{"id":69493,"date":"2019-06-12T10:00:00","date_gmt":"2019-06-12T14:00:00","guid":{"rendered":"https:\/\/hispanicprwire.com\/english-toyota-gets-tough-for-a-soccer-filled-summer-with-tacoma-and-tundra\/"},"modified":"2019-06-12T10:03:11","modified_gmt":"2019-06-12T14:03:11","slug":"toyota-se-prepara-para-un-verano-repleto-de-futbol-con-tacoma-y-tundra","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/toyota-se-prepara-para-un-verano-repleto-de-futbol-con-tacoma-y-tundra\/","title":{"rendered":"Toyota Gets Tough for a Soccer-Filled Summer with Tacoma and Tundra"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><span class=\"xn-location\">PLANO, Texas<\/span>, <span class=\"xn-chron\">June 12, 2019<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;<b>\u00a0<\/b>The triumphant cheers of soccer fans and the roar of Toyota Tacomas and Tundras will echo throughout the summer as Toyota launches its &#8220;Choose the Toughest Field&#8221; soccer campaign. The multifaceted communications platform builds powerful connections between the game, players, fans and trucks that are ready to take on the toughest of challenges.<\/p>\n<p>Experience the interactive Multichannel News Release here: <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2493509-1&amp;h=1764520424&amp;u=https%3A%2F%2Fwww.multivu.com%2Fplayers%2FEnglish%2F8555051-toyota-tundra-tacoma-choose-the-toughest-field-soccer-campaign%2F&amp;a=https%3A%2F%2Fwww.multivu.com%2Fplayers%2FEnglish%2F8555051-toyota-tundra-tacoma-choose-the-toughest-field-soccer-campaign%2F\" rel=\"nofollow\">https:\/\/www.multivu.com\/players\/English\/8555051-toyota-tundra-tacoma-choose-the-toughest-field-soccer-campaign\/<\/a><\/p>\n<p>Toyota returns as the official automotive sponsor of the 2019 Concacaf Gold Cup tournament, where the best soccer players from North and <span class=\"xn-location\">Central America<\/span> and the <span class=\"xn-location\">Caribbean<\/span> will compete to determine the region&#8217;s best team. In addition to an interactive pre-game celebration for fans (Futbol Fiesta), the partnership also includes broadcast, in-cinema, social, digital, in-stadium signage and messaging on stadium screens.<\/p>\n<p>&#8220;This campaign champions the relentless spirit of those unafraid to conquer even the toughest terrains, just like our Tacoma and Tundra trucks,&#8221; said <span class=\"xn-person\">Terry Sell<\/span>, national truck manager, Toyota Motor North America. &#8220;From international to home field games, we&#8217;re looking forward to an exciting soccer season as we celebrate the determination and toughness of the game, its players and the fans.&#8221;<\/p>\n<p>Joining Toyota to share his notable story is retired Mexican soccer legend, <span class=\"xn-person\">Jorge Campos<\/span>. A prominent player in the 1990s and 2000s, Campos was an electric player, known for his tough acrobatic style of goalkeeping and his colorful playing attire.\u00a0Campos joins the campaign celebrating players and fans willing to give it their all on (and off) the field.<\/p>\n<p>Fans will have the chance to engage with the robust digital content on Toyota Latino social platforms, including a series of videos starring Campos demonstrating difficult soccer techniques performed on tough fields while encouraging soccer <i>fan\u00e1ticos<\/i> to choose their toughest fields with the hashtag #CanchaDificil (ToughestField). Fans can find more information at:\u00a0 <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2493509-1&amp;h=268604921&amp;u=http%3A%2F%2Fwww.toyota.com%2Ftrucks&amp;a=www.toyota.com%2Ftrucks\" rel=\"nofollow\">www.toyota.com\/trucks<\/a> and <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2493509-1&amp;h=2678988457&amp;u=https%3A%2F%2Fwww.toyota.com%2Fespanol%2Ftrucks%2F&amp;a=https%3A%2F%2Fwww.toyota.com%2Fespanol%2Ftrucks%2F\" rel=\"nofollow\">https:\/\/www.toyota.com\/espanol\/trucks\/<\/a>. The campaign was developed by Conill, Toyota&#8217;s Hispanic marketing partner.<\/p>\n<p>&#8220;I am excited to have this opportunity to work with Toyota on our shared passion for soccer,&#8221; said <span class=\"xn-person\">Jorge Campos<\/span>, current soccer analyst for TV Azteca in Mexico.\u00a0 &#8220;The message really hit home for me. Whether as a young boy playing the beautiful game in harsh conditions in <span class=\"xn-location\">Acapulco<\/span> or as a pro competing in enemy territory, I needed to be willing to give it my all, no matter how tough the surroundings. That&#8217;s what it takes to win.&#8221;<\/p>\n<p>Toyota will further fuel momentum among fans through partnerships with two high-level soccer properties. Beginning with Alianza de Futbol, Toyota rekindles its sponsorship of Copita Toyota Alianza, which showcases the best youth soccer teams in <span class=\"xn-location\">the United States<\/span>. The partnership includes an interactive footprint of activities and special guest appearances. The tournament started in <span class=\"xn-location\">Atlanta<\/span> this past May and continues through September.<\/p>\n<p>Continuing the success of last year&#8217;s Tour Aguila, Toyota is once again partnering with Club America for another series of high-octane matches in the U.S.\u00a0 For the second straight year, fans will witness the excitement of one of the most popular teams in <span class=\"xn-location\">North America<\/span> as they prepare for several amazing contests against international powerhouses. Tacoma and Tundra will be there for all of the pregame activities at the Fiesta Futbolera presented by Toyota.<\/p>\n<p>Toyota is also engaged with a variety of other popular soccer properties including Liga Mexicana, MNT\/USMNT, and UEFA Champions League, with broadcast integrations during telecast games.\u00a0 <\/p>\n<p><b><u>About Toyota<br \/><\/u><\/b>Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. and <span class=\"xn-location\">North America<\/span> for more than 60 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands.\u00a0During that time, Toyota has created a tremendous value chain as our teams have contributed to world-class design, engineering, and assembly of more than 38 million cars and trucks in <span class=\"xn-location\">North America<\/span>, where we operate 14 manufacturing plants, 15 including our joint venture in <span class=\"xn-location\">Alabama<\/span> (10 in the U.S.) and directly employ more than 47,000 people (over\u00a036,000 in the U.S.).\u00a0Our 1,800 North American dealerships (nearly 1,500 in the U.S.) sold 2.8 million cars and trucks (2.4 million in the U.S.) in 2018.<\/p>\n<p>Through the Start Your Impossible campaign, Toyota highlights the way it partners with community, civic, academic and governmental organizations to address our society&#8217;s most pressing mobility challenges. We believe that when people are free to move, anything is possible. For more information about Toyota, visit<i>\u00a0<\/i><u><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2493509-1&amp;h=1143269284&amp;u=http%3A%2F%2Fwww.toyotanewsroom.com%2F&amp;a=www.toyotanewsroom.com\" rel=\"nofollow\">www.toyotanewsroom.com<\/a><\/u><i>.<\/i><b>\u00a0<\/b><\/p>\n<p>\u00a0<\/p>\n<p>SOURCE  Toyota Motor North America<\/p>\n<\/div>\n<p> <\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><span class=\"xn-location\">PLANO, Texas<\/span>, <span class=\"xn-chron\">June 12, 2019<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;<b>\u00a0<\/b>The triumphant cheers of soccer fans and the roar of Toyota Tacomas and Tundras will echo throughout the summer as Toyota launches its &#8220;Choose the Toughest Field&#8221; soccer campaign. The multifaceted communications platform builds powerful connections between the game, players, fans and trucks that are ready to take on the toughest of challenges.<\/p>\n<p>Experience the interactive Multichannel News Release here: &lt;a target=&quot;_blank&quot;&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-69493","post","type-post","status-publish","format-standard","hentry","category-automotriz"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/69493","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=69493"}],"version-history":[{"count":0,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/69493\/revisions"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=69493"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=69493"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=69493"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}