{"id":72719,"date":"2019-11-05T11:49:00","date_gmt":"2019-11-05T14:00:00","guid":{"rendered":"https:\/\/hispanicprwire.com\/english-portada-announces-new-insights-report-for-u-s-hispanic-engagement\/"},"modified":"2019-11-05T12:51:01","modified_gmt":"2019-11-05T16:51:01","slug":"portada-anuncia-un-nuevo-informe-para-comprender-el-involucramiento-de-los-hispanos-estadounidenses","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/portada-anuncia-un-nuevo-informe-para-comprender-el-involucramiento-de-los-hispanos-estadounidenses\/","title":{"rendered":"Portada Announces New Insights Report for U.S. Hispanic Engagement"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><span class=\"xn-location\">NEW YORK<\/span>, <span class=\"xn-chron\">Nov. 5, 2019<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0<u><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2632232-1&amp;h=1311239726&amp;u=https%3A%2F%2Fwww.portada-online.com%2F&amp;a=Portada\" rel=\"nofollow\">Portada<\/a><\/u><u>\u00a0<\/u>has released the results of ongoing research about how to engage U.S. Hispanic consumers in a new insights report titled <i>How Brands Engage U.S. Hispanics: New Segmentation Approaches. <\/i>This series of insights around the new Hispanic reality provides a fresh perspective on the <b>media advertising expenditures reaching Latinos in the U.S.<\/b><\/p>\n<div id=\"prni_dvprnejpgadd1left\" style=\"WIDTH: 100%; TEXT-ALIGN: left\" dir=\"ltr\"><img decoding=\"async\" id=\"prnejpgadd1left\" title=\" \" border=\"0\" alt=\" \" align=\"middle\" src=\"https:\/\/mma.prnewswire.com\/media\/701559\/Portada_Logo.jpg \" imagelabel=\"General\"\/><\/div>\n<p>Though <b>Hispanics account for about 17% of the U.S. population<\/b>, and in spite of their demonstrated buying power and high indexes of technological adoption, most <b>companies still struggle to come up with appropriate multicultural marketing strategies.<\/b> The need to implement new, more efficient segmentation approaches to engage and retain the U.S. Hispanic consumer is becoming more pressing.<\/p>\n<p>&#8220;As the United States get more diverse and more complex from a consumer behavior perspective <b>it has become an imperative for brand marketers to develop new segmentation approaches to target multicultural consumers<\/b>; particularly the U.S. Hispanic consumer. This Portada Insights report is an example of how our knowledge-sharing and networking platform, the Portada Council System, works on<b>\u00a0innovative approaches for brands to engage consumers in the multicultural <span class=\"xn-location\">United States<\/span>,<\/b>&#8221; says <b><span class=\"xn-person\">Marcos Baer<\/span>, president of Portada.<\/b><\/p>\n<p><b>The Portada Insights report <i>How Brands Engage U.S. Hispanics: New Segmentation Approaches<\/i>\u00a0includes:<\/b><\/p>\n<ul type=\"disc\">\n<li>Thought Starters <\/li>\n<li>Data reflecting t<b>he new Hispanic reality<\/b>, including <b>Hispanic-targeted English-language and Spanish-language media expenditures<\/b> and forecasts based on research by Portada. <\/li>\n<li><b>Challenges and opportunities<\/b>\u00a0in deriving new segmentation approaches <b>as seen by brand marketers<\/b> <\/li>\n<li>Practical examples of why <b>the changing identity features of Hispanics can be a major challenge<\/b> for marketers <\/li>\n<li><b>Solution Approaches<\/b><\/li>\n<\/ul>\n<p>If you are a brand marketer, download <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2632232-1&amp;h=705081&amp;u=https%3A%2F%2Fwww.portada-online.com%2Finsights%2Finnovative-approaches-to-property-and-media-rights-evaluation%2F%231570845214135-9755ff16-872d&amp;a=here\" rel=\"nofollow\">here<\/a>.<\/p>\n<p>If you are a marketing services vendor, download <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2632232-1&amp;h=2313261465&amp;u=https%3A%2F%2Fwww.portada-online.com%2Finsights%2Finnovative-approaches-to-property-and-media-rights-evaluation%2F%231570845062816-da5da460-e66d&amp;a=here\" rel=\"nofollow\">here<\/a>.<\/p>\n<p><b>About Portada<\/b><\/p>\n<p>Portada is a leading networking solutions platform for dynamic tech, marketing and media companies in the Americas. Portada members receive top business leads, advertising and PR services through events, digital-social and print magazine.<\/p>\n<p>To find out more about Portada&#8217;s services, please contact Sales Director <span class=\"xn-person\">Leslie Zambrano<\/span> at <a href=\"mailto:leslie@portada-online.com\" rel=\"nofollow\">leslie@portada-online.com<\/a>.<\/p>\n<p>Media Contact: <span class=\"xn-person\">Isabel Ojeda<\/span>, <a href=\"mailto:isabel@portada-online.com\" rel=\"nofollow\">isabel@portada-online.com<\/a>, + 52 1 5564162299<\/p>\n<p>Logo &#8211; <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2632232-1&amp;h=3660867572&amp;u=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F701559%2FPortada_Logo.jpg&amp;a=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F701559%2FPortada_Logo.jpg\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/701559\/Portada_Logo.jpg<\/a> \u00a0<\/p>\n<p>SOURCE  Portada<\/p>\n<\/div>\n<p> <\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><span class=\"xn-location\">NEW YORK<\/span>, <span class=\"xn-chron\">Nov. 5, 2019<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0<u><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2632232-1&amp;h=1311239726&amp;u=https%3A%2F%2Fwww.portada-online.com%2F&amp;a=Portada\" rel=\"nofollow\">Portada<\/a><\/u><u>\u00a0<\/u>has released the results of ongoing research about how to engage U.S. Hispanic consumers in a new insights report titled <i>How Brands Engage U.S. Hispanics: New Segmentation Approaches. <\/i>This series of insights around the new Hispanic reality&#8230;<\/p>\n","protected":false},"author":1,"featured_media":72720,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-72719","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mercadeo"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/72719","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=72719"}],"version-history":[{"count":0,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/72719\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media\/72720"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=72719"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=72719"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=72719"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}