{"id":88080,"date":"2020-11-18T10:00:00","date_gmt":"2020-11-18T14:00:00","guid":{"rendered":"https:\/\/hispanicprwire.com\/english-lobos-1707-a-new-premium-tequila-and-mezcal-launches-in-u-s-and-mexico-inspiring-everyone-to-build-a-bigger-table\/"},"modified":"2020-11-18T11:03:43","modified_gmt":"2020-11-18T15:03:43","slug":"lobos-1707-una-nueva-marca-premium-de-tequila-y-mezcal-hace-su-lanzamiento-en-ee-uu-y-mexico-inspirando-a-todo-el-mundo-a-construir-una-mesa-mas-grande","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/lobos-1707-una-nueva-marca-premium-de-tequila-y-mezcal-hace-su-lanzamiento-en-ee-uu-y-mexico-inspirando-a-todo-el-mundo-a-construir-una-mesa-mas-grande\/","title":{"rendered":"Lobos 1707, A New Premium Tequila And Mezcal, Launches In U.S. And Mexico Inspiring Everyone To &#8220;Build A Bigger Table&#8221;"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><i>Dynamic Brand is Led by <span class=\"xn-person\">Diego Osorio<\/span>, <span class=\"xn-person\">Dia Simms<\/span> and Backed by <span class=\"xn-person\">LeBron James<\/span><\/i><\/p>\n<p><span class=\"xn-location\">NEW YORK<\/span> and <span class=\"xn-location\">LOS ANGELES<\/span> and\u00a0MEXICO CITY, <span class=\"xn-chron\">Nov. 18, 2020<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0Today, new independent spirits brand, <b><span class=\"xn-location\">Lobos<\/span> 1707,<\/b> launches their full tequila and mezcal trademark in <span class=\"xn-location\">Mexico<\/span> and the U.S. <span class=\"xn-location\">Lobos<\/span> 1707, named after the Spanish word meaning &#8220;wolves&#8221; and dedicated to celebrating the strength of the pack, is led by Founder and Chief Creative Officer <b><span class=\"xn-person\">Diego Osorio<\/span><\/b> and Chief Executive Officer <b><span class=\"xn-person\">Dia Simms<\/span><\/b> with early backing by sports and cultural icon, <b><span class=\"xn-person\">LeBron James<\/span><\/b>. The premium spirit is inspired by a centuries old distillation process and creates a totally unique product in the expanding category. <span class=\"xn-location\">Lobos<\/span> 1707 will offer Extra A\u00f1ejo, Reposado, Joven and Mezcal Artesanal.<\/p>\n<div id=\"prni_dvprnejpg8751left\" style=\"WIDTH: 100%; TEXT-ALIGN: left\" dir=\"ltr\"><img decoding=\"async\" id=\"prnejpg8751left\" title=\"Founder and Chief Creative Officer Diego Osorio, CEO Dia Simms and sports and cultural icon, LeBron James\" border=\"0\" alt=\"Founder and Chief Creative Officer Diego Osorio, CEO Dia Simms and sports and cultural icon, LeBron James\" align=\"middle\" imagelabel=\"General\" src=\"https:\/\/mma.prnewswire.com\/media\/1337213\/LRMR_LOBOS_1707.jpg \"\/><\/div>\n<p>Each marque reflects the traditional Mexican distillation and aging process and is finished in Pedro Xim\u00e9nez (PX) wine barrels from <span class=\"xn-location\">Spain<\/span>. The <span class=\"xn-location\">Lobos<\/span> 1707 unique barrel aging process represents a modern approach to a practice that began 400 years ago. The proprietary formula and world-class product creations are led by Master Distillers from <span class=\"xn-location\">Mexico<\/span> and Spain.\u00a0 <\/p>\n<p>&#8220;Creating and designing <span class=\"xn-location\">Lobos<\/span> 1707 is about love, legacy and authenticity,&#8221; says Osorio. &#8220;I see <span class=\"xn-location\">Lobos<\/span> 1707 as another way of storytelling. The story begins and ends with our love for the spirit, from the aging process to holding the bottle and sharing the first sip. It&#8217;s a story that celebrates our pack and our extended family who has been with us throughout our journey. Above all, <span class=\"xn-location\">Lobos<\/span> 1707 represents unity.&#8221;<\/p>\n<p><span class=\"xn-location\">Lobos<\/span> 1707 is led by CEO <span class=\"xn-person\">Dia Simms<\/span>, one of the most dynamic leaders in the industry over the last twenty-five years. Simms established a reputation for driving innovation and diversity while developing some of the largest marques globally, including building a billion-dollar valued spirits brand.\u00a0<\/p>\n<p>&#8220;<span class=\"xn-location\">Lobos<\/span> 1707 is a premium brand, and our distinctive aging process meets the need of an accelerating category,&#8221; says Simms. &#8220;After first trying <span class=\"xn-location\">Lobos<\/span> 1707, I fell in love with the liquid and the brand history. We have an incredible liquid, beautiful packaging, and a proud legacy. Our vision is to reach our customer community through our values as well as our products. At <span class=\"xn-location\">Lobos<\/span> 1707, our belief is if there&#8217;s not enough room at the table\u2026we build a bigger table.&#8221;\u00a0 <\/p>\n<p>The new company is backed by tequila enthusiast <span class=\"xn-person\">LeBron James<\/span>. He and his partner <b>Maverick Carter<\/b> invested in the company because of the quality of the product, core company values, and the opportunity to build a strong consumer brand with diverse leadership.\u00a0 <\/p>\n<p>&#8220;I knew the first time I tasted <span class=\"xn-location\">Lobos<\/span> 1707 Tequila that it was special. When I learned more about the brand story and leadership team, I knew I wanted to be a part of it,&#8221; says James. &#8220;<span class=\"xn-location\">Lobos<\/span> 1707 is about celebrating the strength of the group and bringing people together. It&#8217;s about shared passion and values. I love sipping tequila with my friends, and we want a brand that speaks to us.&#8221;\u00a0<\/p>\n<p>James and Carter are part of Main Street Advisors&#8217; (MSA) investment group, which co-led the investment in <span class=\"xn-location\">Lobos<\/span> 1707\u00a0with Mezorio\u00a0Spirits. <span class=\"xn-person\">Anthony Davis<\/span> and <span class=\"xn-person\">Draymond Green<\/span> are also investors through MSA along with Klutch Sports Group CEO and Founder, <span class=\"xn-person\">Rich Paul<\/span>. Torch Capital rounds out the investment team.<\/p>\n<p>To celebrate the launch, <span class=\"xn-location\">Lobos<\/span> 1707 introduces the following offerings prior to the nationwide release in early 2021:<\/p>\n<ul type=\"disc\">\n<li><b><span class=\"xn-location\">Lobos<\/span> 1707 Tequila, Extra A\u00f1ejo<\/b>: Best served neat or on the rocks; never mixed, the Extra A\u00f1ejo should be savored. This masterfully crafted tequila is aged for three years in American white oak and finished in the historic Pedro Xim\u00e9nez (PX) wine barrels using the solera system method for a lasting flavor experience. Every sip includes sweet citrus, aging wood and marked vinous, tobacco, and notes of roast coffee and cocoa. The suggested retail price is <span class=\"xn-money\">$149.99 USD<\/span> for a 750ML bottle <\/li>\n<li><b><span class=\"xn-location\">Lobos<\/span> 1707 Tequila, Reposado<\/b>: Reposado reaches its robust flavor through resting for over six slow months in American white oak barrels. The liquid is blended with a touch of <span class=\"xn-location\">Lobos<\/span> 1707 Tequila, Extra A\u00f1ejo and finished in the brand&#8217;s historic Pedro Xim\u00e9nez (PX) wine barrels using the solera system method. Reposado revolutionizes any drink with spicy aromas and audacious flavor. The suggested retail price is <span class=\"xn-money\">$47.99 USD<\/span> for a 750ML bottle <\/li>\n<li><b><span class=\"xn-location\">Lobos<\/span> 1707 Tequila, Joven<\/b>: Young in spirit, old in soul. It is carbon-filtered, then finished in the brand&#8217;s historic Pedro Xim\u00e9nez (PX) wine barrels using the solera system method, resulting in a more mature flavor profile than any other Silver or <span class=\"xn-location\">Blanco<\/span> tequila on the market. Excellent and balanced body with slightly fiery balsamic tones. The suggested retail price is <span class=\"xn-money\">$44.99 USD<\/span> for a 750ML bottle <\/li>\n<li><b><span class=\"xn-location\">Lobos<\/span> 1707 Mezcal Artesanal: <\/b><span class=\"xn-location\">Lobos<\/span> 1707 Mezcal is a sultry liquid with each sip evoking the flavors of 100% Espadin agave roasting in a conical open Oaxacan fire pit. The liquid is then ground in an Egyptian stone mill, producing a smoky, yet smooth liquid with a subtle burn of spice. <span class=\"xn-money\">$54.99 USD<\/span> for a 750ML bottle<\/li>\n<\/ul>\n<p>The brand presents itself with a short film entitled &#8220;<span class=\"xn-location\">Lobos<\/span> 1707 presents Build a Bigger Table,&#8221; premiering on <span class=\"xn-chron\">November 18<\/span><sup>th<\/sup>. The film illustrates the journey from barrel to table, giving a glimpse behind the brand&#8217;s roots in the agave fields in <span class=\"xn-location\">Mexico<\/span>. The film weaves together each individual&#8217;s contribution to the liquid and finishes with the wolfpack coming together to welcome everyone to sit at the table. The film can be viewed\/downloaded here: <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2985783-1&amp;h=3458963888&amp;u=https%3A%2F%2Furldefense.com%2Fv3%2F__https%3A%2Fyoutu.be%2FyxVXGk5rGE0__%3B!!N96JrnIq8IfO5w!xqJt-uUZ8gqug26TYUzunMl9htaS5vqrCkU2S0TNCilTeEUpoOeTpmRBihR5_1f7V8Qwrg%24&amp;a=https%3A%2F%2Fyoutu.be%2FyxVXGk5rGE0\" rel=\"nofollow\">https:\/\/youtu.be\/yxVXGk5rGE0<\/a>.<\/p>\n<p><span class=\"xn-location\">Lobos<\/span> 1707 Tequila and Mezcal are currently available at select retailers and restaurants throughout <span class=\"xn-location\">New York City<\/span>, <span class=\"xn-location\">Florida<\/span> and <span class=\"xn-location\">California<\/span> and online at <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2985783-1&amp;h=1453238242&amp;u=https%3A%2F%2Fwww.reservebar.com%2Fcollections%2Flobos-1707&amp;a=https%3A%2F%2Fwww.reservebar.com%2Fcollections%2Flobos-1707\" rel=\"nofollow\">https:\/\/www.reservebar.com\/collections\/lobos-1707<\/a><\/p>\n<p><b><u>About <span class=\"xn-location\">Lobos<\/span> 1707<\/u><\/b><\/p>\n<p><span class=\"xn-location\">Lobos<\/span> 1707 is an independent spirits producer that blends heritage and innovation. Inspired by his ancestor of the same name, Founder and Chief Creative Officer <span class=\"xn-person\">Diego Osorio<\/span> launched <span class=\"xn-location\">Lobos<\/span> 1707 in 2020 with CEO and brand-builder <span class=\"xn-person\">Dia Simms<\/span> and legendary athlete and cultural icon <span class=\"xn-person\">LeBron James<\/span>. The portfolio includes <span class=\"xn-location\">Lobos<\/span> 1707 Tequila, Extra A\u00f1ejo, <span class=\"xn-location\">Lobos<\/span> 1707 Tequila, Reposado, <span class=\"xn-location\">Lobos<\/span> 1707 Tequila, Joven and <span class=\"xn-location\">Lobos<\/span> 1707 Mezcal Artesanal, all premium products infused with history, culture and family legacy. Harvested, distilled and bottled in the <span class=\"xn-location\">Los Altos<\/span> de <span class=\"xn-location\">Jalisco<\/span> region of <span class=\"xn-location\">Mexico<\/span>, <span class=\"xn-location\">Lobos<\/span> 1707 Tequila and Mezcal feature unique and elevated flavor profiles influenced by both old and new world techniques. <span class=\"xn-location\">Lobos<\/span> 1707 Tequila and Mezcal are cultivated from 100% blue weber agave and then finished in Pedro Xim\u00e9nez (PX) wine barrels, using the solera method before bottling. Product design includes the Osorio Family Coat of Arms and the Agave Wind Rose Compass to represent the union of Spanish and Mexican cultures. A portion of proceeds will be donated to wolf sanctuaries in <span class=\"xn-location\">Mexico<\/span> and <span class=\"xn-location\">the United States<\/span>. Everyone has a seat at the table to stir, sip, savor and sin with <span class=\"xn-location\">Lobos<\/span> 1707.<\/p>\n<p><b><u>About Mezorio Spirits LLC<\/u><\/b><\/p>\n<p>Mezorio Spirits is an established liquor holding company, founded by <span class=\"xn-person\">Marc Mezvinsky<\/span> and <span class=\"xn-person\">Diego Osorio<\/span>.\u00a0Mezorio prides itself on having a portfolio of the highest quality and culturally relevant spirits.\u00a0It is headquartered in New York.\u00a0\u00a0 <\/p>\n<div id=\"prni_dvprnejpg5841left\" style=\"WIDTH: 100%; TEXT-ALIGN: left\" dir=\"ltr\"><img decoding=\"async\" id=\"prnejpg5841left\" title=\"Lobos 1707 Tequila &amp; Mezcal\" border=\"0\" alt=\"Lobos 1707 Tequila &amp; Mezcal\" align=\"middle\" imagelabel=\"General\" src=\"https:\/\/mma.prnewswire.com\/media\/1337214\/Homepage_Tout.jpg \"\/><\/div>\n<p>\u00a0<\/p>\n<div id=\"prni_dvprnejpg14bfleft\" style=\"WIDTH: 100%; TEXT-ALIGN: left\" dir=\"ltr\"><img decoding=\"async\" id=\"prnejpg14bfleft\" title=\" \" border=\"0\" alt=\" \" align=\"middle\" imagelabel=\"General\" src=\"https:\/\/mma.prnewswire.com\/media\/1337212\/Lobos_1707_Logo.jpg  \"\/><\/div>\n<p>\u00a0<\/p>\n<p>Photo &#8211; <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2985783-1&amp;h=2082461272&amp;u=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F1337213%2FLRMR_LOBOS_1707.jpg&amp;a=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F1337213%2FLRMR_LOBOS_1707.jpg\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/1337213\/LRMR_LOBOS_1707.jpg<\/a> <br \/>Photo &#8211; <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2985783-1&amp;h=253178145&amp;u=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F1337214%2FHomepage_Tout.jpg&amp;a=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F1337214%2FHomepage_Tout.jpg\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/1337214\/Homepage_Tout.jpg<\/a> <br \/>Logo &#8211; <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2985783-1&amp;h=4120365168&amp;u=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F1337212%2FLobos_1707_Logo.jpg&amp;a=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F1337212%2FLobos_1707_Logo.jpg\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/1337212\/Lobos_1707_Logo.jpg<\/a> \u00a0 <\/p>\n<p>SOURCE  <span class=\"xn-location\">Lobos<\/span> 1707<\/p>\n<\/div>\n<p> <\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><i>Dynamic Brand is Led by <span class=\"xn-person\">Diego Osorio<\/span>, <span class=\"xn-person\">Dia Simms<\/span> and Backed by <span class=\"xn-person\">LeBron James<\/span><\/i><\/p>\n<p><span class=\"xn-location\">NEW YORK<\/span> and <span class=\"xn-location\">LOS ANGELES<\/span> and\u00a0MEXICO CITY, <span class=\"xn-chron\">Nov. 18, 2020<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0Today, new independent spirits brand, <b><span class=\"xn-location\">Lobos<\/span> 1707,<\/b> launches their full tequila and mezcal trademark in <span class=\"xn-location\">Mexico<\/span> and the U.S&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":88081,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-88080","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comida-y-bebida"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/88080","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=88080"}],"version-history":[{"count":0,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/88080\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media\/88081"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=88080"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=88080"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=88080"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}