{"id":75009,"date":"2020-03-03T14:57:00","date_gmt":"2020-03-03T16:00:00","guid":{"rendered":"https:\/\/hispanicprwire.com\/english-cmc-honors-nestle-with-the-2020-marketer-of-the-year-award\/"},"modified":"2020-03-03T16:00:02","modified_gmt":"2020-03-03T20:00:02","slug":"cmc-otorga-a-nestle-el-premio-2020-marketer-of-the-year","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/cmc-otorga-a-nestle-el-premio-2020-marketer-of-the-year\/","title":{"rendered":"CMC Honors Nestl\u00e9 with the 2020 Marketer of the Year Award"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><span class=\"xn-location\">FAIRFAX, Va.<\/span>, <span class=\"xn-chron\">March 3, 2020<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; <b>The Culture Marketing Council: The Voice of Hispanic Marketing (CMC)<\/b> announced today that <b>Nestl\u00e9 <span class=\"xn-location\">USA<\/span><i>\u00a0<\/i><\/b>is the winner of the <b>2020 CMC Marketer of the Year Award<\/b>. Nestl\u00e9\u00a0joins a prestigious short list of elite brands that have received the award, including AARP, Ford, McDonald&#8217;s, Sprint, State Farm, Toyota and Walmart. <span class=\"xn-person\">Alicia Enciso<\/span>, CMO, Nestl\u00e9 <span class=\"xn-location\">USA<\/span> will accept the award and will discuss Nestl\u00e9&#8217;s<i>\u00a0<\/i>efforts and commitment to their multicultural audience\u00a0at <b>CMC&#8217;s 2020 Annual Summit<\/b>. The session will take place on\u00a0Wednesday, April 29 at the Westin Times Square in <span class=\"xn-location\">New York City<\/span>. <\/p>\n<div id=\"prni_dvprnejpg2cbfleft\" style=\"WIDTH: 100%; TEXT-ALIGN: left\" dir=\"ltr\"><img decoding=\"async\" id=\"prnejpg2cbfleft\" title=\"AHAA: The Voice of Hispanic Marketing is rebranding as Culture Marketing Council: The Voice of Hispanic Marketing, which will continue to elevate the quality and effectiveness of U.S. marketing by harnessing the power of cultural expertise and impact to drive business results. (PRNewsfoto\/AHAA: The Voice of Hispanic Mar)\" border=\"0\" alt=\"AHAA: The Voice of Hispanic Marketing is rebranding as Culture Marketing Council: The Voice of Hispanic Marketing, which will continue to elevate the quality and effectiveness of U.S. marketing by harnessing the power of cultural expertise and impact to drive business results. (PRNewsfoto\/AHAA: The Voice of Hispanic Mar)\" align=\"middle\" imagelabel=\"General\" src=\"https:\/\/mma.prnewswire.com\/media\/635930\/Culture_Marketing_Council_Logo.jpg\"\/><\/div>\n<p>&#8220;This recognition by the Culture Marketing Council is an incredible honor, and representative of our hard work and dedication for the last decade,&#8221; said Enciso. &#8220;Prioritizing our multicultural audience is incredibly important to ensure that we are inclusive and that we positively impact the community and the growing majority.&#8221;<\/p>\n<p>To be considered for this prestigious award, companies had to demonstrate a top-down commitment to multicultural marketing and significant spending commensurate with the opportunity in marketing efforts targeting Hispanics. Nestl\u00e9 has been committed to advertising to the multicultural market since 2010, with product categories more than doubling with Hispanic audiences. <\/p>\n<p>&#8220;We are living in a time where brands are being forced to step up and appeal to an entirely new audience, and Nestl\u00e9\u00a0is ahead of the game,&#8221; said CMC Chair Gonzalo Del Fa, president of GroupM Multicultural. &#8220;In the last year, and throughout the last decade, Nestl\u00e9 has taken the time and creativity necessary to become a frontrunner in the Hispanic market across its multiple brand portfolios.&#8221;<\/p>\n<ul type=\"disc\">\n<li><b>Abuelita<\/b>, one of the most traditional brands from Nestl\u00e9&#8217;s<i>\u00a0<\/i>portfolio, has been able to reach millennials beyond expectations, connecting with multigenerational households and younger consumers. The brand has created very appealing content to bicultural Hispanics utilizing digital media to present the brand in very relevant contexts, winning awards for its digital activations and recently partnering with Ximena Sari\u00f1ana. <\/li>\n<li><b>Coffee-mate (CM)<\/b> is the market leader in creamers and currently has more penetration with Hispanics than with non-Hispanics. <\/li>\n<li><b>Outshine<\/b> introduced all-natural fruit bars &#8220;paletas&#8221; that successfully compete with traditional Hispanic brands. Nestl\u00e9 created partnerships with relevant brands like Tajin and utilized Univision&#8217;s DR talent Argelia to establish a strong bond with this target. The brand now has higher awareness, consideration, and trial with Hispanics than with &#8220;general market&#8221; consumers. <\/li>\n<li>Hispanics represent twice the growth rate for <b>Hot Pockets<\/b>. <\/li>\n<li>For more than five years in a row, <b>Nescaf\u00e9 <\/b><b>Cl\u00e1sico<\/b>\u00a0has increased market share and continues to develop the soluble coffee business. Nestl\u00e9 created and maintains a partnership with superstar <span class=\"xn-person\">Ricky Martin<\/span> that has brought a fresh outlook for the brand and category, doubling its market share. <\/li>\n<li><b>NIDO<\/b> continued its compound annual growth and has created a new segment in the milk nutrition category for toddlers. <\/li>\n<li>Over 50 percent of <b>Nesquik&#8217;s<\/b> growth comes from Hispanic sales<\/li>\n<\/ul>\n<p>Nestl\u00e9&#8217;s<i>\u00a0<\/i>360 approach also extends beyond brand-specific efforts and into their corporate offices. They encourage employees to keep cultural values alive through sharing recipes on blog posts to connect with consumers in celebrating key holidays like Three Kings Day, D\u00eda de los Muertos, Mother&#8217;s Day and more. Additionally, Nestl\u00e9 has made it a priority to recruit employees of all backgrounds, with nearly half of Nestl\u00e9 MBA candidates coming from diverse backgrounds, including Hispanics. <\/p>\n<p>Taking place <span class=\"xn-chron\">April 27-29<\/span> at the Westin Times Square in <span class=\"xn-location\">New York City<\/span>, the <b>CMC Annual Summit<\/b>\u00a0is the premier Multicultural Marketing Conference featuring dynamic and interactive sessions with notable newsmakers, C-suite leaders and top trendsetters in the industry. This year, the summit will focus on the rise of the multicultural majority with thought-provoking content to arm a new generation of culture creators with proven strategies to make an impact in today&#8217;s complex marketplace.<\/p>\n<p>For more information, visit <b>culturemarketingcouncil.org<\/b> and follow <b>CMC<\/b> on <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2737120-1&amp;h=3029245213&amp;u=https%3A%2F%2Fwww.facebook.com%2FCultureMarketingCouncil%2F&amp;a=Facebook\" rel=\"nofollow\">Facebook<\/a> and <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2737120-1&amp;h=4040611337&amp;u=https%3A%2F%2Ftwitter.com%2Fcmchispanic&amp;a=Twitter\" rel=\"nofollow\">Twitter<\/a> at <b>@cmchispanic<\/b> using the conference hashtag <b>#RightNow<\/b>.<\/p>\n<p><b>About CMC: <\/b>Founded in 1996 as the <i>Association of Hispanic Advertising Agencies<\/i>, the <b>Culture Marketing Council<\/b>: <b>The Voice of Hispanic Marketing<\/b> is the national trade organization of all marketing, communications and media firms with trusted Hispanic expertise. <\/p>\n<p>Nestl\u00e9 <span class=\"xn-location\">USA<\/span> is committed to enhancing quality of life and contributing to a healthier future for individuals and families, for our communities and for the planet. The company&#8217;s food and beverage portfolio includes some of the most recognizable brands in <span class=\"xn-location\">the United States<\/span> including Coffee mate, DiGiorno and Nestl\u00e9 Toll House as well as category disruptors such as Sweet Earth, and are in nearly every home in the country. With Nescaf\u00e9, Nestl\u00e9 Starbucks Coffee and Chameleon Cold Brew, Nestl\u00e9 <span class=\"xn-location\">USA<\/span> also boasts the largest coffee portfolio in the U.S. Nestl\u00e9 <span class=\"xn-location\">USA<\/span> is part of Nestl\u00e9 S.A. in <span class=\"xn-location\">Vevey, Switzerland<\/span> \u2014 the world&#8217;s largest food and beverage company, which has been named among &#8220;The World&#8217;s Most Admired Food Companies&#8221; by Fortune magazine for twenty-three consecutive years.\u00a0 For product news and information, visit Nestleusa.com or Facebook.com\/NestleUSA.<\/p>\n<p>Logo &#8211; <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2737120-1&amp;h=1141537542&amp;u=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F635930%2FCulture_Marketing_Council_Logo.jpg&amp;a=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F635930%2FCulture_Marketing_Council_Logo.jpg\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/635930\/Culture_Marketing_Council_Logo.jpg<\/a> <\/p>\n<p>SOURCE  Culture Marketing Council: The Voice of Hispanic Marketing<\/p>\n<\/div>\n<p> <\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><span class=\"xn-location\">FAIRFAX, Va.<\/span>, <span class=\"xn-chron\">March 3, 2020<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; <b>The Culture Marketing Council: The Voice of Hispanic Marketing (CMC)<\/b> announced today that <b>Nestl\u00e9 <span class=\"xn-location\">USA<\/span><i>\u00a0<\/i><\/b>is the winner of the <b>2020 CMC Marketer of the Year Award<\/b>. Nestl\u00e9\u00a0joins a prestigious short list of elite brands that have received the award, including AARP, Ford, McDonald&#8217;s, Sprint, State Farm, Toyota and Walmart. <span class=\"xn-person\">Alicia Enciso<\/span>, CMO, Nestl\u00e9&#8230;<\/p>\n","protected":false},"author":1,"featured_media":75010,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-75009","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mercadeo"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/75009","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=75009"}],"version-history":[{"count":0,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/75009\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media\/75010"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=75009"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=75009"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=75009"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}