{"id":71474,"date":"2019-09-13T16:25:00","date_gmt":"2019-09-13T17:00:00","guid":{"rendered":"https:\/\/hispanicprwire.com\/english-tecate-celebrates-mexican-americans-through-music-this-mexican-independence-day\/"},"modified":"2019-09-13T16:27:01","modified_gmt":"2019-09-13T20:27:01","slug":"tecate-celebra-a-los-mexico-americanos-a-traves-de-la-musica-en-este-dia-de-la-independencia-de-mexico","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/tecate-celebra-a-los-mexico-americanos-a-traves-de-la-musica-en-este-dia-de-la-independencia-de-mexico\/","title":{"rendered":"Tecate Celebrates Mexican-Americans Through Music This Mexican Independence Day"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><span class=\"xn-location\">LOS ANGELES<\/span>, Sept. 13,\u00a02019 \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0Born 75 years ago on the western borderland of <span class=\"xn-location\">Tecate<\/span>, <span class=\"xn-location\">Baja, Mexico<\/span>, <span class=\"xn-location\">Tecate<\/span> embodies the unapologetic energy of <i>Mexican-Americans<\/i> in the <span class=\"xn-location\">USA<\/span>. This Mexican Independence Day, <span class=\"xn-location\">Tecate<\/span> has teamed up with Mexican-American musicians to help them share their own journeys through music. <\/p>\n<div id=\"prni_dvprnejpgff98left\" style=\"WIDTH: 100%; TEXT-ALIGN: left\" dir=\"ltr\"><img decoding=\"async\" id=\"prnejpgff98left\" title=\"Tecate logo\" style=\"HEIGHT: 248px; WIDTH: 400px\" border=\"0\" alt=\"Tecate logo\" align=\"middle\" imagelabel=\"General\" src=\"https:\/\/mma.prnewswire.com\/media\/335003\/Tecate_Logo.jpg\"\/><\/div>\n<p>Mexican-American artists, <i>The Delirians,<\/i> <i>\u00c9 Arenas, Katz\u00f9 Oso, <\/i>and<i> Mariachi Lindas Mexicanas, <\/i>will create an original compilation dubbed &#8220;Los Angeles Lindo Y Querido,&#8221; that is a reflection of their bicultural identity inspired by one of the most popular anthems of love and loyalty to <span class=\"xn-location\">Mexico<\/span>, &#8220;Mexico Lindo Y Querido.&#8221; The three individual tracks will also be merged into a mashup track that highlights the individual experiences of each artist growing up in <span class=\"xn-location\">Southern California<\/span> while paying tribute to their Mexican roots. Produced by Mexican music producer <span class=\"xn-person\">Ulises Lozano<\/span>, the compilation honors\u00a0the Mexican-American community&#8217;s cultural influence on <span class=\"xn-location\">Los Angeles<\/span>.<\/p>\n<p>As part of the project, <span class=\"xn-location\">Tecate<\/span> is working with Mexican-American Directors Cliqua (Pasqual Guti\u00e9rrez and RJ S\u00e1nchez) to create a music video of the mashup. The compilation and the music video will make a limited debut on <span class=\"xn-chron\">Thursday, September 12<\/span><sup>th<\/sup> at a private <span class=\"xn-location\">Tecate<\/span> event hosted in <span class=\"xn-location\">Los Angeles<\/span> celebrating Chicano culture \u2013 featuring performances by the artists involved in the project, as well as special guests including \u00a0Kid Frost, Pacoima Techno, Ugly Primo, Chulita Vinyl Club, Chicano Playboy &amp; Que Madre, hosted by DJ Lechero, <span class=\"xn-person\">Jose Hernandez<\/span> (Eseveco), and <span class=\"xn-person\">Debbie Gonzales<\/span>. <\/p>\n<p>The compilation will be available on <span class=\"xn-chron\">September 13, 2019<\/span> via all streaming music platforms including Spotify, Apple Music and Tidal, with the music video hitting YouTube that same day. As part of the Spotify release, <span class=\"xn-location\">Tecate<\/span> will also enlist local chapter of DJ collective and Instagram influencer <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2579387-1&amp;h=3239543437&amp;u=https%3A%2F%2Fwww.instagram.com%2Fchulitavinylclub%2F&amp;a=Chulita+Vinyl+Club\" rel=\"nofollow\">Chulita Vinyl Club<\/a> to curate a playlist representing LA Mexican American artists to encourage more consumers to get into the spirit of Mexican Independence Day.<\/p>\n<p>&#8220;We celebrate Mexican-Americans as both 100% Americans and 100% Mexicans. We believe there is no such thing as being half Mexican, just as there is no such thing as being half you,&#8221; said <span class=\"xn-person\">Oscar Martinez<\/span>, Tecate Senior Brand Director. &#8220;<span class=\"xn-location\">Tecate<\/span> is honoring and celebrating the Mexican-Americans who are breaking conventions, living life on their own terms, and redefining the US Latino journey. Our goal in this initiative is to give these Mexican-American artists a microphone to share their personal journeys through music, while putting a modern spin on a Mexican classic.&#8221;<\/p>\n<p>To further amplify the celebration of Mexican-American heritage, as the official beer of boxing, <span class=\"xn-location\">Tecate<\/span> will sponsor the Jaime Munguia vs. <span class=\"xn-person\">Patrick Allotey<\/span> boxing match on <span class=\"xn-chron\">Saturday, September 14<\/span> hosted in <span class=\"xn-location\">Carson, CA.<\/span> As always, the fight will bring fans closer to the action, and simultaneously kick-off Mexican Independence Day and\u00a0Hispanic Heritage Month, taking place from <span class=\"xn-chron\">Sunday, September 15<\/span> through <span class=\"xn-chron\">Tuesday, October 15<\/span>.<\/p>\n<p>Martinez added, &#8220;Mexican Independence Day weekend is one of the biggest boxing dates of the year, and a great opportunity to help the <span class=\"xn-location\">Southern California<\/span> community celebrate one of <span class=\"xn-location\">Mexico&#8217;s<\/span> biggest boxing stars while enjoying <span class=\"xn-location\">Mexico&#8217;s<\/span> favorite beer.&#8221;<\/p>\n<p>For additional details on <span class=\"xn-location\">Tecate&#8217;s<\/span> celebration of Mexican Independence Day, visit <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2579387-1&amp;h=3097176020&amp;u=https%3A%2F%2Ftecatebeerusa.com%2F&amp;a=TecateBeerUSA.com\" rel=\"nofollow\">TecateBeerUSA.com<\/a>.<\/p>\n<p><b>ABOUT HEINEKEN\u00a0USA<\/b><br \/>HEINEKEN <span class=\"xn-location\">USA<\/span> Inc., the nation&#8217;s leading high-end beer importer, is a subsidiary of HEINEKEN International NV, the world&#8217;s most international brewer. Key brands imported into the U.S. are Heineken\u00ae \u2013\u00a0the world&#8217;s most international beer brand, Heineken\u00ae 0.0 \u2013 the newest innovation, Dos Equis and <span class=\"xn-location\">Tecate<\/span>. HEINEKEN <span class=\"xn-location\">USA<\/span> also imports Amstel Light, Red Stripe, Tiger Beer, Newcastle Brown Ale, Strongbow Hard Apple Ciders, Birra Moretti, Bohemia and more. For news and updates, follow us on Twitter @HeinekenUSACorp, or visit HEINEKENUSA.com.<\/p>\n<p>Logo &#8211; <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2579387-1&amp;h=896772298&amp;u=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F335003%2FTecate_Logo.jpg&amp;a=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F335003%2FTecate_Logo.jpg\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/335003\/Tecate_Logo.jpg<\/a><\/p>\n<p>\u00a0<\/p>\n<p>SOURCE  HEINEKEN <span class=\"xn-location\">USA<\/span> Inc.<\/p>\n<\/div>\n<p> <\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><span class=\"xn-location\">LOS ANGELES<\/span>, Sept. 13,\u00a02019 \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0Born 75 years ago on the western borderland of <span class=\"xn-location\">Tecate<\/span>, <span class=\"xn-location\">Baja, Mexico<\/span>, <span class=\"xn-location\">Tecate<\/span> embodies the unapologetic energy of <i>Mexican-Americans<\/i> in the <span class=\"xn-location\">USA<\/span>. This Mexican Independence Day, <span class=\"xn-location\">Tecate<\/span> has teamed up with Mexican-American musicians to help them share their own journeys through music. <\/p>\n<p>&lt;div&#8230;<\/p>\n","protected":false},"author":1,"featured_media":71475,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-71474","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comida-y-bebida"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/71474","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=71474"}],"version-history":[{"count":0,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/71474\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media\/71475"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=71474"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=71474"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=71474"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}