{"id":68529,"date":"2019-04-23T19:12:00","date_gmt":"2019-04-23T19:55:00","guid":{"rendered":"https:\/\/hispanicprwire.com\/english-2019-cmc-hispanic-market-guide-provides-marketers-with-new-market-research-on-upcoming-multicultural-majority-and-most-comprehensive-list-of-trusted-culture-marketing-experts\/"},"modified":"2019-04-23T19:15:01","modified_gmt":"2019-04-23T23:15:01","slug":"la-guia-del-mercado-hispano-del-cmc-de-2019-proporciona-a-los-comercializadores-nueva-investigacion-de-mercado-sobre-la-proxima-mayoria-multicultural-y-la-lista-mas-completa-de-confiables-expertos-en","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/la-guia-del-mercado-hispano-del-cmc-de-2019-proporciona-a-los-comercializadores-nueva-investigacion-de-mercado-sobre-la-proxima-mayoria-multicultural-y-la-lista-mas-completa-de-confiables-expertos-en\/","title":{"rendered":"2019 CMC Hispanic Market Guide Provides Marketers with New Market Research on Upcoming Multicultural Majority and Most Comprehensive List of Trusted Culture Marketing Experts"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><span class=\"xn-location\">FAIRFAX, Virginia<\/span>, <span class=\"xn-chron\">April 23, 2019<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0The<b> Culture Marketing Council: The Voice of Hispanic Marketing (CMC)<\/b> announced its <i>2019 Hispanic Market Guide<\/i>, the most comprehensive resource on the U.S. Hispanic market,\u00a0is now available to download. With culture marketing specialists in top demand, this digital guide serves as the authority for identifying companies with trusted culture specialists along with their capabilities, client roster and key contacts. In addition, the CMC provides new market research and insights from its own <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2444012-2&amp;h=3088895439&amp;u=http%3A%2F%2Fculturemarketingcouncil.org%2FMarket-Research%2F2018-Digital-Lives-Study&amp;a=Digital+Lives+Study\" rel=\"nofollow\"><i>Digital Lives Study<\/i><\/a> and from <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2444012-2&amp;h=1128223578&amp;u=https%3A%2F%2Fwww.kantar.com%2F&amp;a=Kantar\" rel=\"nofollow\">Kantar<\/a> on Hispanic Centennials, the 12-22 age segment also known as iGens or Gen Z.<\/p>\n<div id=\"prni_dvprnejpgb96bleft\" style=\"WIDTH: 100%; TEXT-ALIGN: left\" dir=\"ltr\"><img decoding=\"async\" id=\"prnejpgb96bleft\" title=\"AHAA: The Voice of Hispanic Marketing is rebranding as Culture Marketing Council: The Voice of Hispanic Marketing, which will continue to elevate the quality and effectiveness of U.S. marketing by harnessing the power of cultural expertise and impact to drive business results.\" border=\"0\" alt=\"AHAA: The Voice of Hispanic Marketing is rebranding as Culture Marketing Council: The Voice of Hispanic Marketing, which will continue to elevate the quality and effectiveness of U.S. marketing by harnessing the power of cultural expertise and impact to drive business results.\" align=\"middle\" imagelabel=\"General\" src=\"https:\/\/mma.prnewswire.com\/media\/635930\/Culture_Marketing_Council_Logo.jpg\"\/><\/div>\n<p>&#8220;<span class=\"xn-money\">2020 marks<\/span> the first time that the 18-and-under segment will be a multicultural majority, but these numbers only tell part of the story,&#8221; said CMC Chair <span class=\"xn-person\">Isaac Mizrahi<\/span>, co-president and COO of Alma. &#8220;As marketers, if you&#8217;re not culturally fluent\u00a0when it comes to this mainstream target, you are losing market share. The\u00a0<i>CMC<\/i> <i>2019 Hispanic Market Guide<\/i>\u00a0is a first step to connect you with the right culture marketing specialists that can advise you and help increase your marketing ROI.&#8221;<\/p>\n<p>The <i>CMC<\/i> <i>2019 Hispanic Market Guide<\/i> provides brands and journalists with an unparalleled competitive intelligence tool for locating and targeting the top agencies in the market. It lists:<\/p>\n<ul type=\"disc\">\n<li>Top advertising, media and marketing companies vetted by the CMC that specialize in the Hispanic market <\/li>\n<li>Key advertiser and agency relationships, specialties and contacts <\/li>\n<li>Comprehensive demographic, marketing and media information provided by <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2444012-2&amp;h=3926532026&amp;u=https%3A%2F%2Fwww.nielsen.com%2Fus%2Fen.html&amp;a=Nielsen\" rel=\"nofollow\">Nielsen<\/a> <\/li>\n<li>New market data and insights on Hispanic Centennials, including statistics, digital habits, cultural nuances, purchase behavior, high-purchase categories and favorite brands<\/li>\n<\/ul>\n<p>The <i>CMC<\/i> <i>2019 <\/i><i>Hispanic Market Guide<\/i> is available to download <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2444012-2&amp;h=3922462229&amp;u=http%3A%2F%2Fwww.culturemarketingcouncil.org%2FFind-an-Expert&amp;a=here\" rel=\"nofollow\">here<\/a>. For more information, visit culturemarketingcouncil.org and follow the CMC on Facebook, Instagram and Twitter at @cmchispanic.<\/p>\n<p><i>About CMC: <\/i>Founded in 1996 as the Association of Hispanic Advertising Agencies, the Culture Marketing Council: The Voice of Hispanic Marketing is the national trade organization of all marketing, communications and media firms with trusted Hispanic expertise.<\/p>\n<p>Logo &#8211; <span><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2444012-2&amp;h=1095461700&amp;u=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F635930%2FCulture_Marketing_Council_Logo.jpg&amp;a=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F635930%2FCulture_Marketing_Council_Logo.jpg\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/635930\/Culture_Marketing_Council_Logo.jpg<\/a><\/span><\/p>\n<p>SOURCE  Culture Marketing Council: The Voice of Hispanic Marketing<\/p>\n<\/div>\n<p> <\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><span class=\"xn-location\">FAIRFAX, Virginia<\/span>, <span class=\"xn-chron\">April 23, 2019<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0The<b> Culture Marketing Council: The Voice of Hispanic Marketing (CMC)<\/b> announced its <i>2019 Hispanic Market Guide<\/i>, the most comprehensive resource on the U.S. Hispanic market,\u00a0is now available to download. With culture marketing specialists in top demand, this digital guide serves as the authority for identifying companies with trusted culture specialists along with their capabilities, client roster and key contacts. In&#8230;<\/p>\n","protected":false},"author":1,"featured_media":68530,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-68529","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mercadeo"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/68529","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=68529"}],"version-history":[{"count":0,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/68529\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media\/68530"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=68529"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=68529"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=68529"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}