{"id":69390,"date":"2019-06-07T09:00:00","date_gmt":"2019-06-07T13:00:00","guid":{"rendered":"https:\/\/hispanicprwire.com\/english-leal-the-colombian-loyalty-startup-raised-us-3-million\/"},"modified":"2019-06-07T09:03:08","modified_gmt":"2019-06-07T13:03:08","slug":"la-red-de-fidelizacion-mas-grande-de-colombia-recaudo-us-3-millones-en-su-ultima-ronda-de-inversion","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/la-red-de-fidelizacion-mas-grande-de-colombia-recaudo-us-3-millones-en-su-ultima-ronda-de-inversion\/","title":{"rendered":"Leal, the Colombian loyalty startup, raised US $3 million"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><span class=\"xn-location\">BOGOTA, Colombia<\/span>, <span class=\"xn-chron\">June 7, 2019<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2489777-1&amp;h=1266615666&amp;u=http%3A%2F%2Fwww.leal.co%2F&amp;a=Leal\" rel=\"nofollow\">Leal<\/a>\u00a0is the largest loyalty network in <span class=\"xn-location\">Colombia<\/span> with more than 450 affiliated brands and more than 1 million registered users.<\/p>\n<p>Within less than 3 years of operation, Leal has managed to raise more than US <span class=\"xn-money\">$5 million<\/span> from Colombian investors. The last round of investment of US <span class=\"xn-money\">$3 million<\/span> included the participation of FCP Ventures of EPM (Empresa de servicios p\u00fablicos de Medell\u00edn y <span class=\"xn-location\">Colombia<\/span>), one of the main financial institutions in the country. After months of fast growth in <span class=\"xn-location\">Colombia<\/span>, this investment will accelerate Leal&#8217;s plans to expand in <span class=\"xn-location\">Central America<\/span> starting with <span class=\"xn-location\">El Salvador<\/span> and <span class=\"xn-location\">Panama<\/span>.<\/p>\n<p><b>Benefits for users and brands<\/b><\/p>\n<p>With Leal, users can enjoy all the reward programs of their favorite brands in a single App.<\/p>\n<p>For affiliated brands, Leal changes the way they interact with their customers by providing the technology and data needed to compete in a digital world. By integrating with the POS payment terminals of each point of sale, Leal captures transactional data and turns it into powerful analytics. \u00a0With Leal, businesses can identify their customers, their frequency of visits and average purchase tickets, as well as the brand perception. All in one single platform. Leal also allows brands to send customized and automatized messages to their customers through SMS or email.<\/p>\n<p><b>Why Leal?<\/b><\/p>\n<p>Thanks to the digital revolution, e-commerce companies know exactly who their customers are, what they buy and what to recommend each time a user visits their website.<\/p>\n<p>However, online transactions in the retail industry in <span class=\"xn-location\">Latin America<\/span> only represent 1% of total transactions. This means that brands don&#8217;t have any visibility on 99% of their transactions.<\/p>\n<p>To solve this problem, Leal, an information technology platform was founded. Through rewards programs, Leal allows business owners to know who their customers are, what they buy and what they say about their brands.<\/p>\n<p><b>Leal in numbers<\/b><\/p>\n<ul type=\"disc\">\n<li>450+ affiliated brands (1500+ points of sale) <\/li>\n<li>1+ million registered users <\/li>\n<li>15+ different verticals (restaurants, coffee shops, bakeries, gas stations, retailers, pet stores, among others) &#8211; including clients with a national presence such as Texaco, Buffalo Wings and <span class=\"xn-person\">Lili Pink<\/span>. <\/li>\n<li>13,000+ people trust Leal on a daily basis to help them save money and redeem rewards. <\/li>\n<li>Presence in 170+ cities in <span class=\"xn-location\">Colombia<\/span>. <\/li>\n<li>Winner of Startup Colombia competition in 2017.<\/li>\n<\/ul>\n<p><b>The Founders<\/b><\/p>\n<p><span class=\"xn-person\">Florence Frech<\/span> and <span class=\"xn-person\">Camilo Martinez<\/span> met while they were doing their MBA at Kellogg School of Management. Before that, Florence and Camilo worked in investment banking for several years with a focus on the retail sector.<\/p>\n<p>To download the app in the App Store: <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2489777-1&amp;h=3347896348&amp;u=https%3A%2F%2Fitunes.apple.com%2Fco%2Fapp%2Fleal%2Fid1083234969%3Fmt%3D8&amp;a=https%3A%2F%2Fitunes.apple.com%2Fco%2Fapp%2Fleal%2Fid1083234969%3Fmt%3D8\" rel=\"nofollow\">https:\/\/itunes.apple.com\/co\/app\/leal\/id1083234969?mt=8<\/a> To download the app in Google Play: <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2489777-1&amp;h=2158398931&amp;u=https%3A%2F%2Fplay.google.com%2Fstore%2Fapps%2Fdetails%3Fid%3Dcom.kubo.leal&amp;a=https%3A%2F%2Fplay.google.com%2Fstore%2Fapps%2Fdetails%3Fid%3Dcom.kubo.leal\" rel=\"nofollow\">https:\/\/play.google.com\/store\/apps\/details?id=com.kubo.leal<\/a><\/p>\n<p>SOURCE  Leal<\/p>\n<\/div>\n<p> <\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><span class=\"xn-location\">BOGOTA, Colombia<\/span>, <span class=\"xn-chron\">June 7, 2019<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2489777-1&amp;h=1266615666&amp;u=http%3A%2F%2Fwww.leal.co%2F&amp;a=Leal\" rel=\"nofollow\">Leal<\/a>\u00a0is the largest loyalty network in <span class=\"xn-location\">Colombia<\/span> with more than 450 affiliated brands and more than 1 million registered users.<\/p>\n<p>Within less than 3 years of operation, Leal has managed to raise more than US <span class=\"xn-money\">$5&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-69390","post","type-post","status-publish","format-standard","hentry","category-negocios-y-finanzas"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/69390","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=69390"}],"version-history":[{"count":0,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/69390\/revisions"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=69390"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=69390"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=69390"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}