{"id":73192,"date":"2019-12-02T10:00:00","date_gmt":"2019-12-02T14:00:00","guid":{"rendered":"https:\/\/hispanicprwire.com\/english-data-analysis-brand-lift-and-influencer-marketing-topics-to-be-discussed-at-portadala-2020\/"},"modified":"2019-12-02T11:03:11","modified_gmt":"2019-12-02T15:03:11","slug":"el-analisis-de-datos-el-impulso-de-las-marcas-y-el-marketing-de-influencers-temas-que-se-abordaran-en-el-marco-de-portadala-2020","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/el-analisis-de-datos-el-impulso-de-las-marcas-y-el-marketing-de-influencers-temas-que-se-abordaran-en-el-marco-de-portadala-2020\/","title":{"rendered":"Data Analysis, Brand Lift, and Influencer Marketing: Topics to Be Discussed at PortadaLA 2020"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><span class=\"xn-location\">NEW YORK<\/span>, <span class=\"xn-chron\">Dec. 2, 2019<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0<a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2657393-1&amp;h=508672661&amp;u=https%3A%2F%2Fwww.portada-online.com%2F&amp;a=Portada\" rel=\"nofollow\">Portada<\/a>\u00a0has announced that <b>the brand marketers in Portada&#8217;s Council System have voted for the topics to be discussed<\/b> during <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2657393-1&amp;h=2404064673&amp;u=https%3A%2F%2Fwww.portada-online.com%2Fevents%2Fportadalosangeles20%2F&amp;a=Portada+Los+Angeles+on+April+2%2C+2020\" rel=\"nofollow\">Portada Los Angeles on <span class=\"xn-chron\">April 2, 2020<\/span><\/a>. These are the winning topics and comments from Council System members: <\/p>\n<div id=\"prni_dvprnejpg9746left\" style=\"WIDTH: 100%; TEXT-ALIGN: left\" dir=\"ltr\"><img decoding=\"async\" id=\"prnejpg9746left\" title=\" \" border=\"0\" alt=\" \" align=\"middle\" src=\"https:\/\/mma.prnewswire.com\/media\/701559\/Portada_Logo.jpg\" imagelabel=\"General\"\/><\/div>\n<ul type=\"disc\">\n<li><b>Keynote: <\/b><b>Why data scientists need to be cultural experts (A media planner\/buyer perspective).<\/b><b>\u00a0<\/b>An overarching topic of paramount importance to the brand marketing community to be addressed by subject matter experts.\n<p>&#8220;How can we combat bias in data? It can be interpreted in different ways by people who don&#8217;t understand the culture&#8221;<\/p>\n<\/li>\n<li><b>Consumer Insight Highlight:<\/b>\u00a0<b>Consumer Insights: What Creates Brand Lift?<\/b>\u00a0Fresh consumer insights that foster the understanding of the U.S consumer and provide actionable tips for marketers.\n<p>&#8220;With so many marketers choosing to focus on attribution and lower-funnel metrics, it&#8217;s important to remind ourselves that without a strong brand identity and awareness, the purchase funnel will dry up.&#8221;<\/p>\n<\/li>\n<li><b>MarTech Solution Spotlight: <\/b><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2657393-1&amp;h=3330997916&amp;u=https%3A%2F%2Fwww.portada-online.com%2Fbrand-marketing%2Finfluencer-marketing-best-practices%2F&amp;a=Evolving+Influencer+Marketing\" rel=\"nofollow\">Evolving Influencer Marketing<\/a>. During this session a major brand marketing thought leader will reveal the latest trends on the use of technology by consumers and brands.\n<p><i>&#8220;How do you break through the clutter in an age where people are used to influencers pitching product after product?&#8221;<\/i><\/li>\n<\/ul>\n<p>&#8220;By having these leading practitioners vote for the themes of the three main speaking slots, <b>we make sure that brand marketing, tech and media executives targeting the diverse U.S. consumer get the most relevant content available in the marketplace<\/b>,&#8221; says <span class=\"xn-person\">Marcos Baer<\/span>, president of Portada.<\/p>\n<p>For more information about Portada Los Angeles on <span class=\"xn-chron\">April 2, 2020<\/span>, click <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2657393-1&amp;h=854552641&amp;u=https%3A%2F%2Fwww.portada-online.com%2Fevents%2Fportadalosangeles20%2F%231565374988859-fd89d5ee-a6c7&amp;a=here.\" rel=\"nofollow\">here.<\/a><\/p>\n<p>If you are a brand marketer and would like to join the Council System, click <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2657393-1&amp;h=4041923718&amp;u=https%3A%2F%2Fwww.portada-online.com%2Fcouncilsystem%2F%231570811143977-b345d3cc-141c&amp;a=here\" rel=\"nofollow\">here<\/a>. <\/p>\n<p>If you are a marketing service provider and would like to join the Council System, click <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2657393-1&amp;h=3391124843&amp;u=https%3A%2F%2Fwww.portada-online.com%2Fcouncilsystem%2F%231570811122363-40330485-8ca9&amp;a=here\" rel=\"nofollow\">here<\/a>.<\/p>\n<p><b>About Portada<\/b><\/p>\n<p>Portada is a leading networking solutions platform for dynamic tech, marketing and media companies in the Americas. Portada members receive top business leads, advertising and PR services through events, digital-social and print magazine.<\/p>\n<p>To find out more about the above-cited services, please contact Sales Director <span class=\"xn-person\">Leslie Zambrano<\/span> at <a href=\"mailto:leslie@portada-online.com\" rel=\"nofollow\">leslie@portada-online.com<\/a>.<\/p>\n<p>Media Contact: <span class=\"xn-person\">Isabel Ojeda<\/span>, <a href=\"mailto:isabel@portada-online.com\" rel=\"nofollow\">isabel@portada-online.com<\/a>, + 52 1 5564162299<\/p>\n<p>Logo &#8211; <span><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2657393-1&amp;h=2319594319&amp;u=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F701559%2FPortada_Logo.jpg&amp;a=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F701559%2FPortada_Logo.jpg\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/701559\/Portada_Logo.jpg<\/a><\/span><\/p>\n<p>SOURCE  Portada<\/p>\n<\/div>\n<p> <\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><span class=\"xn-location\">NEW YORK<\/span>, <span class=\"xn-chron\">Dec. 2, 2019<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0<a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2657393-1&amp;h=508672661&amp;u=https%3A%2F%2Fwww.portada-online.com%2F&amp;a=Portada\" rel=\"nofollow\">Portada<\/a>\u00a0has announced that <b>the brand marketers in Portada&#8217;s Council System have voted for the topics to be discussed<\/b> during &lt;a target=&quot;_blank&quot;&#8230;<\/p>\n","protected":false},"author":1,"featured_media":73193,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-73192","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mercadeo"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/73192","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=73192"}],"version-history":[{"count":0,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/73192\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media\/73193"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=73192"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=73192"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=73192"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}