{"id":82721,"date":"2020-07-01T16:47:00","date_gmt":"2020-07-01T16:46:00","guid":{"rendered":"https:\/\/hispanicprwire.com\/82721-2\/"},"modified":"2020-07-01T16:58:18","modified_gmt":"2020-07-01T20:58:18","slug":"82721-2","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/82721-2\/","title":{"rendered":""},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<h3>Hip Hop Public Health Launches 20 Segundos o M\u00e1s Music Video PSA And Education Initiative To Address The Growing Rise Of COVID-19 In Latino Communities Nationwide<\/h3>\n<h4>RAP ICON DOUG E. FRESH AND &#8220;KING OF LATIN BEATS&#8221; DJ TEDSMOOTH COLLABORATED ON THE 20 SEGUNDOS O M\u00c1S SONG WITH A VIDEO PSA FEATURING GLORIA ESTEFAN, <span class=\"xn-person\">EMILIO ESTEFAN<\/span>, <span class=\"xn-person\">CHRIS TUCKER<\/span>, <span class=\"xn-person\">LISA LISA<\/span>, DJ CAMILO, <span class=\"xn-person\">AMARA LA NEGRA<\/span>, PLAYWRIGHT HILARY BETTIS, MELISSA JIMENEZ OF &#8220;THE VOICE&#8221; AND OTHERS<\/h4>\n<p><!--Begin actual release body--><\/p>\n<p><span class=\"xn-location\">NEW YORK<\/span>, <span class=\"xn-chron\">July 1, 2020<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0Fresh from the breakthrough success of the <i><u><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2846152-1&amp;h=1115888722&amp;u=http%3A%2F%2Fhhph.org%2F20SecondsOrMore&amp;a=20+Seconds+or+More\" rel=\"nofollow\">20 Seconds or More<\/a><\/u><\/i>\u00a0education and awareness campaign that reached over 100 million people when it launched in spring 2020, <u><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2846152-1&amp;h=4261394433&amp;u=https%3A%2F%2Fhhph.org%2Fabout-2%2F&amp;a=Hip+Hop+Public+Health\" rel=\"nofollow\">Hip Hop Public Health<\/a><\/u>\u00a0(HHPH) today announced <i><u><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2846152-1&amp;h=1639135092&amp;u=http%3A%2F%2Fhhph.org%2F20segundosomas&amp;a=20+Segundos+o+M%C3%A1s\" rel=\"nofollow\">20 Segundos o M\u00e1s<\/a><\/u><\/i>, a new bi-lingual Spanish and English song and music video PSA featuring a fusion of Latin rhythms and Hip Hop beats delivering important safety information about COVID-19.\u00a0 As summer heats up along with the soaring number of COVID-19 cases within the Latino community, <i>20 Segundos o M\u00e1<\/i>s is designed to encourage and inspire Latinos nationwide to follow the handwashing and other protocols necessary to stop the spread of the deadly disease that disproportionately affects them and other communities of color. Dr. <span class=\"xn-person\">Olajide Williams<\/span>, Chief of Staff, Department of Neurology, New York-Presbyterian\/<span class=\"xn-org\">Columbia University<\/span> Irving Medical Center, and <span class=\"xn-person\">Doug E. Fresh<\/span> are the Co-Founders of HHPH and are spearheading the initiative with HHPH Executive Director and CEO, <span class=\"xn-person\">Lori Rose Benson<\/span>. Philanthropic support for the initiative has been provided by the Bristol Myers Squibb Foundation and the Organization for Latino Achievement (OLA), an employee resource group at Bristol Myers Squibb.\u00a0 <\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder1\">\n<p>\n                        <a href=\"https:\/\/mma.prnewswire.com\/media\/1198905\/Hip_Hop_Public_Health_20_Segundos_o_Mas.html\" target=\"_blank\" rel=\"nofollow\"><br \/>\n                    <img decoding=\"async\" src=\"https:\/\/mma.prnewswire.com\/media\/1198905\/Hip_Hop_Public_Health_20_Segundos_o_Mas.jpg\" title=\"(PRNewsfoto\/Hip Hop Public Health)\" alt=\"(PRNewsfoto\/Hip Hop Public Health)\"\/><\/a>\n                <\/p>\n<\/p><\/div>\n<p>The focal point of <i>20 Segundos o M\u00e1s <\/i>is a lively, <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2846152-1&amp;h=1099023378&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D2846152-1%26h%3D3848797274%26u%3Dhttps%253A%252F%252Fwww.youtube.com%252Fwatch%253Fv%253DJoZlLULyALQ%2526feature%253Dyoutu.be%26a%3Dfour-minute%2Bmusic%2Bvideo&amp;a=four-minute+music+video\" rel=\"nofollow\">four-minute music video<\/a>\u00a0featuring pioneering rapper and community health advocate, <span class=\"xn-person\">Doug E. Fresh<\/span>, with more than 30 community influencers and activists who are committed to making a difference through creative expression, civic duty and medicine. These include: <span class=\"xn-person\">Gloria Estefan<\/span>, <span class=\"xn-person\">Emilio Estefan<\/span>, Chris Tucker,\u00a0 &#8220;King of the Latin Beats&#8221; DJ TedSmooth, singers <span class=\"xn-person\">Lisa Lisa<\/span>, <span class=\"xn-person\">George Lamond<\/span>, <span class=\"xn-person\">Amara La Negra<\/span>, MJ Songstress (<span class=\"xn-person\">Melissa Jimenez<\/span>) of &#8220;The Voice,&#8221; DJ Camilo and Tee, Freedom Williams, Universal Hip Hop Museum Executive Director <span class=\"xn-person\">Rocky Bucano<\/span>, Bronx Borough\u00a0President Rub\u00e9n D\u00edaz Jr., <span class=\"xn-person\">Angie Rose<\/span><i>, Love and Hip Hop New York&#8217;s<\/i> <span class=\"xn-person\">Jonathan Fernandez<\/span>, <span class=\"xn-person\">Amaya Murillo<\/span>, Inspector <span class=\"xn-person\">Reymundo Mundo<\/span>, Commanding Officer of the NYPD 34<sup>th<\/sup> Precinct, <span class=\"xn-person\">Liseth Perez<\/span>, influencer <span class=\"xn-person\">Jennifer Mercedes<\/span>, rapper N.O.R.E. (a.k.a. <span class=\"xn-person\">Victor Santiago<\/span>) of Capone-N-Noreaga, <i>72 Miles to Go<\/i> playwright\u00a0 <span class=\"xn-person\">Hilary Bettis<\/span> and more. <i>20 Segundos o M\u00e1s<\/i>\u00a0features verses written and performed by a new generation of Latin musical artists. Performing on the track are Dose, Fabi\u00e1n, <span class=\"xn-person\">Leisley and Toby Love<\/span>. Their spirited rapping flow blended with perfectly pitched harmonies create an uplifting experience throughout. The entire production features artists and influencers who represent the full depth, breadth and diversity of the Latino diaspora. For artist bios and full list of participants visit <u><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2846152-1&amp;h=4168300216&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D2846152-1%26h%3D908876485%26u%3Dhttp%253A%252F%252Fwww.hhph.org%252F20SegundosOMas%26a%3Dwww.hhph.org%252F20SegundosOMas&amp;a=www.hhph.org%2F20SegundosOMas\" rel=\"nofollow\">www.hhph.org\/20SegundosOMas<\/a><\/u>.<\/p>\n<p>According to the U.S. Centers for Disease Control and Prevention&#8217;s National Center for Health Statistics, the percentage of Latinos making up coronavirus cases is almost equal to whites, around 34%, despite Latinos being a significantly smaller portion of the population. In June alone, the cases have nearly tripled. <\/p>\n<p>&#8220;While Hispanics represent 18% of the U.S. population, using weighted population distributions, approximately 27% of the deaths from COVID-19 have been Hispanic, and in many counties these disparities will continue to increase due to the explosion in infection rates among this group,&#8221; says Dr. <span class=\"xn-person\">Olajide Williams<\/span>. &#8220;Hispanic Americans are disproportionately contracting COVID-19, because of comorbid conditions including diabetes, dense multigenerational living conditions that prohibit effective social distancing and quarantine, and disproportionate representation among essential frontline workers such as the meat packing and poultry industries, delivery industry, warehouses, and grocery stores. Moreover, unlike other groups, the fear of getting tested or seeking medical attention due to immigration status is also a contributing factor to COVID-19 disparities afflicting the Hispanic community.&#8221;<\/p>\n<p>Says <span class=\"xn-person\">Doug E. Fresh<\/span>, &#8220;What you get with <i>20 Segundos o M\u00e1s<\/i> is the ultimate expression of Latin rhythms and Hip-Hop message delivery. DJ TedSmooth and I purposely selected the song&#8217;s universally loved Latin hook, the big horns backing the classic Willie Col\u00f3n and H\u00e9ctor Lavoe masterpiece, <i>La Murga<\/i>. This catchy hook combined with the information in the song will definitely get people to dance and hopefully adhere to our message of hope, vitality and taking care of themselves and each other. Once again, Hip Hop Public Health is bringing together art, science and social media innovation to help fight the COVID-19 health <i>pandemia<\/i>.&#8221;<\/p>\n<p>With roots in the <span class=\"xn-location\">Dominican Republic<\/span> and a music career that spans decades, DJ TedSmooth (<span class=\"xn-person\">Teddy Rafael Mendez<\/span>) adds, &#8220;It was an honor to collaborate with Hip Hop Public Health and my old friend <span class=\"xn-person\">Doug E. Fresh<\/span> on this track for <i>mi gente<\/i>. Latino roots and culture run deep, and to have legends like <span class=\"xn-person\">Lisa Lisa<\/span>, DJ Camilo and <span class=\"xn-person\">Greg Lamond<\/span> with some of the new voices out here coming together to protect our people against the coronavirus is an incredibly meaningful experience. I know we can make a difference together.&#8221;<\/p>\n<p>In addition to the song and video, HHPH has created multiple opportunities for the public to get involved in the <i>20 Segundos o M\u00e1s <\/i>movement. Throughout the summer, HHPH will host a series of virtual viewing parties in key cities and communities affected most, including <span class=\"xn-location\">New York<\/span>, <span class=\"xn-location\">Miami<\/span>, <span class=\"xn-location\">Houston<\/span> and <span class=\"xn-location\">Puerto Rico<\/span>. These will be held in conjunction with a variety of cultural and professional organizations.<\/p>\n<p>&#8220;Since our founding 16 years ago, Hip Hop Public Health has been committed to creating culturally responsive content backed by science and research to affect change and to engender positive health behaviors amongst communities that have long been overlooked or not adequately serviced,&#8221; says <span class=\"xn-person\">Lori Rose Benson<\/span>, Executive Director and CEO. &#8220;In the face of the coronavirus pandemic, we produced the song <i>20 Seconds or More<\/i> in response to messaging failures governing this crisis. Now, with the Latino community so devastatingly affected, we are launching <i>20 Segundos o M\u00e1s<\/i> with the goal of inspiring many millions of Spanish-speaking and bilingual people to join this movement and help stop the spread.&#8221;<\/p>\n<p>While the campaign is focusing on communities in the U.S. most impacted by COVID-19, HHPH is also conducting outreach and sharing the <i>20 Segundos o M\u00e1s<\/i> video and education campaign components in communities across <span class=\"xn-location\">Latin America<\/span>, including <span class=\"xn-location\">Mexico<\/span>, the <span class=\"xn-location\">Dominican Republic<\/span>, <span class=\"xn-location\">Venezuela<\/span>, <span class=\"xn-location\">Colombia<\/span> and <span class=\"xn-location\">Peru<\/span>, among others. <\/p>\n<p>The <i>20 Segundos o M\u00e1s<\/i> video was produced by IDEKO, a <span class=\"xn-location\">New York<\/span>-based experiential production agency<b>. <\/b>To learn more, please visit <u><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2846152-1&amp;h=1085492868&amp;u=http%3A%2F%2Fwww.hhph.org%2F&amp;a=www.hhph.org\" rel=\"nofollow\">www.hhph.org<\/a><\/u>\u00a0and follow HHPH on social at @hhphorg #20SegundosOMas.<\/p>\n<p><b>About Hip Hop Public Health<br \/><\/b>Hip Hop Public Health (HHPH) is an internationally recognized organization that creates and implements multimedia public health and education interventions designed to improve health literacy, inspire behavior change and promote health equity.\u00a0Based in <span class=\"xn-location\">New York City<\/span>, HHPH was founded in Harlem in 2004 with the mission to empower youth and families around the country \u2013 and the globe\u2014 with the knowledge and skills to make healthier choices, reducing preventable health conditions. Through a research-driven developmental process created by <span class=\"xn-org\">Columbia University<\/span> Neurologist Dr. <span class=\"xn-person\">Olajide Williams<\/span> (a.k.a. the &#8220;Hip Hop Doc&#8221;), Hip Hop Public Health works with socially conscious artists and public health experts to create scalable, highly engaging, culturally relevant music and multimedia &#8220;edutainment&#8221; tools. <\/p>\n<p>The Hip Hop Public Health team, led by physical education veteran and public health leader <span class=\"xn-person\">Lori Rose Benson<\/span>, is a collective comprised of not only health and education professionals (including nutritionists, public health researchers, teachers, physicians, behavioral scientists, and a student advisory board), but also proven-successful multi-media professionals and A-list iconic rap stars and pop artists including <span class=\"xn-person\">Doug E. Fresh<\/span>, Chuck D, DMC of Run DMC, Ashanti, <span class=\"xn-person\">Jordin Sparks<\/span>, as well children&#8217;s television writers\/producers (formerly of Sesame Street). All HHPH music, videos, comic books, video games and guidance documents are available for free and can be accessed on its online resource repository.\u00a0\u00a0 <\/p>\n<p><b>About the Bristol Myers Squibb Foundation<br \/><\/b>The Bristol Myers Squibb Foundation is an independent charity whose mission is to promote health equity and improve the health outcomes of populations disproportionately affected by serious diseases by strengthening healthcare worker capacity, integrating medical care and community supportive services, and mobilizing communities in the fight against disease.<\/p>\n<p><b>About the Bristol Myers Squibb Organization for Latino Achievement (OLA)<br \/><\/b>OLA&#8217;s mission is to increase representation of Latinos at all levels at BMS for a more diverse, inclusive and empowered workforce. OLA drives value and business performance through initiatives focused on Latino talent development and offers business insights to advance patient outcomes. <\/p>\n<p>For further information, contact:<\/p>\n<p><span class=\"xn-person\">Helen Shelton<\/span><br \/>Finn Partners<br \/>917.327.4395<br \/><u><a target=\"_blank\" href=\"mailto:helen.shelton@finnpartners.com\" rel=\"nofollow\">helen.shelton@finnpartners.com<\/a><\/u><\/p>\n<p>Jos\u00e9 <span class=\"xn-location\">Gonzalez<\/span><br \/>Finn Partners<br \/>347.954.6155<br \/><u><a target=\"_blank\" href=\"mailto:jose.gonzalez@finnpartners.com\" rel=\"nofollow\">jose.gonzalez@finnpartners.com<\/a><\/u> <\/p>\n<p>Photo &#8211; <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2846152-1&amp;h=4055508381&amp;u=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F1198905%2FHip_Hop_Public_Health_20_Segundos_o_Mas.jpg&amp;a=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F1198905%2FHip_Hop_Public_Health_20_Segundos_o_Mas.jpg\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/1198905\/Hip_Hop_Public_Health_20_Segundos_o_Mas.jpg<\/a> <\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder2\">\n<\/div>\n<p>SOURCE  Hip Hop Public Health<\/p>\n<\/div>\n<p> <\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<h3>Hip Hop Public Health Launches 20 Segundos o M\u00e1s Music Video PSA And Education Initiative To Address The Growing Rise Of COVID-19 In Latino Communities Nationwide<\/h3>\n<h4>RAP ICON DOUG E. FRESH AND &#8220;KING OF LATIN BEATS&#8221; DJ TEDSMOOTH COLLABORATED ON THE 20 SEGUNDOS O M\u00c1S SONG WITH A VIDEO PSA FEATURING GLORIA ESTEFAN, <span class=\"xn-person\">EMILIO ESTEFAN<\/span>, <span class=\"xn-person\">CHRIS TUCKER<\/span>, <span class=\"xn-person\">LISA LISA<\/span>, DJ CAMILO, <span class=\"xn-person\">AMARA LA NEGRA<\/span>, PLAYWRIGHT HILARY BETTIS, MELISSA JIMENEZ OF &#8220;THE&#8230;<\/p>\n","protected":false},"author":1,"featured_media":82758,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-82721","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arte-y-cultura"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/82721","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=82721"}],"version-history":[{"count":0,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/82721\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media\/82758"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=82721"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=82721"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=82721"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}