{"id":68798,"date":"2019-05-06T16:55:00","date_gmt":"2019-05-06T17:27:00","guid":{"rendered":"https:\/\/hispanicprwire.com\/english-sneak-peek-at-the-big-panels-featuring-c-suite-speakers-at-2019-cmc-annual-summit\/"},"modified":"2019-05-06T16:57:15","modified_gmt":"2019-05-06T20:57:15","slug":"un-vistazo-a-los-grandes-paneles-que-incluyen-a-oradores-de-nivel-directivo-en-la-cumbre-anual-del-cmc-de-2019","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/un-vistazo-a-los-grandes-paneles-que-incluyen-a-oradores-de-nivel-directivo-en-la-cumbre-anual-del-cmc-de-2019\/","title":{"rendered":"Sneak Peek At The Big Panels Featuring C-Suite Speakers At 2019 CMC Annual Summit"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><span class=\"xn-location\">FAIRFAX, Virginia<\/span>, <span class=\"xn-chron\">May 6, 2019<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0As the only conference for multicultural marketing leaders developed by multicultural marketing experts, the CMC Annual Summit delivers more top-level content and compelling conversation with its dynamic panel discussions<b><i>. The Culture Marketing Council: The Voice of Hispanic Marketing<\/i><\/b> will bring together C-suite leaders from top agencies and marketing associations, celebrated creative directors and pop culture experts for a series of powerful panels, taking place <span class=\"xn-chron\">June 10-12<\/span> at the Statler Hotel in <span class=\"xn-location\">Dallas<\/span> and covering topics critical to connecting with today&#8217;s complex and multicultural mainstream.<\/p>\n<div id=\"prni_dvprnejpg787eleft\" style=\"WIDTH: 100%; TEXT-ALIGN: left\" dir=\"ltr\"><img decoding=\"async\" id=\"prnejpg787eleft\" title=\"AHAA: The Voice of Hispanic Marketing is rebranding as Culture Marketing Council: The Voice of Hispanic Marketing, which will continue to elevate the quality and effectiveness of U.S. marketing by harnessing the power of cultural expertise and impact to drive business results.\" border=\"0\" alt=\"AHAA: The Voice of Hispanic Marketing is rebranding as Culture Marketing Council: The Voice of Hispanic Marketing, which will continue to elevate the quality and effectiveness of U.S. marketing by harnessing the power of cultural expertise and impact to drive business results.\" align=\"middle\" imagelabel=\"General\" src=\"https:\/\/mma.prnewswire.com\/media\/635930\/Culture_Marketing_Council_Logo.jpg\"\/><\/div>\n<p>In addition to a powerful panel featuring <b><span class=\"xn-person\">Wendy Blume<\/span>,<\/b> <b>vice president of marketing for Advance Auto Parts, <span class=\"xn-person\">Federico Valiente<\/span>, senior director of marketing for <span class=\"xn-person\">Pollo Campero<\/span><\/b>, and <b>Isaac Mu\u00f1oz, senior business consultant of customer insights at Southwest Airlines<\/b> who will discuss best practices from their recent culture marketing efforts, other sessions include:<\/p>\n<ul type=\"disc\">\n<li><b>THE CULTURE DRIVEN STORYTELLING<br \/><\/b>In an on-demand world of videos and images, your story matters. How do you connect your brand or service with the multicultural mainstream in an authentic, culturally fluent way? It&#8217;s all about culture-driven content that is 100% American and 100% Latino. Moderated by <span class=\"xn-person\">Angela Rodriguez<\/span>, vice president of strategic insights at Alma, this panel features <b><span class=\"xn-person\">Gil Gastelum<\/span>, founder of Cosmica<\/b>, <b><span class=\"xn-person\">Nuria Santamaria Wolfe<\/span>, CEO and co-founder of Encantos<\/b>, and <b><span class=\"xn-person\">Felix Contreras<\/span>, host of Alt.Latino<\/b>, NPR&#8217;s program about Latin Alternative music and Latino culture. <\/li>\n<li><b>AGENCY BUSINESS<br \/><\/b>When it comes to running a marketing business, there are numerous considerations\u2014from structure and billing to staffing and knowledge sharing. Moderated by <span class=\"xn-person\">Jorge A. Plasencia<\/span>, co-founder, chairman &amp; CEO of <span class=\"xn-person\">Republica Havas<\/span>, this panel represents associations with <b><span class=\"xn-person\">Marla Kaplowitz<\/span>, president &amp; CEO of 4A&#8217;s<\/b>, independent agencies with <b><span class=\"xn-person\">Eduardo Perez<\/span>, partner at PM3<\/b>, and agencies that are part of a holding company with <b><span class=\"xn-person\">Franke Rodriguez<\/span>, partner &amp; CEO of Anomaly New York and <span class=\"xn-location\">Toronto<\/span><\/b>, discussing how their strategies and approach differ. <\/li>\n<li><b>LATINAS: POWER OF TRANSFORMATION<br \/><\/b>Latinas are the foundation of Hispanic marketing. While they remain the gatekeepers to the family and one of the most important consumers in the market, the Latina woman has changed in the last ten years, and advertisers need to adapt their strategies and efforts to reach her effectively. Two of the categories that have this important target are healthcare and beauty. This fireside chat, moderated by <b><span class=\"xn-person\">Salma Gottfried<\/span>, Principal, <span class=\"xn-person\">Brand Management<\/span>, <span class=\"xn-location\">Richards<\/span>\/Lerma<\/b>, features <b><span class=\"xn-person\">Marie Quintana<\/span>, SVP of marketing &amp; communications for Tenet Healthcare<\/b>, who will provide insights and strategies to win the hearts of U.S. Latinas.<\/li>\n<\/ul>\n<p>The CMC Annual Summit features high-caliber content thoughtfully curated by experts rather than sponsorships, breakthrough data and business-building best practices, and networking opportunities with the biggest players in the multicultural marketing industry. With early-bird rates available through <span class=\"xn-chron\">May 3<\/span>, the registration fee is all-inclusive with sessions, awards gala, meals and cocktail hours covered. <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2457293-1&amp;h=1397174198&amp;u=http%3A%2F%2Fculturemarketingcouncil.org%2FEvents%2FAnnual-Summit%2FRegistration-2019&amp;a=Register+here\" rel=\"nofollow\">Register here<\/a>!<\/p>\n<p>For more information, visit culturemarketingcouncil.org\u00a0and follow the CMC on Facebook, Instagram and Twitter at @cmchispanic using the conference hashtag #culturedriven.<\/p>\n<p><i>About CMC: <\/i>Founded in 1996 as the Association of Hispanic Advertising Agencies, the Culture Marketing Council: The Voice of Hispanic Marketing is the national trade organization of all marketing, communications and media firms with trusted Hispanic expertise. <\/p>\n<p>Logo\u00a0&#8211; <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2457293-1&amp;h=444773831&amp;u=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F635930%2FCulture_Marketing_Council_Logo.jpg&amp;a=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F635930%2FCulture_Marketing_Council_Logo.jpg\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/635930\/Culture_Marketing_Council_Logo.jpg<\/a> <\/p>\n<p>SOURCE  Culture Marketing Council: The Voice of Hispanic Marketing<\/p>\n<\/div>\n<p> <\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><span class=\"xn-location\">FAIRFAX, Virginia<\/span>, <span class=\"xn-chron\">May 6, 2019<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0As the only conference for multicultural marketing leaders developed by multicultural marketing experts, the CMC Annual Summit delivers more top-level content and compelling conversation with its dynamic panel discussions<b><i>. The Culture Marketing Council: The Voice of Hispanic Marketing<\/i><\/b> will bring together C-suite leaders from top agencies and marketing associations, celebrated creative directors and pop culture experts for a&#8230;<\/p>\n","protected":false},"author":1,"featured_media":68799,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-68798","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mercadeo"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/68798","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=68798"}],"version-history":[{"count":0,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/68798\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media\/68799"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=68798"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=68798"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=68798"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}