{"id":68452,"date":"2019-04-18T10:30:00","date_gmt":"2019-04-18T14:30:00","guid":{"rendered":"https:\/\/hispanicprwire.com\/english-stand-up-to-cancer-mastercard-marvel-studios-avengers-endgame-unite-to-help-take-down-one-of-the-biggest-villains-of-all-cancer\/"},"modified":"2019-04-18T10:34:24","modified_gmt":"2019-04-18T14:34:24","slug":"stand-up-to-cancer-mastercard-y-la-pelicula-de-marvel-studios-avengers-endgame-unidos-para-ayudar-a-combatir-al-villano-mas-grande-de-todos-el-cancer","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/stand-up-to-cancer-mastercard-y-la-pelicula-de-marvel-studios-avengers-endgame-unidos-para-ayudar-a-combatir-al-villano-mas-grande-de-todos-el-cancer\/","title":{"rendered":"Stand Up To Cancer, Mastercard &amp; Marvel Studios&#8217; Avengers: Endgame Unite To Help Take Down One Of The Biggest Villains Of All: Cancer"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><span class=\"xn-location\">LOS ANGELES<\/span>, <span class=\"xn-chron\">April 18, 2019<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0Stand Up To Cancer (SU2C), Mastercard and Marvel Studios&#8217; <i>Avengers: Endgame<\/i> announced today that they are teaming up to take down one of the biggest villains of all, cancer, with an impactful new Public Service Announcement scheduled to launch in April. <\/p>\n<div id=\"prni_dvprnevidba4eleft\" title=\" \" style=\"WIDTH: 100%; TEXT-ALIGN: left\" dir=\"ltr\"><object classid=\"clsid:D27CDB6E-AE6D-11cf-96B8-444553540000\" id=\"prnevidba4eleft\" name=\"prnevidba4eleft\" width=\"512\" height=\"288\" align=\"middle\"><param name=\"movie\" value=\"https:\/\/stream1.newswire.ca\/static\/StrobeMediaPlayback.swf\"\/><param name=\"allowfullscreen\" value=\"true\"\/><param name=\"allowscriptaccess\" value=\"always\"\/><param name=\"seamlesstabbing\" value=\"true\"\/><param name=\"wmode\" value=\"opaque\"\/><param name=\"flashvars\" value=\"src=https:\/\/mma.prnewswire.com\/media\/873747\/60_Second_Marvel_Mastercard.mp4&amp;skin=http:\/\/stream1.newswire.ca\/FlexPlayer\/jwplayer\/skin\/en.xml&amp;autostart=false\"\/><object name=\"prnevidba4eleft\" width=\"512\" height=\"288\" align=\"middle\" type=\"application\/x-shockwave-flash\" data=\"https:\/\/stream1.newswire.ca\/static\/StrobeMediaPlayback.swf\"><param name=\"movie\" value=\"https:\/\/stream1.newswire.ca\/static\/StrobeMediaPlayback.swf\"\/><param name=\"allowfullscreen\" value=\"true\"\/><param name=\"allowscriptaccess\" value=\"always\"\/><param name=\"seamlesstabbing\" value=\"true\"\/><param name=\"wmode\" value=\"opaque\"\/><param name=\"autostart\" value=\"false\"\/><param name=\"flashvars\" value=\"src=https:\/\/mma.prnewswire.com\/media\/873747\/60_Second_Marvel_Mastercard.mp4&amp;skin=http:\/\/stream1.newswire.ca\/FlexPlayer\/jwplayer\/skin\/en.xml&amp;autostart=false\"\/><\/object><\/object><\/div>\n<p>The PSA campaign features Marvel Studios&#8217; <i>Avengers: Endgame<\/i> Super Heroes alongside real-life heroes: cancer survivors. The two global brands are collaborating to raise awareness for SU2C to help all patients become long-term survivors. The PSA will come to life across print, TV, radio, digital and out-of-home networks, aligning with the premiere of Marvel Studios&#8217; <i>Avengers: Endgame<\/i> in theaters <span class=\"xn-chron\">April 26, 2019<\/span>.<\/p>\n<p>The new PSA is the latest collaboration between SU2C and Mastercard, marking Mastercard&#8217;s 10<sup>th<\/sup> year as a supporter of SU2C. To date, Mastercard has donated more than <span class=\"xn-money\">$45 million<\/span> to SU2C&#8217;s collaborative cancer research programs, providing invaluable support for research leading to five FDA approvals for new cancer therapies. This marks the second collaboration between SU2C and Marvel Studios, who collaborated with American Airlines, a longstanding donor to SU2C, on a PSA campaign tied to Marvel Studios&#8217; <i>Avengers: Infinity War<\/i> in 2018. <\/p>\n<p>&#8220;It&#8217;s incredible to look back at the impact our donations have had on cancer research. We are so proud of what we have been able to accomplish with the help of our cardholders over the last ten years,&#8221; said <span class=\"xn-person\">Cheryl Guerin<\/span>, executive vice president, <span class=\"xn-location\">North America<\/span> marketing and communications, Mastercard. &#8220;This new campaign gives us the extraordinary opportunity to spotlight the heroes of our community\u2014 those who have defeated cancer in their own lives. It further underscores the message that no one is alone standing up to this disease and that we are stronger when we join forces. We are so honored to collaborate with Stand Up To Cancer and Marvel Studios&#8217; <i>Avengers: Endgame<\/i> on this galvanizing PSA. Together, we want to create a future where everyone facing a cancer diagnosis becomes a long-term survivor.&#8221; <\/p>\n<p>&#8220;It&#8217;s a privilege to team up with Stand Up To Cancer and its long-time supporter, Mastercard, to spotlight the true heroes of our world,&#8221; said <span class=\"xn-person\">Mindy Hamilton<\/span>, SVP of Marvel Partnerships. &#8220;On behalf of the entire studio, we deeply admire the courage, strength and empowering Super Hero examples that patients and survivors continue to set. We look forward to the day when there is an end to cancer.&#8221;<\/p>\n<p>&#8220;At Stand Up To Cancer, collaboration is the cornerstone of our mission,&#8221; said <span class=\"xn-person\">Rusty Robertson<\/span>, Stand Up To Cancer co-founder. &#8220;We are so grateful to Mastercard and Marvel Studios&#8217; <i>Avengers: Endgame<\/i> for standing with us, and to all the survivors who bravely share their personal journeys. This incredible collaboration illustrates how we can all be Super Heroes.&#8221;<\/p>\n<p>The print PSA features Marvel Studios&#8217; <i>Avengers: Endgame<\/i> cast members Brie Larson as Captain\u00a0Marvel, <span class=\"xn-person\">Chris Evans<\/span> as Captain America, <span class=\"xn-person\">Chris Hemsworth<\/span> as Thor, along with Pearl, a pediatric cancer survivor, Arnold a Myelodysplastic syndrome (MDS) survivor and Lori, a breast cancer survivor. Arnold and Pearl are also included in the Spanish language print PSA.<\/p>\n<p>The broadcast PSA, including TV and radio, also features <span class=\"xn-person\">Chris Evans<\/span> (Captain America) and Brie Larson (Captain Marvel), as well as <span class=\"xn-person\">Paul Rudd<\/span> (Ant-Man), <span class=\"xn-person\">Karen Gillan<\/span> (Nebula), and <span class=\"xn-person\">Danai Gurira<\/span> (Okoye). Survivors featured include Arnold, Lori and Pearl, as well as Dave, an esophageal cancer survivor, Phuong, a colon cancer survivor, and Robyn, a breast cancer survivor. It is inspired by Stand Up To Cancer&#8217;s UK colleagues&#8217; innovative PSA, &#8220;The Takedown,&#8221; which was created and directed by <span class=\"xn-person\">Melissa Bolton-Klinger<\/span>, a Stage 3 head and neck cancer survivor. The US adaptation and print campaign were produced by L Associates, an integrated creative agency located in <span class=\"xn-location\">Hollywood, Calif.<\/span> that focuses on entertainment and brands.<\/p>\n<p>Mastercard launched its support for SU2C with a <i>&#8220;Priceless&#8221; <\/i>PSA which aired during the 2009 MLB World Series. Since then, Mastercard has continued to collaborate with SU2C, most notably on their annual dine out campaign. Over the last 10 years, Mastercard&#8217;s donations have significantly supported SU2C&#8217;s research in immunotherapy, precision treatments, and the development of technologies using blood tests to identify cancers early, imaging cancers to understand tumor progression, and new laboratory tools to target drug discovery and precision medicine. Financial support from Mastercard currently is helping SU2C to advance the new fields of convergence, bringing mathematicians, physicists and oncologists together to investigate immunotherapy in difficult to treat cancers, as well as cancer interception, which seeks to diagnose cancer and pre-cancerous conditions as early as possible, and develop treatments to intervene in the formation or advancement of cancer. <\/p>\n<p>In 2019, over 1.7 million Americans are expected to be diagnosed with cancer, with 1 in 3 Americans diagnosed with cancer in their lifetime. This compelling PSA campaign will raise awareness for Stand Up To Cancer while also raising funds needed to continue critical ground-breaking research. <\/p>\n<p>Please visit StandUpToCancer.org\/Mastercard to learn more about the campaign, and follow us on @SU2C across Facebook, Instagram, and Twitter for the latest updates.<\/p>\n<p><b>About Stand Up To Cancer<br \/><\/b>STAND UP TO CANCER (SU2C) raises funds to accelerate the pace of research to get new therapies to patients quickly and save lives now. A division of the Entertainment Industry Foundation (EIF), SU2C was established in 2008 by media and entertainment leaders who utilize these communities&#8217; resources to engage the public in supporting a new, collaborative model of cancer research, to increase awareness about cancer prevention, and to highlight progress being made in the fight against the disease. As of <span class=\"xn-chron\">April 2018<\/span>, more than 1,500 scientists representing more than 180 institutions are involved in SU2C-funded research projects.<\/p>\n<p>The SU2C Scientific Advisory Committee, led by Nobel laureate <span class=\"xn-person\">Phillip A. Sharp<\/span>, Ph.D., with support of the SU2C Science Strategy and Management Department and the American Association for Cancer Research, SU2C&#8217;s Scientific Partner, implements rigorous competitive review processes to identify the best research proposals to recommend for funding, oversee grants administration and ensure collaboration across research programs.<\/p>\n<p>Current members of the SU2C Council of Founders and Advisors (CFA) include <span class=\"xn-person\">Katie Couric<\/span>, <span class=\"xn-person\">Sherry Lansing<\/span>, <span class=\"xn-person\">Kathleen Lobb<\/span>, <span class=\"xn-person\">Lisa Paulsen<\/span>, <span class=\"xn-person\">Rusty Robertson<\/span>, <span class=\"xn-person\">Sue Schwartz<\/span>, <span class=\"xn-person\">Pamela Oas Williams<\/span>, and <span class=\"xn-person\">Ellen Ziffren<\/span>. The late <span class=\"xn-person\">Laura Ziskin<\/span> and the late <span class=\"xn-person\">Noreen Fraser<\/span> are also co-founders. <span class=\"xn-person\">Sung Poblete<\/span>, Ph.D., R.N., serves as SU2C&#8217;s president and CEO.<\/p>\n<p>For more information on Stand Up To Cancer, visit <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2440059-1&amp;h=3942327573&amp;u=http%3A%2F%2Fwww.standuptocancer.org%2F&amp;a=www.StandUpToCancer.org\" rel=\"nofollow\">www.StandUpToCancer.org<\/a>.<\/p>\n<p><b>About Mastercard<br \/><\/b><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2440059-1&amp;h=3262036039&amp;u=http%3A%2F%2Fwww.mastercard.com%2F&amp;a=Mastercard\" rel=\"nofollow\">Mastercard<\/a>\u00a0(NYSE: MA),\u00a0<a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2440059-1&amp;h=4042323151&amp;u=http%3A%2F%2Fwww.mastercard.com%2F&amp;a=www.mastercard.com\" rel=\"nofollow\">www.mastercard.com<\/a>, is a technology company in the global payments industry.\u00a0Our global payments processing network connects consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories.\u00a0Mastercard products and solutions make everyday commerce activities \u2013 such as shopping, traveling, running a business and managing finances \u2013 easier, more secure and more efficient for everyone.\u00a0Follow us on Twitter\u00a0<a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2440059-1&amp;h=1069466413&amp;u=https%3A%2F%2Ftwitter.com%2F%23%2521%2FMasterCardNews&amp;a=%40MastercardNews\" rel=\"nofollow\">@MastercardNews<\/a>, join the discussion on the\u00a0<a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2440059-1&amp;h=2124172240&amp;u=http%3A%2F%2Fnewsroom.mastercard.com%2Fblog%2F&amp;a=Beyond+the+Transaction+Blog\" rel=\"nofollow\">Beyond the Transaction Blog<\/a>\u00a0and\u00a0<a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2440059-1&amp;h=3295281209&amp;u=http%3A%2F%2Fnewsroom.mastercard.com%2Fsubscribe%2F&amp;a=subscribe\" rel=\"nofollow\">subscribe<\/a>\u00a0for the latest news on the\u00a0<a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2440059-1&amp;h=1146263627&amp;u=http%3A%2F%2Fnewsroom.mastercard.com%2F&amp;a=Engagement+Bureau\" rel=\"nofollow\">Engagement Bureau<\/a>.<\/p>\n<p><b>About Marvel Studios&#8217; <i>Avengers: Endgame<br \/><\/i><\/b>The grave course of events set in motion by Thanos that wiped out half the universe and fractured the Avengers ranks\u00a0compels the remaining Avengers to take one final stand in Marvel Studios&#8217; grand conclusion to twenty-two films, <i>Avengers: Endgame<\/i>.<\/p>\n<p><span class=\"xn-person\">Kevin Feige<\/span> produces <i>Avengers: Endgame<\/i>, and <span class=\"xn-person\">Anthony and Joe Russo<\/span> are the directors. Louis D&#8217;Esposito, <span class=\"xn-person\">Victoria Alonso<\/span>, <span class=\"xn-person\">Michael Grillo<\/span>, <span class=\"xn-person\">Trinh Tran<\/span>, <span class=\"xn-person\">Jon Favreau<\/span>, <span class=\"xn-person\">James Gunn<\/span> and <span class=\"xn-person\">Stan Lee<\/span> are the executive producers, and <span class=\"xn-person\">Christopher Markus<\/span> &amp; <span class=\"xn-person\">Stephen McFeely<\/span> wrote the screenplay. <\/p>\n<div id=\"prni_dvprnejpgb002left\" style=\"WIDTH: 100%; TEXT-ALIGN: left\" dir=\"ltr\"><img decoding=\"async\" id=\"prnejpgb002left\" title=\" \" border=\"0\" alt=\" \" align=\"middle\" imagelabel=\"General\" src=\"https:\/\/mma.prnewswire.com\/media\/873743\/SU2C_Marvel_MC_ENG.jpg\"\/><\/div>\n<p>\u00a0<\/p>\n<div id=\"prni_dvprnejpga86fleft\" style=\"WIDTH: 100%; TEXT-ALIGN: left\" dir=\"ltr\"><img decoding=\"async\" id=\"prnejpga86fleft\" title=\"Stand Up To Cancer\" style=\"HEIGHT: 219px; WIDTH: 400px\" border=\"0\" alt=\"Stand Up To Cancer\" align=\"middle\" imagelabel=\"General\" src=\"https:\/\/mma.prnewswire.com\/media\/592026\/SU2C_Logo.jpg\"\/><\/div>\n<p>\u00a0<\/p>\n<div id=\"prni_dvprnejpga415left\" style=\"WIDTH: 100%; TEXT-ALIGN: left\" dir=\"ltr\"><img decoding=\"async\" id=\"prnejpga415left\" title=\" \" border=\"0\" alt=\" \" align=\"middle\" imagelabel=\"General\" src=\"https:\/\/mma.prnewswire.com\/media\/873745\/Mastercard.jpg\"\/><\/div>\n<p>\u00a0<\/p>\n<div id=\"prni_dvprnejpg6c12left\" style=\"WIDTH: 100%; TEXT-ALIGN: left\" dir=\"ltr\"><img decoding=\"async\" id=\"prnejpg6c12left\" title=\" \" border=\"0\" alt=\" \" align=\"middle\" imagelabel=\"General\" src=\"https:\/\/mma.prnewswire.com\/media\/873744\/Marvel.jpg\"\/><\/div>\n<p>Video &#8211; <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2440059-1&amp;h=2788020971&amp;u=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F873747%2F60_Second_Marvel_Mastercard.mp4&amp;a=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F873747%2F60_Second_Marvel_Mastercard.mp4\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/873747\/60_Second_Marvel_Mastercard.mp4<\/a> <br \/>Photo &#8211; <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2440059-1&amp;h=3683257076&amp;u=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F873743%2FSU2C_Marvel_MC_ENG.jpg&amp;a=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F873743%2FSU2C_Marvel_MC_ENG.jpg\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/873743\/SU2C_Marvel_MC_ENG.jpg<\/a> <br \/>Logo &#8211; <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2440059-1&amp;h=308797715&amp;u=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F592026%2FSU2C_Logo.jpg&amp;a=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F592026%2FSU2C_Logo.jpg\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/592026\/SU2C_Logo.jpg<\/a> <br \/>Logo &#8211; <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2440059-1&amp;h=2368390165&amp;u=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F873745%2FMastercard.jpg&amp;a=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F873745%2FMastercard.jpg\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/873745\/Mastercard.jpg<\/a> <br \/>Photo &#8211; <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2440059-1&amp;h=775392469&amp;u=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F873744%2FMarvel.jpg&amp;a=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F873744%2FMarvel.jpg\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/873744\/Marvel.jpg<\/a> <\/p>\n<p>SOURCE  Stand Up To Cancer<\/p>\n<\/div>\n<p> <\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><span class=\"xn-location\">LOS ANGELES<\/span>, <span class=\"xn-chron\">April 18, 2019<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0Stand Up To Cancer (SU2C), Mastercard and Marvel Studios&#8217; <i>Avengers: Endgame<\/i> announced today that they are teaming up to take down one of the biggest villains of all, cancer, with an impactful new Public Service Announcement scheduled to launch in April. <\/p>\n<div id=\"prni_dvprnevidba4eleft\" title=\" \" dir=\"ltr\">&lt;object classid=&quot;clsid:D27CDB6E-AE6D-11cf-96B8-444553540000&quot; id=&quot;prnevidba4eleft&quot;&#8230;<\/p>\n","protected":false},"author":1,"featured_media":68453,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[15],"tags":[],"class_list":["post-68452","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interes-humano"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/68452","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=68452"}],"version-history":[{"count":0,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/68452\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media\/68453"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=68452"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=68452"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=68452"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}