{"id":64275,"date":"2018-10-04T11:00:00","date_gmt":"2018-10-04T12:00:00","guid":{"rendered":"http:\/\/hispanicprwire.com\/english-rox-united-welcomes-lisa-ruiz-rogers-as-managing-director\/"},"modified":"2018-10-04T11:02:15","modified_gmt":"2018-10-04T15:02:15","slug":"rox-united-da-la-bienvenida-a-lisa-ruiz-rogers-como-directora-general","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/rox-united-da-la-bienvenida-a-lisa-ruiz-rogers-como-directora-general\/","title":{"rendered":"ROX United Welcomes Lisa Ruiz-Rogers As Managing Director"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><span class=\"xn-location\">HUNTINGTON BEACH, California<\/span>, <span class=\"xn-chron\">Oct. 4, 2018<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0Award-winning PR agency <a target=\"_blank\" href=\"https:\/\/www.roxunited.com\/\" rel=\"nofollow\">ROX United<\/a>, of UNITED COLLECTIVE, today announced the appointment of <span class=\"xn-person\">Lisa Ruiz-Rogers<\/span> to Managing Director. Reporting directly to ROX United President and Founder <span class=\"xn-person\">Roxana Lissa<\/span>, Ruiz-Rogers will oversee all public relations and activations for the agency, managing communications plans for the California Milk Processor Board (got milk?), Nike, Sundial, Domino&#8217;s and other clients; and play a key role in new business efforts. <\/p>\n<p>A seasoned communications strategist and adept brand builder, Ruiz-Rogers brings more than 15 years of diversified experience in public relations and experiential event marketing to her role, with creative expertise in developing high-impact, integrated communications campaigns for leading brands including Procter &amp; Gamble, Clarisonic, Carlson Hotels, <span class=\"xn-person\">Bandai America<\/span>, Nestle, and more. <\/p>\n<p>&#8220;Ruiz-Rogers will serve as a valuable asset as we look to carve out new space in the industry,&#8221; said Lissa. &#8220;Her excellent thought leadership and expertise in business-building strategies lend support to our agency&#8217;s growth goals as we help brands connect with diverse populations in the U.S. through authentic storytelling, media relations, social media, cause-marketing, and engagement.&#8221; <\/p>\n<p>Ruiz-Rogers joins the UNITED COLLECTIVE as ROX United&#8217;s Managing Director, after more than seven years serving in a bi-coastal role as senior vice president at Citizen Relations Los Angeles &amp; <span class=\"xn-location\">New York<\/span>, where she led a portfolio of Procter &amp; Gamble brands. Her responsibilities included building global and regional communications programs and development of strategic 360 consumer media relations plans including digital content. Lisa&#8217;s creative portfolio features serving as account lead and key architect on several award-winning PR campaigns including the multi-award winning, record-breaking 2017 Mr. Clean Super Bowl campaign; in addition to Swiffer, Febreze Unstopables, Cascade, and Dawn dish soap, which most recently marked its anniversary\u00a0with the delivery of a fully integrated campaign, <i>Celebrating 40 Years of Helping Save Wildlife<\/i>. Prior to serving on P&amp;G&#8217;s surface and dish care portfolio at Citizen, she also led PR campaigns for the portfolio of P&amp;G Baby Care brands including Dreft, Luvs and Lovemark brand, Pampers. <\/p>\n<p>&#8220;The ROX United team is a community of smart, creative, culturally attuned strategists,&#8221; said Ruiz-Rogers. &#8220;The agency represents a rich legacy in delivering truly authentic brand-building campaigns that stay in step with today&#8217;s new consumer. I&#8217;m thrilled with the opportunity to join this talented team of passionate creatives at this exciting time in ROX United&#8217;s history and lead the team towards its next evolution.&#8221;<\/p>\n<p>Previously, Ruiz-Rogers was vice president at MSL Group. Over the course of her career, she has counseled leaders and led campaigns for a multitude of brands including Clarisonic Sonic Skin Cleansing Systems, Carlson Hotels, Bandai, Del Monte Pet, Sunkist, Nestle, Pioneer Electronics, Accenture, Charter Communications, ESPN, Munchkin, Mimi&#8217;s Caf\u00e9, NBC Cable Networks, 7-11, and several food, beverage, travel and hospitality brands. <\/p>\n<p>Ruiz-Rogers is a recognized thought-leader who has received multiple award honors for her work including an Effie, Global SABRE, Gold SABRE and multiple Silver Anvil, PR Week, PRSA Prism, and Big Apple honors. Ruiz-Rogers was graduated from the <span class=\"xn-org\">University of Southern California<\/span> with a B.A. in English Literature &amp; Language and a minor in Theatre Arts. <\/p>\n<p><b>About ROX United<\/b> <br \/>Founded in 1996, and formerly known as RL Public Relations + Marketing, as a passionate, creative and cutting-edge PR group that&#8217;s part of a larger collective, ROX United is uniquely positioned to help brands craft mindful initiatives that break new ground and\u00a0amplify conversations that\u00a0resonate with\u00a0audiences in the U.S. and beyond.\u00a0 Over their 20-year history, ROX United has represented some of the world&#8217;s leading consumer brands and currently boasts\u00a0an\u00a0impressive roster of clients, such as the California Milk Processor Board (got milk?), Foster Farms, Domino&#8217;s, Sundial, Natural History Museum, and more.\u00a0The agency has received numerous accolades including a PRISM Award, Effie Award and multiple HPRA Awards. For more information, visit\u00a0<a target=\"_blank\" href=\"http:\/\/www.roxunited.com\/\" rel=\"nofollow\">www.roxunited.com<\/a>.\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>SOURCE  ROX United<\/p>\n<\/div>\n<p> <\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><span class=\"xn-location\">HUNTINGTON BEACH, California<\/span>, <span class=\"xn-chron\">Oct. 4, 2018<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0Award-winning PR agency <a target=\"_blank\" href=\"https:\/\/www.roxunited.com\/\" rel=\"nofollow\">ROX United<\/a>, of UNITED COLLECTIVE, today announced the appointment of <span class=\"xn-person\">Lisa Ruiz-Rogers<\/span> to Managing Director. Reporting directly to ROX United President and Founder <span class=\"xn-person\">Roxana Lissa<\/span>, Ruiz-Rogers will oversee all public relations and activations for the agency, managing&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-64275","post","type-post","status-publish","format-standard","hentry","category-entretenimiento"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/64275","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=64275"}],"version-history":[{"count":0,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/64275\/revisions"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=64275"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=64275"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=64275"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}