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media\/63794"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=63793"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=63793"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=63793"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}