{"id":64187,"date":"2018-10-01T15:35:00","date_gmt":"2018-10-01T19:35:00","guid":{"rendered":"http:\/\/hispanicprwire.com\/english-women-of-power-dominate-lineup-of-16th-annual-hispanic-television-summit\/"},"modified":"2018-10-01T15:35:00","modified_gmt":"2018-10-01T19:35:00","slug":"english-women-of-power-dominate-lineup-of-16th-annual-hispanic-television-summit","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/english-women-of-power-dominate-lineup-of-16th-annual-hispanic-television-summit\/","title":{"rendered":"Women Of Power Dominate Lineup Of 16th Annual Hispanic Television Summit"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><span class=\"xn-location\">NEW YORK<\/span>, <span class=\"xn-chron\">Oct. 1, 2018<\/span> \/PRNewswire-HISPANIC PR WIRE\/\u00a0&#8212; The line-up of speakers, moderators, celebrities and award recipients for the 16<sup>th<\/sup> Annual Hispanic Television Summit is dominated by women of power.\u00a0 They comprise 50% of the diverse line-up of leaders from advertising, brands, producers, networks, cable, satellite, and OTT. The summit is a &#8220;must attend&#8221; event for those in the business of TV and video for Hispanics.\u00a0 It is presented by two Future U.S. television industry brands, <i>Broadcasting &amp; Cable<\/i> and <i>Multichannel News<\/i>, and scheduled for <span class=\"xn-chron\">Thursday, October 4, 2018<\/span> at the New York Marriott Marquis.\u00a0 <\/p>\n<p>&#8220;This year&#8217;s summit theme of &#8220;new directions&#8221; reflects how the Hispanic sector of TV and video is leading the industry.\u00a0 Opportunities for women is just one example,&#8221; said <span class=\"xn-person\">Joe Schramm<\/span>, the summit producer.\u00a0 He continued, &#8220;We are featuring three female keynoters who are all discussing new directions for advertising.\u00a0 This is purposeful since the summit coincides with Advertising Week NY when thousands of their colleagues will be in the city.&#8221;\u00a0 <\/p>\n<p>The opening keynote with\u00a0Sandra Alfaro, Managing Director, WING, GREY NY will address the value of targeted messaging in advertising creative. Two other keynote interviews feature <span class=\"xn-person\">Laura Molen<\/span>, Executive Vice President, Hispanic Advertising Sales at NBCUniversal, and Yvette Pe\u00f1a, Vice President, at AARP. Schramm added, &#8220;Ms. Molen will address audience dynamics, and Ms. Pena will discuss the Latino pursuit of the American dream.&#8221; Other power Latinas in advertising appearing at the summit are <span class=\"xn-person\">Lucia Ballas-Traynor<\/span>, from Hemisphere Media Group and <span class=\"xn-person\">Karina Dobarro<\/span> SVP, Multicultural Horizon Media.<\/p>\n<p>Power Latinas also are featured in three of the four lunchtime award presentations. Telemundo will be acknowledged for their expanded delivery of noteworthy content like the FIFA World Cup with the Award for Corporate Leadership in the Programmer category.\u00a0 M\u00f3nica Gil, EVP and CMO will accept the award. \u00a0This is the first time this award is presented to a network.\u00a0 <span class=\"xn-person\">Lisa Torres<\/span>, President Publicis Multicultural Practice is the recipient of the Award for Executive Leadership in Hispanic Television and Video (Media category) for her commitment of brand investment in Hispanic media. <span class=\"xn-person\">Jessica Rodriguez<\/span>, President, COO &amp; CMO of Univision Networks will be presented the Award for Executive Leadership in Hispanic Television and Video in the programmer category for her exceptional career.\u00a0 <span class=\"xn-person\">Victoria Sosa<\/span>, Host of <i>Acceso Total<\/i> on Telemundo 47 \/ WNJU will host the ceremony.\u00a0\u00a0 Receiving the Award for Corporate Leadership in Hispanic Television and Video (Service Provider) is Cox Communications which is being recognized for its decades of service to Hispanics. The award will be accepted by <span class=\"xn-person\">Luis Caballero<\/span> Executive Director, Marketing\/Hispanic Strategy on behalf of the company.<\/p>\n<p>The morning program focuses on advertising. In addition to the Opening Keynote, there is a dynamic session about the core trends in advertising, and a series of unique one-on-one keynote interviews that focus on ad sales, sponsorship, consumer data applications and OTT. The morning is hosted by <span class=\"xn-person\">Maria Santana<\/span>, correspondent for CNN En Espa\u00f1ol. <\/p>\n<p>The afternoon program, hosted by <span class=\"xn-person\">Jessica Formoso<\/span>, reporter with FOX 5 NY, focuses on programming, talent, marketing and content distribution and features <span class=\"xn-person\">Romina Rosado<\/span>, of Noticias Telemundo; Claudia Lizaldi from INTI TV; <span class=\"xn-person\">Marisol Martinez<\/span> from Charter Communications, <span class=\"xn-person\">Angelina Losada<\/span> from Fox Deportes, Friday Abernethy of Univision, and <span class=\"xn-person\">Amanda Serrano<\/span>, the most accomplished, female world champion boxer.<\/p>\n<p>&#8220;Of course, men are prominent in our agenda as well,&#8221; said Schramm. \u00a0In his afternoon keynote, <span class=\"xn-person\">Michael Schwimmer<\/span>, President and CEO of Fuse will discuss benefits of an independent network, and he&#8217;ll share network plans for serving multicultural millennials.\u00a0 Other keynoters are <span class=\"xn-person\">Tom Mohler<\/span> of Olympusat Holdings, <span class=\"xn-person\">Michael Pine<\/span> of Combate Americas and <span class=\"xn-person\">Marc Bland<\/span> from IHS Markit. Attendees will also hear from talent, like <span class=\"xn-person\">Jack Rico<\/span> from NBC&#8217;s Consumer 101 Show, and <span class=\"xn-person\">Jorge Viera<\/span>, former news anchor for Univision. Last year&#8217;s award recipient for Executive Leadership, Gonzalo Del Fa, of GroupM is featured in the morning program which also includes panelists from Heineken <span class=\"xn-location\">USA<\/span>, Cisneros, Univision and comScore.\u00a0\u00a0 The afternoon will feature key executives from Comcast, BBC Studios, Condista, Atresmedia Internacional, <span class=\"xn-person\">THEMA AMERICA<\/span>, Castalia, Campanario Entertainment, and <span class=\"xn-person\">John Leguizamo&#8217;s<\/span> NGL Studios.<\/p>\n<p>Save 35% off the full rate when you register online.\u00a0 Use Promo code HS35 at\u00a0<a target=\"_blank\" href=\"https:\/\/www.hispanictvsummit.com\/hts-2018\/register?code=HS35\" rel=\"nofollow\">https:\/\/www.hispanictvsummit.com\/hts-2018\/register?code=HS35<\/a><\/p>\n<p><b>About Schramm Marketing Group <\/b><\/p>\n<p>Schramm is a marketing agency specializing in segmented marketing, sponsorships, ticket sales, and producing conferences for the television and video industry. The company is recognized for its expertise in attracting crowds for international soccer and for driving pay TV subscription sales.\u00a0 They launched Fantastico.nyc where Latinos buy tickets online in Spanish. Schramm produces the Hispanic Television Summit as well as other recognized conferences.\u00a0 Schramm&#8217;s clients include leading brands in sports, television, entertainment, and non-profits.\u00a0 For more information, visit <a target=\"_blank\" href=\"http:\/\/www.schrammnyc.com\/\" rel=\"nofollow\">www.schrammnyc.com<\/a>.\u00a0 <\/p>\n<p>For more information, contact:<\/p>\n<p>Schramm Marketing Group<br \/><span class=\"xn-person\">Navi Ramnarain<\/span> <br \/>212.983.0219<br \/><a target=\"_blank\" href=\"mailto:navi@schrammnyc.com\" rel=\"nofollow\">navi@schrammnyc.com<\/a> <\/p>\n<p>SOURCE  Schramm Marketing Group<\/p>\n<\/div>\n<p> <\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><span class=\"xn-location\">NEW YORK<\/span>, <span class=\"xn-chron\">Oct. 1, 2018<\/span> \/PRNewswire-HISPANIC PR WIRE\/\u00a0&#8212; The line-up of speakers, moderators, celebrities and award recipients for the 16<sup>th<\/sup> Annual Hispanic Television Summit is dominated by women of power.\u00a0 They comprise 50% of the diverse line-up of leaders from advertising, brands, producers, networks, cable, satellite, and OTT. The summit is a &#8220;must attend&#8221; event for those in the business of TV and video for Hispanics.\u00a0 It is presented by two Future U.S. television industry brands,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-64187","post","type-post","status-publish","format-standard","hentry","category-entretenimiento"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/64187","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=64187"}],"version-history":[{"count":0,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/64187\/revisions"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=64187"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=64187"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=64187"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}