{"id":64346,"date":"2018-10-08T13:01:00","date_gmt":"2018-10-08T16:06:00","guid":{"rendered":"http:\/\/hispanicprwire.com\/colgate-optic-white-traera-sonrisas-de-alto-impacto-a-hispanicize-la-2018\/"},"modified":"2018-10-08T13:02:02","modified_gmt":"2018-10-08T17:02:02","slug":"colgate-optic-white-traera-sonrisas-de-alto-impacto-a-hispanicize-la-2018","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/colgate-optic-white-traera-sonrisas-de-alto-impacto-a-hispanicize-la-2018\/","title":{"rendered":"Colgate\u00ae Optic White\u00ae to Bring High Impact Smiles to Hispanicize LA 2018"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><span class=\"xn-location\">LOS ANGELES<\/span>, <span class=\"xn-chron\">Oct. 8, 2018<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0Latinx trendsetters will discover the science behind <a target=\"_blank\" href=\"https:\/\/www.colgate.com\/en-us\/products\/optic-white\" rel=\"nofollow\">Colgate\u00ae Optic White\u00ae&#8217;s<\/a> line of whitening products at Hispanicize LA, taking place at the Intercontinental Hotel in <span class=\"xn-location\">Century City<\/span> from <span class=\"xn-chron\">October 11-13, 2018<\/span>. During this cultural event, Colgate\u00ae Optic White\u00ae will show attendees how the unique toothpaste formula works to whiten teeth, and provide the opportunity to meet YouTube and Instagram beauty expert <span class=\"xn-person\">Laura Sanchez<\/span> to maintain their smile style and actor and singer Vadhir Derbez to keep everyone smiling.<\/p>\n<div id=\"prni_dvprnejpg928dleft\" style=\"WIDTH: 100%; TEXT-ALIGN: left\" dir=\"ltr\"><img decoding=\"async\" id=\"prnejpg928dleft\" title=\"  \" border=\"0\" alt=\"  \" align=\"middle\" src=\"https:\/\/mma.prnewswire.com\/media\/765639\/Hispanicize_Press_Release.jpg\"\/><\/div>\n<p>Now in its 9th year, Hispanicize 2018 is the largest event for Latino trendsetters and newsmakers in digital content creation, journalism, marketing, entertainment and tech entrepreneurship. This year&#8217;s Hispanicize LA &#8220;Hispanic Heritage&#8221; edition will celebrate the spirit of being Latino and serve as a forum for launching marketing and social media trends. Colgate\u00ae Optic White\u00ae will join a variety of consumer brands at the conference looking to engage and capture the attention of the Latino market. <\/p>\n<p>Everyone knows ordinary whitening toothpastes don&#8217;t always deliver the results you want or expect, but Colgate\u00ae Optic White\u00ae High Impact White\u00ae toothpaste is not ordinary. It contains hydrogen peroxide that goes below the tooth surface to deeply whiten. The Colgate\u00ae Optic White\u00ae booth will show the science behind the whitening products within the brand&#8217;s repertoire through an on-site demonstration, interactive elements and a unique photo opportunity for attendees to capture their <span class=\"xn-person\">Sonrisa Colgate<\/span>.<\/p>\n<p>&#8220;Colgate Optic White is thrilled to be part of this year&#8217;s Hispanicize LA event,&#8221; said <span class=\"xn-person\">Bill Van de Graaf<\/span>, Vice President and General Manager, North America Oral Care Marketing at Colgate-Palmolive. &#8220;We&#8217;re always looking to connect with people who are celebrating their culture and finding new reasons to smile.&#8221;<\/p>\n<p>Follow the conversation from Hispanicize LA at <a target=\"_blank\" href=\"https:\/\/twitter.com\/SonrisaColgate\" rel=\"nofollow\">@SonrisaColgate<\/a> on Twitter and <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/colgate\/\" rel=\"nofollow\">@Colgate<\/a> on Instagram, and follow <span class=\"xn-person\">Laura Sanchez<\/span> at <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/laura_makeup\/\" rel=\"nofollow\">@laura_makeup<\/a> and Vadhir Derbez at <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/vadhird\/\" rel=\"nofollow\">@vadhird<\/a>.<\/p>\n<p><b>About Colgate-Palmolive <br \/><\/b>Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, Speed Stick, <span class=\"xn-person\">Lady Speed Stick<\/span>, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, elmex, Tom&#8217;s of <span class=\"xn-location\">Maine<\/span>, Sanex, Ajax, Axion, Fabuloso, Soupline, and Suavitel, as well as Hill&#8217;s Science Diet, Hill&#8217;s Prescription Diet and Hill&#8217;s Ideal Balance. For more information about Colgate&#8217;s global business, visit the Company&#8217;s web site at <a target=\"_blank\" href=\"http:\/\/www.colgatepalmolive.com\/app\/Colgate\/US\/CompanyHomePage.cvsp\" rel=\"nofollow\">colgatepalmolive.com<\/a>. To learn more about Colgate&#8217;s global oral health education program, Bright Smiles, Bright Futures\u2122, please visit <a target=\"_blank\" href=\"http:\/\/www.colgate.com\/app\/BrightSmilesBrightFutures\/US\/EN\/HomePage.cvsp\" rel=\"nofollow\">colgatebsbf.com<\/a>.<\/p>\n<p>Photo &#8211; <a target=\"_blank\" href=\"https:\/\/mma.prnewswire.com\/media\/765639\/Hispanicize_Press_Release.jpg\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/765639\/Hispanicize_Press_Release.jpg<\/a> <\/p>\n<p><\/p>\n<p>SOURCE  Colgate-Palmolive<\/p>\n<\/div>\n<p> <\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><span class=\"xn-location\">LOS ANGELES<\/span>, <span class=\"xn-chron\">Oct. 8, 2018<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0Latinx trendsetters will discover the science behind <a target=\"_blank\" href=\"https:\/\/www.colgate.com\/en-us\/products\/optic-white\" rel=\"nofollow\">Colgate\u00ae Optic White\u00ae&#8217;s<\/a> line of whitening products at Hispanicize LA, taking place at the Intercontinental Hotel in <span class=\"xn-location\">Century City<\/span> from <span class=\"xn-chron\">October 11-13, 2018<\/span>. During this cultural event, Colgate\u00ae Optic White\u00ae will show attendees how&#8230;<\/p>\n","protected":false},"author":1,"featured_media":64347,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-64346","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-familia-y-vida"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/64346","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=64346"}],"version-history":[{"count":0,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/64346\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media\/64347"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=64346"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=64346"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=64346"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}