{"id":65444,"date":"2018-11-14T16:09:00","date_gmt":"2018-11-14T20:09:00","guid":{"rendered":"http:\/\/hispanicprwire.com\/english-schramm-marketing-group-marks-25-years-producing-conferences-and-promoting-sports-and-entertainment-to-ethnic-communities-of-fans-and-audiences-agency-founder-joe-schramm-honored-as-king-o\/"},"modified":"2018-11-14T16:09:00","modified_gmt":"2018-11-14T20:09:00","slug":"english-schramm-marketing-group-marks-25-years-producing-conferences-and-promoting-sports-and-entertainment-to-ethnic-communities-of-fans-and-audiences-agency-founder-joe-schramm-honored-as-king-o","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/english-schramm-marketing-group-marks-25-years-producing-conferences-and-promoting-sports-and-entertainment-to-ethnic-communities-of-fans-and-audiences-agency-founder-joe-schramm-honored-as-king-o\/","title":{"rendered":"Schramm Marketing Group Marks 25 Years Producing Conferences And Promoting Sports And Entertainment To Ethnic Communities Of Fans And Audiences Agency Founder Joe Schramm Honored As &#8220;King Of Queens&#8221; For Returning Company To Queens"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><span class=\"xn-location\">NEW YORK<\/span>, <span class=\"xn-chron\">Nov. 14, 2018<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0Joe Schramm, the founder, managing partner and president of <span class=\"xn-location\">Long Island City&#8217;s<\/span> Schramm Marketing Group, is one of 50 executives from <span class=\"xn-location\">Queens<\/span>-based businesses being honored this year as a King of <span class=\"xn-location\">Queens<\/span> by Schneps Communications, the publisher of several leading local news print and digital publications serving areas of <span class=\"xn-location\">New York City<\/span>, and Long Island.\u00a0 Schramm is being recognized for his decision earlier this year to move the company back to <span class=\"xn-location\">Queens<\/span>, where it was first established in 1993.\u00a0 <\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder1\">\n<p><img decoding=\"async\" src=\"https:\/\/mma.prnewswire.com\/media\/785017\/Joe_Schramm_King_of_Queens.jpg\" title=\"(Left to Right): Shannan Ferry, Anchor\/Reporter, Spectrum News NY1; Joe Schramm, Managing Partner &amp; President, Schramm Marketing Group; Vicki Schneps, President of Schneps Communications.\" alt=\"(Left to Right): Shannan Ferry, Anchor\/Reporter, Spectrum News NY1; Joe Schramm, Managing Partner &amp; President, Schramm Marketing Group; Vicki Schneps, President of Schneps Communications.\"\/><\/p>\n<\/p><\/div>\n<p>&#8220;When we develop a marketing strategy for one of our clients, we focus on the qualities that define the cultural diversity within their audience or customer base.\u00a0 <span class=\"xn-location\">Queens<\/span> is the most diverse municipality in the world, so it is the best place to experience different cultures, first-hand.\u00a0 Naturally, we wanted to re-locate our company here,&#8221; said Schramm.\u00a0 <\/p>\n<p>Schramm Marketing Group, a multicultural marketing firm and the producer of conferences for the television and video industries is celebrating its 25<sup>th<\/sup> year in business. The company is widely recognized for creating the Annual Hispanic Television Summit and for being the chief programmer of last month&#8217;s television industry expo, NAB Show New York at the Javits Center which featured keynoters <span class=\"xn-person\">Robert De Niro<\/span>, the Academy Award-winning actor, <span class=\"xn-person\">Wendy Williams<\/span> host of daytime TV&#8217;s &#8220;<span class=\"xn-person\">Wendy Williams Show<\/span>&#8221; and <span class=\"xn-person\">Martha Raddatz<\/span>, the ABC News global affairs correspondent.\u00a0 Schramm Marketing Group is also a leading promoter of international soccer and is an expert in the business of subscription television and video services, especially with Hispanic audiences. \u00a0<\/p>\n<p>The company was founded in 1993 by cable TV marketing veteran <span class=\"xn-person\">Joe Schramm<\/span>. \u00a0&#8220;I was the president at another agency, and we were promoting the first ever U.S. pay-per-view telecast of the South American soccer championship, <span class=\"xn-person\">Copa America<\/span>,&#8221; said Schramm.\u00a0 He continued, &#8220;I saw that soccer could be a profitable television property driven in part by Hispanic audiences. The timing was right.\u00a0 I started the company from my apartment in <span class=\"xn-location\">Forest Hills<\/span>, <span class=\"xn-location\">Queens<\/span>. Ever since, we have been attracting sponsors and fans, especially Hispanics, to soccer on TV and in stadiums.&#8221;\u00a0 <\/p>\n<p>&#8220;Driving ticket sales to live events, has been only one part of the company&#8217;s history,&#8221; said <span class=\"xn-person\">Rafael Eli<\/span>, a direct marketing expert, and a partner in the firm since 2001.\u00a0 He added, &#8220;We are proud of the role we play to put fans in seats. We&#8217;ve sold-out venues nationwide, including <span class=\"xn-person\">Citi Field<\/span> and MetLife Stadium.&#8221;\u00a0 Last year, the company leveraged its experience in ticket sales and Hispanic marketing to launch Fant\u00e1stico, a Spanish and English language site where Hispanics buy tickets online to the events they want to see, using the mobile devices they like to use, in the language they prefer to speak.<\/p>\n<p>In addition to soccer, Schramm has developed marketing strategies for targeting consumers who identify by ethnicity, nationality, language, age, gender and sexual orientation.\u00a0 The company has helped to launch leading ethnically-targeted cable TV networks and has driven subscriptions for pay TV and video providers, as well as live sports on demand.\u00a0 <\/p>\n<p>To learn more about Schramm Marketing Group, visit <a target=\"_blank\" href=\"http:\/\/www.schrammnyc.com\/\" rel=\"nofollow\">www.schrammnyc.com<\/a>. <\/p>\n<p><b>About Schramm Marketing Group <br \/><\/b>Schramm is a marketing agency that specializes in multicultural and segmented marketing, ticket sales promotions, and producing conferences for the television and video industry. The company is recognized for its expertise in attracting large, sold-out crowds for international soccer and for driving pay TV subscription sales.\u00a0 They recently launched Fantastico.nyc where Latinos buy tickets online in Spanish. Schramm created and produces the Hispanic Television Summit as well as other internationally-recognized conferences.\u00a0 Schramm&#8217;s clients include the leading brands in sports, television, entertainment, telecommunications, and non-profits.\u00a0 For more information, visit <a target=\"_blank\" href=\"http:\/\/www.schrammnyc.com\/\" rel=\"nofollow\">www.schrammnyc.com<\/a>.\u00a0 <\/p>\n<p>For more information, contact:<\/p>\n<p>Schramm Marketing Group<br \/><span class=\"xn-person\">Navi Ramnarain<\/span> <br \/>212.983.0219<br \/><a target=\"_blank\" href=\"mailto:navi@schrammnyc.com\" rel=\"nofollow\">navi@schrammnyc.com<\/a> <\/p>\n<p>Photo &#8211; <a target=\"_blank\" href=\"https:\/\/mma.prnewswire.com\/media\/785017\/Joe_Schramm_King_of_Queens.jpg\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/785017\/Joe_Schramm_King_of_Queens.jpg<\/a> <\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder2\">\n<\/div>\n<p>SOURCE  Schramm Marketing Group<\/p>\n<\/div>\n<p> <\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><span class=\"xn-location\">NEW YORK<\/span>, <span class=\"xn-chron\">Nov. 14, 2018<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0Joe Schramm, the founder, managing partner and president of <span class=\"xn-location\">Long Island City&#8217;s<\/span> Schramm Marketing Group, is one of 50 executives from <span class=\"xn-location\">Queens<\/span>-based businesses being honored this year as a King of <span class=\"xn-location\">Queens<\/span> by Schneps Communications, the publisher of several leading local news print and digital publications serving areas of <span class=\"xn-location\">New&#8230;<\/p>\n","protected":false},"author":1,"featured_media":65445,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-65444","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mercadeo"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/65444","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=65444"}],"version-history":[{"count":0,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/65444\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media\/65445"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=65444"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=65444"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=65444"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}