{"id":84157,"date":"2020-09-18T10:38:00","date_gmt":"2020-09-18T14:38:00","guid":{"rendered":"https:\/\/hispanicprwire.com\/english-footaction-launches-la-musica-celebrating-hispanic-heritage-month-by-highlighting-groundbreaking-reggaeton-artists\/"},"modified":"2020-09-18T10:38:00","modified_gmt":"2020-09-18T14:38:00","slug":"english-footaction-launches-la-musica-celebrating-hispanic-heritage-month-by-highlighting-groundbreaking-reggaeton-artists","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/english-footaction-launches-la-musica-celebrating-hispanic-heritage-month-by-highlighting-groundbreaking-reggaeton-artists\/","title":{"rendered":"Footaction Launches La M\u00fasica, Celebrating Hispanic Heritage Month by Highlighting Groundbreaking Reggaeton Artists"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p\/>\n<p\/>\n<p><span class=\"xn-location\">NEW YORK<\/span>, <span class=\"xn-chron\">Sept. 18, 2020<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0Footaction today announces its partnership with Reggaeton artists\u00a0<a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2921907-1&amp;h=2599178538&amp;u=https%3A%2F%2Fwww.instagram.com%2Fmyketowers%2F&amp;a=Myke+Towers\" rel=\"nofollow\"><span class=\"xn-person\">Myke Towers<\/span><\/a>, <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2921907-1&amp;h=3683685806&amp;u=https%3A%2F%2Fwww.instagram.com%2Fbrytiago%2F%3Fhl%3Den&amp;a=Brytiago\" rel=\"nofollow\">Brytiago<\/a>, <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2921907-1&amp;h=2681847351&amp;u=https%3A%2F%2Fwww.instagram.com%2Farcangel%2F&amp;a=Arcangel\" rel=\"nofollow\">Arcangel<\/a>\u00a0and <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2921907-1&amp;h=718733534&amp;u=https%3A%2F%2Fwww.instagram.com%2Fdelaghetto%2F&amp;a=De+La+Ghetto\" rel=\"nofollow\">De La Ghetto<\/a>\u00a0to celebrate Hispanic Heritage Month.<\/p>\n<div id=\"prni_dvprnevid0552left\" title=\"#LaMusicaFootaction is a celebration of #HispanicHeritageMonth through the lens of one of its most popular genres of music: Reggaeton.\" style=\"WIDTH: 100%; TEXT-ALIGN: left\" dir=\"ltr\"><object id=\"prnevid0552left\" name=\"prnevid0552left\" width=\"512\" height=\"288\" align=\"middle\" data=\"https:\/\/www.youtube.com\/embed\/i9fEBsbl9dw\"><\/object><\/div>\n<p><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2921907-1&amp;h=57314515&amp;u=https%3A%2F%2Fwww.instagram.com%2Ffootaction%2F&amp;a=Footaction\" rel=\"nofollow\">Footaction<\/a>\u00a0is honoring both emerging and OG Hispanic culture with its rollout of\u00a0<i><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2921907-1&amp;h=3258224277&amp;u=https%3A%2F%2Fwww.instagram.com%2Fp%2FCFQCn-4nc-W%2F&amp;a=La+M%C3%BAsica\" rel=\"nofollow\">La M\u00fasica<\/a><\/i><i>: A celebration through the lens of Reggaeton<\/i>. <i>La M\u00fasica<\/i>\u00a0is Footaction&#8217;s ongoing platform offering unrivaled access to today&#8217;s Latinx artists whose music, style and way of life shape Latinx culture and influence today&#8217;s youth. The platform delves into the Latinx experience through the hearts, minds and souls of this community&#8217;s most visible and beloved ambassadors.<\/p>\n<p>&#8220;As a Latina woman working in the sneaker industry, I have had the opportunity to see first-hand the transformative impact these artists have had on youth culture \u2013 where music and style intersect. We at Footaction are honored to celebrate their stories, impact and influence on not only music, but culture as a whole,&#8221; said <span class=\"xn-person\">Gabrielle Santana<\/span>, Footaction Marketing Manager and Vice President of TENIS \u2013 The Latinx Empowerment Network in Sneakers at Foot Locker, Inc.<\/p>\n<p>Originating during the 1990&#8217;s in <span class=\"xn-location\">Puerto Rico<\/span> and embraced by many Latinx countries, Reggaeton has become a worldwide mainstream sensation. Understanding that Reggaeton artists from the past and present have a unique relationship with the genre, Footaction linked up with a few to share their stories. In this docu-style short film,\u00a0<i>La M\u00fasica <\/i>highlights new school artists\u00a0Myke Towers\u00a0and Brytiago\u00a0and OG legends Arcangel\u00a0and De La Ghetto\u00a0while covering a range of topics from the artists&#8217; inspiration to their streetstyle. <\/p>\n<p>&#8220;Sneakers are synonymous with Latino and urban culture,&#8221; said De La Ghetto. &#8220;They just go together \u2026 like rice and beans or ketchup on a hot dog; you can&#8217;t have one without the other.&#8221; <\/p>\n<p>For more information on <i>La M\u00fasica<\/i>, please visit\u00a0<a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2921907-1&amp;h=2451139948&amp;u=http%3A%2F%2Fwww.footaction.com%2F&amp;a=www.footaction.com\" rel=\"nofollow\">www.footaction.com<\/a>\u00a0or join the conversation on social using @footaction and #lamusicafootaction on Instagram, Twitter and Facebook. <\/p>\n<p><b><u>About Footaction:<br \/><\/u><\/b>Footaction is part of Foot Locker, Inc. (NYSE: FL).\u00a0The global family of brands leads the celebration of sneaker and youth culture through a portfolio of brands including Foot Locker, <span class=\"xn-person\">Lady Foot Locker<\/span>, Kids Foot Locker, Champs Sports, Eastbay, Footaction, Runners Point and Sidestep.\u00a0 With 3,100 retail stores in 27 countries across <span class=\"xn-location\">North America<\/span>, <span class=\"xn-location\">Europe<\/span>, <span class=\"xn-location\">Asia<\/span>, <span class=\"xn-location\">Australia<\/span> and <span class=\"xn-location\">New Zealand<\/span>, as well as websites and mobile apps, the Company&#8217;s purpose is to inspire and empower youth around the world, by fueling a shared passion for self-expression and creating unrivaled experiences at the heart of the global sneaker community.\u00a0 Foot Locker, Inc. has its corporate headquarters in New York.\u00a0<\/p>\n<div id=\"prni_dvprnejpg3769left\" style=\"WIDTH: 100%; TEXT-ALIGN: left\" dir=\"ltr\"><img decoding=\"async\" id=\"prnejpg3769left\" title=\" \" border=\"0\" alt=\" \" align=\"middle\" imagelabel=\"General\" src=\"https:\/\/mma.prnewswire.com\/media\/290142\/footaction_logo.jpg \"\/><\/div>\n<p>Video &#8211; <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2921907-1&amp;h=3433429205&amp;u=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3Di9fEBsbl9dw&amp;a=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3Di9fEBsbl9dw\" rel=\"nofollow\">https:\/\/www.youtube.com\/watch?v=i9fEBsbl9dw<\/a> <br \/>Logo &#8211; <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2921907-1&amp;h=2816415389&amp;u=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F290142%2Ffootaction_logo.jpg&amp;a=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F290142%2Ffootaction_logo.jpg\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/290142\/footaction_logo.jpg<\/a> <\/p>\n<p>SOURCE  Foot Locker, Inc.<\/p>\n<\/div>\n<p> <\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p \/>\n<p \/>\n<p><span class=\"xn-location\">NEW YORK<\/span>, <span class=\"xn-chron\">Sept. 18, 2020<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0Footaction today announces its partnership with Reggaeton artists\u00a0<a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2921907-1&amp;h=2599178538&amp;u=https%3A%2F%2Fwww.instagram.com%2Fmyketowers%2F&amp;a=Myke+Towers\" rel=\"nofollow noopener noreferrer\"><span class=\"xn-person\">Myke Towers<\/span><\/a>, &lt;a target=&quot;_blank&quot;&#8230;<\/p>\n","protected":false},"author":1,"featured_media":84158,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-84157","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arte-y-cultura"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/84157","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=84157"}],"version-history":[{"count":0,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/84157\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media\/84158"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=84157"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=84157"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=84157"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}