{"id":64207,"date":"2018-10-02T08:00:00","date_gmt":"2018-10-02T12:00:00","guid":{"rendered":"http:\/\/hispanicprwire.com\/english-olympusat-ceo-stresses-impact-of-ott-at-the-horowitz-cultural-insights-forum\/"},"modified":"2018-10-02T08:02:12","modified_gmt":"2018-10-02T12:02:12","slug":"el-ceo-de-olympusat-destaco-la-importancia-de-las-plataformas-ott-en-el-horowitz-cultural-insights-forum","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/el-ceo-de-olympusat-destaco-la-importancia-de-las-plataformas-ott-en-el-horowitz-cultural-insights-forum\/","title":{"rendered":"Olympusat CEO Stresses Impact of OTT at the Horowitz Cultural Insights Forum"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><span class=\"xn-location\">MIAMI<\/span>, <span class=\"xn-chron\">Oct. 2, 2018<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0As consumers \u2013 especially multicultural viewers \u2013 increasingly are cutting the entertainment cord, Over-The-Top (OTT) platforms are gaining in popularity and profitability, said <span class=\"xn-person\">Tom Mohler<\/span>, CEO of Olympusat Holdings during a special panel discussion at the 18<sup>th<\/sup> Annual Horowitz Cultural Insights Forum.<\/p>\n<p>The founder of one of the largest independent media companies specializing in the ownership, distribution, production and technical services of Spanish and English-language networks, Mohler offered insight into the industry&#8217;s evolution to OTT platforms, as well as the strong demand for high production value scripted content targeting multicultural audiences.<\/p>\n<p>Break the Code: How Traditional and New Distributors Are Attracting Diverse Audiences in a Hyper-Competitive Environment, \u00a0Mohler focused on the impact of OTT platforms in today&#8217;s distribution environment. &#8220;The industry is definitely evolving, there is a clear shift to OTT platforms for many reasons, one of which is the introduction of programmatic advertising,&#8221; he said. &#8220;Programmatic advertising brings a new realm of revenue. Now content providers, marketers and advertisers can reach their desired audience through highly targeted digital advertising on VOD content and live TV.&#8221;<\/p>\n<p>In addition, the Olympusat executive emphasized how the need for multicultural scripted content is shaking the very foundation of the industry, as well as Olympusat&#8217;s efforts to provide companies that don&#8217;t have an OTT platform with a cost-efficient and reliable B2B OTT solution. VEMOX, the company&#8217;s white-label OTT TV Everywhere solution, combines technology and content, enabling carriers to target multicultural audiences, gain new subscribers, retain existing customers and increase their average revenue per user.<\/p>\n<p>&#8220;The interest for more and more scripted content is driving operators to launch competitive TV Everywhere services. VEMOX&#8217;s white label platform and multicultural content offers a robust OTT solution to operators looking to deliver a next-generation TV experience to underserved audiences,&#8221; Mohler added. <\/p>\n<p><b>About Olympusat, Inc. <\/b><b>(<\/b><b><a target=\"_blank\" href=\"http:\/\/www.olympusat.com\/\" rel=\"nofollow\">www.olympusat.com<\/a>)<br \/><\/b>Based in <span class=\"xn-location\">West Palm Beach, FL<\/span>, <a target=\"_blank\" href=\"http:\/\/www.olympusat.com\/\" rel=\"nofollow\">Olympusat, Inc.<\/a> is one of the largest independent media corporations specializing in ownership, distribution, production and technical services. The company has established itself as a leader in the Hispanic television and media space through its 60+ HD Spanish and English-language television networks, among them the top-rated Spanish-language movie channel <a target=\"_blank\" href=\"http:\/\/www.olympusat.com\/networks\/cine-mexicano\" rel=\"nofollow\"><span class=\"xn-person\">Cine Mexicano<\/span><\/a>, the popular\u00a0 <a target=\"_blank\" href=\"http:\/\/www.olympusat.com\/networks\/hd-spanish-suite\" rel=\"nofollow\">Ultra HD Plex<\/a>, and a distinctive\u00a0<a target=\"_blank\" href=\"http:\/\/www.olympusat.com\/networks\/suites\/faith-and-family\" rel=\"nofollow\">canales religiosos<\/a> and Specialty Suite representing some of the biggest networks in the industry. Recently Olympusat has launched <b><a target=\"_blank\" href=\"http:\/\/www.vemox.com\/\" rel=\"nofollow\">VEMOX<\/a><\/b>, the white label OTT TV Everywhere B2B solution, available for download in <span class=\"xn-person\">App Store<\/span> (iOS), Google Play Store (Android), Apple TV, Xbox One, and Samsung Smart TVs. To learn more about Olympusat and Vemox, please visit <i><a target=\"_blank\" href=\"http:\/\/www.olympusat.com\/\" rel=\"nofollow\">olympusat.com<\/a><\/i>, <i><a target=\"_blank\" href=\"http:\/\/www.vemox.com\/\" rel=\"nofollow\">vemox.com<\/a><\/i><\/p>\n<p>Olympusat &#8211; Press Contact:<br \/>Jes\u00fas Pi\u00f1ango<br \/>561-249-5228<br \/><a target=\"_blank\" href=\"mailto:jesus@olympusat.com\" rel=\"nofollow\">jesus@olympusat.com<\/a> <\/p>\n<p>SOURCE  Olympusat, Inc.<\/p>\n<\/div>\n<p> <\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><span class=\"xn-location\">MIAMI<\/span>, <span class=\"xn-chron\">Oct. 2, 2018<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0As consumers \u2013 especially multicultural viewers \u2013 increasingly are cutting the entertainment cord, Over-The-Top (OTT) platforms are gaining in popularity and profitability, said <span class=\"xn-person\">Tom Mohler<\/span>, CEO of Olympusat Holdings during a special panel discussion at the 18<sup>th<\/sup> Annual Horowitz Cultural Insights Forum.<\/p>\n<p>The founder of one of the largest independent media companies specializing in the ownership,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-64207","post","type-post","status-publish","format-standard","hentry","category-negocios-y-finanzas"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/64207","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=64207"}],"version-history":[{"count":0,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/64207\/revisions"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=64207"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=64207"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=64207"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}