{"id":74997,"date":"2020-03-03T10:57:00","date_gmt":"2020-03-03T14:07:00","guid":{"rendered":"https:\/\/hispanicprwire.com\/english-the-catalyst-biascorrect-international-womens-day-campaign-returns-to-interrupt-unconscious-gender-bias-in-the-workplace\/"},"modified":"2020-03-03T12:00:02","modified_gmt":"2020-03-03T16:00:02","slug":"la-campana-para-el-dia-internacional-de-la-mujer-biascorrect-de-catalyst-regresa-para-interrumpir-el-sesgo-inconsciente-de-genero-en-el-lugar-de-trabajo","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/la-campana-para-el-dia-internacional-de-la-mujer-biascorrect-de-catalyst-regresa-para-interrumpir-el-sesgo-inconsciente-de-genero-en-el-lugar-de-trabajo\/","title":{"rendered":"The Catalyst #BiasCorrect International Women&#8217;s Day Campaign Returns To Interrupt Unconscious Gender Bias In The Workplace"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p>NEW\u00a0YORK, <span class=\"xn-chron\">March 3, 2020<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0<a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2736511-1&amp;h=3323888056&amp;u=https%3A%2F%2Fwww.catalyst.org%2F&amp;a=Catalyst\" rel=\"nofollow\">Catalyst<\/a>\u00a0is celebrating <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2736511-1&amp;h=3812394026&amp;u=https%3A%2F%2Fwww.internationalwomensday.com%2F&amp;a=International+Women%27s+Day\" rel=\"nofollow\">International Women&#8217;s Day<\/a> (IWD) 2020 with a reboot of its successful <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2736511-1&amp;h=2398491774&amp;u=https%3A%2F%2Fwww.catalyst.org%2Fbiascorrect%2F%3Futm_medium%3Dpress%26utm_source%3Dpr%26utm_campaign%3Dbiascorrect%26utm_content%3Dbcpage&amp;a=%23BiasCorrect\" rel=\"nofollow\">#BiasCorrect<\/a> campaign to interrupt unconscious bias by highlighting\u00a0the\u00a0power\u00a0of\u00a0words\u00a0used\u00a0to\u00a0describe\u00a0women\u00a0in the workplace.<\/p>\n<div id=\"prni_dvprnejpgec04left\" style=\"WIDTH: 100%; TEXT-ALIGN: left\" dir=\"ltr\"><img decoding=\"async\" id=\"prnejpgec04left\" title=\" \" border=\"0\" alt=\" \" align=\"middle\" src=\"https:\/\/mma.prnewswire.com\/media\/732308\/Catalyst_Tagline_Logo.jpg\" imagelabel=\"General\"\/><\/div>\n<p>Building on its 2019 IWD #BiasCorrect campaign success \u2013 which featured images of women leaders and influencers like <span class=\"xn-person\">Hillary Clinton<\/span> and <span class=\"xn-person\">Sheryl Sandberg<\/span> sharing biased words used to describe them in the workplace, along with a Slack plugin to correct gender-biased language \u2013 this year&#8217;s campaign has expanded to include men. The goal is to demonstrate that women and men with the same talents and skills often are described in very different ways, creating barriers that can adversely impact women&#8217;s advancement.<\/p>\n<p>Last year&#8217;s campaign, in partnership with women-led brand\u00a0transformation\u00a0company\u00a0<a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2736511-1&amp;h=2993192329&amp;u=https%3A%2F%2Fwww.burnsgroupnyc.com%2Fbgin&amp;a=Burns+Group\" rel=\"nofollow\">Burns Group<\/a><u>,<\/u>\u00a0reached an estimated 188.5 million people, and the hashtag #BiasCorrect attracted the interest of more than 32 million on Twitter. The #BiasCorrect\u00a0<a target=\"_blank\" href=\"about:blank\" rel=\"nofollow\">webpage<\/a>\u00a0received more than 114,000 visits from 89 countries across six continents, and since 2019, nearly 300 workplace teams have downloaded the #BiasCorrect plugin in Slack.<\/p>\n<p>&#8220;The response to last year&#8217;s #BiasCorrect campaign confirmed that many people are unaware of the impact of unconscious gender bias in the workplace. Therefore, we knew it was important to continue to educate everyone about how language affects inclusion,&#8221; said <span class=\"xn-person\">Lorraine Hariton<\/span>, Catalyst President and CEO. &#8220;We know the problem isn&#8217;t fixed, and we&#8217;re engaging men as gender partners in our 2020 #BiasCorrect campaign to interrupt bias and help women advance.&#8221; <\/p>\n<p>This year&#8217;s #BiasCorrect gender-biased word photo generator is available in English, French, German, Spanish, and Japanese. <\/p>\n<p>The #BiasCorrect\u00a0Slack plugin tool is available in English, French, German, and Spanish. The plugin, updated by <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2736511-1&amp;h=1286230262&amp;u=https%3A%2F%2Fwillowtreeapps.com%2F&amp;a=WillowTree\" rel=\"nofollow\">WillowTree<\/a> for the 2020 campaign, tags\u00a0unconscious\u00a0bias\u00a0in\u00a0real-time\u00a0conversations\u00a0on\u00a0work-based\u00a0chat\u00a0platforms\u00a0such\u00a0as\u00a0Slack, identifying\u00a0words\u00a0that\u00a0create\u00a0harmful\u00a0gender\u00a0stereotypes\u00a0by suggesting\u00a0alternatives, such as &#8220;passionate&#8221; to replace &#8220;emotional&#8221; and &#8220;boss&#8221; to replace &#8220;bossy.&#8221; It is available as an open-source code and can be adapted for other instant-messaging platforms.<\/p>\n<p>The #BiasCorrect website features video testimonials from leaders and influencers who have faced gender bias; customizable social media posts for download;\u00a0and information\u00a0on\u00a0how\u00a0<a target=\"_blank\" href=\"about:blank\" rel=\"nofollow\">individuals<\/a> and\u00a0<a target=\"_blank\" href=\"about:blank\" rel=\"nofollow\">companies<\/a>\u00a0can\u00a0combat\u00a0unconscious\u00a0bias, including a photo uploader enabling men and women to add their own #BiasCorrect words..<\/p>\n<p>&#8220;We felt it was important to extend our work with Catalyst to make #BiasCorrect even more inclusive,&#8221; said <span class=\"xn-person\">Joanne McKinney<\/span>, Burns Group CEO. &#8220;It&#8217;s an unfortunate truth that gender bias is universal\u2014and Catalyst&#8217;s global footprint enables them to create wide-reaching tools that drive change.&#8221;<\/p>\n<p>Catalyst\u00a0invites\u00a0individuals\u00a0and\u00a0companies\u00a0to\u00a0visit\u00a0the\u00a0<a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2736511-1&amp;h=2398491774&amp;u=https%3A%2F%2Fwww.catalyst.org%2Fbiascorrect%2F%3Futm_medium%3Dpress%26utm_source%3Dpr%26utm_campaign%3Dbiascorrect%26utm_content%3Dbcpage&amp;a=%23BiasCorrect\" rel=\"nofollow\">#BiasCorrect<\/a>\u00a0<a target=\"_blank\" href=\"about:blank\" rel=\"nofollow\">webpage<\/a>,\u00a0which provides resources for both men and women to help understand, interrupt, and correct unconscious bias. The campaign will also be featured in various regions and cities in posters at bus stops and in elevators. Bank of America is the lead sponsor for this campaign.<\/p>\n<p><b>About\u00a0Catalyst<\/b><\/p>\n<p>Catalyst is\u00a0a\u00a0global\u00a0nonprofit\u00a0working with\u00a0some\u00a0of\u00a0the\u00a0world&#8217;s\u00a0most\u00a0powerful\u00a0CEOs\u00a0and leading\u00a0companies\u00a0to\u00a0help\u00a0build\u00a0workplaces\u00a0that\u00a0work\u00a0for\u00a0women.\u00a0Founded\u00a0in\u00a01962,\u00a0Catalyst\u00a0drives\u00a0change\u00a0with\u00a0pioneering\u00a0research,\u00a0practical\u00a0tools,\u00a0and\u00a0proven\u00a0solutions\u00a0to\u00a0accelerate\u00a0and\u00a0advance\u00a0women\u00a0into\u00a0leadership\u2014because\u00a0progress\u00a0for\u00a0women\u00a0is\u00a0progress\u00a0for\u00a0everyone.<\/p>\n<p><b>About\u00a0Burns\u00a0Group<\/b><\/p>\n<p>Burns\u00a0Group\u00a0is\u00a0a\u00a0brand\u00a0transformation\u00a0company\u00a0that\u00a0bravely\u00a0co-creates\u00a0the\u00a0future\u00a0of\u00a0brands,\u00a0young\u00a0and\u00a0old.\u00a0We\u00a0bring\u00a0bravery\u00a0to\u00a0established\u00a0brands\u00a0and\u00a0experience\u00a0to\u00a0startups.\u00a0To\u00a0learn\u00a0more,\u00a0visit\u00a0burnsgroupnyc.com<\/p>\n<p><b>Media\u00a0Contacts:<\/b><\/p>\n<p><b>U.S.<\/b>: <span class=\"xn-person\">Stephanie Wolf<\/span><br \/>+1 732 322 3698<br \/><a target=\"_blank\" href=\"about:blank\" rel=\"nofollow\">media@stephaniewolfpr.com<\/a><\/p>\n<p><b><span class=\"xn-location\">Canada<\/span><\/b>: <span class=\"xn-person\">Francine Beck<\/span><br \/>+1 416 725 3710<br \/><a target=\"_blank\" href=\"about:blank\" rel=\"nofollow\">francine@fbstrategiesgroup.com<\/a><\/p>\n<p><b><span class=\"xn-location\">Europe<\/span>: <\/b><span class=\"xn-person\">Frances Knox<\/span><br \/>+ 44 7850 470123<br \/><a target=\"_blank\" href=\"about:blank\" rel=\"nofollow\">frances@frankly-pr.co.uk<\/a><\/p>\n<p>Logo &#8211; <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2736511-1&amp;h=1023103619&amp;u=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F732308%2FCatalyst_Tagline_Logo.jpg&amp;a=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F732308%2FCatalyst_Tagline_Logo.jpg\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/732308\/Catalyst_Tagline_Logo.jpg<\/a> <\/p>\n<p>\u00a0<\/p>\n<p>SOURCE  Catalyst<\/p>\n<\/div>\n<p> <\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p>NEW\u00a0YORK, <span class=\"xn-chron\">March 3, 2020<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0<a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2736511-1&amp;h=3323888056&amp;u=https%3A%2F%2Fwww.catalyst.org%2F&amp;a=Catalyst\" rel=\"nofollow\">Catalyst<\/a>\u00a0is celebrating <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2736511-1&amp;h=3812394026&amp;u=https%3A%2F%2Fwww.internationalwomensday.com%2F&amp;a=International+Women%27s+Day\" rel=\"nofollow\">International Women&#8217;s Day<\/a> (IWD) 2020 with a reboot of its successful &lt;a&#8230;<\/p>\n","protected":false},"author":1,"featured_media":74998,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[15],"tags":[],"class_list":["post-74997","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interes-humano"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/74997","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=74997"}],"version-history":[{"count":0,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/74997\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media\/74998"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=74997"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=74997"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=74997"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}