{"id":72358,"date":"2019-10-21T11:00:00","date_gmt":"2019-10-21T15:00:00","guid":{"rendered":"https:\/\/hispanicprwire.com\/english-nespresso-launches-its-first-ever-cafecito-de-puerto-rico-coffee-and-reaffirms-its-commitment-to-reviving-the-islands-coffee-sector\/"},"modified":"2019-10-21T11:03:12","modified_gmt":"2019-10-21T15:03:12","slug":"nespresso-presenta-su-primer-cafe-llamado-cafecito-de-puerto-rico-y-reafirma-su-compromiso-de-revivir-el-sector-cafetero-de-la-isla","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/nespresso-presenta-su-primer-cafe-llamado-cafecito-de-puerto-rico-y-reafirma-su-compromiso-de-revivir-el-sector-cafetero-de-la-isla\/","title":{"rendered":"Nespresso Launches its First-ever Cafecito de Puerto Rico Coffee and Reaffirms its Commitment to Reviving the Island&#8217;s Coffee Sector"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><span class=\"xn-location\">NEW YORK<\/span>, <span class=\"xn-chron\">Oct. 21, 2019<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; Nespresso announces the launch of Cafecito de <span class=\"xn-location\">Puerto Rico<\/span>, its very first Puerto Rican coffee, available exclusively to U.S. consumers. As the newest addition to the Reviving Origins program, this limited edition, extremely rare coffee highlights the natural earthiness of <span class=\"xn-location\">Puerto Rico&#8217;s<\/span> coffee beans. Since 2018, Nespresso has been working with the Hispanic Federation and coffee farmers in <span class=\"xn-location\">Puerto Rico<\/span> to help revitalize their coffee crop after hurricanes Maria and Irma destroyed 80 percent of the island&#8217;s coffee trees and harvest.<\/p>\n<p>Experience the interactive Multimedia News Release here: <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2612236-1&amp;h=2621640262&amp;u=https%3A%2F%2Fwww.multivu.com%2Fplayers%2FEnglish%2F8626351-nespresso-cafecito-de-puerto-rico-coffee%2F&amp;a=https%3A%2F%2Fwww.multivu.com%2Fplayers%2FEnglish%2F8626351-nespresso-cafecito-de-puerto-rico-coffee%2F\" rel=\"nofollow\">https:\/\/www.multivu.com\/players\/English\/8626351-nespresso-cafecito-de-puerto-rico-coffee\/<\/a> <\/p>\n<p>Today, with the launch of Cafecito de <span class=\"xn-location\">Puerto Rico<\/span>, Nespresso and the Hispanic Federation invite consumers to join the revitalization efforts by helping farmers plant coffee trees that will revive their land and help their communities prosper. <\/p>\n<p>Beginning <span class=\"xn-chron\">October 21<\/span>, through <span class=\"xn-chron\">October 27<\/span>, consumers who donate to the Hispanic Federation will have first access to Cafecito de <span class=\"xn-location\">Puerto Rico<\/span>. Every dollar given will help plant one new coffee tree on the island. Those interested in contributing can follow this link: <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2612236-1&amp;h=631504280&amp;u=https%3A%2F%2Fwww.nespresso.com%2Fus%2Fen%2Freviving-origins-coffee&amp;a=nespresso.com%2Fus%2Fen%2Freviving-origins-coffee\" rel=\"nofollow\">nespresso.com\/us\/en\/reviving-origins-coffee<\/a>.<\/p>\n<p>&#8220;Nespresso has a long legacy of supporting coffee growing regions and communities around the world. We established our Reviving Origins initiative to help farmers revive their coffee farms in areas where production has been negatively impacted or completely destroyed by natural disasters or other adversities,&#8221; said <span class=\"xn-person\">Guillaume Le Cunff<\/span>, President and CEO of Nespresso <span class=\"xn-location\">USA<\/span>. &#8220;Coffee is vital to <span class=\"xn-location\">Puerto Rico&#8217;s<\/span> rich and vibrant culture and economy. By leveraging the Hispanic Federation&#8217;s deep understanding of the needs on the island, we can support farmers&#8217; livelihoods and foster economic opportunity while offering U.S. customers a truly unique coffee experience.&#8221;<\/p>\n<p>In <span class=\"xn-chron\">October 2018<\/span>, working alongside the Hispanic Federation, global non-profit TechnoServe, and other organizations, Nespresso committed <span class=\"xn-money\">$1 million<\/span> as part of a three-year initiative to help revitalize <span class=\"xn-location\">Puerto Rico&#8217;s<\/span> coffee industry. The effort plans to reach 1,500 farmers in <span class=\"xn-location\">Puerto Rico<\/span> through on-the-ground training and mentoring in agronomic and business skills that will help farmers improve the quality and quantity of their crop yields and increase their incomes.\u00a0\u00a0<\/p>\n<p>Nespresso Ambassador <span class=\"xn-person\">George Clooney<\/span> and acclaimed playwright and actor, and proud Puerto Rican, <span class=\"xn-person\">Lin-Manuel Miranda<\/span> joined forces with Nespresso and the Hispanic Federation to champion the importance of coffee farming in <span class=\"xn-location\">Puerto Rico<\/span> and spotlight the transformative power coffee can have on farmer livelihoods, communities, and the island&#8217;s revitalization efforts. Their conversation on the importance of coffee culture in <span class=\"xn-location\">Puerto Rico<\/span> and the needs of the island are documented here: <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2612236-1&amp;h=3409553319&amp;u=https%3A%2F%2Fyoutu.be%2Fem1OPeOS8fE&amp;a=youtu.be%2Fem1OPeOS8fE\" rel=\"nofollow\">youtu.be\/em1OPeOS8fE<\/a>.<\/p>\n<p>&#8220;<span class=\"xn-location\">Puerto Rico<\/span> still needs our help, and it will take a tremendous effort from both private and public organizations to ensure efforts on the ground have a meaningful and lasting impact,&#8221; said Jos\u00e9 Calder\u00f3n, President of the Hispanic Federation. &#8220;We&#8217;re pleased with the progress we&#8217;re making, but it is only the beginning. With the help of Nespresso and its consumers, we&#8217;re optimistic about the future of coffee on the island.&#8221; <\/p>\n<p>Contributions to the Hispanic Federation will support the organization&#8217;s efforts with World Coffee Research and Puerto Rico Coffee Roasters to plant 2.25 million new coffee trees in <span class=\"xn-location\">Puerto Rico<\/span>. In addition to funding the initial revitalization initiative, Nespresso has committed 50,000 trees to this effort. Starting in November, Nespresso consumers can further support these efforts by simply recycling their capsules using a limited edition recycling bag. Every <span class=\"xn-location\">Puerto Rico<\/span> recycling bag represents one new coffee tree that will be planted on the island. To celebrate coffee, culture and art in <span class=\"xn-location\">Puerto Rico<\/span>, the bag features original artwork, titled <i>Inspiration,<\/i> by Puerto Rican artist Gerardo Cloquell. <\/p>\n<p>Nespresso capsules are made from aluminium because it is the best material for preserving the freshness and quality of the coffees, and it can be recycled again and again. In the U.S., Nespresso partners with UPS so that consumers have several convenient options for recycling. Consumers can bring used capsules to one of 88,000 UPS drop-off locations or 500 collection points in Nespresso Boutiques and select retail partners across the country.<\/p>\n<p><b>INTRODUCING CAFECITO DE <span class=\"xn-location\">PUERTO RICO<\/span><br \/><\/b>Zesty and intense, Cafecito de <span class=\"xn-location\">Puerto Rico<\/span> is a limited edition coffee that highlights the natural earthiness of <span class=\"xn-location\">Puerto Rico&#8217;s<\/span> coffee beans. Perfect on its own, Cafecito de <span class=\"xn-location\">Puerto Rico<\/span> also mixes perfectly with cream and brown sugar for a &#8220;Caf\u00e9 Cortadito,&#8221; a favorite of locals in the city of <span class=\"xn-location\">San Juan<\/span>. <\/p>\n<p><b>REVIVING ORIGINS PROGRAM<br \/><\/b>Nespresso&#8217;s efforts in <span class=\"xn-location\">Puerto Rico<\/span> are part of the brand&#8217;s Reviving Origins program, which is focused on helping to restore high-quality coffee production in regions around the world that are under threat due to political conflict, economic hardship or environmental disasters. In <span class=\"xn-chron\">May 2019<\/span>, Nespresso launched the Reviving Origins program with coffee from <span class=\"xn-location\">Colombia<\/span> and <span class=\"xn-location\">Zimbabwe<\/span>.<\/p>\n<p><b>About Nestl\u00e9 Nespresso SA<br \/><\/b>Nestl\u00e9 Nespresso SA is the pioneer and reference for highest-quality portioned coffee. The company works with more than 100,000 farmers in 12 countries through its AAA Sustainable Quality\u2122 Program to embed sustainability practices on farms and the surrounding landscapes. Launched in 2003 in collaboration with The Rainforest Alliance, the program helps to improve the yield and quality of harvests, ensuring a sustainable supply of high quality coffee and improving livelihoods of farmers and their communities.<\/p>\n<p>Headquartered in Lausanne, <span class=\"xn-location\">Switzerland<\/span>, Nespresso operates in 80 countries and has 13,600 employees. In 2018, it operated a global retail network of approximately 800 boutiques. For more information, visit the Nespresso corporate website: <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2612236-1&amp;h=2464218601&amp;u=http%3A%2F%2Fwww.nestle-nespresso.com%2F&amp;a=www.nestle-nespresso.com\" rel=\"nofollow\">www.nestle-nespresso.com<\/a>. <\/p>\n<p><b>Contact information<br \/><\/b><span class=\"xn-person\">Muriel Lussier<\/span><br \/>Weber Shandwick<br \/>212-445-8283<br \/><a target=\"_blank\" href=\"mailto:MLussier@webershandwick.com\" rel=\"nofollow\">MLussier@webershandwick.com<\/a><\/p>\n<p>SOURCE  Nespresso<\/p>\n<\/div>\n<p> <\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><span class=\"xn-location\">NEW YORK<\/span>, <span class=\"xn-chron\">Oct. 21, 2019<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; Nespresso announces the launch of Cafecito de <span class=\"xn-location\">Puerto Rico<\/span>, its very first Puerto Rican coffee, available exclusively to U.S. consumers. As the newest addition to the Reviving Origins program, this limited edition, extremely rare coffee highlights the natural earthiness of <span class=\"xn-location\">Puerto Rico&#8217;s<\/span> coffee beans. Since 2018, Nespresso has been working with the Hispanic Federation and coffee&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-72358","post","type-post","status-publish","format-standard","hentry","category-comida-y-bebida"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/72358","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=72358"}],"version-history":[{"count":0,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/72358\/revisions"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=72358"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=72358"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=72358"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}