{"id":68566,"date":"2019-04-25T14:36:00","date_gmt":"2019-04-25T15:08:00","guid":{"rendered":"https:\/\/hispanicprwire.com\/english-john-leguizamo-encourages-fans-to-find-their-passion-and-pursue-their-dreams-in-new-pepsi-commercial-debuting-during-billboard-latin-music-awards\/"},"modified":"2019-04-25T14:39:05","modified_gmt":"2019-04-25T18:39:05","slug":"john-leguizamo-alienta-a-sus-aficionados-a-encontrar-su-pasion-y-buscar-sus-suenos-en-nuevo-comercial-de-pepsi-durante-los-premios-billboard-de-la-musica-latina","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/john-leguizamo-alienta-a-sus-aficionados-a-encontrar-su-pasion-y-buscar-sus-suenos-en-nuevo-comercial-de-pepsi-durante-los-premios-billboard-de-la-musica-latina\/","title":{"rendered":"John Leguizamo Encourages Fans to Find Their Passion and Pursue Their Dreams in New Pepsi\u00ae Commercial Debuting During Billboard Latin Music Awards"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><span class=\"xn-location\">PURCHASE, N.Y.<\/span>, <span class=\"xn-chron\">April 25, 2019<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0During tonight&#8217;s Billboard Latin Music Awards telecast on Telemundo, Pepsi will premiere a new national television advertisement starring award-winning actor <span class=\"xn-person\">John Leguizamo<\/span>. The commercial (which can be viewed <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2445979-1&amp;h=2823131008&amp;u=https%3A%2F%2Fyoutu.be%2F2LH2f84illM&amp;a=here\" rel=\"nofollow\">here<\/a>) follows John throughout his day, while he overcomes mini obstacles on his way to his evening curtain call \u2013 highlighting his resilient personality and encouraging others to defy hurdles to reach their dreams. Pepsi will also bring an exclusive Latin music concert series to life through Billboard En Vivo, giving fans special access to their favorite artists this summer.<\/p>\n<div id=\"prni_dvprnejpg2714left\" style=\"WIDTH: 100%; TEXT-ALIGN: left\" dir=\"ltr\"><img decoding=\"async\" id=\"prnejpg2714left\" title=\"John Leguizamo on set for his new Pepsi commercial\" border=\"0\" alt=\"John Leguizamo on set for his new Pepsi commercial\" align=\"middle\" imagelabel=\"General\" src=\"https:\/\/mma.prnewswire.com\/media\/877091\/Pepsi_JL_Image_1.jpg\"\/><\/div>\n<p>In addition to partnering with Telemundo and Billboard around the award show, Pepsi is partnering for the first time with Billboard for the fourth year of its En Vivo concert series taking place across <span class=\"xn-location\">Los Angeles<\/span>, <span class=\"xn-location\">Miami<\/span> and <span class=\"xn-location\">New York<\/span> this summer. The series will celebrate Latin music and give passionate fans a once-in-a-lifetime opportunity to see chart-topping artists live at a series of exclusive shows, brought to you by Pepsi. More details on the concert series and ways to win your way in will be available later in the season via Pepsi&#8217;s social channels. <\/p>\n<p>&#8220;I was thrilled when Pepsi approached me to star in their new commercial,&#8221; said <span class=\"xn-person\">John Leguizamo<\/span>. &#8220;I especially love the message we&#8217;re sending to our fans through the spot\u2026 which is that no matter what type of obstacle or doubt comes your way \u2013 big or small \u2013 if you stick to your passion and listen to your own voice, you can get one step closer to living out your dreams.&#8221; <\/p>\n<p><span class=\"xn-person\">Marissa Solis<\/span>, PepsiCo Vice President and General Manager of the Hispanic Business Unit, noted &#8220;With this commercial, we want to celebrate those that choose to listen to their inner voice in the pursuit of their passions.&#8221; Marissa added, &#8220;John has had a successful career and his journey represents the challenges that all of us face in the pursuit of our dreams. It is that determination and unapologetic approach that Pepsi wants to celebrate and encourage.&#8221;\u00a0 <\/p>\n<p>As part of a larger partnership with Telemundo around the Billboard Latin Music Awards, Pepsi will air an additional spot during the <span class=\"xn-chron\">April 25<\/span> telecast that features a unique picture-in-picture take on the commercial, starring Latinx Now! host <span class=\"xn-person\">Nastassja Bolivar<\/span>. Following the unveiling of the spots, fans can also follow John&#8217;s social (@JohnLeguizamo) and #MiPepsi to see more content from the leading talent including inspirational messages to fans and behind-the-scenes content from the commercial shoot. <\/p>\n<p><b>ABOUT PEPSICO<br \/><\/b>PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than\u00a0$63 billion\u00a0in net revenue in 2017, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo&#8217;s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than\u00a0$1 billion\u00a0each in estimated annual retail sales.<\/p>\n<p>At the heart of PepsiCo is Performance with Purpose \u2013 our fundamental belief that the success of our company is inextricably linked to the sustainability of the world around us. We believe that continuously improving the products we sell, operating responsibly to protect our planet and empowering people around the world enable PepsiCo to run a successful global company that creates long-term value for society and our shareholders. For more information, visit\u00a0<a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2445979-1&amp;h=1590643027&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D2374902-1%26h%3D3326370496%26u%3Dhttp%253A%252F%252Fwww.pepsico.com%252F%26a%3Dwww.pepsico.com&amp;a=www.pepsico.com\" rel=\"nofollow\">www.pepsico.com<\/a>.<\/p>\n<p><b>ABOUT BILLBOARD MEDIA GROUP<br \/><\/b>Billboard is the world&#8217;s largest voice in music, built on the most complete and well-respected database of charts across all music genres. The Billboard charts define success in music. From the iconic Billboard magazine to Billboard.com, the ultimate consumer-facing destination for millions of passionate music fans, to the industry&#8217;s most elite conference series and influencer events including the Power 100 and Women in Music \u2013 the Billboard brand has unmatched authority among fans, artists and the industry alike. Billboard has a social media footprint of 25.5M+ million social followers across Facebook, Twitter, Instagram, and YouTube, and creates more than 160M+ cross-platform video views per month. Billboard magazine has published major news-generating covers recently including <span class=\"xn-person\">Travis Scott<\/span>, <span class=\"xn-person\">Janet Jackson<\/span>, <span class=\"xn-person\">Lil Wayne<\/span>, <span class=\"xn-person\">Demi Lovato<\/span>, Cardi B, <span class=\"xn-person\">Christina Aguilera<\/span>, Shakira, BTS, and more. In <span class=\"xn-chron\">December 2018<\/span>, the Billboard Women in Music ceremony, which honored <span class=\"xn-person\">Ariana Grande<\/span> as Woman of the Year, was live-streamed globally on Twitter.<\/p>\n<p>In 2016, The Hollywood Reporter-Billboard Media Group acquired Spin Media&#8217;s storied music assets Spin, Vibe, and Stereogum, establishing the world&#8217;s largest music brand by digital traffic, social reach, and audience share. The combined entity of music and entertainment properties now reaches 41 Million + unique visitors and more than 20% of U.S. millennials.<\/p>\n<div id=\"prni_dvprnejpg6159left\" style=\"WIDTH: 100%; TEXT-ALIGN: left\" dir=\"ltr\"><img decoding=\"async\" id=\"prnejpg6159left\" title=\"John Leguizamo on set for his new Pepsi commercial\" border=\"0\" alt=\"John Leguizamo on set for his new Pepsi commercial\" align=\"middle\" imagelabel=\"General\" src=\"https:\/\/mma.prnewswire.com\/media\/877092\/Pepsi_JL_Image_2.jpg\"\/><\/div>\n<p>\u00a0<\/p>\n<div id=\"prni_dvprnejpga59cleft\" style=\"WIDTH: 100%; TEXT-ALIGN: left\" dir=\"ltr\"><img decoding=\"async\" id=\"prnejpga59cleft\" title=\"John Leguizamo on set for his new Pepsi commercial\" border=\"0\" alt=\"John Leguizamo on set for his new Pepsi commercial\" align=\"middle\" imagelabel=\"General\" src=\"https:\/\/mma.prnewswire.com\/media\/877093\/Pepsi_JL_Image_3.jpg \"\/><\/div>\n<p>\u00a0<\/p>\n<div id=\"prni_dvprnejpg58e7left\" style=\"WIDTH: 100%; TEXT-ALIGN: left\" dir=\"ltr\"><img decoding=\"async\" id=\"prnejpg58e7left\" title=\"John Leguizamo on set for his new Pepsi commercial\" border=\"0\" alt=\"John Leguizamo on set for his new Pepsi commercial\" align=\"middle\" imagelabel=\"General\" src=\"https:\/\/mma.prnewswire.com\/media\/877383\/Pepsi_JL_Image_4.jpg \"\/><\/div>\n<p>Photo &#8211; <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2445979-1&amp;h=329384828&amp;u=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F877091%2FPepsi_JL_Image_1.jpg&amp;a=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F877091%2FPepsi_JL_Image_1.jpg\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/877091\/Pepsi_JL_Image_1.jpg<\/a> \u00a0<br \/>Photo &#8211; <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2445979-1&amp;h=1683278758&amp;u=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F877092%2FPepsi_JL_Image_2.jpg&amp;a=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F877092%2FPepsi_JL_Image_2.jpg\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/877092\/Pepsi_JL_Image_2.jpg<\/a> \u00a0<br \/>Photo &#8211; <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2445979-1&amp;h=1225165840&amp;u=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F877093%2FPepsi_JL_Image_3.jpg&amp;a=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F877093%2FPepsi_JL_Image_3.jpg\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/877093\/Pepsi_JL_Image_3.jpg<\/a> \u00a0 <br \/>Photo &#8211; <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2445979-1&amp;h=406520415&amp;u=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F877383%2FPepsi_JL_Image_4.jpg&amp;a=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F877383%2FPepsi_JL_Image_4.jpg\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/877383\/Pepsi_JL_Image_4.jpg<\/a>\u00a0\u00a0<\/p>\n<p>SOURCE  PepsiCo<\/p>\n<\/div>\n<p> <\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><span class=\"xn-location\">PURCHASE, N.Y.<\/span>, <span class=\"xn-chron\">April 25, 2019<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0During tonight&#8217;s Billboard Latin Music Awards telecast on Telemundo, Pepsi will premiere a new national television advertisement starring award-winning actor <span class=\"xn-person\">John Leguizamo<\/span>. The commercial (which can be viewed <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2445979-1&amp;h=2823131008&amp;u=https%3A%2F%2Fyoutu.be%2F2LH2f84illM&amp;a=here\" rel=\"nofollow\">here<\/a>) follows John throughout&#8230;<\/p>\n","protected":false},"author":1,"featured_media":68567,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-68566","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mercadeo"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/68566","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=68566"}],"version-history":[{"count":0,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/68566\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media\/68567"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=68566"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=68566"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=68566"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}