{"id":72435,"date":"2019-10-23T12:00:00","date_gmt":"2019-10-23T16:00:00","guid":{"rendered":"https:\/\/hispanicprwire.com\/english-hispanics-feel-underrepresented-in-beauty-personal-grooming-advertising-seek-more-product-choices-aarp-report-finds\/"},"modified":"2019-10-23T12:03:15","modified_gmt":"2019-10-23T16:03:15","slug":"un-nuevo-estudio-realizado-por-aarp-revela-que-los-hispanos-sienten-que-la-publicidad-de-productos-de-belleza-y-apariencia-personal-no-los-representa-y-buscan-mayor-variedad-de-productos","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/un-nuevo-estudio-realizado-por-aarp-revela-que-los-hispanos-sienten-que-la-publicidad-de-productos-de-belleza-y-apariencia-personal-no-los-representa-y-buscan-mayor-variedad-de-productos\/","title":{"rendered":"Hispanics Feel Underrepresented in Beauty\/Personal Grooming Advertising, Seek More Product Choices, AARP Report Finds"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><span class=\"xn-location\">WASHINGTON<\/span>, <span class=\"xn-chron\">Oct. 23, 2019<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0Latinos aged 50 and older spend an average of <span class=\"xn-money\">$46<\/span> per month on beauty and personal grooming products, nearly double the <span class=\"xn-money\">$25<\/span> spent per month by the general 50-plus population. Despite spending nearly <span class=\"xn-money\">$7 billion<\/span> in annual U.S. sales, 69 percent of Hispanics report feeling that the beauty and personal grooming industry treats people their age as an afterthought, a new AARP survey has found.<\/p>\n<div id=\"prni_dvprnejpgc848left\" style=\"WIDTH: 100%; TEXT-ALIGN: left\" dir=\"ltr\"><img decoding=\"async\" id=\"prnejpgc848left\" title=\" \" border=\"0\" alt=\" \" align=\"middle\" imagelabel=\"General\" src=\"https:\/\/mma.prnewswire.com\/media\/1016148\/AARP_Latinos_and_Beauty_Infographic.jpg  \"\/><\/div>\n<p>The 2019 national survey,<i> Latinos and Beauty as We Age: A Cultural Reflection,<\/i> reveals that Hispanics aged 50 and over wish images in advertising and the media were more age-inclusive, and they are more favorable of brands that reflect people their age in advertising.\u00a0 The survey<i>\u00a0<\/i>questioned nearly 700 Hispanics age 18 and older in the U.S. as part of a longer-term effort by AARP to shape a new image of aging in advertising, marketing and media.<\/p>\n<p>&#8220;Hispanics stay just as involved with beauty and personal grooming as they age, and they want to see themselves at the forefront of product ads, not just as an afterthought,&#8221; says Yvette Pe\u00f1a, Vice President, AARP Multicultural Leadership Hispanic\/Latino Audiences. &#8220;AARP shares these study findings to encourage beauty and personal care brands to be more age-inclusive in their product offerings and advertising.&#8221; <\/p>\n<p>Beauty product manufacturers ought to take note. Compared to the 50-plus age cohort in the U.S. general population, Latinos aged 50 and older spend 84% more money and 38% more time and on beauty and personal grooming. Yet an overwhelming majority (88%) of Latina women aged 40 and older want to see more perimenopausal and menopausal beauty and personal grooming products, especially hair and skin care. <\/p>\n<p>These are just a few of the findings uncovered by a new\u00a0nationwide survey\u00a0conducted by AARP. <\/p>\n<p><b><i>Other key findings about Hispanics 50-plus include: <\/i><\/b><\/p>\n<ul type=\"disc\">\n<li>76% feel older people are under-represented in advertising. <\/li>\n<li>84% say they would be more likely to buy from a brand that features people their age in its ads. <\/li>\n<li>71% feel images portrayed in the media images are ageist. <\/li>\n<li>76% would consider switching to a brand they feel represents their age. <\/li>\n<li>60% look to keep up with trends, versus 24% of the general 50-plus. <\/li>\n<li>61% agree it is fun keeping up with what is current or &#8220;cool,&#8221; versus 26% of general 50-plus. <\/li>\n<li>57% agree social media has helped them find new beauty routine methods, versus 20% of the general 50-plus.<\/li>\n<\/ul>\n<p>For more information on the 2019 national survey,<i> Latinos and Beauty as We Age: A Cultural Reflection, visit <\/i><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2619913-1&amp;h=1705962466&amp;u=https%3A%2F%2Fnam05.safelinks.protection.outlook.com%2F%3Furl%3Dhttp%253A%252F%252Fwww.aarp.org%252Flatinobeauty%26data%3D02%257C01%257Cptorres%2540aarp.org%257Cf00b784e53cf40dbd3c508d7524e8b7f%257Ca395e38b4b754e4493499a37de460a33%257C0%257C0%257C637068369609637615%26sdata%3DGyyNfoOmac2LE2QD9fyfQiP1o5zunR1P%252B3EOrvU1cVY%253D%26reserved%3D0&amp;a=www.aarp.org%2Flatinobeauty\" rel=\"nofollow\">www.aarp.org\/latinobeauty<\/a>.<\/p>\n<p><b><u>About AARP:<br \/><\/u><\/b>AARP is the nation&#8217;s largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence and nearly 38 million members, AARP strengthens communities and advocates for what matters most to families: health security, financial stability and personal fulfillment. AARP also produces the nation&#8217;s largest circulation publications: AARP The Magazine and AARP Bulletin. To learn more, visit <u><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2619913-1&amp;h=3075699872&amp;u=https%3A%2F%2Fnam05.safelinks.protection.outlook.com%2F%3Furl%3Dhttps%253A%252F%252Fwww.aarp.org%252F%26data%3D02%257C01%257Clmaldonado%2540dex-p.com%257C9165a094a7534c0a08b908d71a93d9db%257C8e589c91e8bf47719146267d0529e54c%257C0%257C0%257C637007094651719964%26sdata%3D38V369WfbOU4tFIgO6Y0UY%252FQSVelaEv7dllZbUs25p4%253D%26reserved%3D0&amp;a=www.aarp.org\" rel=\"nofollow\">www.aarp.org<\/a><\/u> or follow @AARP and @AARPadvocates on social media<i>.<\/i><\/p>\n<p>Photo &#8211; <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2619913-1&amp;h=2739180004&amp;u=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F1016148%2FAARP_Latinos_and_Beauty_Infographic.jpg&amp;a=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F1016148%2FAARP_Latinos_and_Beauty_Infographic.jpg\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/1016148\/AARP_Latinos_and_Beauty_Infographic.jpg<\/a> \u00a0<\/p>\n<p>SOURCE  AARP<\/p>\n<\/div>\n<p> <\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><span class=\"xn-location\">WASHINGTON<\/span>, <span class=\"xn-chron\">Oct. 23, 2019<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0Latinos aged 50 and older spend an average of <span class=\"xn-money\">$46<\/span> per month on beauty and personal grooming products, nearly double the <span class=\"xn-money\">$25<\/span> spent per month by the general 50-plus population. Despite spending nearly <span class=\"xn-money\">$7 billion<\/span> in annual U.S. sales, 69 percent of Hispanics report feeling that the beauty and personal grooming industry treats people their age as an&#8230;<\/p>\n","protected":false},"author":1,"featured_media":72436,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-72435","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-moda-y-belleza"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/72435","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=72435"}],"version-history":[{"count":0,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/72435\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media\/72436"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=72435"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=72435"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=72435"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}