{"id":83592,"date":"2020-08-17T06:58:00","date_gmt":"2020-08-17T10:58:00","guid":{"rendered":"https:\/\/hispanicprwire.com\/english-new-getty-images-research-shows-that-8-in-10-people-expect-companies-to-be-consistently-committed-to-inclusivity-and-diversity-in-their-advertising\/"},"modified":"2020-08-17T07:00:49","modified_gmt":"2020-08-17T11:00:49","slug":"una-nueva-investigacion-de-getty-images-senala-que-8-de-cada-10-personas-esperan-que-las-empresas-mantengan-un-compromiso-constante-con-la-inclusividad-y-la-diversidad-en-sus-anuncios-publicitarios","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/una-nueva-investigacion-de-getty-images-senala-que-8-de-cada-10-personas-esperan-que-las-empresas-mantengan-un-compromiso-constante-con-la-inclusividad-y-la-diversidad-en-sus-anuncios-publicitarios\/","title":{"rendered":"New Getty Images research shows that 8 in 10 people expect companies to be consistently committed to inclusivity and diversity in their advertising"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><i>Pioneer of visual trend methodology,\u00a0Getty Images reveals <\/i><i>new insights from its second global survey, with over 5,000 consumers across 26 countries and in 13 languages surveyed<\/i><\/p>\n<p><span class=\"xn-location\">NEW YORK<\/span>, <span class=\"xn-chron\">Aug. 17, 2020<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0Nearly <b>80%<\/b> of people globally have said it isn&#8217;t enough to have people of various ethnicities, backgrounds, and appearances in advertising but that they expect companies to do a better job at capturing people&#8217;s true lifestyles and cultures, according to <b>new research by<\/b>\u00a0<b>Getty Images<\/b>. The findings have been revealed in a second wave of research for <b>Visual GPS<\/b>, completed in conjunction with global market research firm YouGov. <\/p>\n<div id=\"prni_dvprnejpga677left\" style=\"WIDTH: 100%; TEXT-ALIGN: left\" dir=\"ltr\"><img decoding=\"async\" id=\"prnejpga677left\" title=\"Getty Images.\" border=\"0\" alt=\"Getty Images.\" align=\"middle\" src=\"https:\/\/mma.prnewswire.com\/media\/460335\/getty_images_logo.jpg\" imagelabel=\"General\"\/><\/div>\n<p>The Visual GPS Summer Update also reveals that <b>63%<\/b> of people prefer to buy brands that are founded by or represent people like themselves. These results hold steady across generations and gender, with only modest differences across global regions. <\/p>\n<p>&#8220;Visual GPS shows that amid the COVID-19 pandemic and despite massive changes in people&#8217;s lives, the demand for more diversity in visual communications has only increased,&#8221; said Dr <span class=\"xn-person\">Rebecca Swift<\/span>, Global Head of Creative Insights at Getty Images.<\/p>\n<p>The company reports similar findings in its <b>global customer search data<\/b>:<\/p>\n<ul type=\"disc\">\n<li>Searches have increased year over year for<b> &#8216;diversity&#8217; <\/b>(up 133%), <b>&#8216;culture&#8217;<\/b> (up 115%), <b>&#8216;real people&#8217;<\/b> (up 115%) and <b>&#8216;inclusion&#8217; <\/b>(up 126%). <\/li>\n<li>From May to June alone customer searches for <b>diverse images<\/b> increased by <b>200%<\/b> and searches for images around <b>unity<\/b> and <b>equality<\/b> increased by <b>500%<\/b>, trends that are believed to be intensified due to anti-racism protests. <\/li>\n<\/ul>\n<p>This second wave of Visual GPS findings around <b>representation<\/b> is the latest effort by Getty Images to address underrepresentation and misrepresentation of different groups in visual communications. The company has spent <b>over a decade<\/b> working to break down stereotypes and create more authentic content which it has done through <b>commercial imagery collections<\/b> including <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2886498-1&amp;h=2054289388&amp;u=https%3A%2F%2Fwww.gettyimages.co.uk%2Fsearch%2Fphotographer%3Fassettype%3Dimage%26family%3Dcreative%26license%3Drf%26photographer%3Dmuslim%2520girl%26sort%3Dbest%23license&amp;a=Muslimgirl.com\" rel=\"nofollow\">Muslimgirl.com<\/a>, <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2886498-1&amp;h=2657968282&amp;u=https%3A%2F%2Fwww.gettyimages.co.uk%2Fcollections%2FNosotrosCollection&amp;a=Nosotros\" rel=\"nofollow\">Nosotros<\/a>, <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2886498-1&amp;h=24475994&amp;u=https%3A%2F%2Fwww.gettyimages.co.uk%2Fcollections%2Fthedisabilitycollection&amp;a=The+Disability+Collection\" rel=\"nofollow\">The Disability Collection<\/a> and <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2886498-1&amp;h=1130313719&amp;u=https%3A%2F%2Fwww.gettyimages.co.uk%2Fshowus&amp;a=Project+ShowUs\" rel=\"nofollow\">Project ShowUs<\/a>. <\/p>\n<p><b><i>Findings around Bias and Discrimination:<\/i><\/b><\/p>\n<ul type=\"disc\">\n<li><b>62%<\/b> of people feel they have been discriminated against, with this more common among Gen Z relative to other generations, among women relative to men, and by consumers in the Americas, relative to <span class=\"xn-location\">Europe<\/span> and APAC. <\/li>\n<li><b>57%<\/b> of respondents in <span class=\"xn-location\">North America<\/span> say they experience discrimination based on the color of their skin, compared to <span class=\"xn-location\">Europe<\/span> and APAC. <\/li>\n<li><b>53% <\/b>of respondents in <span class=\"xn-location\">North America<\/span> also see discrimination as being based in people making assumptions about their background, more so than any other region. <\/li>\n<li>In <span class=\"xn-location\">Europe<\/span>, <b>more than half (56%) <\/b>of people who feel discriminated against feel so because of assumptions being made about their nationality or country of origin. <\/li>\n<li>Of people who feel they have been discriminated against, only <b>14%<\/b> say they are well-represented in advertising and <b>15%<\/b> in business communications.<\/li>\n<\/ul>\n<p>To partner the new report, Getty Images has released an <b>Inclusive Visual Search Guide<\/b> designed to assist brands and businesses in making intentional content choices which drive authentic and inclusive representation in visual communications. To download the guide, please go to <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2886498-1&amp;h=864196350&amp;u=http%3A%2F%2Fview.ceros.com%2Fgetty-images-services%2Fsearch-guide-1-1%2Fp%2F1&amp;a=http%3A%2F%2Fview.ceros.com%2Fgetty-images-services%2Fsearch-guide-1-1%2Fp%2F1\" rel=\"nofollow\">http:\/\/view.ceros.com\/getty-images-services\/search-guide-1-1\/p\/1<\/a>.<\/p>\n<p>\u00a0For more information on <b>Visual GPS<\/b>, visit <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2886498-1&amp;h=1173831247&amp;u=http%3A%2F%2Fwww.visualgps.com%2F&amp;a=www.visualGPS.com\" rel=\"nofollow\">www.visualGPS.com<\/a>. <\/p>\n<p>Logo &#8211; <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2886498-1&amp;h=1130400653&amp;u=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F460335%2Fgetty_images_logo.jpg&amp;a=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F460335%2Fgetty_images_logo.jpg\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/460335\/getty_images_logo.jpg<\/a> <\/p>\n<p>SOURCE  press.gettyimages.com<\/p>\n<\/div>\n<p> <\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><i>Pioneer of visual trend methodology,\u00a0Getty Images reveals <\/i><i>new insights from its second global survey, with over 5,000 consumers across 26 countries and in 13 languages surveyed<\/i><\/p>\n<p><span class=\"xn-location\">NEW YORK<\/span>, <span class=\"xn-chron\">Aug. 17, 2020<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0Nearly <b>80%<\/b> of people globally have said it isn&#8217;t enough to have people of various ethnicities, backgrounds, and appearances in advertising but that they expect companies to do a better job at capturing people&#8217;s true lifestyles and cultures,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":83593,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-83592","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mercadeo"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/83592","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=83592"}],"version-history":[{"count":0,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/83592\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media\/83593"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=83592"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=83592"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=83592"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}