{"id":84533,"date":"2020-10-08T08:06:00","date_gmt":"2020-10-08T12:06:00","guid":{"rendered":"https:\/\/hispanicprwire.com\/english-texas-based-start-up-launching-new-mobile-bank-for-latinos\/"},"modified":"2020-10-08T08:09:18","modified_gmt":"2020-10-08T12:09:18","slug":"start-up-de-texas-lanza-nuevo-banco-movil-para-latinos","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/start-up-de-texas-lanza-nuevo-banco-movil-para-latinos\/","title":{"rendered":"Texas-based Start-up Launching New Mobile Bank For Latinos"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><span class=\"xn-location\">LUBBOCK, Texas<\/span>, <span class=\"xn-chron\">Oct. 8, 2020<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0Lubbock, <span class=\"xn-location\">Texas<\/span>-based startup, <u><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2942025-1&amp;h=223727512&amp;u=https%3A%2F%2Fwww.vivafirst.com%2F&amp;a=Viva+First\" rel=\"nofollow\">Viva First<\/a><\/u>, is launching a new mobile bank with the Latino community in mind\u2014all 52 million in <span class=\"xn-location\">the United States<\/span>. While so many banks and fintech companies take a broad approach when catering to multiple demographics, the company sees a real opportunity to bank this underserved market.<\/p>\n<p>When looking at the financial habits of Latinos, they are traditionally a cash-heavy group that has a 22% lower adoption rate for traditional checking and savings accounts when compared to their Non-Latino counterparts\u2014but they&#8217;re ready for a solution. Internal research finds that 30% of Latinos would consider switching banks if an in-language mobile banking experience was available. <\/p>\n<p>This is where Viva First plans to win. <\/p>\n<p>Several cultural, behavioral, and trust barriers have prevented Latinos from adopting certain financial services. The company aims to remedy that through a Spanish-first approach and a ground-up technology platform specifically designed to cater to Latino preferences. The company has also crafted public-facing messaging and customer service to provide a uniquely-Latino experience that delivers a high level of dignity that is lacking from other institutions.\u00a0 <\/p>\n<p>&#8220;The Latino community has largely been banked in the wrong way with misguided practices. We&#8217;re going to deliver a banking solution that truly speaks their language and gives them every account feature they could ever expect. We&#8217;re talking about a very influential demographic that deserves real attention. And we&#8217;ve tailored a financial relationship just for them,&#8221; says Chief Evangelist, <span class=\"xn-person\">Natalia Mu\u00f1oz-Moore<\/span>.<\/p>\n<p>While the mobile bank is curated for Latino clientele, it is open to everyone and the company&#8217;s product teams have engineered functionality that any customer can appreciate. &#8220;Just about every bank has an app, most of which are fairly cookie-cutter. We wanted to architect a better mobile experience than our community- and mega-bank peers. When it comes to the technology and customer experience, we spent a great deal of time building a better product,&#8221; Mu\u00f1oz-Moore explains.<\/p>\n<p>Every account comes standard with industry-leading security, Visa\u2122 debit cards, smart saving recommendations, highly-personalized messaging, and are FDIC-insured up to <span class=\"xn-money\">$250,000<\/span>. The Viva First accounts will be sponsored by Spur Security Bank in <span class=\"xn-location\">Spur, Texas<\/span>. <\/p>\n<p>The startup is currently in its alpha phase of testing and plans to launch its fully-featured mobile app in 4th quarter of 2020 in select markets. The first areas to be opened up for customers will be located in <span class=\"xn-location\">Texas<\/span> including <span class=\"xn-location\">El Paso<\/span>, <span class=\"xn-location\">San Antonio<\/span>, and parts of the Rio Grande valley. Viva First already has plans of introducing some first-to-market features soon after the rollout is complete.<\/p>\n<p>Users wanting to open an account can join a waitlist at <u><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2942025-1&amp;h=2936109612&amp;u=https%3A%2F%2Fwww.vivafirst.com%2F&amp;a=vivafirst.com\" rel=\"nofollow\">vivafirst.com<\/a><\/u> and get notified of availability as new markets are opened up. <\/p>\n<p>\u00a0<\/p>\n<p>SOURCE  Viva First<\/p>\n<\/div>\n<p> <\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><span class=\"xn-location\">LUBBOCK, Texas<\/span>, <span class=\"xn-chron\">Oct. 8, 2020<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0Lubbock, <span class=\"xn-location\">Texas<\/span>-based startup, <u><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2942025-1&amp;h=223727512&amp;u=https%3A%2F%2Fwww.vivafirst.com%2F&amp;a=Viva+First\" rel=\"nofollow noopener noreferrer\">Viva First<\/a><\/u>, is launching a new mobile bank with the Latino community in mind\u2014all 52 million in <span class=\"xn-location\">the United States<\/span>. While so many banks and fintech companies take a&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-84533","post","type-post","status-publish","format-standard","hentry","category-negocios-y-finanzas"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/84533","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=84533"}],"version-history":[{"count":0,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/84533\/revisions"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=84533"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=84533"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=84533"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}