{"id":64408,"date":"2018-10-10T11:17:00","date_gmt":"2018-10-10T15:17:00","guid":{"rendered":"http:\/\/hispanicprwire.com\/english-from-silicon-valley-to-nashville-pleasanton-based-company-making-the-right-moves-in-tech-and-talent\/"},"modified":"2018-10-10T11:18:19","modified_gmt":"2018-10-10T15:18:19","slug":"de-silicon-valley-a-nashville-compania-con-sede-en-pleasanton-hace-los-movimientos-correctos-en-tecnologia-y-talentos","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/de-silicon-valley-a-nashville-compania-con-sede-en-pleasanton-hace-los-movimientos-correctos-en-tecnologia-y-talentos\/","title":{"rendered":"From Silicon Valley To Nashville &#8212; Pleasanton-Based Company Making The Right Moves In Tech And Talent"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><span class=\"xn-location\">PLEASANTON, California<\/span>, <span class=\"xn-chron\">Oct. 10, 2018<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0With a mission to revolutionize the Consumer Packaged Goods \u00a0(CPG) arena, <span class=\"xn-location\">Pleasanton<\/span>-based <a target=\"_blank\" href=\"http:\/\/techcentrix.com\/\" rel=\"nofollow\">TechCentrix<\/a> Solutions\u00a0the licensing arm of parent, Medea, Inc., announced a growing list of new partners for use of its patented technology.\u00a0 <\/p>\n<div id=\"prni_dvprnejpg8779left\" style=\"WIDTH: 100%; TEXT-ALIGN: left\" dir=\"ltr\"><img decoding=\"async\" id=\"prnejpg8779left\" title=\" \" border=\"0\" alt=\" \" align=\"middle\" src=\"https:\/\/mma.prnewswire.com\/media\/766616\/TechCentrix_Logo.jpg\"\/><\/div>\n<p>For Additional Information on Technology and Services, Visit: <a target=\"_blank\" href=\"https:\/\/techcentrix.com\/services\/\" rel=\"nofollow\">https:\/\/techcentrix.com\/services\/<\/a>.<\/p>\n<p>Along with the company&#8217;s expansion in the market place, comes the announcement of a new Advisory Committee member, <b><span class=\"xn-person\">Matt Irwin<\/span>, Nashville Predators<\/b> <b>defenseman, formerly with the San Jose Sharks. \u00a0<\/b><\/p>\n<p>Irwin joins the informal advisory committee where imagination, passion and a desire to expand the multi-dimensional use of the technology are key.\u00a0\u00a0\u00a0\u00a0 The first sports luminary to join the Advisory Board was <span class=\"xn-person\">Shaquille O&#8217;Neal<\/span>.\u00a0\u00a0 Both sports figures share excitement about the vast possibilities of the technology.<\/p>\n<p>Known as the <a target=\"_blank\" href=\"https:\/\/techcentrix.com\/technology\/\" rel=\"nofollow\">\u00a0B\u0113kan <\/a>\u2122,\u00a0 the patented technology provides services from personalization to interactive communication. <\/p>\n<p>A licensing agreement for use of the LED technology, has been signed with <b>Jim Beam Brands<\/b> (<b>Beam Suntory<\/b>), for its <b>EFFEN Vodka<\/b>, which is expected to roll out on store shelves this month. (<i>Effen Marquee Bottle App for your smartphone.)<\/i><\/p>\n<p>Last year a licensing agreement was signed with <b>Syndicate Sales<\/b> of <span class=\"xn-location\">Indiana<\/span>, the largest floral distributor in the United States.\u00a0 Within the year, Syndicate Sales, using TechCentrix&#8217; technology, won its industry&#8217;s coveted International Award for Innovation. (<a target=\"_blank\" href=\"https:\/\/youtu.be\/2mxovggw6GI\" rel=\"nofollow\">https:\/\/youtu.be\/2mxovggw6GI<\/a>.<i>)<\/i><\/p>\n<p>&#8220;The potential to revolutionize marketing is huge and that&#8217;s why we have twenty-four patents to protect our partners. Our technology gives brands real-time data for analytics to provide marketing to their individual consumers. The future scale of success for CPG industry leaders will demand the importance to <i>know your customer&#8217;s needs in real-time<\/i>.&#8221; said <span class=\"xn-person\">Brandon Laidlaw<\/span>, CEO of TechCentrix and Medea, Inc.<\/p>\n<p>Mr. Laidlaw continued, &#8220;Additionally, the use of wearable technology in the form of wristbands has evolved quickly. To date, none match the interactive ability of the B\u0113kan\u2122, he added. <\/p>\n<p>Wearable technology, an industry that has seen rapid growth in recent years, is poised for an exciting breakthrough with the introduction of the B\u0113kan\u2122 allowing interactive communication. A characteristic of which major sports associations have taken notice.\u00a0 <\/p>\n<p>The ability to communicate with the crowd\u00a0whether at a sport or entertainment venue, can transform the experience and can literally light up the the venue.\u00a0 Opt-in data collection and analytics are provided in real-time.\u00a0\u00a0\u00a0 No other product in the CPG marketplace offers these opportunities for business or their customers. <\/p>\n<p>Collaborations are underway to build the first, in-store inventory-tracking smart shelf and will be implemented in the market by early 2019.\u00a0 The B\u0113kan\u2122 communication protocols and tools can provide real-time inventory levels at each location by sending the information through the cloud to an application program interface (API).\u00a0 <\/p>\n<p>For further information visit TechCentrix.com, or download the Effen Marquee Bottle or viizzii\u2122 app at the Apple App store or Google Play.<\/p>\n<p>\u00a0<\/p>\n<p>Logo &#8211; <a target=\"_blank\" href=\"https:\/\/mma.prnewswire.com\/media\/766616\/TechCentrix_Logo.jpg\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/766616\/TechCentrix_Logo.jpg<\/a> <\/p>\n<p>\u00a0<\/p>\n<p>SOURCE  TechCentrix<\/p>\n<\/div>\n<p> <\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><span class=\"xn-location\">PLEASANTON, California<\/span>, <span class=\"xn-chron\">Oct. 10, 2018<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0With a mission to revolutionize the Consumer Packaged Goods \u00a0(CPG) arena, <span class=\"xn-location\">Pleasanton<\/span>-based <a target=\"_blank\" href=\"http:\/\/techcentrix.com\/\" rel=\"nofollow\">TechCentrix<\/a> Solutions\u00a0the licensing arm of parent, Medea, Inc., announced a growing list of new partners for use of its patented technology.\u00a0 <\/p>\n<div id=\"prni_dvprnejpg8779left\" dir=\"ltr\">&lt;img&#8230;<\/p>\n","protected":false},"author":1,"featured_media":64409,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-64408","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-negocios-y-finanzas"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/64408","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=64408"}],"version-history":[{"count":0,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/64408\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media\/64409"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=64408"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=64408"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=64408"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}