{"id":68539,"date":"2019-04-24T09:05:00","date_gmt":"2019-04-24T13:05:00","guid":{"rendered":"https:\/\/hispanicprwire.com\/english-makita-launches-national-media-campaign-promoting-cordless-outdoor-power-equipment\/"},"modified":"2019-04-24T09:06:14","modified_gmt":"2019-04-24T13:06:14","slug":"makita-lanza-la-campana-nacional-para-medios-de-comunicacion-promocionando-el-equipo-industrial-inalambrico-para-exteriores","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/makita-lanza-la-campana-nacional-para-medios-de-comunicacion-promocionando-el-equipo-industrial-inalambrico-para-exteriores\/","title":{"rendered":"Makita Launches National Media Campaign Promoting Cordless Outdoor Power Equipment"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n.prngen6{\nBORDER-TOP:1pt; BORDER-RIGHT:black 1pt solid; VERTICAL-ALIGN: MIDDLE; BORDER-BOTTOM:black 1pt solid; PADDING-LEFT:0.50em; BORDER-LEFT:black 1pt solid; PADDING-RIGHT:0.50em\n}\n.prngen2{\nBORDER-TOP:black 0pt; BORDER-RIGHT:black 0pt; VERTICAL-ALIGN: BOTTOM; BORDER-BOTTOM:black 0pt; TEXT-ALIGN: CENTER; PADDING-LEFT:0.50em; BORDER-LEFT:black 0pt; PADDING-RIGHT:0.50em\n}\n.prngen7{\nBORDER-TOP:1pt; BORDER-RIGHT:black 1pt solid; VERTICAL-ALIGN: BOTTOM; BORDER-BOTTOM:black 1pt solid; PADDING-LEFT:0.50em; BORDER-LEFT:1pt; PADDING-RIGHT:0.50em\n}\n.prnrbrs{\nBORDER-RIGHT:black 1pt solid\n}\n.prnpr6{\nPADDING-RIGHT:0.50em\n}\n.prnvab{\nVERTICAL-ALIGN: BOTTOM\n}\n.prntar{\nTEXT-ALIGN: RIGHT\n}\n.prnsbls{\nBORDER-LEFT:black 1pt solid\n}\n.prnsbts{\nBORDER-TOP:black 1pt solid\n}\n.prnsblb0{\nBORDER-LEFT:black 0pt\n}\n.prnrbrb0{\nBORDER-RIGHT:black 0pt\n}\n.prnsbtb0{\nBORDER-TOP:black 0pt\n}\n.prntblns{\nBORDER-TOP: 1pt; BORDER-RIGHT: 1pt; BORDER-COLLAPSE: collapse; BORDER-BOTTOM: 1pt; BORDER-LEFT: 1pt\n}\n.prnsbl1{\nBORDER-LEFT:1pt\n}\n.prnsbbs{\nBORDER-BOTTOM:black 1pt solid\n}\n.prnpl6{\nPADDING-LEFT:0.50em\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><span class=\"xn-location\">LA MIRADA, California<\/span>, <span class=\"xn-chron\">April 24, 2019<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; Makita <span class=\"xn-location\">U.S.A.<\/span>, Inc. just announced the &#8220;Rule the Outdoors&#8221; national media campaign to promote cordless outdoor power equipment and their benefits, such as instant starts, lower noise, reduced maintenance, and zero emissions. <\/p>\n<p>Experience the interactive Multichannel News Release here: <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2434493-1&amp;h=2948549980&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D2434493-1%26h%3D3471944738%26u%3Dhttps%253A%252F%252Fwww.multivu.com%252Fplayers%252FEnglish%252F8528651-makita-cordless-power-equipment-rule-the-outdoors%252F%26a%3Dhttps%253A%252F%252Fwww.multivu.com%252Fplayers%252FEnglish%252F8528651-makita-cordless-power-equipment-rule-the-outdoors%252F&amp;a=https%3A%2F%2Fwww.multivu.com%2Fplayers%2FEnglish%2F8528651-makita-cordless-power-equipment-rule-the-outdoors%2F\" rel=\"nofollow\">https:\/\/www.multivu.com\/players\/English\/8528651-makita-cordless-power-equipment-rule-the-outdoors\/<\/a> <\/p>\n<p>The &#8220;Rule the Outdoors&#8221; campaign includes a series of television commercials, digital\/print advertising, social advertising, and a billboard in <span class=\"xn-location\">New York City&#8217;s<\/span> Times Square that showcases main products from Makita&#8217;s cordless outdoor power equipment line and the benefits of the gas-free equipment. Collectively, the campaign will capture over 300-million household impressions. <\/p>\n<p>&#8220;With this media campaign, we will drive awareness of our industry-leading cordless technology,&#8221; elaborates <span class=\"xn-person\">Brent Withey<\/span>, senior director of brand marketing, Makita <span class=\"xn-location\">U.S.A.<\/span>, Inc. &#8220;We are reaching both professional and homeowner users to show how convenient it is to use the same LXT battery found in over 225 products, ranging from power tools to outdoor power equipment.&#8221; <\/p>\n<p>The &#8220;Rule the Outdoors&#8221; campaign is the company&#8217;s first use of national broadcast television. This commercial which will air during prime-time spots within highly-rated shows on Discovery Channel, ESPN, History Channel, CBS, and other networks (see chart for details). The television commercial can also be viewed at <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2434493-1&amp;h=3580263458&amp;u=http%3A%2F%2Fwww.youtube.com%2Fmakitapowertools&amp;a=www.youtube.com%2Fmakitapowertools\" rel=\"nofollow\">www.youtube.com\/makitapowertools<\/a>.<\/p>\n<div>\n<table cellspacing=\"0\" cellpadding=\"0\" border=\"1\" class=\"prntblns\">\n<tr>\n<td colspan=\"5\" class=\"prngen2\">\n<p class=\"prnews_p\"><span class=\"prnews_span\"><b>Sample of &#8220;Rule the Outdoors&#8221; Commercial Airings<\/b><\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"5\" class=\"prngen2\"><\/td>\n<\/tr>\n<tr>\n<td colspan=\"5\" class=\"prnsbtb0 prnrbrb0 prnvab prnsbtb0 prntar prnpl6 prnsblb0 prnpr6\"><\/td>\n<\/tr>\n<tr>\n<td class=\"prnsbts prnrbrs prnvab prnsbbs prnpl6 prnsbls prnpr6\">\n<p class=\"prnews_p\"><span class=\"prnews_span\"><b>NETWORK<\/b><\/span><\/p>\n<\/td>\n<td colspan=\"4\" class=\"prnsbts prnrbrs prnvab prnsbbs prnpl6 prnsbl1 prnpr6\">\n<p class=\"prnews_p\"><span class=\"prnews_span\"><b>PROGRAM<\/b><\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td rowspan=\"3\" nowrap=\"nowrap\" class=\"prngen6\">\n<p class=\"prnews_p\"><span class=\"prnews_span\">Discovery <br \/>Channel<\/span><\/p>\n<\/td>\n<td colspan=\"4\" class=\"prngen7\">\n<p class=\"prnews_p\"><span class=\"prnews_span\">Deadliest Catch<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"4\" class=\"prngen7\">\n<p class=\"prnews_p\"><span class=\"prnews_span\">Diesel Brothers<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"4\" class=\"prngen7\">\n<p class=\"prnews_p\"><span class=\"prnews_span\">Motor Mondays<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td rowspan=\"2\" class=\"prngen6\">\n<p class=\"prnews_p\"><span class=\"prnews_span\">ESPN<\/span><\/p>\n<\/td>\n<td colspan=\"4\" class=\"prngen7\">\n<p class=\"prnews_p\"><span class=\"prnews_span\">Sports Center<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"4\" class=\"prngen7\">\n<p class=\"prnews_p\"><span class=\"prnews_span\">Live Sport Events<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td rowspan=\"2\" class=\"prngen6\">\n<p class=\"prnews_p\"><span class=\"prnews_span\">History Channel<\/span><\/p>\n<\/td>\n<td colspan=\"4\" class=\"prngen7\">\n<p class=\"prnews_p\"><span class=\"prnews_span\">American Enthusiast: Drive<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"4\" class=\"prngen7\">\n<p class=\"prnews_p\"><span class=\"prnews_span\">Forged in Fire<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen6\">\n<p class=\"prnews_p\"><span class=\"prnews_span\">Motor Trend<\/span><\/p>\n<\/td>\n<td colspan=\"4\" class=\"prngen7\">\n<p class=\"prnews_p\"><span class=\"prnews_span\">Barrett-Jackson<\/span><\/p>\n<\/td>\n<\/tr>\n<\/table>\n<\/div>\n<p>\u00a0<\/p>\n<p><b>Makita<sup>\u00ae<\/sup>\u00a0LXT<sup>\u00ae<\/sup> Cordless Outdoor Power Equipment<\/b><\/p>\n<p>The launch of the &#8220;Rule the Outdoors&#8221; campaign demonstrates Makita&#8217;s commitment towards cordless technology. The equipment showcased in the campaign includes the Makita<sup>\u00ae<\/sup> LXT Cordless String Trimmer, Blower, Lawn Mower, Hedge Trimmer, and Chain Saw. Each product is powered by a brushless motor and fast-charging LXT lithium-ion battery, which contain innovative technology to provide more power, speed, and run-time.<\/p>\n<p>&#8220;Makita is and has been at the forefront of technological advances within the industry,&#8221; said Withey. &#8220;With over 100 years of motor engineering and 40 years of cordless expertise, we&#8217;re delivering the best cordless technology with the best products powered by LXT lithium-ion batteries.&#8221;<\/p>\n<p>The benefits of Makita<sup>\u00ae<\/sup> Cordless Outdoor Power Equipment: <\/p>\n<ul type=\"disc\">\n<li>Ease of Use \u2013 Starts instantly (no pull-starts required), and no gas means reduced maintenance <\/li>\n<li>Community \u2013 Reduced noise benefits the user and neighbors <\/li>\n<li>Environment \u2013 Zero emissions for cleaner operation <\/li>\n<li>Innovation and Technology \u2013 Showcasing the LXT cordless system and purpose-built Makita brushless motors <\/li>\n<li>Experience and Expertise \u2013 Makita has over 100 years of motor engineering experience and over 40 years in cordless technology <\/li>\n<li>Compatibility \u2013 The LXT system comprises 225+ products that run on the same battery platform for work on the job site or at home <\/li>\n<\/ul>\n<p><b>One system. Endless possibilities.<\/b><\/p>\n<p>Experience new levels of convenience, efficiency, and productivity with Makita<sup>\u00ae<\/sup> Cordless Outdoor Power Equipment. The Makita<sup>\u00ae<\/sup> LXT Cordless System takes you from power tools to outdoor power equipment to get the job done. This one, comprehensive system utilizes LXT lithium-ion batteries to power over 225 cordless products (in 2020). The technology within LXT cordless products will modernize the way a user works and Makita&#8217;s engineered outdoor power equipment empowers users to rule the outdoors. <\/p>\n<p>For more information about LXT outdoor power equipment and current promotions, visit <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2434493-1&amp;h=1659672799&amp;u=http%3A%2F%2Fwww.makitatools.com%2Frto&amp;a=www.makitatools.com%2Frto\" rel=\"nofollow\">www.makitatools.com\/rto<\/a> \u00a0<\/p>\n<p><b>About Makita<br \/><\/b>Makita is a worldwide manufacturer of industrial power tools, power equipment, and pneumatics and offers a wide range of industrial accessories. Makita <span class=\"xn-location\">U.S.A.<\/span>, Inc. is located in <span class=\"xn-location\">La Mirada, California<\/span>, and operates an extensive distribution network throughout the U.S. Call 800\/4-MAKITA or visit makitatools.com. Find Makita on Instagram, YouTube, Facebook, and Twitter @makitatools<\/p>\n<p>MEDIA CONTACTS<br \/><span class=\"xn-person\">Wayne Hart<\/span><br \/>Press\u00a0Release\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <br \/>(714) 522-8088 x4410<br \/><a target=\"_blank\" href=\"mailto:whart@makitausa.com\" rel=\"nofollow\">whart@makitausa.com<\/a><\/p>\n<p><span class=\"xn-person\">Jennifer Morse<\/span><br \/>(714) 522-8088 x 4401<br \/><a target=\"_blank\" href=\"mailto:jmorse@makitausa.com\" rel=\"nofollow\">jmorse@makitausa.com<\/a>\u00a0<\/p>\n<p>Consumer Inquiries: <br \/>(800) 4-MAKITA<br \/>makitatools.com<br \/>@makitatools<\/p>\n<p>SOURCE  Makita <span class=\"xn-location\">U.S.A.<\/span>, Inc.<\/p>\n<\/div>\n<p> <\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><span class=\"xn-location\">LA MIRADA, California<\/span>, <span class=\"xn-chron\">April 24, 2019<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; Makita <span class=\"xn-location\">U.S.A.<\/span>, Inc. just announced the &#8220;Rule the Outdoors&#8221; national media campaign to promote cordless outdoor power equipment and their benefits, such as instant starts, lower noise, reduced maintenance, and zero emissions. <\/p>\n<p>Experience the interactive Multichannel News Release here: &lt;a target=&quot;_blank&quot;&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[18],"tags":[],"class_list":["post-68539","post","type-post","status-publish","format-standard","hentry","category-general"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/68539","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=68539"}],"version-history":[{"count":0,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/68539\/revisions"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=68539"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=68539"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=68539"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}