{"id":70515,"date":"2019-07-25T19:08:00","date_gmt":"2019-07-25T22:58:00","guid":{"rendered":"https:\/\/hispanicprwire.com\/english-the-california-milk-processor-board-puts-milk-on-deck-down-the-half-pipe-via-new-initiative-bones-love-milk-immersive-week-long-pop-up-skatepark-experience\/"},"modified":"2019-07-25T19:09:02","modified_gmt":"2019-07-25T23:09:02","slug":"la-junta-de-procesadores-de-leche-de-california-coloca-la-leche-sobre-la-tabla-y-cuesta-abajo-en-la-media-rampa-con-su-nueva-iniciativa-bones-love-milk-y-ofrece-una-experiencia-interactiva-dur","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/la-junta-de-procesadores-de-leche-de-california-coloca-la-leche-sobre-la-tabla-y-cuesta-abajo-en-la-media-rampa-con-su-nueva-iniciativa-bones-love-milk-y-ofrece-una-experiencia-interactiva-dur\/","title":{"rendered":"The California Milk Processor Board Puts Milk &#8216;On Deck&#8217; &amp; Down The Half Pipe Via New Initiative &#8220;Bones Love Milk&#8221; &amp; Immersive, Week-Long Pop-Up Skatepark Experience"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><span class=\"xn-location\">SAN CLEMENTE, California<\/span>, <span class=\"xn-chron\">July 25, 2019<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0Today&#8217;s skateboarders are athletes, they are artists, they are trick masters &#8211; and they are the ultimate risk takers.\u00a0They are constantly trying to defy the laws of physics, which means more often than not, they are falling off their boards and putting a lot of stress on their bodies and their bones. With its latest effort, the California Milk Processor Board (CMPB), creator of the iconic got milk? and<i>\u00a0toma leche<\/i> campaign, is showing how milk can deliver the calcium, protein, and other nutrients for strong, healthy bones and muscles that skaters need in order to bounce back onto their boards quickly after a hard fall.<\/p>\n<p>Experience the interactive Multichannel News Release here: <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2532452-1&amp;h=1212039328&amp;u=https%3A%2F%2Fwww.multivu.com%2Fplayers%2FEnglish%2F8580551-california-milk-processor-board-bones-love-milk-skatepark-pop-up%2F&amp;a=https%3A%2F%2Fwww.multivu.com%2Fplayers%2FEnglish%2F8580551-california-milk-processor-board-bones-love-milk-skatepark-pop-up%2F\" rel=\"nofollow\">https:\/\/www.multivu.com\/players\/English\/8580551-california-milk-processor-board-bones-love-milk-skatepark-pop-up\/<\/a> <\/p>\n<p>CMPB&#8217;s new initiative targeting teens and tweens, called &#8220;<i>Bones Love Milk,&#8221; <\/i>\u00a0is dedicated to educating youth on the real benefits of milk as &#8220;nature&#8217;s energy drink&#8221; in an unconventional way, showcasing how milk is a true nutrient powerhouse, delivering vitamins and nutrients for strong bones, energy, hydration and muscle recovery.<\/p>\n<p>&#8220;The<i> &#8216;Bones Love Milk&#8217; <\/i>initiative stems from research that found that pre-teens are more likely than any other age group to ditch milk in favor of trendier energy drinks or flavored water,&#8221; said <span class=\"xn-person\">Steve James<\/span>, executive director of the California Milk Processor Board. &#8220;We also know that the state of <span class=\"xn-location\">California<\/span>, the birthplace of skate culture, is home to over 1.6 million skateboarders, 70% of which are under eighteen years old, allowing us to create a really great harmonization between action sports and the benefits of drinking milk.&#8221;<\/p>\n<p>Leading the charge with CMPB is the official &#8220;<i>Bones Love Milk&#8221;<\/i> Skate Team featuring some of the sport&#8217;s best: <span class=\"xn-person\">Christian Hosoi<\/span>, <span class=\"xn-person\">Chris Cole<\/span>, <span class=\"xn-person\">Tom Asta<\/span>, <span class=\"xn-person\">Bryce Wettstein<\/span> and Cordano Russell.<\/p>\n<p>&#8220;Growing up my brother would drink a glass of milk every morning,&#8221;\u00a0said <span class=\"xn-person\">Chris Cole<\/span>, professional skateboarder and &#8216;<i>Bones Love Milk&#8217;<\/i> Skate Team member.\u00a0&#8220;He is really strong and looking up to him I started to do the same thing. My job requires strong bones, but I feel it&#8217;s important for everybody to have strong bones to be able to enjoy life without unnecessary fear of injury. So being a father I have milk in the refrigerator at all times, to keep my family tough. &#8216;<i>Bones Love Milk&#8217;<\/i>\u00a0is showing kids that drinking milk is a healthy choice for their active bodies.&#8221;<\/p>\n<p>From <span class=\"xn-chron\">July 27 through August 4<\/span>, CMPB is kicking off the initiative in the heart of <span class=\"xn-location\">Huntington Beach, California<\/span> by celebrating skate and California street culture with a unique, immersive indoor pop-up skatepark experience open to the public. The &#8220;<i>Bones Love Milk&#8221;<\/i>\u00a0Shredquarters will feature a week-long program of skate events including daily open skate sessions, pro tutorials and Street League watch parties. <\/p>\n<p>Special guests including television host, actor and doting father of three, <span class=\"xn-person\">Mario Lopez<\/span>, and <span class=\"xn-person\">Navia Robinson<\/span> of Disney Channel&#8217;s <i>Raven&#8217;s Home<\/i> and the Netflix Original Series, <i>Free Reign<\/i>, joined shredders and keen spectators at the <i>&#8220;Bones Love Milk&#8221; <\/i>Shredquarters for a special preview event in <span class=\"xn-location\">Huntington Beach<\/span> on <span class=\"xn-chron\">July 24<\/span>, where they immersed in <span class=\"xn-location\">California<\/span> skate culture and music, enjoyed milk beverage refreshments and mastered a trick or two down the half-pipe under the tutelage of the <i>&#8220;Bones Love Milk&#8221;<\/i> Skate Team.<\/p>\n<p>&#8220;As a fan of both milk and skate culture, I love being here with my son to help kick off the\u00a0<i>&#8216;Bones Love Milk&#8217;<\/i>\u00a0initiative this summer with all these incredible skate greats and legends,&#8221; shared <span class=\"xn-person\">Mario Lopez<\/span>. &#8220;The California Milk Processor Board has done it again &#8211; \u00a0finding a pretty cool, clever and unconventional way to connect youth subculture with their passion points &#8212; and on their turf, to the wonder of milk as nature&#8217;s true energy drink. As a dad, I appreciate the effort the\u00a0<i>&#8216;Bones Love Milk&#8217;<\/i>\u00a0Skate Team is making to demonstrate to kids that milk is a cool drink that has their backs, strengthens their bones, and is really good for them!&#8221; \u00a0<\/p>\n<p>The &#8220;<i>Bones Love Milk&#8221;<\/i> Shredquarters will be open to the public from <span class=\"xn-chron\">11am-5pm<\/span> daily, <span class=\"xn-chron\">July 27 &#8211; August 4<\/span>. In addition to daily skate sessions, the event will feature a variety of other skate events including live mural paintings, custom kicks workshop, complimentary haircuts from Eagle &amp; Pig barber shop, pro meet and greets and more. For more information visit <u><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2532452-1&amp;h=3226912310&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D2532452-1%26h%3D60299057%26u%3Dhttp%253A%252F%252Fwww.boneslovemilk.com%252F%26a%3Dwww.boneslovemilk.com&amp;a=www.boneslovemilk.com\" rel=\"nofollow\">www.boneslovemilk.com<\/a><\/u> and follow @BonesLoveMilk on Instagram.<\/p>\n<p><b>ABOUT THE <span class=\"xn-location\">CALIFORNIA<\/span> MILK PROCESSOR BOARD <br \/><\/b>Since 1993, the California Milk Processor Board (CMPB), creator of the famous <i>got milk?<\/i> campaign, has been committed to increasing milk consumption throughout <span class=\"xn-location\">California<\/span>. Its latest initiative, &#8220;<i>Bones Love Milk<\/i>,&#8221; is dedicated to educating youth on the real benefits of milk as &#8220;nature&#8217;s energy drink&#8221; in an unconventional way, showcasing how milk is a true nutrient powerhouse, delivering strong bones, energy, hydration and muscle recovery.\u00a0The CMPB is funded by all <span class=\"xn-location\">California<\/span> milk processors and administered by the California Department of Food and Agriculture. The <i>got milk? <\/i>trademark is a federally registered trademark and service mark. For more information, visit <u><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2532452-1&amp;h=4111149953&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D2532452-1%26h%3D2224137542%26u%3Dhttp%253A%252F%252Fwww.gotmilk.com%252F%26a%3Dwww.gotmilk.com&amp;a=www.gotmilk.com\" rel=\"nofollow\">www.gotmilk.com<\/a><\/u>. <\/p>\n<p>SOURCE  California Milk Processor Board (CMPB)<\/p>\n<\/div>\n<p> <\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><span class=\"xn-location\">SAN CLEMENTE, California<\/span>, <span class=\"xn-chron\">July 25, 2019<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0Today&#8217;s skateboarders are athletes, they are artists, they are trick masters &#8211; and they are the ultimate risk takers.\u00a0They are constantly trying to defy the laws of physics, which means more often than not, they are falling off their boards and putting a lot of stress on their bodies and their bones. With its latest effort, the California Milk Processor Board (CMPB), creator of the iconic got milk? and<i>\u00a0toma leche<\/i>&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-70515","post","type-post","status-publish","format-standard","hentry","category-comida-y-bebida"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/70515","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=70515"}],"version-history":[{"count":0,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/70515\/revisions"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=70515"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=70515"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=70515"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}