{"id":84613,"date":"2020-10-13T15:36:00","date_gmt":"2020-10-13T13:00:00","guid":{"rendered":"https:\/\/hispanicprwire.com\/english-tequila-herradura-launches-legend-a-first-of-its-kind-tequila\/"},"modified":"2020-10-13T15:39:02","modified_gmt":"2020-10-13T19:39:02","slug":"tequila-herradura-lanza-legend-un-tequila-innovador","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/tequila-herradura-lanza-legend-un-tequila-innovador\/","title":{"rendered":"Tequila Herradura Launches Legend, a First-of-Its-Kind Tequila"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><b><i>The Ultra-Premium Tequila Builds on Herradura&#8217;s Legacy of Category Innovation<\/i><\/b><\/p>\n<p><span class=\"xn-location\">LOUISVILLE, Kentucky<\/span>, <span class=\"xn-chron\">Oct. 13, 2020<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; <span class=\"xn-person\">Tequila Herradura<\/span> is expanding its ultra-premium portfolio with the launch of Tequila Herradura Legend, a first-of-its-kind A\u00f1ejo tequila that showcases Herradura&#8217;s sophistication in tequila production and barrel making. The ultra-premium tequila will be a permanent expression in the portfolio, available in select U.S. markets in October.<\/p>\n<div id=\"prni_dvprnejpg048dleft\" style=\"WIDTH: 100%; TEXT-ALIGN: left\" dir=\"ltr\"><img decoding=\"async\" id=\"prnejpg048dleft\" title=\"Tequila Herradura is expanding its ultra-premium portfolio with the launch of Tequila Herradura Legend, a first-of-its-kind A\u00f1ejo tequila that showcases Herradura\u2019s sophistication in tequila production and barrel making. Tequila Herradura Legend is made from the finest 100% blue agave, naturally fermented, distilled and then matured for 14 months in heavily charred, new American White Oak barrels, resulting in an incredibly rich, deep color and a luxurious, velvety smooth taste. Herradura Legend is available in select U.S. markets in October.\" border=\"0\" alt=\"Tequila Herradura is expanding its ultra-premium portfolio with the launch of Tequila Herradura Legend, a first-of-its-kind A\u00f1ejo tequila that showcases Herradura\u2019s sophistication in tequila production and barrel making. Tequila Herradura Legend is made from the finest 100% blue agave, naturally fermented, distilled and then matured for 14 months in heavily charred, new American White Oak barrels, resulting in an incredibly rich, deep color and a luxurious, velvety smooth taste. Herradura Legend is available in select U.S. markets in October.\" align=\"middle\" imagelabel=\"General\" src=\"https:\/\/mma.prnewswire.com\/media\/1311280\/Tequila_Herradura_1.jpg\"\/><\/div>\n<p>&#8220;At Tequila Herradura, we are focused on bringing <span class=\"xn-location\">Mexico&#8217;s<\/span> greatest export \u2013 tequila \u2013 to the world,&#8221; said <span class=\"xn-person\">John Tichenor<\/span>, Managing Director, <span class=\"xn-person\">Tequila Herradura<\/span>. &#8220;Known for innovating in the tequila category \u2013 creating both the Reposado and the Extra-A\u00f1ejo category \u2013 Tequila Herradura Legend is the next first-of-its-kind tequila to come out of Casa Herradura.&#8221; <\/p>\n<p>Tequila Herradura Legend is made from the finest 100% blue agave, naturally fermented, distilled and then matured for 14 months in heavily charred, new American White Oak barrels. Casa Herradura is currently the only major tequila distillery that produces its own barrels to ensure the highest quality product, and these unique barrels have been deeply grooved, exposing the tequila to more layers of toasted oak as it patiently ages. This process results in a special A\u00f1ejo tequila with an incredibly rich, deep color and a luxurious, velvety smooth taste.<\/p>\n<p>&#8220;At Tequila Herradura, we&#8217;ve been innovating in the tequila category for 150 years, and that continues with the launch of Legend,&#8221; said <span class=\"xn-person\">Jennifer Simmonds<\/span>, <span class=\"xn-person\">Tequila Herradura Senior Brand<\/span> and Integration Manager. &#8220;As luxury tequila continues to grow in popularity in the U.S., and as consumers continue to embrace crafted, elevated and more luxury experiences from their homes, Legend is uniquely positioned to become your go-to special occasion tequila, whether that&#8217;s celebrating following a great day at work or an important life milestone.&#8221;<\/p>\n<p>Tequila Herradura Legend also marks the first release under a new generation of Casa Herradura&#8217;s female legacy. <span class=\"xn-person\">Karinna Enriquez Hurtado<\/span> currently serves as Master Taster at the historic Casa Herradura in Amatit\u00e1n, <span class=\"xn-location\">Mexico<\/span> and joins a decades long heritage of women leading <span class=\"xn-person\">Tequila Herradura<\/span> from barrel to bottle. <\/p>\n<p>&#8220;Legend&#8217;s one-of-a-kind production process is truly what makes this product unique in the tequila category,&#8221; said Hurtado, Casa Herradura Master Taster. &#8220;By developing specialized barrels featuring these deeper grooves, we allow the liquid to touch additional layers of oak for a longer period of time, creating an A\u00f1ejo with an extra rich, smooth flavor.&#8221; <\/p>\n<p>Among her responsibilities, Hurtado carries the role of Master Taster, oversees sensory and quality control and works closely with the production team to ensure <span class=\"xn-person\">Tequila Herradura<\/span> continues its legacy of innovation and excellence since 1870.<\/p>\n<p>&#8220;As Tequila Herradura&#8217;s Master Taster, it&#8217;s an honor to be producing tequilas on behalf of a brand that values history and heritage as much as it does creativity and innovation. A nod to the past while innovating for the future enables us to produce the most premium tequilas available.&#8221;<\/p>\n<p>Legend will be initially available in select markets, including <span class=\"xn-location\">New York<\/span>, <span class=\"xn-location\">New Jersey<\/span>, <span class=\"xn-location\">Colorado<\/span>, <span class=\"xn-location\">Oregon<\/span>, <span class=\"xn-location\">California<\/span>, <span class=\"xn-location\">Texas<\/span>, <span class=\"xn-location\">Florida<\/span>, <span class=\"xn-location\">Georgia<\/span> and <span class=\"xn-location\">North Carolina<\/span> with a suggested retail for <span class=\"xn-money\">$125 USD<\/span>. For more information on Tequila Herradura Legend, and to learn more about the entire <span class=\"xn-person\">Tequila Herradura<\/span> family, visit <u><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2947000-1&amp;h=3127532824&amp;u=http%3A%2F%2Fwww.herradura.com%2F&amp;a=www.Herradura.com\" rel=\"nofollow\">www.Herradura.com<\/a><\/u>.<\/p>\n<p><b>About <span class=\"xn-person\">Tequila Herradura<\/span><br \/><\/b><span class=\"xn-person\">Tequila Herradura<\/span> is an ultra-premium 100% agave tequila crafted by Casa Herradura using traditional production methods such as the most mature blue agave, clay ovens and fermenting naturally with wild yeast. Only naturally occurring airborne yeast produced by the agave plantations and fruit trees surrounding the distillery influence the fermentation process. Casa Herradura is one of <span class=\"xn-location\">Mexico&#8217;s<\/span> most historic and renowned tequila producers. Casa Herradura has been hand harvesting, producing and estate bottling fine tequilas from the small town of Amatit\u00e1n, <span class=\"xn-location\">Jalisco<\/span> since 1870. For more information, visit <u><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2947000-1&amp;h=3127532824&amp;u=http%3A%2F%2Fwww.herradura.com%2F&amp;a=www.Herradura.com\" rel=\"nofollow\">www.Herradura.com<\/a><\/u>.<\/p>\n<p><b>About Brown-Forman<br \/><\/b>For 150 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including <span class=\"xn-person\">Jack Daniel&#8217;s<\/span> Family of Brands, Finlandia, <span class=\"xn-location\">Korbel<\/span>, el Jimador, Woodford Reserve, Old Forester, Coopers&#8217; Craft, Herradura, New Mix, Sonoma-Cutrer, Chambord, BenRiach, GlenDronach, Slane, and Fords Gin. Brown-Forman&#8217;s brands are supported by approximately 4,800 employees and sold in more than 170 countries worldwide. For more information about the company, please visit <u><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2947000-1&amp;h=2658480199&amp;u=http%3A%2F%2Fwww.brown-forman.com%2F&amp;a=www.brown-forman.com\" rel=\"nofollow\">www.brown-forman.com<\/a><\/u>. <\/p>\n<div id=\"prni_dvprnejpg46f0left\" style=\"WIDTH: 100%; TEXT-ALIGN: left\" dir=\"ltr\"><img decoding=\"async\" id=\"prnejpg46f0left\" title=\"Tequila Herradura is expanding its ultra-premium portfolio with the launch of Tequila Herradura Legend, a first-of-its-kind A\u00f1ejo tequila that showcases Herradura\u2019s sophistication in tequila production and barrel making. Tequila Herradura Legend is made from the finest 100% blue agave, naturally fermented, distilled and then matured for 14 months in heavily charred, new American White Oak barrels, resulting in an incredibly rich, deep color and a luxurious, velvety smooth taste. Herradura Legend is available in select U.S. markets in October.\" border=\"0\" alt=\"Tequila Herradura is expanding its ultra-premium portfolio with the launch of Tequila Herradura Legend, a first-of-its-kind A\u00f1ejo tequila that showcases Herradura\u2019s sophistication in tequila production and barrel making. Tequila Herradura Legend is made from the finest 100% blue agave, naturally fermented, distilled and then matured for 14 months in heavily charred, new American White Oak barrels, resulting in an incredibly rich, deep color and a luxurious, velvety smooth taste. Herradura Legend is available in select U.S. markets in October.\" align=\"middle\" imagelabel=\"General\" src=\"https:\/\/mma.prnewswire.com\/media\/1311279\/Tequila_Herradura_2.jpg\"\/><\/div>\n<p>\u00a0<\/p>\n<div id=\"prni_dvprnejpg9514left\" style=\"WIDTH: 100%; TEXT-ALIGN: left\" dir=\"ltr\"><img decoding=\"async\" id=\"prnejpg9514left\" title=\" \" border=\"0\" alt=\" \" align=\"middle\" imagelabel=\"General\" src=\"https:\/\/mma.prnewswire.com\/media\/1311278\/Tequila_Herradura_Logo.jpg\"\/><\/div>\n<p>Photo &#8211; <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2947000-1&amp;h=4137672157&amp;u=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F1311280%2FTequila_Herradura_1.jpg&amp;a=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F1311280%2FTequila_Herradura_1.jpg\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/1311280\/Tequila_Herradura_1.jpg<\/a> <\/p>\n<p>Photo &#8211; <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2947000-1&amp;h=856963110&amp;u=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F1311279%2FTequila_Herradura_2.jpg&amp;a=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F1311279%2FTequila_Herradura_2.jpg\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/1311279\/Tequila_Herradura_2.jpg<\/a> <\/p>\n<p>Logo\u00a0&#8211; <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2947000-1&amp;h=2358609908&amp;u=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F1311278%2FTequila_Herradura_Logo.jpg&amp;a=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F1311278%2FTequila_Herradura_Logo.jpg\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/1311278\/Tequila_Herradura_Logo.jpg<\/a> <\/p>\n<p>SOURCE  <span class=\"xn-person\">Tequila Herradura<\/span><\/p>\n<\/div>\n<p> <\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><b><i>The Ultra-Premium Tequila Builds on Herradura&#8217;s Legacy of Category Innovation<\/i><\/b><\/p>\n<p><span class=\"xn-location\">LOUISVILLE, Kentucky<\/span>, <span class=\"xn-chron\">Oct. 13, 2020<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; <span class=\"xn-person\">Tequila Herradura<\/span> is expanding its ultra-premium portfolio with the launch of Tequila Herradura Legend, a first-of-its-kind A\u00f1ejo tequila that showcases Herradura&#8217;s sophistication in tequila production and barrel making. The ultra-premium tequila will be a permanent expression in the portfolio,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":84614,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-84613","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comida-y-bebida"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/84613","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=84613"}],"version-history":[{"count":0,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/84613\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media\/84614"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=84613"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=84613"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=84613"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}