{"id":68292,"date":"2019-04-09T14:23:00","date_gmt":"2019-04-09T02:45:00","guid":{"rendered":"https:\/\/hispanicprwire.com\/english-mazda-north-america-launches-second-installment-of-feel-alive-brand-campaign\/"},"modified":"2019-04-09T14:24:03","modified_gmt":"2019-04-09T18:24:03","slug":"mazda-north-america-lanza-la-segunda-parte-de-su-campana-feel-alive","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/mazda-north-america-lanza-la-segunda-parte-de-su-campana-feel-alive\/","title":{"rendered":"Mazda North America Launches Second Installment of FEEL ALIVE\u00ae Brand Campaign"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><span class=\"xn-location\">IRVINE, Calif.<\/span>, <span class=\"xn-chron\">April 8, 2019<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; Mazda North American Operations (MNAO) solidifies its path to premium, debuting the next phase of its brand campaign, FEEL ALIVE<sup>\u00ae<\/sup>. Aiming to evoke feelings of wonder and inspiration, the new spot titled, &#8220;Dream Bigger,&#8221; will officially launch the all-new 2019 Mazda3, the brand&#8217;s next generation product. The spot will begin airing on <span class=\"xn-chron\">April 8, 2019<\/span> during the NCAA Championship game.<\/p>\n<div id=\"prni_dvprnejpg6667left\" style=\"WIDTH: 100%; TEXT-ALIGN: left\" dir=\"ltr\"><img decoding=\"async\" id=\"prnejpg6667left\" title=\"Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through nearly 700 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City. For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at www.mazdausamedia.com. (PRNewsFoto\/Mazda North American Operations) (PRNewsfoto\/MAZDA NORTH AMERICAN OPERATIONS)\" border=\"0\" alt=\"Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through nearly 700 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City. For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at www.mazdausamedia.com. (PRNewsFoto\/Mazda North American Operations) (PRNewsfoto\/MAZDA NORTH AMERICAN OPERATIONS)\" align=\"middle\" src=\"https:\/\/mma.prnewswire.com\/media\/53154\/mazda_north_american_operations_logo.jpg \" imagelabel=\"General\"\/><\/div>\n<p>&#8220;Dream Bigger&#8221; was conceived by Mazda North American Operations and Garage Team Mazda. The team took a refined and humanistic approach to the campaign, differentiating it from traditional auto commercials. Adding to the inspirational tone, musical artist Haley Reinhardt\u00a0artfully covered &#8216;Dreams&#8217; by The Cranberries, bringing the song to life in a new and modern way. <\/p>\n<p>&#8220;The team and Haley truly helped us tap into the rich and deep emotional feelings that the driver experiences about their Mazda,&#8221; said <span class=\"xn-person\">Dino Bernacchi<\/span>, Chief Marketing Officer for Mazda North American Operations. &#8220;By literally transcending the conventional rubber to the road experience, the ad connects with our consumers&#8217; desire to push their limits\u2014to go beyond the ordinary.&#8221;<\/p>\n<p>In 2018, Mazda launched its initial brand-focused campaign, FEEL ALIVE<sup>\u00ae<\/sup>, which was a major departure in a category of sameness best known for deal marketing. The FEEL ALIVE<sup>\u00ae<\/sup> campaign appeals to the Independent Achiever, a new target customer for Mazda that is more creative, ambitious and imaginative.\u00a0 The Independent Achiever is also a more discerning customer that shares two important values with the Mazda brand &#8211; high expectations and a constant drive for improvement. <\/p>\n<p>&#8220;FEEL ALIVE<sup>\u00ae<\/sup> directed the brand on a new course with our newly defined Independent Achiever target,&#8221; said <span class=\"xn-person\">Dino Bernacchi<\/span>, Chief Marketing Officer for Mazda North American Operations. &#8220;While the campaign has resulted in achieving our goals of increasing brand opinion, interest and consideration, we knew that for our next generation product, we had to evolve our message to signify this new era for the brand.&#8221;<\/p>\n<p>&#8220;Dream Bigger&#8221; builds on the FEEL ALIVE<sup>\u00ae<\/sup> foundation by demonstrating how Mazda helps customers achieve their goals by being a source of inspiration and enrichment, and uplifting them to feel alive. The &#8220;Dream Bigger&#8221; initial launch film features the all-new Mazda3, a vehicle that will attract younger, more premium-minded buyers looking for a means to express their professional and personal aspirations. <\/p>\n<p><b>&#8220;Dream Bigger&#8221;: <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2429423-1&amp;h=3738758499&amp;u=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DNrWyLIlNrGE%26feature%3Dyoutu.be&amp;a=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DNrWyLIlNrGE%26feature%3Dyoutu.be\" rel=\"nofollow\">https:\/\/www.youtube.com\/watch?v=NrWyLIlNrGE&amp;feature=youtu.be<\/a>\u00a0<\/b><\/p>\n<p><b>CREDITS<\/b><\/p>\n<p><b>Advertising Agency: The Garage<\/b><\/p>\n<p>Chief Executive Officer: <span class=\"xn-person\">Michael Buttlar<\/span><\/p>\n<p>General Manager: <span class=\"xn-person\">Brad Audet<\/span><\/p>\n<p>Chief Creative Officer: <span class=\"xn-person\">Erich Funke<\/span><\/p>\n<p>SVP Creative Director: <span class=\"xn-person\">Renato Braga<\/span><\/p>\n<p>Copywriter: Evan\u00a0Brown<\/p>\n<p>Art Director: <span class=\"xn-person\">Vidur Raswant<\/span>\/Marcus Moore\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n<p>Executive Producer: <span class=\"xn-person\">Jeff Perino<\/span><\/p>\n<p>SVP, Group Account Director: <span class=\"xn-person\">Santiago Andrade-Marin<\/span><\/p>\n<p>VP, Account Director:\u00a0Dave\u00a0Brown<\/p>\n<p>Account Supervisor: <span class=\"xn-person\">Tessa Rogers<\/span><\/p>\n<p>Business Affairs Director: <span class=\"xn-person\">Bart Kias<\/span><\/p>\n<p><b>Production Company: Serial Pictures<\/b><\/p>\n<p>Director of Photography: <span class=\"xn-person\">Philippe Le Sourd<\/span><\/p>\n<p>Founding Partner\/Executive Producer: <span class=\"xn-person\">Violaine Etienne<\/span><\/p>\n<p>Head of Production: <span class=\"xn-person\">Jennifer Gee<\/span><\/p>\n<p>Producer: Malachy McAnenny<\/p>\n<p><b>Editorial Company: Exile Editorial<\/b><\/p>\n<p>Editor: <span class=\"xn-person\">Conor Oneil<\/span><\/p>\n<p>Assistant Editor: <span class=\"xn-person\">Rex Lowry<\/span><\/p>\n<p>Executive Producer: <span class=\"xn-person\">Carol Lynn Weaver<\/span><\/p>\n<p>Senior Producer: <span class=\"xn-person\">Michael Miller<\/span><\/p>\n<p><b>Color: Company 3<\/b><\/p>\n<p>Colorist: Siggy Ferstyl<\/p>\n<p>Senior Producer: <span class=\"xn-person\">Matt Moran<\/span><\/p>\n<p><b>Finish\/VFX: A52<\/b><\/p>\n<p>Senior Executive Producer: <span class=\"xn-person\">Patrick Nugent<\/span><\/p>\n<p>Visual Effects Supervisor: <span class=\"xn-person\">Andy McKenna<\/span><\/p>\n<p>Producer: <span class=\"xn-person\">Stacy Kessler<\/span><\/p>\n<p><b>Audio Post: Lime Studios<\/b><\/p>\n<p>Mixer: <span class=\"xn-person\">Joel Waters<\/span>\/<span class=\"xn-person\">Mark Meyuhas<\/span><\/p>\n<p>Executive Producer: <span class=\"xn-person\">Susie Boyajan<\/span><\/p>\n<p><b>Music Company: Shindig<\/b><\/p>\n<p>Head of Production: <span class=\"xn-person\">Caroline O&#8217;Sullivan<\/span><\/p>\n<p>Executive Producer: <span class=\"xn-person\">Debbi Landon<\/span><\/p>\n<p>Creative Director: <span class=\"xn-person\">Scott Glenn<\/span><\/p>\n<p>Composer: <span class=\"xn-person\">Austin Shupe<\/span><\/p>\n<p>Mazda North American Operations is headquartered in <span class=\"xn-location\">Irvine, California<\/span>, and oversees the sales, marketing, parts and customer service support of Mazda vehicles in <span class=\"xn-location\">the United States<\/span> and <span class=\"xn-location\">Mexico<\/span> through nearly 700 dealers. Operations in <span class=\"xn-location\">Mexico<\/span> are managed by Mazda Motor de <span class=\"xn-location\">Mexico<\/span> in <span class=\"xn-location\">Mexico City<\/span>. For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2429423-1&amp;h=559810490&amp;u=http%3A%2F%2Fwww.insidemazda.com%2Fnewsroom&amp;a=InsideMazda.MazdaUSA.com%2FNewsroom\" rel=\"nofollow\">InsideMazda.MazdaUSA.com\/Newsroom<\/a>. <\/p>\n<p>Follow MNAO&#8217;s social media channels through <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2429423-1&amp;h=3354935021&amp;u=https%3A%2F%2Ftwitter.com%2FMazdaUSA&amp;a=Twitter\" rel=\"nofollow\">Twitter<\/a> and <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2429423-1&amp;h=81537769&amp;u=https%3A%2F%2Fwww.instagram.com%2Fmazdausa%2F&amp;a=Instagram\" rel=\"nofollow\">Instagram<\/a> at @MazdaUSA and Facebook at <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2429423-1&amp;h=314338182&amp;u=https%3A%2F%2Fwww.facebook.com%2FMazdaUSA%2F&amp;a=Facebook.com%2FMazdaUSA\" rel=\"nofollow\">Facebook.com\/MazdaUSA<\/a>.<\/p>\n<p>Logo &#8211; <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2429423-1&amp;h=2949711781&amp;u=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F53154%2Fmazda_north_american_operations_logo.jpg&amp;a=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F53154%2Fmazda_north_american_operations_logo.jpg\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/53154\/mazda_north_american_operations_logo.jpg<\/a> <\/p>\n<p>SOURCE  Mazda North American Operations<\/p>\n<\/div>\n<p> <\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><span class=\"xn-location\">IRVINE, Calif.<\/span>, <span class=\"xn-chron\">April 8, 2019<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; Mazda North American Operations (MNAO) solidifies its path to premium, debuting the next phase of its brand campaign, FEEL ALIVE<sup>\u00ae<\/sup>. Aiming to evoke feelings of wonder and inspiration, the new spot titled, &#8220;Dream Bigger,&#8221; will officially launch the all-new 2019 Mazda3, the brand&#8217;s next generation product. The spot will begin airing on <span class=\"xn-chron\">April 8, 2019<\/span> during the NCAA Championship game.<\/p>\n<p>&lt;div&#8230;<\/p>\n","protected":false},"author":1,"featured_media":68293,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-68292","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automotriz"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/68292","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=68292"}],"version-history":[{"count":0,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/68292\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media\/68293"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=68292"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=68292"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=68292"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}