{"id":68867,"date":"2019-05-08T07:00:00","date_gmt":"2019-05-08T11:00:00","guid":{"rendered":"https:\/\/hispanicprwire.com\/english-loreal-transforms-the-at-home-hair-color-experience-with-launch-of-colorco-a-new-direct-to-consumer-brand-specializing-in-personalized-hair-color-powered-by-professional-colorists\/"},"modified":"2019-05-08T07:00:00","modified_gmt":"2019-05-08T11:00:00","slug":"english-loreal-transforms-the-at-home-hair-color-experience-with-launch-of-colorco-a-new-direct-to-consumer-brand-specializing-in-personalized-hair-color-powered-by-professional-colorists","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/english-loreal-transforms-the-at-home-hair-color-experience-with-launch-of-colorco-a-new-direct-to-consumer-brand-specializing-in-personalized-hair-color-powered-by-professional-colorists\/","title":{"rendered":"L&#8217;Or\u00e9al Transforms the At-Home Hair Color Experience with Launch of Color&amp;Co: a New Direct-to-Consumer Brand Specializing in Personalized Hair Color, Powered by Professional Colorists"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><span class=\"xn-location\">NEW YORK<\/span>, <span class=\"xn-chron\">May 8, 2019<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0Launching today, Color&amp;Co is the future of at-home hair color, and a new brand from L&#8217;Or\u00e9al, the global beauty leader with a century-long history of hair color innovation. Through a truly personalized experience, Color&amp;Co clients are able to achieve exceptional at-home color results, supported by on-demand colorist consultation and expert advice. With a unique combination of advanced technology and human expertise, Color&amp;Co represents an entirely new affordable offering to serve the <span class=\"xn-money\">$1.4 billion<\/span> at-home hair color market.*<\/p>\n<p>&#8220;We saw an opportunity to reinvent the at-home hair color experience,&#8221; says Color&amp;Co General Manager <span class=\"xn-person\">Olivier Blayac<\/span>. &#8220;We knew that up to 70% of at-home color users don&#8217;t know exactly what hair color works for them and worry about unpredictable color results. We wanted to fix that problem. We drew upon L&#8217;Or\u00e9al&#8217;s scientific heritage and its history in the salon business to deliver an exceptional at-home color experience guided by expert stylists. With stunning results, Color&amp;Co brings true personalization straight to your door.&#8221;<\/p>\n<p>With a personalized formula specially mixed for each individual client, Color&amp;Co promises exceptional color and near limitless possibilities.<\/p>\n<p><b><u>The Color&amp;Co Experience. How it works:<\/u><\/b><\/p>\n<ul type=\"disc\">\n<li><b>Step 1: Get a personalized consultation from the comfort of your own home.<\/b>\u00a0The Color&amp;Co experience begins with a visit to its <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2459728-1&amp;h=3848518881&amp;u=https%3A%2F%2Fwww.colorandco.com%2F&amp;a=website\" rel=\"nofollow\">website<\/a>, where you can receive a live video consultation from an independent, licensed professional colorist, who will talk to you about your hair type and color goals. This in-depth analysis allows colorists to understand each client&#8217;s unique hair qualities, including length, texture, and overall health. Clients who prefer to forego the live experience can achieve personalized results by responding to a highly accurate questionnaire. <\/li>\n<li><b>Step 2: Co-create your own personalized hair color. <\/b>Color&amp;Co analyzes your unique hair profile and desired results, then selects the base color and adjusts depth &amp; tone to create a unique custom blend. Once your personalized color is determined, the details can be kept on file for easy re-ordering; a subscription is also available. <\/li>\n<li><b>Step 3: Receive your unique Colorbox direct to your door. <\/b>Within days, your personalized Color&amp;Co Colorbox arrives with a custom-blended formula and personalized application instructions. From the formulation to the personal label, each ColorBox is designed just for you. The results speak for themselves: long-lasting, vibrant color, and nourished, shiny, soft hair.<\/li>\n<\/ul>\n<p>&#8220;Beauty consumers are asking us for increasingly personalized experiences, and we saw a real opportunity to innovate in this cornerstone of our business,&#8221; says <span class=\"xn-person\">Guive Balooch<\/span>, Vice President of L&#8217;Or\u00e9al&#8217;s Technology Incubator, an arm of L&#8217;Or\u00e9al&#8217;s Research &amp; Innovation Division. &#8220;Hair color results depend on a variety of factors, so it was important to develop highly accurate new technology that could deliver unprecedented at-home shade precision. For the first-time, we are able to offer an almost endless variety of color options for at-home application.&#8221;<\/p>\n<p>Color&amp;Co enlisted top professional stylists from around the country to comprise its expert <i>Color&amp;Co Collective<\/i>\u2014licensed salon colorists who are available for real-time video consultation with clients. This community provides independent stylists with a flexible opportunity to supplement their incomes and reach new clients across the U.S.\u00a0The <i>Color&amp;Co Collective<\/i> is growing and welcomes interested hair professionals to join.<\/p>\n<p>&#8220;I&#8217;m in the salon four days a week, so I take consultations either in between clients or on my days off,&#8221; says <span class=\"xn-person\">Kari Jefferson<\/span>, a member of the <i>Color&amp;Co Collective<\/i> from <span class=\"xn-location\">Houston, Texas<\/span>. &#8220;The program is super flexible and has offered me the financial freedom that I need.&#8221;<\/p>\n<p>Color&amp;Co&#8217;s Single-Process and Premium Colorboxes start at <span class=\"xn-money\">$19.90<\/span> with the option to sign up for a recurring subscription service via the Color&amp;Co website. To receive a Color&amp;Co consultation or learn more about the <i>Color&amp;Co Collective<\/i>, visit <u><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2459728-1&amp;h=1229578555&amp;u=https%3A%2F%2Fwww.colorandco.com%2F&amp;a=colorandco.com\" rel=\"nofollow\">colorandco.com<\/a><\/u> or follow on <u><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2459728-1&amp;h=3013242613&amp;u=https%3A%2F%2Fwww.instagram.com%2FColorandCo%2F&amp;a=Instagram\" rel=\"nofollow\">Instagram<\/a><\/u> or <u><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2459728-1&amp;h=3334294663&amp;u=https%3A%2F%2Ftwitter.com%2Fcolorandco_&amp;a=Twitter\" rel=\"nofollow\">Twitter<\/a><\/u>.<\/p>\n<p><i>*According to Nielsen&#8217;s 2018 report on the women&#8217;s home hair color market<\/i><\/p>\n<p>Media contact: <br \/>Factory PR <br \/><a target=\"_blank\" href=\"mailto:colorandco@factorypr.com\" rel=\"nofollow\">colorandco@factorypr.com<\/a><\/p>\n<p>SOURCE  Color&amp;Co<\/p>\n<\/div>\n<p> <\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><span class=\"xn-location\">NEW YORK<\/span>, <span class=\"xn-chron\">May 8, 2019<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0Launching today, Color&amp;Co is the future of at-home hair color, and a new brand from L&#8217;Or\u00e9al, the global beauty leader with a century-long history of hair color innovation. Through a truly personalized experience, Color&amp;Co clients are able to achieve exceptional at-home color results, supported by on-demand colorist consultation and expert advice. With a unique combination of advanced technology and human expertise, Color&amp;Co&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-68867","post","type-post","status-publish","format-standard","hentry","category-moda-y-belleza"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/68867","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=68867"}],"version-history":[{"count":0,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/68867\/revisions"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=68867"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=68867"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=68867"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}